| | | Buzz Marketing for Technology | |  2010 | 196 articles |
| Page 1 of 2 | Previous | Next | BUZZ MARKETING FOR TECHNOLOGY DECEMBER 8, 2010  11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! | BUZZ MARKETING FOR TECHNOLOGY MAY 26, 2010  Is The White Paper Dead for B2B Marketing? In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. And I tend to agree. Here is Bloom Group’s position on this [link]. Tweet This! Digg this! | | | | | |
| BUZZ MARKETING FOR TECHNOLOGY JANUARY 19, 2010  The 4 C’s of B2B Marketing We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Connection – connecting with the audience you wish to attract. Digg this! | BUZZ MARKETING FOR TECHNOLOGY APRIL 1, 2010  Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. A brilliantly phrased question from which comes the answer – 3 to 5 times. And then what is the timing? Tweet This! | BUZZ MARKETING FOR TECHNOLOGY JANUARY 21, 2010  The 4 P’s to Social Media Marketing Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. So here they are: #1 Tell Good S tories – think Idea Virus by Seth Godin. ex dont list a white paper on YouTube). | BUZZ MARKETING FOR TECHNOLOGY DECEMBER 15, 2010  Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This! | | | | | | | |
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 LinkedIn Search Optimization (LSO) Critical for B2B Marketers
10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). The results you get may surprise you. MORE >> -
 Customer Service is the New Marketing
Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. But great customer service enabled by social is a no brainier. Most marketers are blissfully unaware of how things are going in their contact center. Tweet This! MORE >> -
 Social Media Budget Ratio in B2B Marketing
They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company? actually tried to tackle this question a few times on my blog before. MORE >> -
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010  Mapping Content to the Sales Funnel AND Buyer types
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to Consideration to Purchase as my 3 major stages of the sales funnel. would love to know. Tweet This! MORE >> -
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010  Mapping Content to the Sales Funnel AND Buyer types
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to Consideration to Purchase as my 3 major stages of the sales funnel. would love to know. Tweet This! MORE >>
- Do you need to be an Extrovert to be in Social Media Marketing? BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JUNE 15, 2010
- B2B Marketing needs a stronger Why BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 8, 2010
- Understanding the Value of Social Media Data BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 21, 2010
- Creating Engagement in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
- 10 BtoB Marketers Predictions for 2010 BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
- 3 More ROIs in Social Media – Conversations Leads and Advocates BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 27, 2010
- Social Media is not a campaign it’s a commitment! BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 2, 2010
- 1:1 Social Advertising in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 6, 2010
- Sharing is how you build a Brand BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 14, 2010
- B2B Marketers Fate Rests in the Hands of a Few BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 9, 2010
- 10 Best Posts of 2010 BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 29, 2010
- Social Media Lead flow in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 16, 2010
- FOUND the ROI of Social Media for B2B Marketers! BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 1, 2010
- Social Customer Support delivers Strong ROI BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 19, 2010
- B2B Marketing needs to Curate a Vibrant Community BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 28, 2010
- Social Media Listening for B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 11, 2010
- Getting a customer is not the end goal it’s the middle BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 30, 2010
- How to Choose a Social Media Listening Platform for B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 18, 2010
- Will Facebook replace your B2B Marketing email system? BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 4, 2010
- Facebook’s Like Button adds Life to your Content BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 20, 2010
- Social Media for the Boardroom BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 29, 2010
- Could AT&T kill the iPhone Brand? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 25, 2010
- Could Facebook become a Lead Nurturing platform? BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
- It pays to provide Support with Social Media BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 23, 2010
- In B2B Marketing: Content is Media BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 16, 2010
- The Marketing Technologist: Time has Come! BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 2, 2011
- Social Customer Support: AT&T is doing it Right! BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 22, 2010
- PR needs to Focus on Conversations BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 15, 2010
- Brand Advocates vs Brand Adversaries – it’s a Very Thin Line! BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 17, 2010
- Influencers vs Advocates in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 28, 2010
- Social Media and the Contact Center for Dummies (Wiley) BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 27, 2010
- Customers don’t care about Channels BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 8, 2010
- 2010 – Welcome to the Age of Customer Service BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 5, 2010
- Make Your CFO a Social Media Fan BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 9, 2011
- Who is your Social Media lightening rod? BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MAY 11, 2010
- Facebook can’t be stopped and here’s why! BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 6, 2010
- Does Bit.ly convert for B2B Marketing – a case study BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 11, 2010
- Why is Google Scared and What it means for B2B Marketing! BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 26, 2010
- Is User Generated Content building a Wall between your Brand and your Customer? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 24, 2010
- Generating a Buyer Persona with Facebook Advertising BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 30, 2010
- Closed Loop Marketing – still a long way to go BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 21, 2010
- Social Media – is it really mainstream in B2B Marketing? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 18, 2010
- Facebook Advertising for Dummies (Wiley) BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 11, 2010
- B2B Marketing: Trust + Community = ROI BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 9, 2010
- Paul Dunay joins Networked Insights as the CMO BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 1, 2011
- Are kids Brains Different when it comes to Social Media? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 3, 2010
- Going Mobile with B2B Marketing – Part II BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 25, 2010
- An Interview with Sean Geehan, CEO and Founder Geehan Group BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 7, 2010
- iPad saves the Page Advertising Business BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MAY 4, 2010
- Going Mobile with B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 23, 2010
- Facebook gave us the last piece of the Earned Media puzzle BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 23, 2011
- OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JUNE 17, 2010
- Microsoft’s Future in Digital Marketing BUZZ MARKETING FOR TECHNOLOGY | SUNDAY, APRIL 3, 2011
- B2B Marketing Content: Lure or Lasso? BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 4, 2010
- Are You Making These Costly Holiday Mobile Mistakes? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 12, 2012
- Location is important for your Contact Center too! BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 13, 2010
- Wayne Gretzky was an Inbound Marketer BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 13, 2010
- 10 BtoB Marketers Predictions for 2010 BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
- What you can learn from Mister Splashy Pants BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 12, 2010
- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 12, 2008
- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 28, 2007
- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 4, 2007
- The Perfect Storm in Customer Service BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 25, 2010
- Shadow Pipeline – accounting for the missing dollars BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 14, 2010
- What a Trifecta of a Year! BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 22, 2010
- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, NOVEMBER 27, 2007
- Doug Johnson Website --Skills for the Knowledge Worker BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 19, 2007
- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | SUNDAY, MARCH 2, 2008
- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | SUNDAY, APRIL 27, 2008
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- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 8, 2008
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- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | MONDAY, AUGUST 20, 2007
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- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | MONDAY, NOVEMBER 12, 2007
- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 14, 2007
- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | MONDAY, NOVEMBER 19, 2007
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- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | SUNDAY, FEBRUARY 10, 2008
- Blogger: Redirecting BUZZ MARKETING FOR TECHNOLOGY | SUNDAY, MARCH 9, 2008
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