In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper.Yet amid the low level of mobile chatter, B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional audiences. Mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands. Forecasts. call for 5.8 desire to stay connected to their peers). MORE >>

A running joke among many marketers is “Yes.Really! THIS is the year of mobile.” Because, let’s face it, we’ve been hearing and saying it for many years. In our defense, we’ve genuinely meant it every year that we’ve said it.) I remember way back in 2000 when I was working with a client on a B2B financial-services application that was truly breakthrough. The problem? We couldn’t break through until 3G was a reality, and readily available, as the data that the application provided was just too in-depth and up-to-the-minute. are we there yet. c'mon, how much longer ‘til we get there?” Guide. MORE >>

For B2Bs looking to leverage social media to move the (ROI) needle, it really comes down to 4 key strategies squarely focused upon: #1: Solving Business Problems. 2: Increasing Business Professionals' Knowledge. 3: Lowering Business Professionals' Risk (Especially given that B2B purchases are high-ticket, high-risk items). 4: Growing Business Professionals' Networks. cover these strategies in the below video clip (running at 2 minutes) and I also cover this extensively in the slideshow located here. More B2B social media and mobile media video clips  located here. MORE >>

Even though half the planet's population already own cell phones and everywhere you turn there's buzz about mobile, it's still a very new set of media. and even newer to the B2B marketing mix. It's not that B2Bs marketers don't want to innovate around this exciting new set of media, it's just that their B2B executives need to better understand why mobile poses a high-opportunity, high-ROI marketing channel for their businesses, and how mobile can make a significant impact with their professional audiences. B2B Mobile Marketing: Building The B2B Mobile Business Case. MORE >>

Long-time readers and colleagues well understand that when data is published which vindicates what I've long been saying, blogging, writing, WOMming, tweeting, nudging and all-out urging of B2B marketers. tend to get a little bold in my advice. Let's call it 'tough love' Because I love B2Bs, and I've no hesitation in getting tough about the changes needed from them to better serve their business audiences, and their bottom lines. After all, rallying our businesses to change is a big part of a marketer's job , one might say our reason for being. Why so delighted am I? MORE >>