Content Marketing for BI

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Visualizing Olympic Information

Content Marketing for BI

Tags: BI 2010 Winter Olympics curling data visualization figure skating hockey infographics medals Tufte

Social Media Share Buttons Cause Link Overload

Content Marketing for BI

I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. The article captured something I’d been thinking about for quite a while: with so many means to share content, is content sharing becoming diluted? There are two major players in the “share button” space – AddThis and ShareThis. 271 services? recognize maybe a dozen. What is Kaboodle anyway? doubt it.

The Content Marketing Sweet Spot

Content Marketing for BI

From the 2010 Content Marketing Spending Research by Junta42. I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. You can download the report for yourself here. More hits to the website? More inquiries? Even more sales?

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My 3 Wishes from the Marketing Genie

Content Marketing for BI

Remember watching cartoons about Aladdin and the magic lamp? always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. Didn’t you wish you could have three wishes too? Here are my three wishes: 1. want a real relationship with you. want to know that you are real people. want to know that your company values align with mine. Are you approachable?

Organize Passion Create a Movement

Content Marketing for BI

I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. It’s about leadership—the ability to organize passion. And, social technologies allow us to do that quite easily. But Nathan didn’t give up. He found power in organized passion.

Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

I skipped last week’s post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time. Let me set this up with a little background. We’ve connected on LinkedIn and some on Facebook. What about you?

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. Social media is on the tip of most every B2B marketer’s tongue these days. Should we be blogging and tweeting?”

On the Internet, Everyone’s an Expert

Content Marketing for BI

They say content is king. But anyone with a good Internet connection can publish content. In fact, the Internet allows anyone to market themselves as an expert. This funny video mocks just how easy it is. Warning: there are a few cuss words tossed in. So, how do you separate the “wanna-be” experts from the real thing? Do your homework. Get to know the person or the company. Is it quality content?

Does Your Company Have Energy Intelligence?

Content Marketing for BI

The Copenhagen Climate Summit has come and gone. World leaders have returned to their respective countries with their pressing priorities. You would think the low rumble of the Summit has gone dormant again, but look behind you. Consumers are not only thinking green, but beginning to take “green” actions. So how do businesses get energy intelligence? It’s a number that the Dept.

Are Some BI Vendors too Quiet?

Content Marketing for BI

Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. really didn’t know much about Qlikview. Oh, I’ve heard the name now and then but still hadn’t heard anything of substance. Turns out they’ve actually been around since the 1993 and have been headquartered in the US since 2005. They have a nice reporting and analysis product that replaces the need for cubes and their associated processing time.

Seeing through your customer’s eyes

Content Marketing for BI

You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. The company you work for is great (lucky you). You see it and you want everyone else to see it too. It’s natural. When you’re passionate and proud of something, you want to tell the world. But guess what? Can you repeat the business problems your customers are dealing with – in their own words?

Be Green but Not a Green Washer

Content Marketing for BI

“It’s not easy being green.” – Kermit the Frog. In honor of Earth Day, I thought I’d write about something green—specifically, green washing. No this isn’t what happens when your three year old accidentally leaves a green crayon in his pocket and it goes through the wash. found this on SourceWatch : The U.S.-based Ouch!! But, our efforts must be in the context of our overall environmental impact.

BI’s Place in Sustainability Reporting

Content Marketing for BI

As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate social responsibility or CSR, and business intelligence. There’s a very logical place for BI teams, processes, and technologies in CSR. CSR wraps the traditional, profit-making business efforts in ways that reduce their impact on both the environment and society.

Futuristic BI: Are We Smart Enough?

Content Marketing for BI

Came across this stunning TED video that demonstrates scientific data in both 3-D and audio. It’s not only functional but beautiful as well. Increasing the way we sense, perceive, and interact with data is brilliant. Is this the future of BI? Having watched the video, I find a renewed appreciation for the super intelligent minds out there. Do we need super intelligence to understand our data?

White Paper Format: Fact or Fiction?

Content Marketing for BI

White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof positive is that I just finished my fifth white paper in almost as many weeks. find some long held beliefs about white papers very interesting. Like many opinions, some are held long past their expiration dates. Your goal is to get your reader reading right away and keep them reading.

Holiday Thanks to my Clients

Content Marketing for BI

With deadlines looming, it’s easy to remain heads down and not take a moment to reflect on the year. So, I’m taking a few minutes to look back and send my thanks to some wonderful clients. Since the start of the year, I’ve had steady work  that’s even meant often working weekends and evenings. Biometrics. Call centers in the cloud. Auto Demand Response (energy). OpenXML.

Who Am I? Regularly Revisiting Your Brand

Content Marketing for BI

As the New Year approaches, it’s a good time to take a step back and ask a fundamental question, “Who am I?” I don’t mean this from a personal perspective, though that is always helpful, too. It’s important to understand this from a business perspective. Some of my clients come to me without ever having done this, but it is fundamental to have before starting any marketing program. Budgets change.

Help! My Product is Boring!

Content Marketing for BI

I was recently reading the latest B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends survey by MarketingProfs and Junta42. like seeing where content marketing is headed, how budgets are being reshaped to support it, and what kinds of challenges still remain. Seemed like your typical stuff. Smaller companies—less so. The answers also weren’t totally shocking. However! Start here: 1.

The Ultimate Scorecard Discussion

Content Marketing for BI

I watched the latest Hans Rosling talk on Ted Talks and it was as enlightening as it was entertaining. Professor Rosling has a wonderful way of captivating the audience and using visual data to tell a story. This time, he highlights the ultimate scorecard – the United Nations (UN) scorecard of eight high level goals. Just in this initial view of eight images, you learn a lot about each goal.

The New MDM-It’s Not What You Think!

Content Marketing for BI

As many of you know, I have a keen interest in the environment. Don’t even get me started on the whole global warming (weirding) topic!) I’ve often written about corporate sustainability and am enjoying the work I’m doing with Honeywell on marketing their energy management solutions. More importantly, communication between the energy provider and consumer will also be two-way. GTM Research.

Is Twitter Dying?

Content Marketing for BI

In January of this year (2010), CNN published an article, “ Has Twitter Peaked ?” I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. However, I’m wondering if my trend is telling of something more significant.

Embracing Socialytics

Content Marketing for BI

Socialytics. love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. wondered who plays in this space today. Though there aren’t many, there are more and more social media analysis vendors with solid offerings. Are you ready?

Networking Your Social Media

Content Marketing for BI

Social media is still fairly new and understanding how to connect the various social media tools is not easy. Yet, that’s where the power lies, especially when it comes to dynamic content like blog posts. I’m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook.

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Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. These same buyers say that if they find relevant content, it increases that vendor’s success rate.

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. These same buyers say that if they find relevant content, it increases that vendor’s success rate.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role. So I tried SAS.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role. So I tried SAS.

SAP Sets the Bar for BI CSR

Content Marketing for BI

SAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR). Not only are they one of the top reports in the BI and even the software vendor category, but they’re report is top of the line for all CSR reports. It opens with a video message from the CSO (Chief Sustainability Officer) Peter Graf, who reports directly to both of the SAP CEOs. His two-minute message gives a high-level overview of their strategy and progress toward sustainability. You can see an 7.5 minute overview video here.

Network 2020 – Connecting Everyone to Everything

Content Marketing for BI

2010 marks the dawn of a new era in communications. While the past decade has seen. innovations that have opened up global communication and commerce, it was just a warm up. for what will come in the next decade. Networks will evolve to support an insatiable appetite. for constant communication, information, and entertainment. And, over the next 10 years, everyone and everything will be connected—everywhere. Download the white paper here. Portfolio White Papers

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011

Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10. Overall.

Best of 2010 – 13 Twitter Tips for Increasing Engagement

Sazbean

2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. We’re posting the best articles from the year to help you get 2011 off to the right start! They set up their Twitter account, tweet a few times and wonder why no one responds.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years.

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The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. So what are the best ways to use Twitter for business? Crabs.

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The Best B2B Marketing Ideas of 2010

Fearless Competitor

Click to download How to Find New Customers, our remarkably popular white paper. It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. We’ll do this each December from now on. I … Continue reading → lead generation sales leadership Sales knowledge marketing funnel Management best practices Marketing Demand Generation Sales 2.0 Remarkable content Leadership

Paper 27

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Well, unlike social media, email is virtually universal.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19, 2010. Those are a few of the favorites we found in 2010. They all are very entertaining, too.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. s, 50?s,

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.

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Best of 2010 – Understanding Facebook Page Insights

Sazbean

original on Facebook page insights posted February 26, 2010). The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! Facebook provides some pretty interesting statistics for business pages. But what does it all mean? In the upper right corner, you’ll see a number with some stars – post quality. Liked this post?

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. Marketers over 2010 will get much savvier about doing this, however.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.