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IF you haven’t THEN you should use IFTTT for social

Biznology

While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” ” Well, first, it’s pronounced like gift without the G; secondly, it’s a material conditional binary operator… if this, then that. It’s thrilling!

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Persistence is fertile

Biznology

I personally thought that this belief perished by 2010; however, the fear, indignity, and confusion persists. If you want to be heard above the din of the Internet , you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice. The Internet is the busiest, loudest, most distracting place ever created. Persistence.

France’s Google is different than ours

Biznology

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. In Europe, there is only cash or PIN. The Minitel is another example.

24 reasons SEO and social media are inextricably linked

Biznology

In 2010, Google and Bing admitted to also rank website by how sociable they are (source: PPC.org ). 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ). Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. That’s a big mistake.

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What the Crumbling State of the Media Means for Digital Marketing

Biznology

And last year, the Bureau of Labor Statistics predicted public relations employment would increase by 21% – faster than average – between 2010 and 2020. Several new companies are helping brands create and curate high-quality content for their websites: Contently (founded 2010), Narrative Science (incorporated 2010) and NewsCred (started 2008) are a few.

How to write for social media

Biznology

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013). This video with Paul Gillin is about the basics of writing engaging social media messages.

What is Outside-In Marketing?

Biznology

When it was published in 2010, most SEOs were trying to game Google’s algorithm. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It has been a long and winding road to get this book done, and we are very proud and more than a little relieved to see it in print. The Story of the Book.

The fake news lesson for marketers: You will be a victim

Biznology

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). Listen like crazy.

The Thorny Question of Marketing Attribution: Does It Apply to B2B?

Biznology

According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Where should we assign credit? Weighting. Modeling. Test and control. What do you think?

Best practices for social media shilling

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Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Photo credit: calmenda. A venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! Maybe even circulate a petition. Why not fake the whole thing?

B2B data decay and list rental – buyer beware!

Biznology

Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Contact media sequence and frequency. Creativity. This is where the problems begin. No news there. per year. 36.2%

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A 13-step crash course in digital marketing

Biznology

TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest. Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g.

16 case studies prove ROI of mobile marketing

Biznology

Only 21% state they have been successful in mobile – a decrease from 2010. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?

Innovators Wanted: Marketing to Generation Live

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Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). Photo credit: MikeMonello. Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. I prefer to call them Generation Live – the generation that will be always on. Gen Y and Gen Live Personas.

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Remember to tend to your technology

Biznology

From 1993, when I entered the web, until maybe 2010, I was highly technical. Photo credit: chooyutshing. Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right now, before you read any further, tell each family member that you love them; then, back up all your sites, blogs, and documents. OK, done. And here’s why.

ISIS: a case study for smart brand building

Biznology

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists. Few recognize “ISIS” as a successful brand, but it is. Like this post?

37 reasons that video content is king

Biznology

35% increase in mobile video views occurred from 2010 to 2011. Image via CrunchBase. Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.” ” Michael Eisner, in 1994, said businesses have to “ reinvent themselves every seven years, as businesses mature and situations change.” Forbes).

Information overload: beyond better filters

Biznology

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. This is what has changed, not just the filtering. This is an intensely real nightmare for managers, engineers, and many others.

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2011: The Year of the Online SMB

Biznology

Because this is my last post here at Mike's Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. Image by Getty Images via @daylife. by Frank Reed. I don't usually do this because I am not a fortune teller and I haven't stayed in a Holiday Inn Express in at least the past five years. This year, though, I think it is pretty safe to declare something that is both exciting and hits close to where I like to play in the Internet space. Here goes. Are you ready? I'm stalling here because I really hate doing this.) Get the hint?

The 5 Things You Need to Know about the New Google Search

Biznology

Bing made massive gains in 2010–to the point that a few pundits were actually predicting that the trend showed that Bing would eventually tie Google in market share. Image via CrunchBase. Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. Google shows search results as searchers type. Will Google keep innovating?

Building an ecosystem or modern alliances

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To buy an app seems so 2010, not only outdated, but also–ahhhhhhhh–so annoying! (Photo credit: ryanvanetten). Recently we have become observers of an ongoing war between the different operating systems while they try to offer the best experience possible for their users. At the same time, we read articles in all sorts of publications and know full well that paid apps are dead.

American Express Manufactures a Holiday

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41 elected officials declared November 27, 2010 "Small Business Saturday." Image via CrunchBase. by Eva Lyford. Early in November, I saw that American Express was starting a holiday for the Saturday following Thanksgiving—a very gutsy move. I haven't seen the birth of a holiday since Sweetest Day was promoted in the 1980s. I was curious to see what it took to make a holiday work—and to see what would work. Right now, I get the day after Thanksgiving off of work, but I haven't always. Why, though, would AmEx want to create a holiday? And why Small Business Saturday ?

Who's Boss Tweet? Twitter dominates election politics

Biznology

Number of Tweets (c) Gabriela Passos 2010. Legend for Twitter charts below (c) Gabriela Passos 2010. and Mexico) (c) Gabriela Passos 2010. Central and South America (Costa Rica, Chile, Ecuador, Venezuela, Argentina, Brazil) (c) Gabriela Passos 2010. Europe (UK, France, Russia, Turkey) (c) Gabriela Passos 2010. by Aaron Kim. North America (Canada, U.S.

A Skewed Web: Are you an outlier?

Biznology

Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM). Twitter Trending Stats - "All time": Sep 24, 2008 to Aug 7, 2010 (Source: TweetStats.com ).

FIFA World Cup: Social Media Roundup

Biznology

With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Image via Wikipedia. by Aaron Kim. President. Internet Buzz. Cala a Boca Galvao. Who won?

Forget Global! Think Local and Act Local

Biznology

The reality, as we sit here in the second half of 2010, is that the real power of the Internet for the true local SMB is how it impacts them LOCALLY. Image via Wikipedia. by Frank Reed. For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach and the ability to be bigger than you are.

Terms of Engagement for Social Media Marketing

Biznology

Cover via Amazon. Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational change. So, I was heartened when I was contacted to receive a copy of the new improved Second Edition published earlier this year. Unsurprisingly, this doesn't work very often. This book explains why.

My CMO doesn't think search marketing is "sexy"

Biznology

Image by Julia Roy via Flickr. Marketing has a (dated) reputation for being all about flash without any substance. Internet marketing, as a descendant of direct marketing, has let some of the air out of that bloated balloon, but I still occasionally run into pockets of old-speak, where marketing is magical, but actual sales are some kind of dirty business left to others.

Growing your business in a world without Google

Biznology

Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines? How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. But, what if it all went away? What if you walked in tomorrow and all your search traffic dried up? Can't imagine it? Go where the customers are. Selling business-to-business?

10 Tips for Selling Search to the C-Suite

Biznology

Image by Seven Morris via Flickr. I did a short (under 45-minute) Webinar last week for Enquiro (now part of Mediative ), on a subject that I am often asked about, "How do you get C-level execs to invest in search marketing?" The Webinar, ably hosted by Bill Barnes, VP of Business Development at Mediative, allowed me to pass along five of my favorite tips.

What Groupon Showed Us About Google

Biznology

Image by Getty Images via @daylife. by Frank Reed. This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in "could" be offered a huge number to be purchased). Most of the industry couldn't get over the number that Google was willing to fork-out to get the daily deal site, reportedly $5.3

Marketers must be professional speakers

Biznology

Image via Wikipedia. These days, marketers must do whatever they can to distinguish themselves and their companies. We talk a lot on this blog about how to do that in social media, in search, and in other digital ways, but I find that public speaking appearances are an overlooked way of getting your name in the spotlight. Now I know that public speaking isn't for everyone, but it might be for you.

Does Your Marketing Solve Your Customers' Problems?

Biznology

Image via Wikipedia. I've often counseled that you need to solve your customers' problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do that. But some businesses seem to have a much bigger challenge. I mean, what problem can K-mart solve? It would have been easy for them to give up and just push merchandise, but they didn't.

When is social search coming? What? It's here?

Biznology

Image by bmevans80 via Flickr. Social search" has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Like Web 2.0, people talked about it a lot for a while, but then they stopped, because Web 2.0 just became what we all know as the Web. Similarly, what we used to talk about as social search has now become just search, because it's here. It's here? ".

On Leaks and Privacy and Social Media

Biznology

Image via Wikipedia. by Aaron Kim. Last week, we learned more about world leaders and diplomacy than some of us would care to know - with revelations about Gaddafi and his nurse being the front-runner candidate for the most TMZ-like material made available, courtesy of Wikileaks. Clay Shirky had already stated in his book Here Comes Everybody : (.) Paranoia is on the rise.

Location Marketing for the SMB

Biznology

Image by The Library of Congress via Flickr. Local Internet marketing is getting a fair amount of attention these days, and for good reason. People search for stuff to do, places to go, and things to buy on a local level, and they are increasingly turning to the Internet for the information they need. It can certainly be confusing and daunting even to the most savvy SMB marketer. Confused?

What if my competitor is fabricating bad reviews?

Biznology

Image via CrunchBase. I made my annual visit to the University of Virginia's Darden School of Business yesterday and presented my talk, " Web Marketing is Marketing " (if you are interested in the slides). But, as usual, my favorite part was the questions from the students. What, indeed? It seems like a difficult question. The truth is that you have no way to know. Think about it. How about you?