Chris Koch

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Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

I look forward to collaborating even more in 2010. I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Have a happy and safe New Year! Check out these top posts if you haven’t already: Six factors driving B2B social media marketing adoption.

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Social media isn’t enough. We need a marketing transformation.

Chris Koch

At ITSMA, we’re calling 2010 the year of marketing transformation. We’re going to offer more specific on how marketers should make this transformation backed up by selected data from the 2010 survey at our webcast, The Year of Marketing Transformation: ITSMA’s 2010 State of the Profession Address on January 26.

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Where is your mobile marketing center of gravity?

Chris Koch

Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). Top 10 Mobile Trends of 2010, Part 1: Design & Development (readwriteweb.com). B2B mobile marketing case studies. It’s a wiki-based tool where salespeople can go to find and share competitive intelligence.

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Why you need to turn your customers into stalkers

Chris Koch

All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. So we spend weeks leading up to the briefing arguing about what the numbers actually mean and what marketers should do. One of the big ideas we’re going to be talking about next week is the concept of scaling intimacy.

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What the slow death of B2B publishing means for marketers

Chris Koch

In our recent survey, How Customers Choose Solution Providers, 2010: The New Buyer Paradox (free summary available), nearly 60% of respondents said that idea-based content plays an important or critical role in determining which providers make it onto their shortlists. Then marketers need to provide that relevant content.

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Six ways that marketing needs to lead the organization in social media

Chris Koch

That’s why at ITSMA we’re calling 2010 The Year of Marketing Transformation (sound the bugles!—a To be a leader, you have to have your own house in order. That means that marketers need to integrate social media with the larger marketing and business strategies. And social media is the main driver behind the need for this transformation.

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Six factors driving B2B social media marketing adoption

Chris Koch

Overall, more than 77% of marketers say they plan to increase their online spending in 2009-2010, according to ITSMA’s Marketing Pulse survey. For example, in early 2009, 44% of marketers said they were responding to the recession by shifting dollars online. By October, 77% were using online as a recession fighter.