What Type of Website Do You Need?
OCTOBER 21, 2010
Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Nurturing existing leads. Communicating to existing customers. Download it Here
3 Cool Lead Conversion Testing Tools
OCTOBER 19, 2010
Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. One of the ways to improve results is to continually test for better performing combinations. Google Website Optimizer.
Why Measuring Social Media ROI Is Difficult
NOVEMBER 15, 2012
50% of large organizations blocked social media in 2010; less than 30% will block social media by 2014. Many marketers are still trying to figure out social media as they go. Justifying the investment of time and money can be especially difficult and confusing. The Hubspot blog has compiled data from several studies to illustrate the challenges of social media. Here are a series of statistics that explain what marketers do measure, and why they struggle with measuring social media success. 84% of B2B marketers use social media in some form. 96% measure number of fans and followers.
Content Marketing with Infographics
MARCH 15, 2012
Miller and Brooke Barnett on infographics Jeff Bullas reports on this blog that Google searches for keyword "Infographic" increased by over 800% from 2010 to 2012. There's no shortage of data and content in this age. Making sense of this information glut can be difficult. Infographics, through a mix of design, writing and analysis, offer a visually compelling way to convey complex data in a visual format. “On their own, text and graphics are both useful yet imperfect methods for communication. ” - Barbara M. Compelling and Attractive. Easily Scanned and Viewed. Embeddable.
Free Website Strategy and Planning Guides.Now Available
OCTOBER 14, 2010
We, at ClientBridge , are very process-oriented. We have guides, templates and checklists for just about everything we do. In the past, we have only used these tools for our own projects and client projects. But we decided that there are others who could put them to good use. So we are going to start releasing them to the public. Here's the link to the first set.
Are You Creating Marketing Assets for Your Business?
OCTOBER 12, 2010
One of the things that makes inbound marketing strategies and tactics so powerful is that it creates assets for your business. When you run a print ad, commercial or direct mail campaign, it's a one-time event. You take the results of your campaign and that's it.game over. But with Inbound Marketing, the campaign assets are in place forever. adds value to the process.
Be a LION on LinkedIn to Grow Your Business Network
SEPTEMBER 28, 2010
One of the ways to grow your business network is by joining relevant industry groups on LinkedIn and networking with other members. However, LinkedIn's philosophy is that you should only send connection invitations to people with whom you already have a prior relationship. While this is obviously the best case scenario, it is seen as a limitation to many networkers.
Software Tools for Inbound Marketing
SEPTEMBER 20, 2010
The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. Below are a list of technologies and capabilities that are important tools for today's inbound marketer. Email marketing - email is still a critical tool in the lead generation arsenal. Solutions vary greatly in price and capability.
LinkedIn for Lead Generation
SEPTEMBER 18, 2010
LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. But is also can be used to generate leads for your business. Below are a few tips. Join and/or Create Groups - Below is a video on how to search for relevant groups and how to get started with creating and promoting a group. decisions makers, 1.3M
10 Steps to Launch Your Social Media Presence
SEPTEMBER 17, 2010
Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly. Start by listing as many social media groups and communities that you can think of for your industry or market.
Thoughts on Outsourced Lead Generation
JULY 19, 2010
Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation.others wonder why you would ever do anything else. So here are a few quick thoughts on lead generation outsourcing: It is impossible for one person to be an expert in all of these areas. There is just too much to know and things move too fast. Stay involved.
B2B Lead Generation - Plan to Succeed
FEBRUARY 6, 2010
If you are responsible for B2B lead generation, you probably have a hungry sales team to feed. But do you know how many leads you will need to meet sales targets? If you don’t know, you’re less likely to hit your goals. Try putting together a basic plan to tie your marketing campaigns to sales objectives. For what timeframe do you want to generate this estimate?
ClientBridge Blog Featured in B2B MarketingZone
SEPTEMBER 25, 2010
If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone. This website offers a collection of the best B2B marketing advice, resources, blogs and articles, all brought together in one community. ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. One of the coolest things about the B2B MarketingZone is the navigation. There are many ways to "slice" and "dice" content on the site.
4 Persuasive Lead Nurturing Statistics
SEPTEMBER 24, 2010
Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool. Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready". While this process doesn't have to be automated, much of it's power comes from the ability to make lead follow up "systematic". Automated lead nurturing systems can act like a virtual sales rep, developing leads until they demonstrate enough interest to engage with sales. These numbers are significant.
5 Steps to Getting Started with Lead Nurturing
SEPTEMBER 16, 2010
For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. Define your funnel - think about the actions that your prospects typically take as they move through your sales process. Write down those steps and number them in sequence.
Search Marketing Basics - The 3 Types of Search Results
MAY 25, 2010
How to Find a Hook
MARCH 22, 2010
Competitive Positioning: Start with a Market Profile
MARCH 17, 2010
Another Software Company Succeeds with Inbound Marketing & HubSpot
FEBRUARY 17, 2010
What is Google Buzz - The Next Social Media Marketing Tool?
FEBRUARY 10, 2010
Social Media Marketing - Facebook Pages for Business
JANUARY 25, 2010
Business Trends for 2012
JANUARY 19, 2012
Sluggish Venture-Capital Markets IPOs in 2011 were down by 30% from 2010. Will the economy get worse or maybe a little better? Will consumers keep spending? From Entrepreneur.com, here are some big-picture business trends to keep in mind for the coming year. Winter Sales Slump? More than 40% of consumers said they overspent on the holidays according to a recent survey. As a result, sales in January and February may be more slow than usual. Be nimble and stay connected to your community. Still, more IPOs are in the pipeline for 2012. The Urge to Merge Sell or grow through acquisition?
INFOGRAPHIC: Social Gaming
MARCH 29, 2011
Ad spending on social gaming is expected to increase by 33% from 2010 to 2011. Gaming on social networks has growing potential as a marketing platform. From Dr4Ward and Get Satisfaction, here's an infographic on social gaming. Highlights: From 2009 to 2012, spending on social gaming is projected to increase 67%. 57 million Americans have played games on social networks. 53% of social network game players are women. View Original Article
Is Bing Currently the Best Deal in Paid Search?
JULY 19, 2011
Bing's share of the search market has grown from 9% in April 2010 to 30% one year later. From ymarketing LLC, here are some reasons why marketers should funnel as much of their pay-per-click budget toward Bing. Bing Cost Per Click Cost Less The same keywords cost far less on Bing than they do on Google. So while fewer may see a Bing ad than a Google ad, you have a much better chance of getting lower costs per lead or conversion from Bing. Example: Bing-Google Ad Platform Similarities Keywords that work best on Google have similar results on Bing. View Original Article
The Cost of a Facebook Fan
FEBRUARY 24, 2011
Click-through rate on ads designed to generate fans fell from.063% to.051% from 2009 to 2010. From the Wall Street Journal, a report on the acquisition cost of Facebook fans. Webtrends studied 11,000 Facebook ad campaigns and found that $1.07 was the average cost of advertising per user that became a brand's fan. Becoming a fan gives brands permission to market directly through free messages sent to a user's news feed and specifically targetted ads. But during that same period, ad cost rose from $.17 17 per thousand to $.25 25 per thousand. Why less effectiveness for a higher price?
Take Groupon Seriously
MARCH 29, 2011
Currently, their core service has 70 million subscribers, and will generate $3 to $4 billion in revenue in 2011, up from $750 million in 2010. From Mitch Wagner at the CMO Site, a look at Groupon, why it's here to stay, and why it should be considered a strategic marketing platform. Groupon has sales representatives that directly make deals with local businesses. Contrast that to Google, which takes an automated, you-come-to-us approach. Groupon's sales force should be seen as a platform for marketing partnerships. It's revenue increases whenever a merchant makes a sale.
Marketing Automation Success Stories
MARCH 28, 2011
In addition, E*Trade saved 1500 man-hours on campaign execution in 2010. Keith Dawson of the CMO Site shares some successes within the marketing automation space and predictions for the future. CMOs are being asked to do more with fewer resources, and marketing automation is the best way to effectively stretch the impact of marketing dollars. IBM believes this, and has acquired several companies in the marketing automation space, including Unica, Coremetrics, and Sterling Commerce. As a result, in each of the last three years, E*Trade's marketing output has increased by 30 to 63 percent.
Top-10 B2B Marketing Topics of 2010
Everything Technology Marketing
DECEMBER 1, 2010
With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011
Eloqua Experience 2010
OCTOBER 20, 2010
This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10. Overall.