eMarketing Strategist

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How to Kill Your Business with One Email

eMarketing Strategist

First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. Why it’s important to give credit where credit is due will quickly become obvious. The following is a story about a woman who screwed up. She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. I don’t take pleasure in seeing someone decimate years of hard work but we can all learn a lot from what this woman’s multiple mistakes. So, let’s get started. institution.

The Power of Negative Attention

eMarketing Strategist

I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. It’s a story worthy of a John Grisham novel. link].

The Power of Negative Attention

eMarketing Strategist

I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. It’s a story worthy of a John Grisham novel. link].

How to Kill Your Business with One Email

eMarketing Strategist

First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. Why it’s important to give credit where credit is due will quickly become obvious. The following is a story about a woman who screwed up. So, let’s get started. You should read the whole article. For those who don’t, I’ll summarize. link].

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

For example, October, 15, 2010 would be 101015. doc” tells you “This file is the first version, second revision of the Surviving Natural Disasters book and it was edited by Joe Client on October 15, 2010.” It happened again last week. client contacted me in a panic. That could easily take 15 – 20 hours and they’re on a tight deadline. Ewwww! If you’re lucky, it turns up.

The Power of Negative Attention

eMarketing Strategist

I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web, in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. And although it’s a story still in progress, it looks like the bad guy is going to get his due. She asks for a refund. That’s right.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. That’s why when an ad for Marco Polo Designs*, popped up in Facebook, I checked out their page and became a Fan. Be a Fan… Check. 3. Wrong.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. That’s why when an ad for Marco Polo Designs*, popped up in Facebook, I checked out their page and became a Fan. Be a Fan… Check. 3. Wrong.

Who’s Tracking You Online?

eMarketing Strategist

Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. The Thursday, August 19th edition of Fresh Air on NPR had Julia Angwin, a senior technology editor at the Wall Street Journal, talking about the companies that track you online. For some of the points, I have included the minute of the show you can queue up more information. Yay Wikipedia!).

Who’s Tracking You Online?

eMarketing Strategist

Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. The Thursday, August 19th edition of Fresh Air on NPR had Julia Angwin, a senior technology editor at the Wall Street Journal, talking about the companies that track you online. For some of the points, I have included the minute of the show you can queue up more information. Yay Wikipedia!).

FAQ: What’s the Difference Between a Home Page and a Landing Page?

eMarketing Strategist

A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets. When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. The vast majority of my expenses I pay via credit card and the only things I pay by check are sub-contractor invoices. vaguely remembered getting a call some months ago from a sales guy trying to get me to sign up for a sales newsletter.

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

You’ve probably read an article in a magazine or seen a news segment on TV that featured a company similar to yours and wondered “How’d they get that spot?&#   They got that spot because they came to the attention of the right journalist. It used to be that if you wanted to get featured in a national magazine or on TV, you had to spend several thousands of dollars on a public relations firm. That’s where Help a Reporter Out comes in. Help a Reporter out (HARO for short) connects you with journalists writing on your area of expertise. Get More Work without Asking for It.

How to Use HARO for Publicity & More! (Part I)

eMarketing Strategist

Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. There is a solution. Helpareporter.com is a publicity resource every small business can use. HARO was recently purchased by software company Vocus. More lists.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

The hardest part of building an online audience is getting in front of new people. Tapping the existing audiences of websites, bloggers and experts is probably the easiest way to get in front of new people. That’s why I’m constantly telling prospects and clients “You need to figure out where your target markets hang out online and be there.”  People quickly see the wisdom of this approach. One target market that emerged was stay at home Moms and it was news to most of the group that “Mommy Bloggers&# are a serious force to be reckoned with online. What Should You Look For?

My Two Cents: Even if you think a client is pissed, COMMUNICATE!

eMarketing Strategist

At the end of November, I hired my lil-bro to burn all my CD’s to a hard drive. He’s really good at this kind of stuff and needed the bucks so it seemed like a good idea. Burning all my CD’s to a hard drive has two benefits: 1) I can make a few bucks selling them after the fact and 2) I won’t have to look at them collecting dust in my living room. Fortunately for me, lil-bro lives with his mother who is easily the most responsible person on the planet. Normally I would eschew parental involvement but like I said, he’s been incommunicado and has over 5k worth of my music. Yay Mom.

How to View a Web Page’s Source Code

eMarketing Strategist

Internet marketing touches on topics far and wide. Many of those topics require a simple explanation.  Often, I’ve found myself saying “I should write down those directions.”. Source code is a valuable source of information in competition research. This quick guide shows you how to view the source code of a web page.  How to view source code is the one topic that comes up over and over again. So I finally got a clue and created easy to follow directions for finding source code. Only took 2 years!).

Free Blogging eBooks

eMarketing Strategist

Blog Traffic Made Easy. Great for: Getting started in blogging especially if you plan to set up a WordPress blog. link]. This is one lean, mean ebook! Excuse me, “article.” The author, John Robinson doesn’t like the word “ebook.” In 22 pages he touches on the essential WordPress plugins you will need, explains all the lingo and good ideas for driving traffic to your blog. John’s personal trick for driving traffic is a great idea I never would have thought of on my own. Blog Profits Blue Print. Great for: People who want to make money blogging (and the rest of us). link]. link]. Read it. Do it!

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011

Best of 2010 – 13 Twitter Tips for Increasing Engagement

Sazbean

2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. We’re posting the best articles from the year to help you get 2011 off to the right start! They set up their Twitter account, tweet a few times and wonder why no one responds.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years.

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Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10. Overall.

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19, 2010. Those are a few of the favorites we found in 2010. They all are very entertaining, too.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Well, unlike social media, email is virtually universal.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. So what are the best ways to use Twitter for business? Crabs.

Best of 2010 – Increase Sales by Improving Customer Touchpoints

Sazbean

We’re posting the best articles from 2010 to help you get 2011 off to the right start! original on customer touchpoints posted on November 30, 2010) You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. The year in review! They most likely will. How do they accomplish them? image by Patrick Hoesly ).

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.

Stats 77

Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite

Sazbean

2010 in Review! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. We’re posting the best articles of the year to help you get 2011 off to the right start! Choose the Twitter profile and click the “+ Add Stream&# button. How do you monitor Twitter?

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. What types of information are worth sharing, beyond blog posts?

Best Website Design Guides and Tips of 2010

Webbiquity

Things That Websites Need in 2010! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. What website design trends should graphic artists take note of? Visual Website Design.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. What new features should you get familiar with?

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. s, 50?s,

Tools 29

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy!

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Schedule the webinar on a Tuesday, Wednesday or Thursday. Offer a short video preview. If a rep.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

 . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? . There better be. Do your competitors have a blog? This is valuable real estate!

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails? Create animations?

Tools 99

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake. Let me explain why: For every 100 raw leads, only 4 to 7 are ready to buy.

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But that's content for another blog post. Let me know your thoughts about this framework.