I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers. Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. Personalize the Email Heading. Chad H. MORE >>

Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. People lie. Seasons change. People change. How did Avid do this? MORE >>

It’s not too early to start planning for email campaigns you will be launching next year. To help you with this task, I’m going to share a number of takeaways from a recent MarketingSherpa webinar that I attended titled “Top Tactics to Improve Email Relevancy and Deliverability” and included experts from MarketingSherpa and Return Path. In this post, I’ll provide a summary on some interesting. MORE >>

They achieved an ROI of 1324% in 2010 - not too bad! As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They They were kind. marketing metrics webinars / webcasts MORE >>

It’s 2010 Wind Mobile! For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. Up here in Canada we’ve had three main mobile providers for as long as I can remember. Late last year Canada finally agreed to open up competition on mobile carriers and it’s been a breath of fresh air. Enter Wind Mobile into the picture. MORE >>