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MARCH 26, 2010  Social Media and the Decline of Editing
Earlier this month, after writing his final column for Inc. magazine, Joel Spolsky blogged about his experience in the magazine world. His feelings, clearly, were mixed: “Writing for Inc. was an enormous honor, but it was very different than writing on my own website. Every article I submitted was extensively rewritten in the house style by a very talented editor, Mike Hofman. When Mike got done with it, it was almost always better, but it never felt like my own words. look back on those Inc. columns and they literally don’t feel like mine. His problem is that his voice was changed.
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NOVEMBER 12, 2010  Content Marketers: Think “Editorial”
One of the most exciting areas today in the realm of what we used to call publishing is content marketing. As befits a rapidly evolving discipline, there is no single, satisfactory definition for this new activity. A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” But one word that rarely shows up in such lists is editorial. That’s a pity. Not that I object to content. But as a word, content has its downside.
DECEMBER 16, 2010 | B2B MEMES
 Journalists, Content Marketing, and Tough Questions
DECEMBER 10, 2010 | B2B MEMES
 Do You Need a Personal Ethics Statement?
DECEMBER 8, 2010 | B2B MEMES
 Publishers and the iPad: No Future in Control
DECEMBER 3, 2010 | B2B MEMES
 Throw Away Your Slides! (Maybe.)
DECEMBER 2, 2010 | B2B MEMES
 Improve Your Blog Posts with Nut Graphs
DECEMBER 1, 2010 | B2B MEMES
 Your Content May Be a Commodity, But You’re Not
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OCTOBER 12, 2010  Is a Blog Just a Container?
Photo courtesy Haags Uitburo. Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. This debate—fairly one-sided in favor of blogs—was set off by the probably unscripted speechifying of British journalist - historian Andrew Marr. A blog, Tinworth said, is a container, not an activity.
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OCTOBER 8, 2010  Nine Keys to a Robust Editorial Career in Social Media
For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing. Social media is in part about the empowerment of individuals, and if publishers are letting their employees go it alone, so much the better. Be media neutral. Unless your goal is to become a museum piece, you will need to be open to all types of media. Be a brand.
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DECEMBER 2, 2010  Improve Your Blog Posts with Nut Graphs
In a typical day, I read all or part of 25 to 30 blog posts on B2B communications and journalism. Often, one or two of those stories will share something special—a new way of looking at a problem, a brilliant insight, or an argument that I find compelling. When that happens, I turn to Delicious to bookmark it for future reference. So far so good. But all too often at that point, I’m stumped.
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OCTOBER 19, 2010  Editorial Wall, or Prison Wall?
There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Note: By the term editor I mean any journalist, whether writer, reporter, or editor.) Does Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. In m a big fan.
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B2B MEMES | THURSDAY, DECEMBER 16, 2010  Journalists, Content Marketing, and Tough Questions
If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. Well-known influencers like David Meerman Scott , Valeria Maltoni , and Joe Pulizzi have all made the case that journalistic skills like telling stories, doing research, and understanding audiences are critical to effective content creation. But one journalistic skill rarely mentioned is the ability both to ask and to answer tough questions. Not all journalists can claim that talent, but the best can, and it’s what makes journalism shine. As I’ve worried before , maybe not. MORE >>
B2B MEMES | WEDNESDAY, OCTOBER 13, 2010  The Lure of a Dying Profession
I saw pale kings and princes too / Pale warriors, death-pale were they all. On his Guardian blog today, Roy Greenslade noted a curious phenomenon involving current journalism students. Though they don’t actually read newspapers or use other traditional media, nearly all want to work for these declining mainstream outlets rather than pursue new-media and entrepreneurial opportunities. Never mind, as Greenslade notes, that “they know the risks” and “have been told there will be few job openings.” For them, “mainstream media remains a lure.”. Though it sounds irrational, I understand it. MORE >>
B2B MEMES | TUESDAY, AUGUST 31, 2010  Do Personal Passions Make You a Better B2B Blogger?
It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines. You don’t have to look very far to find plenty of examples. Savvy B2B Marketing and nursery rhymes: “ Little Bunny Foo-Foo and the Art of Being Specific.”. But Little Bunny Foo-Foo? MORE >>
B2B MEMES | THURSDAY, JUNE 24, 2010  Advice to the Re-Employed: Think Freelance
Imagine for a moment (and this may not be a stretch for many readers) that you’ve been self-employed for a year or so after a layoff put you out on the streets. You’ve put a decent freelance or consulting career together, gotten hip to the value of personal branding, and learned or relearned the enormous value of autonomy in your work life. Now, though, you’ve had a tempting job offer you’d be crazy not to take, so you do. Do you stop thinking like a freelancer and start acting like an employee? Twenty years ago, your answer probably would have been yes. MORE >>
B2B MEMES | MONDAY, JUNE 21, 2010  The Coming Content Marketing-Publishing Continuum
Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way). MORE >>
-  Managing Your Career in the Social Media Era: Sources B2B MEMES | WEDNESDAY, SEPTEMBER 22, 2010
-  Brand Journalism Trend Heats Up in UK B2B MEMES | MONDAY, OCTOBER 4, 2010
-  Start-Up Briefing Media Ltd. Blends Old with New B2B MEMES | THURSDAY, SEPTEMBER 9, 2010
-  Content’s Evil Twin: Advertorial B2B MEMES | THURSDAY, JULY 1, 2010
-  Content Marketing’s PR Problem B2B MEMES | TUESDAY, MAY 11, 2010
-  Do You Need a Personal Ethics Statement? B2B MEMES | FRIDAY, DECEMBER 10, 2010
-  Publishers and the iPad: No Future in Control B2B MEMES | WEDNESDAY, DECEMBER 8, 2010
-  Throw Away Your Slides! (Maybe.) B2B MEMES | FRIDAY, DECEMBER 3, 2010
-  Will Mobile Formats Change Web Design Habits? B2B MEMES | FRIDAY, OCTOBER 29, 2010
-  Will the Web Have A Past? B2B MEMES | FRIDAY, SEPTEMBER 24, 2010
-  We’ve Got Algorithms. Who Needs Editors? B2B MEMES | WEDNESDAY, JULY 14, 2010
-  Saving Your Content from Web Clutter B2B MEMES | TUESDAY, JULY 6, 2010
-  Wine, Roses, and Oil: PR and the Truth B2B MEMES | WEDNESDAY, JUNE 30, 2010
-  Ethics: Transparency Is Not All B2B MEMES | MONDAY, JUNE 28, 2010
-  The Shift to New Media Cannot Be Gradual B2B MEMES | MONDAY, MARCH 8, 2010
-  Your Content May Be a Commodity, But You’re Not B2B MEMES | WEDNESDAY, DECEMBER 1, 2010
-  New Editorial Rules Nod to Content Marketing B2B MEMES | FRIDAY, OCTOBER 22, 2010
-  Another Nail in the RSS Coffin B2B MEMES | WEDNESDAY, SEPTEMBER 1, 2010
-  Journalists as Buzzword Killers B2B MEMES | TUESDAY, JULY 13, 2010
-  The Great Ghost-Blogging Debate B2B MEMES | TUESDAY, JUNE 22, 2010
-  Should Journalists Learn to Code? B2B MEMES | WEDNESDAY, JUNE 2, 2010
-  Monetize Your Typos B2B MEMES | WEDNESDAY, MAY 26, 2010
-  This Might Be Big: IDG Enters Content Marketing B2B MEMES | THURSDAY, MAY 13, 2010
-  5 Keys to Effective B2B Content B2B MEMES | WEDNESDAY, APRIL 14, 2010
-  Is B2B Ready for Corporate Journalism? B2B MEMES | TUESDAY, APRIL 20, 2010
-  The Cooks Source Copyright Outrage: Not the Norm B2B MEMES | MONDAY, NOVEMBER 8, 2010
-  Should We Worry About Gobbledygook? B2B MEMES | THURSDAY, JULY 29, 2010
-  Gimmicks and the Decline of Print B2B MEMES | TUESDAY, MARCH 2, 2010
-  A Lesson from Demand Media: Embrace Your Commodity Content B2B MEMES | FRIDAY, MARCH 12, 2010
-  Blogging Strategies: Post in Haste, Promote at Leisure B2B MEMES | FRIDAY, MARCH 19, 2010
-  Signals of Quality vs. Good SEO B2B MEMES | MONDAY, MARCH 22, 2010
-  Is Your Content Putting You at Risk? B2B MEMES | THURSDAY, APRIL 1, 2010
-  What B2B Publishers Don’t Get: You Can’t Own the Conversation B2B MEMES | FRIDAY, APRIL 2, 2010
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