Anything Goes Marketing

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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B2B Webinar Best Practices from VMware

Anything Goes Marketing

They achieved an ROI of 1324% in 2010 - not too bad! VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They were kind.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

EE09 #Eloqua Until Eloqua Experience 2010… I hope you enjoyed some of these tweets as much as I did and if you were at Eloqua Experience, I hope these tweets bring back some good memories. Looking forward to Eloqua Experience 2010! To end this post, I want to highlight some of the true marketing rock stars that were at the event.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem?

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Customer Service at its Best: Wind Mobile

Anything Goes Marketing

It’s 2010 Wind Mobile! We’ll see if they read and respond to this post. What I found even more disturbing was that when I did a quick Twitter search on “windmobile” there were several inquiries that were not addressed. Time to step it up and engage customers on this channel. Take a look at @comcastcares and follow that example.

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