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OCTOBER 19, 2010  Editorial Wall, or Prison Wall?
There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Note: By the term editor I mean any journalist, whether writer, reporter, or editor.) Does Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. In
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OCTOBER 4, 2010  Brand Journalism Trend Heats Up in UK
In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., journalists moving into content marketing ) is more than theoretical. Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. Companies that have a story to tell and the money to get it told.. Melissa Dick, digital editorial director of Elle UK to Asos.
DECEMBER 16, 2010 | B2B MEMES
 Journalists, Content Marketing, and Tough Questions
DECEMBER 10, 2010 | B2B MEMES
 Do You Need a Personal Ethics Statement?
DECEMBER 8, 2010 | B2B MEMES
 Publishers and the iPad: No Future in Control
DECEMBER 3, 2010 | B2B MEMES
 Throw Away Your Slides! (Maybe.)
DECEMBER 2, 2010 | B2B MEMES
 Improve Your Blog Posts with Nut Graphs
DECEMBER 1, 2010 | B2B MEMES
 Your Content May Be a Commodity, But You’re Not
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DECEMBER 3, 2010  Throw Away Your Slides! (Maybe.)
Whenever I attend a webinar, I find myself getting frustrated with the format’s limitations, occasionally to the point where I complain about it in this blog. Someone, somewhere has probably put together the perfect webinar, but I haven’t seen it. Until yesterday, however, the most radically effective solution of all had never occurred to me: Don’t use slides at all. Your audience will be riveted.
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DECEMBER 2, 2010  Improve Your Blog Posts with Nut Graphs
In a typical day, I read all or part of 25 to 30 blog posts on B2B communications and journalism. Often, one or two of those stories will share something special—a new way of looking at a problem, a brilliant insight, or an argument that I find compelling. When that happens, I turn to Delicious to bookmark it for future reference. So far so good. But all too often at that point, I’m stumped.
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OCTOBER 13, 2010  The Lure of a Dying Profession
I saw pale kings and princes too / Pale warriors, death-pale were they all. On his Guardian blog today, Roy Greenslade noted a curious phenomenon involving current journalism students. Though they don’t actually read newspapers or use other traditional media, nearly all want to work for these declining mainstream outlets rather than pursue new-media and entrepreneurial opportunities. should know.
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OCTOBER 12, 2010  Is a Blog Just a Container?
Photo courtesy Haags Uitburo. Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. This debate—fairly one-sided in favor of blogs—was set off by the probably unscripted speechifying of British journalist - historian Andrew Marr. And I, for one, think that’s a good thing.
B2B MEMES | FRIDAY, SEPTEMBER 24, 2010  Will the Web Have A Past?
Photo by Jennifer Dickert. Though Wired has declared it dead , I think the Web has a future. I’m not so sure it will have a past. while back, I spent a few idle hours trying to explore the archives of Jeff Jarvis’s BuzzMachine blog, in search of some legendary Dell Hell and early insights from the master. As you pass backward through the abysm of time, all’s well until July 2005, when the monthly navigational links give out, and you have to keep pressing “older” over and over. (I know, Jeff, we’re all aging, but do you have to remind us so remorselessly?) You are correct. MORE >>
B2B MEMES | THURSDAY, SEPTEMBER 9, 2010  Start-Up Briefing Media Ltd. Blends Old with New
Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens. They expect to unveil the first in a series of niche B2B sites later this month. Neil Thackray. MORE >>
B2B MEMES | WEDNESDAY, SEPTEMBER 1, 2010  Another Nail in the RSS Coffin
The default Paper.li view (click to enlarge). When I first saw the details on the Flipboard iPad app (via Rexblog , I believe), I’ve figured my days of using NetNewsWire on a daily basis were numbered. By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. But since I’m holding out for gen 2 of the iPad, the death of my RSS habit was strictly theoretical. Now that I’ve seen Paper.li , a new Web-based product similar to Flipboard, I think I can hear the nail being firmly hammered into NNW’s coffin. The Paper.li MORE >>
B2B MEMES | THURSDAY, JULY 29, 2010  Should We Worry About Gobbledygook?
Are the myriad gobbledygook terms that so many B2B writers warn against really just “imaginary bogeyman punching bags”? Is compiling a list of words that are overused and vague akin to burning books? Do the people who make those lists simply want to look smarter than everyone else? In an article that is long on indignation and short on specifics, Steven Parker this week made just those claims. Writing on B2Bbloggers.com, he argued that “one person’s gobbledygook is another person’s precise, and often technical or professional term.” They want to ‘ban’ them, or whine about them.”. MORE >>
B2B MEMES | TUESDAY, JULY 6, 2010  Saving Your Content from Web Clutter
Until very recently, Safari, Apple’s Web browser, has for me always come in a distant second to Firefox. But with the latest update to Safari, that may change. A new feature in Safari 5.0, Reader , is a compelling tool for reducing an article on the Web to its essence: the words. That such a tool is necessary underscores just how unfriendly to readers most Web sites have become. Why is it that online publications make it so hard to read the articles that are their main reason for existence? Granted, a certain amount of clutter is inevitable. To our rescue comes Safari’s Reader. MORE >>
-  Content’s Evil Twin: Advertorial B2B MEMES | THURSDAY, JULY 1, 2010
-  Wine, Roses, and Oil: PR and the Truth B2B MEMES | WEDNESDAY, JUNE 30, 2010
-  Advice to the Re-Employed: Think Freelance B2B MEMES | THURSDAY, JUNE 24, 2010
-  Monetize Your Typos B2B MEMES | WEDNESDAY, MAY 26, 2010
-  5 Keys to Effective B2B Content B2B MEMES | WEDNESDAY, APRIL 14, 2010
-  Signals of Quality vs. Good SEO B2B MEMES | MONDAY, MARCH 22, 2010
-  The Shift to New Media Cannot Be Gradual B2B MEMES | MONDAY, MARCH 8, 2010
-  Journalists, Content Marketing, and Tough Questions B2B MEMES | THURSDAY, DECEMBER 16, 2010
-  Do You Need a Personal Ethics Statement? B2B MEMES | FRIDAY, DECEMBER 10, 2010
-  Publishers and the iPad: No Future in Control B2B MEMES | WEDNESDAY, DECEMBER 8, 2010
-  Your Content May Be a Commodity, But You’re Not B2B MEMES | WEDNESDAY, DECEMBER 1, 2010
-  Managing Your Career in the Social Media Era: Sources B2B MEMES | WEDNESDAY, SEPTEMBER 22, 2010
-  Content Marketers: Think “Editorial” B2B MEMES | FRIDAY, NOVEMBER 12, 2010
-  The Cooks Source Copyright Outrage: Not the Norm B2B MEMES | MONDAY, NOVEMBER 8, 2010
-  Will Mobile Formats Change Web Design Habits? B2B MEMES | FRIDAY, OCTOBER 29, 2010
-  New Editorial Rules Nod to Content Marketing B2B MEMES | FRIDAY, OCTOBER 22, 2010
-  Nine Keys to a Robust Editorial Career in Social Media B2B MEMES | FRIDAY, OCTOBER 8, 2010
-  Do Personal Passions Make You a Better B2B Blogger? B2B MEMES | TUESDAY, AUGUST 31, 2010
-  We’ve Got Algorithms. Who Needs Editors? B2B MEMES | WEDNESDAY, JULY 14, 2010
-  Journalists as Buzzword Killers B2B MEMES | TUESDAY, JULY 13, 2010
-  Ethics: Transparency Is Not All B2B MEMES | MONDAY, JUNE 28, 2010
-  The Great Ghost-Blogging Debate B2B MEMES | TUESDAY, JUNE 22, 2010
-  The Coming Content Marketing-Publishing Continuum B2B MEMES | MONDAY, JUNE 21, 2010
-  Should Journalists Learn to Code? B2B MEMES | WEDNESDAY, JUNE 2, 2010
-  This Might Be Big: IDG Enters Content Marketing B2B MEMES | THURSDAY, MAY 13, 2010
-  Content Marketing’s PR Problem B2B MEMES | TUESDAY, MAY 11, 2010
-  Is B2B Ready for Corporate Journalism? B2B MEMES | TUESDAY, APRIL 20, 2010
-  What B2B Publishers Don’t Get: You Can’t Own the Conversation B2B MEMES | FRIDAY, APRIL 2, 2010
-  Is Your Content Putting You at Risk? B2B MEMES | THURSDAY, APRIL 1, 2010
-  Social Media and the Decline of Editing B2B MEMES | FRIDAY, MARCH 26, 2010
-  Blogging Strategies: Post in Haste, Promote at Leisure B2B MEMES | FRIDAY, MARCH 19, 2010
-  A Lesson from Demand Media: Embrace Your Commodity Content B2B MEMES | FRIDAY, MARCH 12, 2010
-  Gimmicks and the Decline of Print B2B MEMES | TUESDAY, MARCH 2, 2010