| | | Earnest about B2B | |  2010 | 29 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). And the FTSE 100 are just plain running scared of Twitter. Source: DemandGen Report. Versus. | EARNEST ABOUT B2B AUGUST 18, 2010  Top Infographics for b2b marketers Infographics are all the rage: visual representations of data that are both beautiful and enlightening. From a marketer’s perspective, they’re a welcome addition to the communications arsenal – helping bring to life complicated and potentially dry content in a highly engaging way. . Web trend map: plots the Internet’s leading names and domains onto the Tokyo metro map . | | | | | |
| EARNEST ABOUT B2B SEPTEMBER 14, 2010  Vital statistics for B2B marketers – The case study Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Add our own unique Earnest spin on things – and turn them into a jaunty 3 min 48 sec video. Then spread the word. This is the story of the how and the why – and what we learnt along the way. The start of the idea. Objectives. 30% increase in Twitter followers. | EARNEST ABOUT B2B JUNE 10, 2010 Vital Statistics for B2B Marketers – the video Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway. Following considerable interest in the post, we decided to bring the story to life further producing the Vital Statistics video. Join the movement. Whether you choose to agree or disagree – we hope this is the start of some hearty debates. Finally enjoy the video! | | EARNEST ABOUT B2B OCTOBER 13, 2010 When familiarity breeds intent: 5 tips to building brand awareness Sit down. Brace yourself. According to a recent DemandGen report, 9 out of 10 business buyers say that when they’re ready to buy, they’ll find you. Now ask yourself, in all honesty, will they? The fact is the b2b buy cycle is changing fundamentally – and vendors are on the back foot. The Internet has empowered buyers of business services and products with the ability to research, scope, specify, shortlist vendors, and even purchase, without us even getting a sniff of what they’re up to. It means that old chestnut, brand awareness is now firmly back on the agenda. Or if it’s not, it should be. | | | | | | | |
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EARNEST ABOUT B2B | THURSDAY, MAY 27, 2010  Just how connected are the world’s top 5 IT services companies?
But first a minor disclaimer: our study was carried out over a week in mid-May 2010. It was a simple idea. Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. So the top 5 under scrutiny (as defined by Services Top 100 ) . Fujitsu. Accenture. What we were looking for… Visibility of links to social networking sites from their official websites – i.e. if you were an interested punter – how easy is it to find and connect with these big guns? The results may surprise you. Twitter presence: Guess @ibm, find this. MORE >> -
EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 2, 2010  Trending in B2B: Earnest’s Top Tweets in August
Top Tweeting. Would you believe it? Another month has flown by and even in the holiday season of August the world of B2B online has continued to churn out a flurry of facts, stats and information to wet your knowledge whistle. And so it’s that time again, our top 10 tweets of the month for you to peruse at your will. 1. We’re big on wordplay – and agree, how long before one of the big ad agencies rips this off? – [link]. Many creative advertisers and marketers often find ‘inspiration’ on the web for their ideas. The question is will it be a hit with the advertising world? MORE >> -
EARNEST ABOUT B2B | MONDAY, JULY 19, 2010 Brand loss, no one’s gain: The misery and anguish of M&A activity
Within the heady world of business, mergers and acquisitions are two a penny today. The story’s a common one: big behemoth snaps up rival or smaller fare to… a) see off the competition. b) allow it to flog more stuff to its customers. c) leap into new, more promising markets. d) make up for massive strategic oversights in not seeing the next big thing coming. e) all of the aforementioned. While many M&As may seem like astute moves at the time, most simply fail to live up to expectations. Yes customers too – undoubtedly why Oracle has retained the Sun name post-acquisition ]. MORE >> -
EARNEST ABOUT B2B | THURSDAY, JUNE 24, 2010 This could be the start of a beautiful relationship
Ideas to improve your customer marketing. We spot a hot new prospect across the crowded marketplace. We flatter them with niceties and promise them the world. We finally convince them, we’re a match made in heaven. And then, as soon as they’ve thrown caution to the wind and committed to us, we’ve lost interest and are looking over their shoulder at our next potential conquest. It’s a tough life being a customer to a b2b organisations (okay, our b2c counterparts aren’t any better) - and us marketing folk are partly to blame. Rationale. Food for thought. No brainer. MORE >> -
EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 10, 2010 A lesson in global brand management for b2b marketers
Last night Earnest had the pleasure of dropping in on the Mandrake Club to hear Amanda Mackenzie , Chief Marketing Officer of Aviva plc speak. . And Amanda has some roll call. First-ever female member of Global Insurer Aviva’s Exec Board (bear in mind that’s in the company’s 300 year history). First board member to have responsibility for brand, marketing and comms globally. Think 45 million customers in 28 markets worldwide. And all importantly, the lady who oversaw the global rebranding of the company as Aviva – kissing goodbye to the, dare we say, treasured Norwich Union brand. MORE >>
- Trending in B2B: Earnest’s Top Tweets in September EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 6, 2010
- Why too many clicks make you thick EARNEST ABOUT B2B | TUESDAY, AUGUST 31, 2010
- Top 5 Infographics for the Mobile Generation EARNEST ABOUT B2B | THURSDAY, JULY 7, 2011
- Chasing out the humdrum: The story so far… EARNEST ABOUT B2B | FRIDAY, NOVEMBER 26, 2010
- Trending in B2B: Earnest’s Top Tweets in July EARNEST ABOUT B2B | WEDNESDAY, AUGUST 4, 2010
- Campaign watch: Oracle. Ironman. Machine. Embarassment. EARNEST ABOUT B2B | THURSDAY, APRIL 29, 2010
- How do you get a 60% response rate from FTSE250 Finance Directors? EARNEST ABOUT B2B | MONDAY, MAY 10, 2010
- The Joy Of Pitching And Where It Can All Go Wrong EARNEST ABOUT B2B | FRIDAY, NOVEMBER 19, 2010
- Trending in B2B: Earnest’s Top Tweets in October EARNEST ABOUT B2B | MONDAY, NOVEMBER 8, 2010
- Unloved and overlooked: Getting your customer marketing back on track EARNEST ABOUT B2B | FRIDAY, JUNE 4, 2010
- Did you see the unicycling clown? EARNEST ABOUT B2B | FRIDAY, MARCH 23, 2012
- This is the week that was in b2b: we love a bit of controversy EARNEST ABOUT B2B | FRIDAY, JULY 15, 2011
- Buyer personas – under-used, but over-abused? EARNEST ABOUT B2B | THURSDAY, MARCH 4, 2010
- Causing offence: The pain and anguish of customer loyalty EARNEST ABOUT B2B | TUESDAY, MAY 4, 2010
- Did you see the unicycling clown? EARNEST ABOUT B2B | FRIDAY, MARCH 23, 2012
- This is the week that was: The age of the digital bin man EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 6, 2011
- Election watch: IT’s new battle for hearts and minds EARNEST ABOUT B2B | WEDNESDAY, APRIL 14, 2010
- B2B Marketing Awards campaign – pt 1 EARNEST ABOUT B2B | WEDNESDAY, APRIL 21, 2010
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