IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” ” Well, first, it’s pronounced like gift without the G; secondly, it’s a material conditional binary operator… if this, then that. Tweet Happy New Year!
France’s Google is different than ours
APRIL 7, 2015
Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. In Europe, there is only cash or PIN. The Minitel is another example.
Persistence is fertile
FEBRUARY 25, 2014
How dare they, those pissants, they’re merely bloggers.” I personally thought that this belief perished by 2010; however, the fear, indignity, and confusion persists. If you want to be heard above the din of the Internet , you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice. Plus, there’s no accountability.
24 reasons SEO and social media are inextricably linked
MAY 19, 2014
In 2010, Google and Bing admitted to also rank website by how sociable they are (source: PPC.org ). 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ). Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. That’s a big mistake.
Why the airlines must improve their brand image
JUNE 17, 2016
billion in 2010. The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports. While these excessive wait times have many causes, such as not enough checkers and increased air traffic, the airline industry is partly to blame as well. Like this post?
What is Outside-In Marketing?
APRIL 28, 2016
When it was published in 2010, most SEOs were trying to game Google’s algorithm. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It has been a long and winding road to get this book done, and we are very proud and more than a little relieved to see it in print. The Story of the Book.
What the Crumbling State of the Media Means for Digital Marketing
APRIL 18, 2013
And last year, the Bureau of Labor Statistics predicted public relations employment would increase by 21% – faster than average – between 2010 and 2020. Several new companies are helping brands create and curate high-quality content for their websites: Contently (founded 2010), Narrative Science (incorporated 2010) and NewsCred (started 2008) are a few.
Best practices for social media shilling
OCTOBER 8, 2013
Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Photo credit: calmenda. venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! Get people to chime in their support and try to get some attention.
The Thorny Question of Marketing Attribution: Does It Apply to B2B?
AUGUST 24, 2012
According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution. And even if they do, models tend to provide guidance only at a fairly high level, which doesn’t much help with granular touch-sequence decision-making. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Where should we assign credit?
B2B data decay and list rental – buyer beware!
FEBRUARY 13, 2015
Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Contact media sequence and frequency. Creativity. This is where the problems begin. No news there. Bill Lidle, Sr.
The fake news lesson for marketers: You will be a victim
JANUARY 18, 2017
In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). Listen like crazy.
A 13-step crash course in digital marketing
NOVEMBER 11, 2013
TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest. Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g.
16 case studies prove ROI of mobile marketing
FEBRUARY 18, 2013
Only 21% state they have been successful in mobile – a decrease from 2010. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them? They increased conversion +30%.
Innovators Wanted: Marketing to Generation Live
NOVEMBER 6, 2013
Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). Photo credit: MikeMonello. Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. prefer to call them Generation Live – the generation that will be always on. And He’s frugal and hard-working.
Remember to tend to your technology
JANUARY 14, 2014
From 1993, when I entered the web, until maybe 2010, I was highly technical. Photo credit: chooyutshing. Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right Right now, before you read any further, tell each family member that you love them; then, back up all your sites, blogs, and documents. OK, done. What happened?
ISIS: a case study for smart brand building
OCTOBER 15, 2015
It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists. Few recognize “ISIS” as a successful brand, but it is. Like this post?
37 reasons that video content is king
JUNE 17, 2013
35% increase in mobile video views occurred from 2010 to 2011. Image via CrunchBase. Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.” Michael ” Michael Eisner, in 1994, said businesses have to “ reinvent themselves every seven years, as businesses mature and situations change.” These
Information overload: beyond better filters
NOVEMBER 13, 2014
Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. This is what has changed, not just the filtering. This is an intensely real nightmare for managers, engineers, and many others.
2011: The Year of the Online SMB
DECEMBER 16, 2010
Because this is my last post here at Mike's Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. Image by Getty Images via @daylife. by Frank Reed. don't usually do this because I am not a fortune teller and I haven't stayed in a Holiday Inn Express in at least the past five years. This year, though, I think it is pretty safe to declare something that is both exciting and hits close to where I like to play in the Internet space. Here goes. Are you ready? For the uninitiated, SMBs are small and medium businesses.
The 5 Things You Need to Know about the New Google Search
FEBRUARY 13, 2012
Bing made massive gains in 2010–to the point that a few pundits were actually predicting that the trend showed that Bing would eventually tie Google in market share. Image via CrunchBase. Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. Google shows search results as searchers type. Will Google keep innovating?
Building an ecosystem or modern alliances
DECEMBER 30, 2013
To buy an app seems so 2010, not only outdated, but also–ahhhhhhhh–so annoying! (Photo credit: ryanvanetten). Recently we have become observers of an ongoing war between the different operating systems while they try to offer the best experience possible for their users. At the same time, we read articles in all sorts of publications and know full well that paid apps are dead.
American Express Manufactures a Holiday
JANUARY 5, 2011
41 elected officials declared November 27, 2010 "Small Business Saturday." Image via CrunchBase. by Eva Lyford. Early in November, I saw that American Express was starting a holiday for the Saturday following Thanksgiving—a very gutsy move. haven't seen the birth of a holiday since Sweetest Day was promoted in the 1980s. I was curious to see what it took to make a holiday work—and to see what would work. Right now, I get the day after Thanksgiving off of work, but I haven't always. Why, though, would AmEx want to create a holiday? That's a smart move by AmEx.
Who's Boss Tweet? Twitter dominates election politics
NOVEMBER 8, 2010
Number of Tweets (c) Gabriela Passos 2010. Legend for Twitter charts below (c) Gabriela Passos 2010. and Mexico) (c) Gabriela Passos 2010. Central and South America (Costa Rica, Chile, Ecuador, Venezuela, Argentina, Brazil) (c) Gabriela Passos 2010. Europe (UK, France, Russia, Turkey) (c) Gabriela Passos 2010. by Aaron Kim. North America (Canada, U.S.
A Skewed Web: Are you an outlier?
AUGUST 16, 2010
Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM). Twitter Trending Stats - "All time": Sep 24, 2008 to Aug 7, 2010 (Source: TweetStats.com ).
FIFA World Cup: Social Media Roundup
JULY 5, 2010
With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Image via Wikipedia. by Aaron Kim. President. Internet Buzz. Cala a Boca Galvao. Who won?
Forget Global! Think Local and Act Local
SEPTEMBER 16, 2010
The reality, as we sit here in the second half of 2010, is that the real power of the Internet for the true local SMB is how it impacts them LOCALLY. Image via Wikipedia. by Frank Reed. For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach and the ability to be bigger than you are.
Terms of Engagement for Social Media Marketing
DECEMBER 16, 2010
Cover via Amazon. Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational change. So, I was heartened when I was contacted to receive a copy of the new improved Second Edition published earlier this year. Unsurprisingly, this doesn't work very often. This book explains why.
My CMO doesn't think search marketing is "sexy"
DECEMBER 15, 2010
Image by Julia Roy via Flickr. Marketing has a (dated) reputation for being all about flash without any substance. Internet marketing, as a descendant of direct marketing, has let some of the air out of that bloated balloon, but I still occasionally run into pockets of old-speak, where marketing is magical, but actual sales are some kind of dirty business left to others.
Growing your business in a world without Google
DECEMBER 14, 2010
Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines? How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. But, what if it all went away? What if you walked in tomorrow and all your search traffic dried up? Can't imagine it? Go where the customers are. Selling business-to-business?
10 Tips for Selling Search to the C-Suite
DECEMBER 12, 2010
Image by Seven Morris via Flickr. I did a short (under 45-minute) Webinar last week for Enquiro (now part of Mediative ), on a subject that I am often asked about, "How do you get C-level execs to invest in search marketing?" The Webinar, ably hosted by Bill Barnes, VP of Business Development at Mediative, allowed me to pass along five of my favorite tips.
What Groupon Showed Us About Google
DECEMBER 10, 2010
Image by Getty Images via @daylife. by Frank Reed. This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in "could" be offered a huge number to be purchased). Most of the industry couldn't get over the number that Google was willing to fork-out to get the daily deal site, reportedly $5.3
Marketers must be professional speakers
DECEMBER 8, 2010
Image via Wikipedia. These days, marketers must do whatever they can to distinguish themselves and their companies. We talk a lot on this blog about how to do that in social media, in search, and in other digital ways, but I find that public speaking appearances are an overlooked way of getting your name in the spotlight. Now I know that public speaking isn't for everyone, but it might be for you.
Does Your Marketing Solve Your Customers' Problems?
DECEMBER 7, 2010
Image via Wikipedia. I've often counseled that you need to solve your customers' problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do that. But some businesses seem to have a much bigger challenge. mean, what problem can K-mart solve? It would have been easy for them to give up and just push merchandise, but they didn't.
When is social search coming? What? It's here?
DECEMBER 6, 2010
Image by bmevans80 via Flickr. Social search" has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Like Web 2.0, people talked about it a lot for a while, but then they stopped, because Web 2.0 just became what we all know as the Web. Similarly, what we used to talk about as social search has now become just search, because it's here. It's here? ".
On Leaks and Privacy and Social Media
DECEMBER 6, 2010
Image via Wikipedia. by Aaron Kim. Last week, we learned more about world leaders and diplomacy than some of us would care to know - with revelations about Gaddafi and his nurse being the front-runner candidate for the most TMZ-like material made available, courtesy of Wikileaks. The picture below was based on that diagram: "A helpful Venn diagram" - derivation work. Paranoia is on the rise.
Location Marketing for the SMB
DECEMBER 2, 2010
Image by The Library of Congress via Flickr. Local Internet marketing is getting a fair amount of attention these days, and for good reason. People search for stuff to do, places to go, and things to buy on a local level, and they are increasingly turning to the Internet for the information they need. It can certainly be confusing and daunting even to the most savvy SMB marketer. Confused?
What if my competitor is fabricating bad reviews?
DECEMBER 2, 2010
Image via CrunchBase. made my annual visit to the University of Virginia's Darden School of Business yesterday and presented my talk, " Web Marketing is Marketing " (if you are interested in the slides). What, indeed? It seems like a difficult question. mean, sure we understand that we want to listen to social media and help customers who have had a problem. Most are, but what if some are faked?
Are you making irrational marketing decisions?
NOVEMBER 30, 2010
Image via Wikipedia. Yesterday, I spent two and a half hours on the train from Washington to Charlottesville, Virginia so I can speak to a class at the Darden School of Business this morning. Normally, I find train rides quite restful--I prefer the "quiet car," but there was none on this trip. How often have you heard that the CMO and the CIO fight like cats and dogs?
Are you counting on magical marketing?
NOVEMBER 30, 2010
Image via Wikipedia. I'm old enough to remember when all you needed to do to persuade an executive about an issue was to show him some data in a spreadsheet. The computer is always right," they thought, so they went along with whatever you presented. (OK, I am older than dirt.) So, they pick the optimal answer among a number of poor choices. Your m marketing results are at stake.
Are You Ready for Auto SEO?
NOVEMBER 29, 2010
Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so. Although we see some use of the term mobile marketing for things that aren't mobile , we are still seeing tremendous increases in usage. And some businesses benefit from that mobile usage more than others.