Agile B2B Copywriter

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K’s Top Five for the Week – December 23

Agile B2B Copywriter

It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share. Top 10 Inbound Marketing Ebooks and Webinars of 2010 via @hubspot. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important. The suggestions are spot on.

2 Parts of a Case Study You Should Never Skip

Agile B2B Copywriter

Tweet You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to extremely influential in their buying decision. Now you’re ready to start preparing for next year by getting some new case studies for your company. That’s great! The Problem Solving Process.

6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. What was at the top of the list? White papers. Of course not all white papers are created equally. Done poorly, white papers can do more to make you look bad than influence your prospects to buy. And that’s ok. might see it.

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3 Reasons Why You Need a Creative Brief

Agile B2B Copywriter

Tweet When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project without one. Interestingly, while clients seem happy to provide key project information for a creative brief, they often look at it as an agency product. It’s not. Even if it’s an internal project.

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K’s Top Five for the Week – December 10

Agile B2B Copywriter

Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. There’s also a nice post that talks about how much marketing has changed over the last few years. It’s a change driven by content marketing and shifting the focus from push to pull. Enjoy! There’s no doubt about it.

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K’s Top Five for the Week – December 3

Agile B2B Copywriter

Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have. And whether you’re an old content marketing pro or just getting started, this week’s top five list will have something that will help you stand out. Enjoy! The title says it all.

K’s Top Five for the Week – November 19

Agile B2B Copywriter

Tweet This week my top five picks feature three articles about how to improve your website. Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts. The last couple of picks feature information that can help improve your B2B marketing processes. Hope you find something you find helpful. Until next week! Tweet This!

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K’s Top Five for the Week – November 12

Agile B2B Copywriter

Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. While enjoying the amazing warm weather, I’ve read some great case studies this week. I put those at the top of the list because it’s always fun to see the real results someone got from changing their approach. Hope you find something you like. Until next week! Take a look!

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K’s Top Five for the Week – November 5

Agile B2B Copywriter

Tweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. I’m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update. So this week I’m back on track with a top five post and next week I’ll be back with some fresh new content as well. Hope you find them useful.

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B2B Technology Marketers Find Out What Works

Agile B2B Copywriter

Tweet Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based based respondents who were influencers or decision makers on a technology buy. And here’s what they shared…. Brochures and data sheets are the most frequently consumed content (83%). White papers are the most influential content. Poorly written content.

3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing gold. And survey after survey shows customers value them. Take Eccolo’s recent survey of technology buyers and influencers. Here’s three ideas on how to do exactly that. #1: Be Strategic. Tweet This!

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K’s Top Five for the Week – October 1

Agile B2B Copywriter

Tweet Boy the weather has turned here in Ohio over the last week. Talk about going from the dog days of summer to fall-time breezes! But I was ready for the change. If you want to change some thinking and turn assumptions on their head, I’ve got a couple of posts for you. Check out the first two on the pick list. All are great reads. Until next week! Are B2B Marketers Shooting for the Wrong Target?

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K’s Top Five for the Week – September 24

Agile B2B Copywriter

Tweet This week’s top five starts with analysis of a fresh batch of research from Eccolo Media on what B2B Technology Buyers like in their collateral. It’s followed by some posts on how to be a thought leader and become a trusted expert resource. All content is meant to have prospects take some sort of action. Last, but not least, see some metrics on the impact of Google Instant. Until next week!

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Moving Location…

Agile B2B Copywriter

Tweet Just a quick note to let you all know that I won't be posting again until late next week. I'm in the process of moving my website and integrating it into WordPress so for simplicity's sake I'm not going to add any new content until that process is complete. Thanks for your patience and I'll be back next week! Kristina. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn. Email this to a friend? Share this on Technorati. Tweet This! Stumble upon something good? Get Shareaholic.

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011

Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10. Overall.

Best of 2010 – 13 Twitter Tips for Increasing Engagement

Sazbean

2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. We’re posting the best articles from the year to help you get 2011 off to the right start! They set up their Twitter account, tweet a few times and wonder why no one responds.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years.

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The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. So what are the best ways to use Twitter for business? Crabs.

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The Best B2B Marketing Ideas of 2010

Fearless Competitor

Click to download How to Find New Customers, our remarkably popular white paper. It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. We’ll do this each December from now on. I … Continue reading → lead generation sales leadership Sales knowledge marketing funnel Management best practices Marketing Demand Generation Sales 2.0 Remarkable content Leadership

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Well, unlike social media, email is virtually universal.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19, 2010. Those are a few of the favorites we found in 2010. They all are very entertaining, too.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. s, 50?s,

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Best of 2010 – Understanding Facebook Page Insights

Sazbean

original on Facebook page insights posted February 26, 2010). The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! Facebook provides some pretty interesting statistics for business pages. But what does it all mean? In the upper right corner, you’ll see a number with some stars – post quality. Liked this post?

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. Marketers over 2010 will get much savvier about doing this, however.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. What types of information are worth sharing, beyond blog posts?

Best of 2010 – Increase Sales by Improving Customer Touchpoints

Sazbean

We’re posting the best articles from 2010 to help you get 2011 off to the right start! original on customer touchpoints posted on November 30, 2010) You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. The year in review! They most likely will. How do they accomplish them? image by Patrick Hoesly ).

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy!

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. What new features should you get familiar with?

Best Website Design Guides and Tips of 2010

Webbiquity

Things That Websites Need in 2010! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. What website design trends should graphic artists take note of? Visual Website Design.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails? Create animations?

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Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

 . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? . There better be. Do your competitors have a blog? This is valuable real estate!

10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing? What a Trifecta of a Year!

Calculating the Value of the Customer Life Cycle

Social Marketing Forum

The value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales, promotion, customer service, etc) and the return we expect from the customers. CLV has everything to do with the present and the future. An introduction. CRM Customer analytics ROI customer equity customer lifecycle marketing ROI return on marketing investment ROMI

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Schedule the webinar on a Tuesday, Wednesday or Thursday. Offer a short video preview. If a rep.

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. However, the rules of word-of-mouth marketing have changed and evolved and they continue to evolve. Think about it. Period. Distinction. Certainly.

Cartoon: Who is creating content for your company?

Digital Body Language

Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content

Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite

Sazbean

2010 in Review! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. We’re posting the best articles of the year to help you get 2011 off to the right start! Choose the Twitter profile and click the “+ Add Stream&# button. How do you monitor Twitter?

Social Media Strategy Map: How To Find Your Way

Leader Networks

Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. After Leader Networks developed the strategic frameworks for social media at more than 40 companies, including many large enterprises, we sat down with pen and paper (literally!) Each takes a different approach.

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But that's content for another blog post. Let me know your thoughts about this framework.