B2B Marketing Traction

Trending Sources

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

really believe in content marketing, and I think it’s here to stay. I’ve been blogging about it since 2010. With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not. But wait a minute. Don’t get me wrong. Some Rights Reserved.

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. Could that describe your level of service to your customers? Make sure you provide an excellent customer eperience by doing a customer touch point analysis. “What’s that?”

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Pinterest was founded in December 2010 and was named as a top ten social media site by October 2011 with over ten million visits per week. 3. Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). You can survey your customers to find out which competitors were included in their review. Contact New Incite today. Photo from Flickr by James Cridland.

How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Tweet. Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. Congratulations!

B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

companies hoarding cash (as of the end of 2010, $853 billion), I was inspired to post about it. Tweet. read a great HBR blog post by Stephen Wunker, Five Rules for Innovating in a Shaky Economy. Then this morning when I saw my colleague Lisa Anderson ‘s post on LinkedIn referencing an Industry Week article about 1,000 U.S. Wunker wrote about Rule #2. ” So, U.S.

1-Page SWOT Analysis with Action Items

B2B Marketing Traction

Tweet. SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business.

SWOT 26

Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

Tweet. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Several of our new B2B clients came to us with this very frustration. After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics.

Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

When customers buy more from you, they become more loyal (source: Outsourcing Trends, www.salesandmarketing.com , January/February 2010 ) and more apt to advocate your brand. Now more than ever your customers matter. Not only for revenue from ongoing sales, but importantly for brand advocacy. In another situation, I bought a waterproof and crash resistant smart phone case.

What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

Tweet. One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Introduction Stage of Marketing Product Lifecycle. Please comment below!

Be a Strategic Planning Action Hero with Micro-Strategies

B2B Marketing Traction

Tweet. Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. Here’s a summary of the talk: Dave started by discussing an important disconnect in strategic planning. 93% compliance!

Plan 19

7 Questions to Ask When You Hire a Marketing Consultant

B2B Marketing Traction

Tweet. Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” ” the consultants said, “Err, we don’t  do anything…”? What should you look for when hiring a marketing consultant? Expertise. Make sure your consultant is results-oriented.

B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

According to a recent blog by MarketingProfs,  Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” I’m not the only one talking about the importance of implementing mobile marketing.

Why B2B Marketers Need Blue Ocean Strategy

B2B Marketing Traction

Tweet. Competitive Analysis. We’ve been taught in business schools and business classes to analyze the competition! What products and services do they have that we do not? What markets do they serve that we do not? How are they positioned? What is their strategy? How do they perform and what is their price point? Blue Ocean Strategy. Blue Ocean Strategy first emerged as a book written by W.

Price 11

Why Marketing Content is Key to Getting Found Online

B2B Marketing Traction

Tweet. The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” It takes time to create all this content. How many videos will you produce? When will you produce them?

Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

4 Marketing Trends to be Thankful For

B2B Marketing Traction

Tweet. If there’s anything constant with marketing in the last ten years, it’s change! Buyers have changed the way they buy. Sellers have to change the way they sell. It’s so easy to complain about change and what it has “done” to marketing and business. Marketing Technology Change Continues. Buyers Rule. Buyers don’t want to be sold to anymore.

Vote for Your Favorite Super Bowl 2010 Ad

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. Default Widget. This is Sidebar 1.

URL 2

Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Tweet. Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. Be a speaker at the conference. Send follow-up messages after the show.

CMO 4

New Buying Paradigm Not So New for High Tech Marketing

B2B Marketing Traction

Tweet. When I first read Geoffery Moore’s  Crossing the Chasm in the early 1990s, I was amazed at how well the author, then a partner at Regis McKenna, Inc. nailed what worked and what didn’t work in technology marketing. Back then, we didn’t have CTOs (Chief Technology Officers) – we had DP (Data Processing) Managers, then IS (Information System) Managers. Wrong!

Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

Tweet. As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend. Both arguments seem logical to me.

Market Like a Tiger in 2010

B2B Marketing Traction

Tweet. The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. What does it take to be a tenacious marketer? You’re at Point A now.

Market Like a Tiger in 2010

B2B Marketing Traction

Tweet. The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. What does it take to be a tenacious marketer? You’re at Point A now.

Vote for Your Favorite 2010 Superbowl Ad

B2B Marketing Traction

Note that the 2010 ads will not display until the 4th quarter of the game ends. Tweet. There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Will corporate marketers change their messages to reflect these economic times? Which of the ads is your favorite? If you remember the ad storyline, do you remember the brand it represented? Please vote for your favorite below. You must have Adobe Flash Player 9. or higher installed to view this content. src="[link].

Critical Elements of the One-Page Marketing Plan

B2B Marketing Traction

Tweet. Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Customer Segments or Personas. Who does your company serve? What are their needs, behaviors, desires, interests, preferences? What are the best ways to market to them? What trends affect them? What new needs do they have? Tactics. What did not work?

11 Reasons Why You Need a Facebook Company Page

B2B Marketing Traction

Facebook has done a good job of addressing privacy issues that came up earlier in 2010. Tweet. Are you on the fence about a Facebook company page for your business? I’m still hearing  a lot of misconceptions about Facebook from business owners. Your current and future customers are on Facebook connected to millions of friends, family and work colleagues. Facebook is free. marketing

Top 10 Social Media Questions Businesses Have

B2B Marketing Traction

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. Tweet. B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on  B2B social media statistics. How do you measure social media marketing? 2. Please comment below.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

It was all about quality and volume content in 2010, and now it’s even more so in 2011. Tweet. recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” Understand the paradigm shift from a seller’s world to a buyer’s world.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

It was all about quality and volume content in 2010, and now it’s even more so in 2011. Tweet. recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” Understand the paradigm shift from a seller’s world to a buyer’s world.

Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

If you haven’t yet done your marketing plan for 2010, don’t panic. Tweet. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Keep it simple. Marketing plans don’t need to be elaborate. The business owner said, “I didn’t know what to do with it!”

Getting Ripped Off on B2B Web Development and SEO?

B2B Marketing Traction

Then again in January 2010, I requested bids for a client that needed a web site update and ongoing SEO. I got bids for $4,000, then $7,000 for the update alone. ” But now in 2010 I am seeing SEO and web development practices that aren’t right, and I’m going to continue to blog about them and consult with my clients to protect them and save them money.

Social Media: Leverage Technology, But Be Human!

B2B Marketing Traction

Tweet. I’ve been doing a presentation called “Leverage Technology for Marketing Success” for about the past ten years. It’s about how to use technology as a tool to make marketing easier. The message about leveraging technology has been valid the entire time – it’s the technology that has changed. No, no, no! But there has to be a human behind the machine.

What to Do When the Social Media Horse Has Already Left The Barn?

B2B Marketing Traction

Tweet. Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. The good news is that people in the organization are passionate about the organization and want to share that passion with friends, colleagues and social network connections. Saying, “Stop!”

Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

Tweet. B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. Photo on Flickr.