B2Bbloggers

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Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Here goes: What is a buyer persona? Right? Be honest.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty. Why buy?

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? Technology Naughty Vs. Nice In 2010 2. Think Mobile. survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Agree? Disagree?

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign  value ? Search (PPC and SEO). These

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product!&# Or Does It? 5.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Each one of us had to submit a poll question and provide our analysis. B2B Guest Blogging – Is it right for my B2B blog?

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Technology Naughty Vs. Nice In 2010 2. Absolutely not. It’s only a start.

Three Views On The Future Of The CMO

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). If you hold the highest marketing position in your company, it’s time you become a digital native too. Sign up. Or Does It? 5.

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Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? These posts are for marketers interested in learning how publishers think and act. keeping readers loyal).

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company.

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Evidence: Print Is Not Dead

B2Bbloggers

In a Media Usage Studies survey of 2,095 professionals between September 2010 and May 2011, when asked which media is used regularly in their work, respondents shared that: 77%  regularly use of search engines, 74% regularly use print publications , 74% regularly use e-newsletters, 55% trade/industry publications websites. Is that true though?

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.

3 Landing Page Conversion Roadblocks And How To Get Around Them.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 3 Landing Page Conversion Roadblocks And How To Get Around Them November 1st, 2010 | By Anna Talerico Landing pages are great way to help generate quality leads. Zzzzzzz. Or Does It? 5.

Follow The Money To The CMO

B2Bbloggers

Oracle: Buys Market2Lead in May 2010. IBM: Buys Coremetrics in June 2010. Buys Unica in August 2010. Salesforce: Buys Jigsaw in April 2010. Teradata:  Buys Aprimo in December 2010. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding.  So began the gold rush…. Buys Vitrue in May 2012.

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B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. reasing brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Find out what would make your customers and prospects more productive.  For example, a busy plant manager spends a lot of time working throughout the plant.  Most likely, the answer is yes. How much does a B2B mobile app cost? Thanks!

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter What The Japanese Can Teach Us About First Impressions July 28th, 2010 | By Paul Rudo Image Source: [link] In Japan, they take business cards (Meishi) very seriously. Or Does It? 5.

How Simple Is Your Strategy?

B2Bbloggers

August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. Technology Naughty Vs. Nice In 2010 2. And, by the ease at which you can tell Mark wrote it. SAP is a 50,000 employee company being guided by a 72 character strategy. How simple is your strategy? Does it guide every decision? Every conversation? Every action? It should.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

B2Bchat Recap] June 4th, 2010 | By Jeremy Victor Well this week’s #B2Bchat on print advertising and where it fits into today’s marketing mix was a lively discussion. Technology Naughty Vs. Nice In 2010 2. That’s good news for publishers, and as you will read, marketers are using both channels, print and online, to compliment one another. b2bento: Nowhere! Not dead. Safety?

The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Ultimate Giving Tree December 16th, 2010 | By Jeremy Victor Yesterday Joe Chernov , of Eloqua proclaimed, “ Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. Technology Naughty Vs. Nice In 2010 2. promise to always sit in your shade. Sign up.

Building Your Content Brand In The Content Marketing Arms Race

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game. In other words, what used to be a real differentiator will become the new minimum. Two choices.

Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will. As consumers we may not realize it consciously. More will be sold. Lots more. What does P&G do?

5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1. 50 Ways To Make 2011 Rock 2.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed.

Is It Time To Stop With The Social Networking “Addiction” label.

B2Bbloggers

July 2nd, 2010 | By Jeremy Victor Imagine for a moment the following. Technology Naughty Vs. Nice In 2010 2. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label?

Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]

B2Bbloggers

B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. Technology Naughty Vs. Nice In 2010 2. So when Mitch Joel wrote a blog post on ‘ Chief Marketing Technologist ’, and Christopher Penn chimed in, how could #B2BChat ters be far behind? Read the full version here. Mobile. Mobile.

Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat. Technology Naughty Vs. Nice In 2010 2.

Mayday and Caffeine – Two Google Projects That Changed Your.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. Think again. In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. The question is no longer, “if we should get started?” MAYDAY Think; search quality. It’s been tested, and there is no turning back. Sign up.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Podcasting As Content Marketing: An Interview With Podcast Pro Steve Lubetkin June 30th, 2010 | By Deni Kasrel This post is brought to you by the Online Marketing Summitt. Conversation.

Upcoming Event: How To Build A Demand Generation Machine With.

B2Bbloggers

First Event: How To Build A Demand Generation Machine With Online Events WHEN: Wednesday, April 28, 2010, 11:00pm PDT / 2:00pm EDT / 7:00pm BST Every marketer responsible for lead generation and nurturing knows the power of online events. Technology Naughty Vs. Nice In 2010 2. Topics include content marketing, B2B social media, demand generation, marketing automation, and more.

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and  Jill Konrath. reviewed all of the sections. Both sales and marketing need to 1.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap] August 22nd, 2010 | By Ksenia Coffman Follow #B2Bchat on Twitter Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis. Technology Naughty Vs. Nice In 2010 2. But how do you build and nurture this community, where do you start with?

Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.

B2Bbloggers

November 11th, 2010 | By Billy Mitchell Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. The 2010 @B2BTOTY Awards are an easy and notable way to say thanks to those you follow with a nomination and/or vote. Technology Naughty Vs. Nice In 2010 2. Or Does It? And join him tonight for #B2Bchat as our first guest moderator.

Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.

B2Bbloggers

September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Technology Naughty Vs. Nice In 2010 2. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where In The World Is B2B Social Media ROI? Way too late. Start small.

What I Learned About B2B Social Media In Memphis

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. Here are the main B2B social media lessons I learned by going to Memphis. Sign up.

The Future of Marketing: The Greatest Marketing Challenge of our.

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. What’s channel strategy?  It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest number of customers. Today’s marketing options can seem innumerable and the number of choices in the future will only increase. Multi-channel campaigns are simply more effective. Step 2. 11 P.M. Or Does It? 5.

Where Does Print Advertising Fit Into Today's Marketing Mix.

B2Bbloggers

B2Bchat] June 3rd, 2010 | By Jeremy Victor Let’s face it; one of the easiest places to cut your budget at the beginning of the recession was print advertising. So in this week’s #B2Bchat as we are almost half way through 2010, let’s tackle print advertising and where it fits into today’s marketing mix? Technology Naughty Vs. Nice In 2010 2. Safety? Target Audience?