You’re doing SEO wrong: it’s all about authority
Biznology
JUNE 8, 2018
For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. There are no shortcuts.
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