B2Bbloggers

Trending Sources

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Here goes: What is a buyer persona? Right? Be honest.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty. Why buy?

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. One of the ways we are delivering on that vision is through interviews with B2B marketers. Thus far those interviews have included Jeffrey Hayzlett , Stacey Holleran , and Gord Hotchkiss. Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. Enjoy the read. It’s about being real.

B2B 47

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign  value ? Search (PPC and SEO). These

B2B 43

Evidence: Print Is Not Dead

B2Bbloggers

In a Media Usage Studies survey of 2,095 professionals between September 2010 and May 2011, when asked which media is used regularly in their work, respondents shared that: 77%  regularly use of search engines, 74% regularly use print publications , 74% regularly use e-newsletters, 55% trade/industry publications websites. Is that true though?

Three Views On The Future Of The CMO

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). If you hold the highest marketing position in your company, it’s time you become a digital native too. Sign up. Or Does It? 5.

View 39

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product!&# Or Does It? 5.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Each one of us had to submit a poll question and provide our analysis. B2B Guest Blogging – Is it right for my B2B blog?

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. clicks down. So What’s the Best Approach for B2B blog success?

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? Technology Naughty Vs. Nice In 2010 2. Think Mobile. survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Agree? Disagree?

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. reasing brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Find out what would make your customers and prospects more productive.  For example, a busy plant manager spends a lot of time working throughout the plant.  Most likely, the answer is yes. How much does a B2B mobile app cost? Thanks!

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Technology Naughty Vs. Nice In 2010 2. Absolutely not. It’s only a start.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? These posts are for marketers interested in learning how publishers think and act. keeping readers loyal).

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter What The Japanese Can Teach Us About First Impressions July 28th, 2010 | By Paul Rudo Image Source: [link] In Japan, they take business cards (Meishi) very seriously. Or Does It? 5.

Follow The Money To The CMO

B2Bbloggers

Oracle: Buys Market2Lead in May 2010. IBM: Buys Coremetrics in June 2010. Buys Unica in August 2010. Salesforce: Buys Jigsaw in April 2010. Teradata:  Buys Aprimo in December 2010. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding.  So began the gold rush…. Buys Vitrue in May 2012.

CMO 38

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

B2Bchat Recap] June 4th, 2010 | By Jeremy Victor Well this week’s #B2Bchat on print advertising and where it fits into today’s marketing mix was a lively discussion. Technology Naughty Vs. Nice In 2010 2. That’s good news for publishers, and as you will read, marketers are using both channels, print and online, to compliment one another. b2bento: Nowhere! Not dead. Safety?

Building Your Content Brand In The Content Marketing Arms Race

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game. In other words, what used to be a real differentiator will become the new minimum. Two choices.

B2B 33

5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1. 50 Ways To Make 2011 Rock 2.

How Simple Is Your Strategy?

B2Bbloggers

August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. Technology Naughty Vs. Nice In 2010 2. And, by the ease at which you can tell Mark wrote it. SAP is a 50,000 employee company being guided by a 72 character strategy. How simple is your strategy? Does it guide every decision? Every conversation? Every action? It should.

B2B 31

The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Ultimate Giving Tree December 16th, 2010 | By Jeremy Victor Yesterday Joe Chernov , of Eloqua proclaimed, “ Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. Technology Naughty Vs. Nice In 2010 2. promise to always sit in your shade. Sign up.

3 Landing Page Conversion Roadblocks And How To Get Around Them.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 3 Landing Page Conversion Roadblocks And How To Get Around Them November 1st, 2010 | By Anna Talerico Landing pages are great way to help generate quality leads. Zzzzzzz. Or Does It? 5.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed.

Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.

B2Bbloggers

September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Technology Naughty Vs. Nice In 2010 2. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where In The World Is B2B Social Media ROI? Way too late. Start small.

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

B2B Brands and Integrated Marcom—Are We Ceding Control to Social.

B2Bbloggers

November 24th, 2010 | By Joan Damico Social media isn't forcing B2B marketing communications (marcom) to cede control of the brand to customers. Technology Naughty Vs. Nice In 2010 2. The reality of branding from a B2B perspective is that marketers were never really in control.  However, it’s the customer perception that either validates what we communicate or denies it.

Media 26

Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will. As consumers we may not realize it consciously. More will be sold. Lots more. What does P&G do?

The Future of Marketing: The Greatest Marketing Challenge of our.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. What’s channel strategy?  It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest number of customers. Today’s marketing options can seem innumerable and the number of choices in the future will only increase. Multi-channel campaigns are simply more effective. Step 2. 11 P.M. Or Does It? 5.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Podcasting As Content Marketing: An Interview With Podcast Pro Steve Lubetkin June 30th, 2010 | By Deni Kasrel This post is brought to you by the Online Marketing Summitt. Conversation.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

Media 27

10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Technology Naughty Vs. Nice In 2010 2. Start off on the right foot.

Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.

B2Bbloggers

November 11th, 2010 | By Billy Mitchell Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. The 2010 @B2BTOTY Awards are an easy and notable way to say thanks to those you follow with a nomination and/or vote. Technology Naughty Vs. Nice In 2010 2. Or Does It? And join him tonight for #B2Bchat as our first guest moderator.

Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]

B2Bbloggers

B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. Technology Naughty Vs. Nice In 2010 2. So when Mitch Joel wrote a blog post on ‘ Chief Marketing Technologist ’, and Christopher Penn chimed in, how could #B2BChat ters be far behind? Read the full version here. Mobile. Mobile.