Conversionation

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Content Marketing: What Content People Share And Why They Do It

Conversionation

2010 study of Chadwick Martin Bailey and iModerate Research Technologies established email is still used most for sharing content. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover the answer is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Thus context.

Social Media ROI: Check Before You Start

Conversionation

In 2010, Brian Solis introduced it in his book Engage! An army of social media thinkers has deemed it useful to redefine ROI. as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.]. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROI

ROI 99

IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

That’s less than in 2010, when they accounted for 69.2%. Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. This means that 1 in 5 advertising Euros in Europe is now spent online. Ask any serious agency. We do live in an integrated world.

How to Unsuck at Personalization in Marketing

Conversionation

over 2010, and click-through rates grew with 1.1% in the same period. Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6% Personalization seems to play an important role in this growth however not all is well: conversions drop. Here’s why and how to unsuck.

The Connected Consumer: Who Are We Talking About?

Conversionation

In a 2010 overview of the usage of connected devices, The Nielsen Company, used the term ‘ connected consumer ’ in that context (PDF opens, slideshare below). The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Yes, most certainly.

Social media loyalty: me like you long time (but me hard to get)

Conversionation

//. OK, my English is far from perfect but I do know that 'me like you long time' is not right. I was just thinking about Kubrick's Full Metal Jacket, the scene in Vietnam with the girl saying to the soldiers 'me love you long time', while Nancy sings "these boots are made for walking' in the. Click title to read more

What content people share and why they do it

Conversionation

//. Why do people share content? It's a simple question but when looking at it, you'll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and. Click title to read more

Content, media and social interactions: how to benefit from the leverage effect of integration

Conversionation

//. Earlier this week I read an interesting post by Karen Talavera on The eMail Guide blog, a great resource for those who want to be kept well informed of every new development in the email marketing world. It seems that Karen and I are kindred spirits; her profile describes her as. Click title to read more

Triggered and social emails : what email marketers can learn from Copernicus

Conversionation

//. How do you see your email marketing “program”? Still as a flow of messages that you send, track and improve constantly in function of metrics? As an opportunity to interact with people? Or do you inverse your approach: instead of thinking from the campaign and flow viewpoint, Click title to read more

Becoming a respected social media maven in seven lessons: kicking off!

Conversionation

//. Let’s face it: social media is cool and smart businesses even know how to engage folks using it. Some even provide value and customer service via social media. Social media works, hurray! But social media is also a hype and you know it. I’m not talking about a hype as in. Click title to read more

TNS Global Digital Life research project: guaranteed earned media and inbound success

Conversionation

//. Kantar’s TNS yesterday published a press release introducing a new report, containing a mass of data, from what the company calls “The largest ever global research project into people’s online activities and behaviour” When looking at the numbers, we might indeed. Click title to read more

The “science” of conversion and relevant marketing versus personality, emotion and innovation

Conversionation

//. The blog you are reading and the site you are visiting is built with HubSpot. know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. I’m already happy I can. Click title to read more

How relevance and targeting boost conversion and marketing ROI

Conversionation

//. Earlier this year, I read a post by Mark Haslan on the small business and graphic design news blog of OvernightPrints called ‘Improving relevance, targeting can boost marketing ROI’, based on some data from eMarketer.com. As you know, consumers are bombarded with an infinite. Click title to read more

John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign

Conversionation

If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. For the really young digital and social media generation: you have probably. Click title to read more

The John Lennon tribute on Twitter, YouTube, Google and more: integrated, brilliant but.

Conversionation

//. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. For the really young digital and social media generation: you have. Click title to read more

EMI’s and Google’s John Lennon tribute: simple, integrated, brilliant but, well, you know

Conversionation

//. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. For the really young digital and social media generation: you have. Click title to read more

Why I hate Olivier Blanchard aka the BrandBuilder

Conversionation

hate Olivier Blanchard. really do. That French marketing guy, living in the States, and calling himself the Brand Builder. The name alone… How ridiculous. Almost as ridiculous as Conversionation. Whatever you do, please promise me to never follow him or to read his blog. Click title to read more

Four tips to never have to worry about defending your online reputation!

Conversionation

//. If you check this blog now and then, you might have read some posts on online reputation management, dealing with negative comments or feedback and the importance of social media listening. You might remember posts with titles such as “Social media monitoring, online feedback and the. Click title to read more

Six killer ways to boost blog traffic and revenue via social media

Conversionation

have some blogs that generate considerable traffic. This one is creating moderate traffic. But that’s for a special reason. However, in this post you will discover six great and proven ways, including real-life examples from social media blogs and mavens (really), that guarantee a. Click title to read more

Is blog marketing dead or just growing up? The naked (conversation) facts

Conversionation

//. In 2006 Debbie Weil's successful “The Corporate Blogging Book” was published. Robert Scoble and Shel Istrael published “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, and everyone was talking about “conversations” and. Click title to read more

Social media marketing goals & tools: what you want to know (this is not a list)

Conversionation

Do you care about what your prospects, customers and competitors say about your business, your industry and your products? Are you where your customers are? Do you know how effective word of mouth is? Do you use social media and the proper tools to measure, engage and act? People use social media. Click title to read more

Social media marketing: are you a social fossil or an active participant?

Conversionation

These days, most people that are online, have a profile on at least one social network. The same applies to many companies. However, sometimes it’s frustrating to see how often businesses still limit their social media marketing activities to a simple “presence” Now, of course I. Click title to read more

The closed loop of content and customer data in lead nurturing

Conversionation

In marketing automation driven lead nurturing programs, businesses aim to provide the right information at the right time via the right channels to optimize the relevance of their interactions. Two keywords here are content and customer data. But there is more. Below you can find a guest post I. Click title to read more

Social media and sharing tools in email marketing: beyond the obvious

Conversionation

Many email marketers have discovered that social media and email marketing can be a perfect fit. The list of ESPs that provide sharing tools and functions in their email marketing solutions keeps growing. The latest one (as far as I know) is Constant Contact and you can bet many will still. Click title to read more

Inbound marketing: blogs are the websites of the social Web

Conversionation

Many businesses don't have a blog yet. Too bad since blogs are really social media hubs and more. But there is hope. Since blogs are almost a must for all businesses that want to do "something" with social media. little more than a decade ago many companies had no websites. And if they had one, Click title to read more

Beyond email subscribers and social media connections are people and communities

Conversionation

The success of the activities of email marketers depends from the actions of one group of people: subscribers. For community managers and social media marketers the same applies, although here we don’t call them subscribers but members, friends (Facebook), followers (Twitter), fans (Digg, Click title to read more

Content marketing: creating relevant and efficient customer cases

Conversionation

Improve SEO, credibility, trust, social media mentions, lead generation and word-of-mouth with your customer’s stories While planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies. Click title to read more

Social CRM: social media and communities in customer relationship management and marketing

Conversionation

Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You think you know what is important to customers. You have a list. Your company is managed according. Click title to read more

Social media and communities in CRM and relationship marketing

Conversionation

Here's a quote from “Using your customers’ desired actions to increase your sales”, a paper by Gerry McGovern and Kristin Zhivago: "You think you know what is important to customers. You have a list. Your company is managed according to this list". However, they write that. Click title to read more

Tips to create effective email marketing templates and why it really matters

Conversionation

Despite the fact that inbound marketing is hot and that we live in social media times (and as you might know, I’m a strong believer in the endless opportunities of combining and integrating channels such as social and email), email marketing is still crucial. Inbound or outbound: it doesn't. Click title to read more

Search engine marketing and social: why SEO and search engine optimized content are not enough

Conversionation

In order for your website or other online properties to be found online (inbound marketing), you still need a good search engine optimization strategy. Defining relevant keywords for your business and, more than ever, for your target groups. Relevance is increasingly becoming important in search. Click title to read more

Social media monitoring, online feedback and the bad reputation phobia

Conversionation

The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. Click title to read more

Social media listening, online feedback and the bad reputation phobia

Conversionation

The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. Click title to read more

Social media marketing policies and education: the employee perspective

Conversionation

A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? Partially, because you can use it as a public message to share with customers, partners, etc., explaining how you commit. Click title to read more

Three reasons why brands should NOT be or think like publishers

Conversionation

Quiz: who says “brands should be publishers”? If the name Joe Pulizzi, content marketing specialist and founder of Junta42 comes to mind, you have won. Congratulations. This morning, while driving, I was thinking about an event where I have to speak about the importance of content in. Click title to read more

Is the ability to measure really the main challenge in social media marketing?

Conversionation

For some people social media marketing is a new kind of Holy Grail that will overrule all other forms of marketing. For others it is merely a trend, a hype that is not as important as many media, experts and bloggers claim. Naturally both have it wrong. The truth is not black or white and the. Click title to read more

Social media marketing metrics: volume, engagement and conversion

Conversionation

Of course Jim Sterne has written the reference book on social media metrics, as you can read here, but that does not mean we don't have to cover how other people think social media should be measured and what social media metrics, key performance indicators (KPI) etc. are needed to analyze. Click title to read more

Social email marketing and content: the trust and relevance vow

Conversionation

Content is king. know, you heard it before. In this post, I’ll 'talk' a bit more about email marketing and content. We know that content is crucial in email marketing. And we now that in the social media age, where email marketing looks more at the needs of recipients, the dialogue and. Click title to read more

Customer-centricity is relevance, dialogue and more than a slogan

Conversionation

Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. It's a necessity for business and is achieved through relevance and dialogue, direct. Click title to read more

Social Media Informer is born : making life easier for you and me

Conversionation

I’m a consultant. And I blog and write a lot. Because I like to learn, share, teach and…write. But obviously also because I need people to find me and say “hey, I like the way this guy thinks, let me get in touch with him” Most of my customers come via word of mouth but a. Click title to read more