Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. There is a solution. Helpareporter.com is a publicity resource every small business can use. HARO was recently purchased by software company Vocus. More lists. MORE >>

I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web, in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. And although it’s a story still in progress, it looks like the bad guy is going to get his due. She asks for a refund. That’s right. MORE >>

I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. And although it’s a story still in progress, it looks like the bad guy is going to get his due. She asks for a refund. That’s right. MORE >>

A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets. When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. MORE >>

First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. Why it’s important to give credit where credit is due will quickly become obvious. The following is a story about a woman who screwed up. She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. don’t take pleasure in seeing someone decimate years of hard work but we can all learn a lot from what this woman’s multiple mistakes. So, let’s get started. institution. MORE >>