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B2B LEAD BLOG
DECEMBER 17, 2010
Three Ways to Optimize Sales Demand Creation
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde As a B2B outsourced demand creation agency that works with high-tech companies to identify new customers, accelerate sales opportunities, and discover fresh, actionable market insight, we’re continually tasked with improving sales pipeline performance and growing top-line revenue in measurable
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B2B LEAD BLOG
NOVEMBER 19, 2010
6 Tips for Keeping Your Data Clean and Relevant – B2B Marketing and Sales Tip #295
After investing so much time, effort and budget to ensure that your data is correct, standardized and verified, it is vital that you have a strategy for keeping your data clean and relevant. Relevancy is key here. The more relevant the data is that feeds your marketing programs or automation systems
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B2B LEAD BLOG
NOVEMBER 22, 2010
Bad Things Happen When You Put Dirty Data in a Fresh New System
When it comes to the problem of dirty data, deploying a marketing automation or CRM system without a solid strategy for both cleansing and maintaining your marketing contact data will most certainly have damaging side effects.  You’re probably thinking, “Sure, I’ll deal with that once I’ve got my new system
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B2B LEAD BLOG
DECEMBER 10, 2010
7 Tips for Leveraging Your Customers at Events – B2B Marketing and Sales Tip #300
With Dreamforce wrapped up I figured we’d wrap up the week with one more tip for getting more out of your events. Live events provide a great opportunity to connect with customers, thank them for their business and leverage their success for new customer acquisition. For your next event, here are a
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B2B LEAD BLOG
OCTOBER 25, 2010
Top Challenges for B2B Marketers
As evidenced by a recent MarketingSherpa survey, the top challenges for B2B marketers continue to be generating high quality leads and generating enough of them. Not surprisingly, these are becoming more pertinent year over year. What's interesting is that many marketers are building more sophisticated lead scoring and lead nurturing methodologies
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B2B LEAD BLOG
DECEMBER 7, 2010
10 Tips for Driving More Tradeshow Traffic – B2B Marketing and Sales Tip #298
It’s that time of year!  The clouds are floating in Moscone, the crowds are gathering, partners are dressed to impress and eager sales and marketing teams anxiously await the excitement to come.  It’s Dreamforce time and no better time than now to share a few tradeshow traffic-driving tips. Know your audience
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