Digital B2B Marketing

article thumbnail

The Golden Rule for Marketing

Digital B2B Marketing

More than 200 million numbers had already been added to the Do Not Call registry in 2010. And no, when someone fills out your form, they aren’t asking to be added to an email marketing list even if many, like Gary, know it will happen. Do you like receiving phone calls at dinner time? Probably not, and you are not alone.

Rules 100
article thumbnail

Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Digital media proponents have been misled, believing somehow that time spent and budget should equalize. Look at Google and Facebook.

article thumbnail

The Dark Future of Native Advertising

Digital B2B Marketing

Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. Marketers before you have proven that you don’t have to be a media company to create a content brand that drives results.