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#TEDWomen and social media, with Joanna Blakely

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There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Joanna Blakely is deputy director at the Norman Lear Center.  A few tidbits from her talk: Social media tools will help us dismantle stereotypes about gender that we see in the media and advertising.

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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The Most Intriguing HBR Blog Posts of 2010 (blogs.hbr.org). I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.  There are, as always, some great articles in here, and because of the topic, I thought it would be good to summarize some of them for you over the course of the week. Fairly compelling, no?

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MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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While the above stat has changed little from 2010, 60% of respondents said they were going to be increasing spend on content marketing over the course of the next 12 months. More budget is being spent on content marketing. Content type is varied. Marketers are using a mix of content creation and content curation in their programs. Perceived effectiveness of content type is interesting.

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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Today we have a guest post by Tracy Tillapough, or Tracy Tilly.  Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers.  She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience.  We blog for many reasons.

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5 Ways to Attract People to Your Content Before They Even Click

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This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. The sad thing is that many of them are probably great sources of information and value. What a waste! So how can you boost the attractiveness of your content right off the bat?

Summary: Social Media Marketing Report 2011 [REPORT]

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Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. Interesting note that last year (2010) Twitter was in 1st place with 88%, followed close by Facebook (87%). This number has doubled since last year (2010). Of these marketers using social media 39% of them utilize it 1-5 hours per day.

How to Effectively Market Your Excellent Customer Service

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I’ve been working with a company that has great customer service.  No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough.  They have customer after customer who says they’re among the best people in the industry to work with – they fix problems immediately, continue to work hard at getting the best products out, always answer the phone and know customers by name.  If I were a customer, I would definitely say these guys had stellar performance in this respect.

Driving Business Value with Social Marketing: eBook on the Social Funnel

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As part of a 2010 Awareness survey of 300+ brands, 78% of respondents identify and respond to customer service issues; 64% identify individuals looking for their product or services; 38% identify individuals who influence sales of their product/service; 17% identify behaviors associated with people who are likely to buy their product or service. You can’t be there one day and gone the next!

Top Other Side Group Posts of 2010

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Emotional Brand – it’s also important ( 13 July 2010 ) – A discussion on the increased importance of the emotional component of your brand. Tips for Selling the Value of Social Media Inside Your Company ( 10 August 2010 ) – In this guest post, Kristin Zajac gives several ways to pitch social media implementation to your organization. Blogroll

5 Tips for Selling the Value of Social Media Inside Your Company

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Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing value from Twitter, LinkedIn, and Facebook? You’re not alone.

Does a Content Production Strategy Have a Place in Manufacturing?

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2010 Globalspec Economic Outlook Survey (.pdf)) Tags: content production B2B marketing Business Globalspec economic outlook 2010 Internet marketing Manufacturing Search SEO Should we just forget about it? There are plenty of opportunities for manufacturing companies to harness the power of the internet, get their chops up, and create a solid and searchable online presence.  Videos.

The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12

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60% of people spend less than 2 hours a week on analytics (67% in 2011, 72% in 2010), 27% spent 2-5 hours a week on analytics (22% in 2011, 17% in 2010). This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Karine Joly share the main results of the 3rd yearly survey on the State of Web and Social Media in Higher Ed 2012 , trends, emblematic success stories and useful resources. STATISTICS. 97% of institutions track web traffic. Who tracks conversions?

[Article in Owni] TEDWomen: Two Days of Empowerment

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The original article was posted on 29 December 2010 in Owni. Empowerment is a great word. It’s positive, powerful and meaningful, and can be applied in a number of ways.  It’s the word that was on my mind earlier this month as I traveled back to New York from the  TEDWomen conference in Washington DC. There are many definitions of empowerment used both technically and in popular contexts. 

Strategy, Tactics and Flexibility

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We talk a lot about strategy here, but it’s important to think about the fact that strategy is really nothing if you don’t know how to implement it correctly.  We were working with someone a while back, an incredibly bright design firm, degrees (and good ones) up the wazoo, the smarts when you walked in that door were ridiculous.  Their problem?  They strategized, that’s it. 

Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

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How B2B Companies Use Real-Time Blog Posts to Get Trade Media Exposure – (WebInkNow, 2 November ) When working on a fast-moving story, journalists often seek background information and quotes from experts’ blogs immediately. When you have something to say, it is a great idea to blog about it as fast as possible to get your ideas into the information mix. But things have changed.

5 Great Resources to Maximize the SEO of your Online Content

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B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. How to Make SEO Friendly Copy – In the right hands, SEO friendly copy doesn’t have to sound unnatural. Note: must fill out small form for webinar access].

#High5Thursday a Women in Tech Today on Twitter!

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Brain Zap: Foursquare, social media withdrawal, and the Aha moment

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A couple of nuggets from the weekend reading… 5 Ways to use Foursquare to Promote Unlikely Brands (8 September , The Buzz Bin ):  Last week we chatted about some of the social media trends we should expect this Fall, one of them being location-based marketing.  Buzz Bin gives us a couple a ways to use Foursquare to get ahead of the game. Mitch Joel gives us a little insight.

Fall Trends: Location, Mobile and Group-buying

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Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. The back-to-school shopping for the working professional can take many forms, but fall trends aren’t just about NY Fashion Week. Location, location, location. We know. Mobile devices.

Back in September….

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We’re doing a mix of business travel and personal (much-needed and well-deserved) travel for the latter part of August and first part of September.  We look forward to getting back with you all in the Fall

5 Ways to Increase Engagement With Your Content

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Image via CrunchBase. recently wrote this guest blog post for EditMe , a wiki where regular people build websites. Is it you? But you could be doing more to get them to interact. So, you ask, what are some ways I can make people want to *do* stuff with my content? Way Number One: Question Them. Read more at EditMe>> Related articles by Zemanta.

Pretty Cool: Clay Shirky to join the Meta-Activism Project Board

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As many of you know, I put a good chunk of time into “labors of love,&# and the Meta-Activism Project (MAP) is pretty near top of that list.  Related articles by Zemanta. Clay Shirky On The Internet as Methadone (observer.com). Clay Shirky talk on Cognitive Surplus (thepenguinblog.typepad.com). Does the Internet Make You Smarter? Clay Shirky/Wall Street Journal) (techmeme.com).

Thoughts on Flipboard: Content vs Social

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I’ve been using Flipboard for about two weeks now.  It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Do I like it?  Sure, it’s pretty.  Do I LOVE it?  Keep reading… What’s Flipboard? According to them , “ It’s your personalized social reader.”  So, if someone in your Twitter feed posts a link, you can view the actual link – graphics and all – in the App.

Repost: Doing Business in Boston and the Need for Constructive Action

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[This was originally posted on Today and Tomorrow , but I thought I'd repost it, as it's important to the Other Side Group and all of its colleagues in Boston.]. On Monday, Henry McCance wrote about why he moved his firm from Boston to Silicon Valley, and why Boston isn’t a good place to start a company. wrote a comment on the post, and I wanted to repost it here and break it down. It is.

Emotional Brand – it’s also important

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Emotional Brand. I’ve been thinking a lot about branding lately.  It’s because there are a lot more elements we have to be thinking about in new marketing that we may not have had to think about in such a way or to such an extent before. A few weeks ago it was on the Voice Brand.  Closely related is the idea of your Emotional Brand. These emotions can work both ways for you.   Spot on.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. people to pick up the phone and call them.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. people to pick up the phone and call them.

Weekly Social Media Thoughts Roundup

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I did a lot of reading this week, and thought I’d share some of the good stuff… 5 Reasons Professional Services Firms are Well-Suited for Social Media (B2B Bliss, 18 June ) A good focus on content production in the B2B spaceand how it transform into strong social media strategies. Is Your Twitter Addiction Paying Off? Types of Posts to Create a Balanced Blog (HubSpot, 15 June ).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. nytimes.com).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. nytimes.com).

5 Ways to Attract People to Your Content Before They Even Click

Ad Your Comment Here

This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. The sad thing is that many of them are probably great sources of information and value. What a waste! So how can you boost the attractiveness of your content right off the bat?

Yelp and the Social Media and Business Equation

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[I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. Much of the backlash, any of which was inevitable, has been focused on the business owners.  For a while, businesses may not have even known it existed.  People trusted it.  something my husband yells at me about. 

Yelp and the Social Media and Business Equation

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[I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. Much of the backlash, any of which was inevitable, has been focused on the business owners.  For a while, businesses may not have even known it existed.  People trusted it.  something my husband yells at me about. 

Kate assumes new position as CMO of Girls in Tech Global

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For more info: [link]. Uncategorized girls in tech