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Case study: Small business content marketing success

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When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. By Kate McQuillan, {grow} Community Member. We hated putting our pets in kennels and when we looked for an alternative there was nothing, other than asking friends or family. Most of this growth is attributed to our content marketing strategy. The Results.

How to write 3,000 words every day when you don’t feel like it

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Here is my Kaizen at work over my five-year writing journey: 2010: average word count: approx. So, I started writing only 200 words a day in 2010 and upgraded to about 3,000 words a day within five years. Here is my Kaizen at work over my five-year writing journey: 2010: average word count: approx. By Mars Dorian, {grow} Contributing Columnist. You can learn only so much.”

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Are you becoming an obsolete marketing professional?

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Augmented Reality is an area I’ve been focused on since 2010 … and we’re just now seeing the news cover many of the Immersive Technologies (AR, VR, MR). I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. have taught thousands of students but last week, something happened that was … unnerving. For now. But how?

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The dangerous confusion of sales and content marketing

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stat, in 2010, that number was a little over 5. stat, in 2010, that number was a little over 5. By Tom Webster, {grow} Community Member. Recently, I had the pleasure of attending a keynote speech by Daniel Pink , author of  To Sell Is Human: The Surprising Truth About Moving Others ,  at the Inbound conference in Boston. The buyer, however, had little information. Don’t believe me?

Should Facebook be regulated?

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found a few blog posts in 2010 on Facebook and regulation. Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. Should Facebook be regulated? Or, is it?

Four ways customer connections will change by 2020

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Let’s compare that to the “norm” just five years ago in 2010 … Most people searched online via a laptop or desktop, since smartphone adoption had risen to only about 20 percent. 2010 was the year everybody thought  QR codes  would be the rage. Let’s compare that to the “norm” just five years ago in 2010 …. 2010 was the year everybody thought QR codes would be the rage.

A fascinating “hardcore” B2B social media success

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With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. Limited marketing budget and employee resources. STRATEGY. RESULTS.

Is a career in social media marketing secure?

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But I also think Jay was correct, too. I don’t think “social media” is an effective stand-alone marketing channel as we might have thought when we had our discussion in 2010. don't think “social media” is an effective stand-alone marketing channel as we might have thought when we had our discussion in 2010. What is going on today? Is The other side of the story.

20 of the all-time best Twitter bios

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Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  Here are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner. apologise in advance. oilman. Recommended by 4 out of 5 people that recommend things. TheMadHat. AllisonBatof. BittrBetty.

How Do You Start Over After Building a Successful Blog?

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In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me.

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The five elements of a perfect blog post

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“How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing?  I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.  They seem to fit for me — leave a comment and let me know how they land on you! 1. Hoist a hearty headline. Have the courage to be real.

Twitter leads Fortune 500 social media surge

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Pinterest has grown in membership since its public debut in 2010 and is showing up in the F500. Google+ and others Pinterest has grown in membership since its public debut in 2010 and is showing up in the F500. After several years bumbling around on social media, Fortune 500 companies are seemingly climbing aboard and approaching the usage levels of their more nimble INC 500 brethren.

The 20 craziest things you can do on Twitter

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OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter.  I started collecting some of these random (and real) uses of Twitter and thought I would present this amusing list to my dear friends on {grow}.

The Psychology of Selfies

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In 2010, a front-facing camera was built into the iPhone 4, eliminating the need for “bathroom views.” In 2010, a front-facing camera was built into the iPhone 4, eliminating the need for “bathroom views.” Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. I am a social media outlier. have never posted a “selfie.” Sarah J.

8 Shocking New Social Media Facts

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Since 2010, human nature has not necessarily changed so that we are more open to “following” brands and companies.  I’m thinking that people aren’t waking up in the middle of the night with a cold sweat and a sudden realization that the simply MUST follow more brands on Facebook. So on this one, can I hear a big ol’ what the HELL? Magazines. The news.

On Twitter’s birthday: How Twitter changed my life

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Here are some the results of this ONE meeting with Twitter friends that fall day in 2010 … The results. Here are some the results of this ONE meeting with Twitter friends that fall day in 2010 …. Ten years ago today, Jack Dorsey sent out the first tweet. Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting.

Pinterest drives enormous blog and business success

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Created in March 2010, it’s still only available by signing up for a waiting list. Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago. Pinterest! Pinterest is the hottest social media platform around right now.

Why are America’s fastest-growing companies killing their blogs?

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Blogging had been steadily climbing as a corporate communications tool — 19% of the INC 500 blogged in 2007, 39% in 2008, 45% in 2009, 50% in 2010 and just 37% last year. The 2011 study shows 68% of companies are using social media monitoring tools, down from 70% in 2010, which was the highest percentage of the past 5 years. But there is an element of mystery here.

The Secret History of Pinterest — REVEALED!

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INFOGRAPHICS A-GO-GO:   2010 – 2011. Do you feel like you woke up a week ago and Pinterest had taken over the world?  I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs. The meteoric success of Pinterest has shocked everyone. Except me. Only 4.6

The Spirituality of Social Media

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Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way.  Here are a couple of personal observations. would love to hear what you think! experience these tiny tugs of hope, optimism and encouragement every day.  The communion of community.

Klout overhauls its business model, but does it answer its critics?

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Spammers almost killed Twitter in 2009 and Quora in 2010. Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact? ” Substantially more data points. Joe Fernandez of Klout. New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. Tempering the vacation effect. Transparency.

Why Facebook is more important than your house

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“What’s going to be the next Facebook?&#. love debating the implications of social media trends with my students and this question comes up a lot.   . My short answer is “There isn’t going to be one&# … a response which always results in surprised and confused faces! But for most decisions we make as consumers, this switching cost is relatively low. Agree?

My five biggest blogging mistakes

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Blog readership grew 400% between 2009 to 2010 and another 300% from 2010 to the end of 2011. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. ” What a waste of time. There are no shortcuts. trying to be somebody else. Arrrgh.

Help me solve marketing’s biggest mystery

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Of course I’m talking about the Old Spice The Man Your Man Could Smell Like campaign of 2010. In 2010 using social media to promote a product was a novelty but most big brands should have it figured out by now. Of course I''m talking about the Old Spice The Man Your Man Could Smell Like campaign of 2010. And the results? Marketing’s biggest mystery begins. Wrong.

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Social Media and the Stock Market: A Lesson in Global Manipulation

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In 2010, Australian airliner QANTAS first felt the brunt of social media’s inclination to trust “straight from the horse’s mouth” sources when a misinformed tweet about a plane crashing in Indonesia lead to false media reports and a huge drop in the company’s share price. By Kate Prince, {grow} Community Member. hacker starts an online rumor about a place crash. Read on. Read on.

Can social brands provide meaning to your life?

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2010 study out of Duke University and NYU, “ Brands: The Opiate of the Nonreligious Masses? 2010 study out of Duke University and NYU, “Brands: The Opiate of the Nonreligious Masses?” By Chuck Kent, {grow} Community Member. But the truth is that people want to be part of something – and in part, they are seeking this in brands.” Is Gregory right? Brands can be revolutions! 

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New research shows Facebook impacting behaviors in formative years

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Indeed, the 12-34 demographic has largely been static since 2010. As I noted earlier, usage by the 12-24′s haven’t really grown appreciably since 2010. Guest post by {grow} community member Tom Webster. My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. Not so fast.

When social media destroys a career — The business case for being a fake

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All of that ended in early 2010 when someone launched an online smear campaign against me, with allegations that were wholly baseless and untrue but were professionally damaging. In December of 2010 I inched back online, using Twitter with a pseudonym.  As I began making and rebuilding connections the pushback I have received from social media professionals on Twitter has been unexpected.

Case 102

Klout Founder says Lithium deal will propel new development

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million in May of 2010 and seemed to be riding the wave of social media popularity. In December of 2010 we closed on $8.5 ” In late 2010 the company piloted a monetization program called “Perks,” which allowed client companies to offer free gifts, discounts, upgrades and other benefits to influencers by topic. The genesis of Klout circa 2008. Fernandez: Definitely.

One thousand posts. No navel gazing.

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She stood by me in the early days and I had tears in my eyes when I met her for the first time at Social Slam in 2010. This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on? Who was here first? Who has stuck with me the longest?

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Straight Talk on Social Media Gurus

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learned early on that starting a blog in 2010 was a lot different from starting one in 2006.  By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  My problem is with you.  Specifically, I think you are learning the wrong lessons from social media luminaries. Case Studies and Best Practices.

Bringing down the Twitter snobs

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It seems that Mitch Joel and I are becoming the Social Media Odd Couple.  I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back. Too bad. Don’t do it.&#. Don’t.  Tweet This!

The anti-prediction of 2012 social media predictions

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Facebook started dipping its toe into  micro payments  in 2010 by giving out free credits to help condition customers use the new credit system. This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? But how many bloggers go back and actually let you know how they did with last year’s predictions? Doesn’t matter.

Five steps to create breakthrough actions toward “Everest Goals”

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In 2010, I set my own Everest goal. By Shauna Chymboryk, {grow} Community Member. Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? One very effective way is to set and achieve what I call “Everest” goals. Step 1: Find Inspiration. Who inspires you?