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2010 in review for Fearless Competitor

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Laugh and Learn featuring the Fearless Competitor – Top B2B Ideas of 2010 – The Winner!

Fearless Competitor

In this special edition, we announce the winner of the 2010 Best B2B marketing idea. The Linkedin community has spoken too and they agree. Congratulations to our winner! Kinaxis with their remarkable series – SuiteMates. Congratulations to Kirsten Watson, Director … Continue reading → Content marketing Demand Generation Fearless Competitor Laugh and Learn Leadership Management best practices Marketing Marketing Automation

Facebook vs Twitter Infographic

Fearless Competitor

Very cool info graphic. Bottom line – Facebook is bigger but Twitter users are more loyal. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks

Who will win Best B2B Marketing Idea of 2010?

Fearless Competitor

Announced today at 11am ET right here. Filed under: Management best practices, Marketing. Management best practices Marketing

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4 BtoB Marketing Action Items for 2011

Fearless Competitor

As 2010 comes to an end, this blog post is more important than ever. Happy New Year from Find New Customers! Fortunately, the economy seems to be improving, despite the recent unemployment rise. This week some prognosticators predicted lots of growth in … Continue reading → Business relationships Buyer Personas Fearless Competitor Leadership Leadership Lessons Management best practices Marketing Sales 2.0

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What was the best B2B Marketing Idea of 2010?

Fearless Competitor

We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea? Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices Marketing

Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4

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This is the first of our weekly posts sharing the best B2B marketing ideas of 2010. Of the four nominees, here is #4 and each Friday we’ll share one till we get to #1, on Friday, January 28th. If you … Continue reading → Demand Generation Funny Laugh and Learn Leadership Management best practices Marketing

Content is king (in 2011), again

Fearless Competitor

(Originally published on August 6, 2009) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource. FastCompany had a great post Content is … Continue reading → Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Management best practices Manufacturing Sales Marketing marketing campaigns Sales-Marketing Alignment

Marketing automation starves without a Content Marketing strategy

Fearless Competitor

(This article originally ran on September 16, 2010) Grades at Grader.com (by Hubspot) We’re proud of these too! Especially since our domains were stolen four months ago. Find New Customers – 98.9 out of 100 @fearlesscomp on Twitter – 100 … Continue reading → Buyer Personas Buying Process Content marketing Demand Generation lead generation Lead Nurturing Leadership Management best practices Marketing Marketing Automation

The Best B2B Marketing Ideas of 2010 – Q1 Review

Fearless Competitor

This contest, which ran at the end of 2010 was won by Kinaxis. Those are a few of the favorites we found in 2010. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Lots of companies can learn from these superb approaches by these great marketing firms.

Website Makeovers: 3 Things Buyers Want on Your Website

Fearless Competitor

(This post originally ran on July 15, 2009) With a new year approaching, businesses are looking for ways to improve revenue. Turning the website into your #1 salesperson is a good idea. Found this excellent post by Vickie Sullivan at … Continue reading → Fearless Competitor lead generation Management best practices Marketing marketing campaigns marketing sales

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Laugh and Learn – featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #3

Fearless Competitor

In our second of the series, we examine our 3rd best idea of 2010. Watch to see the winner. What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” … Continue reading → Demand Generation

Outsourced b2b Lead Generation gives 43% better results than In-House

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Click to access the Focus Roundtable on B2B Lead Generation Using outside professionals to help your company implement B2B lead generation gives 43% better results than hiring your own person. Case closed!

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

In 2010, I made the case in this blog post that there was an opportunity in print. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute.

6 Keys to B2B Marketing Success Today

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With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt.

7 Keys to Successful Lead Nurturing

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(We wish to reuse this very valuable post. If you’d like to download a PDF of this article, please visit Lead Nurturing at Find New Customers) We invite you to check out our new and improved Lead Generation Assessment service … Continue reading → Demand Generation lead generation Lead Nurturing Management best practices Marketing Marketing Automation marketing campaigns marketing funnel Sales 2.0 sales challenges

16 Marketing Terms to Ban in 2011

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A good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technology once told me that B2B marketers are in an “Arms Race around Content.&# This means that companies are one-upping each other on content. One of the … Continue reading → Business relationships Demand Generation Leadership Leadership Lessons Management best practices Marketing Marketing Automation marketing campaigns Sales-Marketing Alignment

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6 Tips For Building a High Quality Blog Following

Fearless Competitor

In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers.

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Blue Ocean Strategies – as reviewed by the Fearless Competitor

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“If I asked my customers what they wanted, they would have said a faster horse.&# Henry Ford Blue Ocean Strategies is all about creating uncontested marketing space. At the time Henry Ford created the Model T in the early 20th … Continue reading → Demand Generation Leadership Management best practices Marketing sales leadership

Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong

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Hardly a day goes by that I don’t hear about a company’s hiring mistake. “He had great experience and industry knowledge, but he just didn’t work out.&# Or at a social media company in NYC, a VP departs after just … Continue reading → Business relationships Demand Generation Fearless Competitor Get Back to Work Faster Leadership Lessons Online Presence

3 Ways to Address the Content Marketing Challenge using the LSL Model

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Our webinar is today – Engaging buyers with Personality. Click the link to sign up. And tune into HubspotTV on November 19th to see me live. Joe Pulizzi presented some interesting data at the HubSpot conference in Boston, the New … Continue reading → Tags: CMO recruiting Content marketing Customer personas Demand Generation Easy lead generation Lead Nurturing Sales 2.0 Sales Leads lead generation

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How, When and Where Buyers Want Content

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The 2010 survey report offered insight specifically on how influencers and decision-makers use 5 different types of collateral: white papers, case studies/success stories, podcasts, video, and brochures/datasheets. B2B Lead Generation | Content Marketing Tips. Content marketing is huge today.

Poke the Box – Review of Seth Godin’s new book

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We failed for months and months – Find New Customers made almost no money that year, making a good bit in 2010 and looking forward to a really good 2011. Do Salespeople want more sales leads? Yes, indeed! paying homage to the late great Dr. Seuss.).

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

In 2010, I made the case in this blog post that there was an opportunity in print. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute.

The Best B2B Marketing Ideas of 2010

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B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Those are a few of the favorites we found in 2010. Today’s August 31st – the last day of the 3rd quarter.

What’s so different in Fortune "Best Companies to Work For?"

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(This post originally ran on 1/13/2006. ) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource. This story is based … Continue reading → Fearless Competitor marketing funnel marketing sales Uncategorized

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The Best B2B Marketing Ideas of 2010 – Final Recap

Fearless Competitor

We’ve been talking about this for weeks, so we will close here. The final standings are: 4. Laugh and Learn with the Fearless Competitor (3%) 3. Juan Eloqua by Eloqua (6%) 2. You Don’t Know Jack (about online marketing) by … Continue reading → Demand Generation lead generation Leadership Management best practices Marketing marketing funnel Remarkable content Sales 2.0 Sales knowledge sales leadership

What was THE best marketing idea of 2010?

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[link] We want to hear from you. Let us know what you think. Vote in this Linkedin poll. We’ll publish the findings in the final winner announcement on January 28, 2011. In order to generate sales leads, companies look for … Continue reading → Business relationships Demand Generation Laugh and Learn lead generation Leadership Management best practices Remarkable content

What if LOWERING Quotas Improved Sales Results?

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Jim Dickie of CSO Insights ( The Sorry State of Sales Today ) revealed that 86% of businesses raised quotas in 2010 (Similar results in 2011 t0o.) , despite the lowest quota achievement ever measured (59% for 2009 and much lower in 2010).

@fearlesscomp congratulates the Nifty 50 Men of Twitter

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It was at the Twitter Shorty Awards (NYC) in 2010. The Nifty50 Men of Twitter.

Purchases are fun, but…….they don’t move the business needle

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When used primarily as an email engine, adoption is “probably more than 50% (DemandGen Report, October 5, 2010). We enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too. Problem is, just spending money does not move the business needle.

Marketing Automation Venture Funding: Profitable or Profligate?

Fearless Competitor

2010 saw the largest flow of dollars into marketing automation vendors, including two sizable rounds by Marketo (5). Lead Generation Companies | Analysis of marketing automation space – great guest post. Our goal is to share great guest posters.

Another BIG Milestone for Fearless Competitor – 36,000 views

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Update: In less than two weeks, we added another 1,000 readers. We just passed 36,000 readers! Since we wrote this a couple of days ago, we passed 36,584 as of late last night – on a holiday week!) In fact, … Continue reading → Demand Generation Fearless Competitor lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation marketing sales

Thank you for 2010, readers

Fearless Competitor

By midnight on December 31, 2010, our lifetime reader total was a hair under 37,000! Here’s a year-end summary of the readership at Fearless Competitor, the lead generation marketing blog. That is mind-boggling. It’s clear to me that companies are … Continue reading → Business relationships Buyer Personas Demand Generation Fearless Competitor lead generation Lead Nurturing Lead Scoring Leadership Lessons Marketing Automation marketing funnel

A Great New Guest Coming Up on #MadMarketingTV

Fearless Competitor

Jenn Lim is the CEO and Chief Happiness Officer of Delivering Happiness, a company that she and Tony Hsieh (CEO of Zappos) co-created in 2010 to inspire happiness in work, community and everyday life. Jenn Lim.

Laugh and Learn featuring @fearlesscomp: Episode 12 – Simplicity

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Kinaxis Won Best B2B Marketing Idea of the Year award 2010. (With our brand new laptop undergoing repairs and not returning till next week, today we bring back a “best of laugh and learn&# show. This is one of our favorites!). How can you promote the idea of simplicity?

Focus Experts Roundtable on BtoB Lead Generation

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Focus Experts Roundtable On November 17th, 2010, The Fearless Competitor and President of Find New Customers hosted a roundtable discussion with three top business to business lead generation experts: Mac McIntosh of Sales Lead Experts Mac McConnell of BlueBird Strategies … Continue reading → lead generation Lead Nurturing Lead Scoring marketing campaigns marketing funnel

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