| | | Digital Voices | |  2010 | 30 articles |
| Page 1 of 1 | Previous | Next | DIGITAL VOICES FEBRUARY 15, 2012  Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! According to a report by IDC [2] , m- commerce showed an 86% year-over-year growth from 2010 to 2011, and by 2015, it is predicted that mobile shopping will account for 12% of global ecommerce [3]. 3] Source: ABI Research, 2010. 4] Source: Forrester Research study produced in conjunction with Shop.org, 2010. The mobile web is blowing up. We Google. We Skype. We Tweet. We like. | DIGITAL VOICES MARCH 31, 2011 Keeping Design in Mind: Creating a Curiosity Cascade 1] MarketingSherpa, (2010) Email Marketing Benchmark Report. 2] MarketingSherpa, (2010). Ten years ago, a marketer designing an email campaign could predict with 95% accuracy what email client was being used to receive one of their messages, and whether they were receiving HTML and images. Today, there are about five primary inbox providers (Microsoft, Yahoo, Google, Hotmail, AOL) handling about 80% of messages [1] , with the remainder being viewed on lesser clients and across a multitude of mobile devices. Fewer than 33% of emails are being delivered with images [2]. ll click. | | | | | |
| DIGITAL VOICES MARCH 28, 2012  The U.S. Army Deploys A Mobile Strategy Fit For Your Business Back in 2010, the U.S. Army tested a variety of smartphones, including iPhones and Android devices, to identify the usefulness of mobile applications for soldiers in the categories of training, administrative, and operational or tactical. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. The mobile plans are getting bigger as well. | DIGITAL VOICES JULY 9, 2010 Top 10 considerations for an Intranet redesign Intranet sites are quite different from external public-facing sites in a number of ways: Intranets are usually used only by internal employees vs. public sites which are used by customers, prospective employees, and other constituents. Intranet content and tools are tailored towards employees and other internal stakeholders. There is not as much focus on product information which is usually found on external customer-facing sites. Types of content or tools that are found on an Intranet site may include: Internal news and events. Contact information. Human Resources information. Ease of access. | DIGITAL VOICES JULY 16, 2010 Maximizing the effectiveness of your social marketing activities The proliferance of social channels over the last 5-6 years is simply amazing. It is a bit of a double-edged sword in that marketers now have many tools to connect and speak to their target constituents. While your web site may still be the primary platforms to share information - Company blogs, Twitter, Facebook, Foursquare, Linkedin etc. may may provide other platforms to communicate with our audience. . At the same time, maintaining and managing a presence – let alone marketing campaigns, across these social channels can be an interesting exercise in many ways. Invest wisely. | DIGITAL VOICES MARCH 21, 2011 Email Deliverability: Making it into the inbox. 1] Return Path (2010). 2] e-Dialog “Manifesto for E-mail Marketers: Consumers Demand Relevance” (2010). According to a recent study, less than 75% of commercial B2B emails actually make it in to the targeted inboxes [1]. If this seems surprising to you, take a look in the spam folder that your email client most likely provides – you’ll probably see lots of fairly legitimate business offerings mixed in there with the Viagra offers and Nigerian bank deals. In the category of things over which we have little direct control, is filtering at the ISP level. Content. | | | | | | | |
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DIGITAL VOICES | SUNDAY, NOVEMBER 14, 2010 Beyond minimalism in the on-the-go music information experience
November 2010. October 2010. September 2010. July 2010. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. but instead of showing you the basic 404 Error page that is confusing and doesnt really explain anything, weve created this page to explain what went wrong. try to search. Wordpress search. Random Posts. Email Deliverability: Making it into the inbox. Categories. MORE >> -
DIGITAL VOICES | SATURDAY, SEPTEMBER 11, 2010 Enterprise Content Management Vendor Predictions
Microsoft (NASDAQ: MSFT) is going to have trouble positioning Sharepoint 2010 as a viable ECM platform: Sharepoint has traditionally been utilized inside the confines of the enterprise (e.g. Especially with this latest release, Microsoft is positioning Sharepoint 2010 as a full-solution product that meets both internal and external content management needs of the enterprise. While significant improvements have been made, Sharepoint 2010 is still more powerful for intranet type applications rather than external web sites/applications. Form content). Hurry up. MORE >> -
DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010 Why is social media so difficult for B2B?
The use of Social Media in the consumer space is widely written about. Success in the B2C space frequently garners good media attention. It has been difficult to crack the puzzle of social media in the B2B space though. Most B2B firms who have engaged in Social Media do not typically see immediate impact from their investments whether it be in terms of generating leads or increasing their market reach. Not Not surprisingly, this lack of success has left most B2B marketing managers wondering if they should include social media campaigns in their marketing plans. Not necessarily. Stay posted! MORE >> -
DIGITAL VOICES | SUNDAY, APRIL 24, 2011 Harnessing the actionable web chatter
November 2010. October 2010. September 2010. July 2010. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. but instead of showing you the basic 404 Error page that is confusing and doesnt really explain anything, weve created this page to explain what went wrong. try to search. Wordpress search. Random Posts. Categories. Content Management. Digital Strategy. eCommerce. MORE >> -
DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012  The U.S. Army Deploys A Mobile Strategy Fit For Your Business
Back in 2010, the U.S. Army tested a variety of smartphones, including iPhones and Android devices, to identify the usefulness of mobile applications for soldiers in the categories of training, administrative, and operational or tactical. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. Role-based apps across targeted categories could include cultural training, distance learning, finance, two-way translation of speech and text, and biometric data and evidence. The mobile plans are getting bigger as well. Discuss Distribution. MORE >>
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- The U.S. Army Deploys A Mobile Strategy Fit For Your Business DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- Creating a positive first impression for the general public DIGITAL VOICES | TUESDAY, JULY 20, 2010
- The online identity crisis DIGITAL VOICES | FRIDAY, SEPTEMBER 12, 2008
- Mojo-The Circuit DIGITAL VOICES | MONDAY, MAY 5, 2008
- The 11 commandments of football - for Managers DIGITAL VOICES | WEDNESDAY, APRIL 30, 2008
- Top 10 considerations for an Intranet redesign DIGITAL VOICES | FRIDAY, JULY 9, 2010
- Maximizing the effectiveness of your social marketing activities DIGITAL VOICES | FRIDAY, JULY 16, 2010
- Enterprise Content Management Vendor Predictions DIGITAL VOICES | SATURDAY, SEPTEMBER 11, 2010
- Comparing HTML5 and Flash DIGITAL VOICES | THURSDAY, SEPTEMBER 23, 2010
- Comparing HTML5 and Flash DIGITAL VOICES | THURSDAY, SEPTEMBER 23, 2010
- Mobile Trends: From custom device apps to rich browser-based mobile apps DIGITAL VOICES | SATURDAY, OCTOBER 2, 2010
- Mobile Trends: From custom device apps to rich browser-based mobile apps DIGITAL VOICES | SATURDAY, OCTOBER 2, 2010
- Why is social media so difficult for B2B? DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
- Email marketing: Strategy and best practices for communicating with customers. DIGITAL VOICES | THURSDAY, MARCH 3, 2011
- Email marketing: Strategy and best practices for communicating with customers. DIGITAL VOICES | THURSDAY, MARCH 3, 2011
- Email Deliverability: Making it into the inbox. DIGITAL VOICES | MONDAY, MARCH 21, 2011
- Keeping Design in Mind: Creating a Curiosity Cascade DIGITAL VOICES | THURSDAY, MARCH 31, 2011
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