Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology.    For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate.  Why must B2B CEO’s make Buyer Experience Innovation a top priority?  MORE >>

Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking Image by Benjamin Ellis via Flickr.   Thinking ahead to 2011, this pace of change will increase significantly as requirements of buyers intensify measureably.    Sales departments in B2B organizations are facing their most severe test in decades as the post-recession impact continues to reverberate throughout the economy.    Trend 6: Buyer experience branding. MORE >>

  It has been written about plenty of times in 2010 that buyers want experiences that are like their consumer buying experience.  Image via Wikipedia. Every once in a while, you have to admit you just didn’t get it right.    My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Not because of what I had to say but because I made it difficult to understand.    Although it received tremendous notice, it seems that it was just not conversational enough and was a bit too academic.  MORE >>

Image via Wikipedia. One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism.    An interesting man and pioneer of this thinking was George Herbert Mead , an American sociologist, psychologist, and philosopher who developed his theories while at the University of Chicago in the 1920’s.    Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages.    Mead was most certainly a forerunner to today’s modern methods of qualitative research.  MORE >>

Image by Getty Images via Daylife. In sports today, there is plenty of talk about parity in teams for such leagues as the NFL, NBA, MLB, and NHL.    To some sports writers, this has not been a good thing and they long for the return of the dynasty teams to love or hate.    Such teams not only dominated but stood apart in their appeal to both the avid and the average fan.    Creating a national following that rivaled some of the best marketing and advertising prowess dreamed up by Madison Avenue.  MORE >>