Ad Your Comment Here

Trending Sources

#TEDWomen and social media, with Joanna Blakely

Ad Your Comment Here

There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Joanna Blakely is deputy director at the Norman Lear Center.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

Ad Your Comment Here

While the above stat has changed little from 2010, 60% of respondents said they were going to be increasing spend on content marketing over the course of the next 12 months.

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

Ad Your Comment Here

The Most Intriguing HBR Blog Posts of 2010 (blogs.hbr.org). I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.

Media 31

Voice: The new – and mandatory – brand component

Ad Your Comment Here

Conversation. Response. Bi-Directional. Engage. We’ve heard them all. Social media marketing requires us to think seriously about these aspects of our marketing campaigns. You must engage in bi-directional conversation and respond to your audience and engage with them when they reach out to you. With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. These concepts are new anymore. Are we taking them seriously enough?

Driving Business Value with Social Marketing: eBook on the Social Funnel

Ad Your Comment Here

The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays.

Top Other Side Group Posts of 2010

Ad Your Comment Here

Emotional Brand – it’s also important ( 13 July 2010 ) – A discussion on the increased importance of the emotional component of your brand. Strategy, Tactics and Flexibility ( 9 November 2010 ) – A frank discussion on how tactics and strategy work in marketing plan.

Does a Content Production Strategy Have a Place in Manufacturing?

Ad Your Comment Here

2010 Globalspec Economic Outlook Survey (.pdf)) Tags: content production B2B marketing Business Globalspec economic outlook 2010 Internet marketing Manufacturing Search SEO

[Article in Owni] TEDWomen: Two Days of Empowerment

Ad Your Comment Here

The original article was posted on 29 December 2010 in Owni. Empowerment is a great word. It’s positive, powerful and meaningful, and can be applied in a number of ways.

Strategy, Tactics and Flexibility

Ad Your Comment Here

We talk a lot about strategy here, but it’s important to think about the fact that strategy is really nothing if you don’t know how to implement it correctly.

Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

Ad Your Comment Here

How B2B Companies Use Real-Time Blog Posts to Get Trade Media Exposure – (WebInkNow, 2 November ) When working on a fast-moving story, journalists often seek background information and quotes from experts’ blogs immediately.

5 Great Resources to Maximize the SEO of your Online Content

Ad Your Comment Here

B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

#High5Thursday a Women in Tech Today on Twitter!

Ad Your Comment Here

Brain Zap: Foursquare, social media withdrawal, and the Aha moment

Ad Your Comment Here

A couple of nuggets from the weekend reading… 5 Ways to use Foursquare to Promote Unlikely Brands (8 September , The Buzz Bin ): Last week we chatted about some of the social media trends we should expect this Fall, one of them being location-based marketing.

Fall Trends: Location, Mobile and Group-buying

Ad Your Comment Here

Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season.

Back in September….

Ad Your Comment Here

We’re doing a mix of business travel and personal (much-needed and well-deserved) travel for the latter part of August and first part of September. We look forward to getting back with you all in the Fall

5 Ways to Increase Engagement With Your Content

Ad Your Comment Here

Image via CrunchBase. I recently wrote this guest blog post for EditMe , a wiki where regular people build websites. We’ve all been there: we’ve got a blog, a Twitter account, a Facebook page, you name it… you’ve got traffic… but no one’s giving you any love.

5 Tips for Selling the Value of Social Media Inside Your Company

Ad Your Comment Here

Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn.

Pretty Cool: Clay Shirky to join the Meta-Activism Project Board

Ad Your Comment Here

As many of you know, I put a good chunk of time into “labors of love,&# and the Meta-Activism Project (MAP) is pretty near top of that list.

Thoughts on Flipboard: Content vs Social

Ad Your Comment Here

I’ve been using Flipboard for about two weeks now. It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Do I like it? Sure, it’s pretty. Do I LOVE it? Keep reading… What’s Flipboard? According to them , “ It’s your personalized social reader.”

Repost: Doing Business in Boston and the Need for Constructive Action

Ad Your Comment Here

[This was originally posted on Today and Tomorrow , but I thought I'd repost it, as it's important to the Other Side Group and all of its colleagues in Boston.].

PR 2

Emotional Brand – it’s also important

Ad Your Comment Here

Emotional Brand. I’ve been thinking a lot about branding lately. It’s because there are a lot more elements we have to be thinking about in new marketing that we may not have had to think about in such a way or to such an extent before. A few weeks ago it was on the Voice Brand.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

Ad Your Comment Here

[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. I recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

Ad Your Comment Here

[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. I recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor.

Weekly Social Media Thoughts Roundup

Ad Your Comment Here

I did a lot of reading this week, and thought I’d share some of the good stuff… 5 Reasons Professional Services Firms are Well-Suited for Social Media (B2B Bliss, 18 June ) A good focus on content production in the B2B spaceand how it transform into strong social media strategies.

Chapter Excerpt: How Digital Activism Empowers Existing Elites

Ad Your Comment Here

Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

Ad Your Comment Here

Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post).

5 Ways to Attract People to Your Content Before They Even Click

Ad Your Comment Here

This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them.

Yelp and the Social Media and Business Equation

Ad Your Comment Here

[I know this news item is a few weeks old. I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.].

Yelp and the Social Media and Business Equation

Ad Your Comment Here

[I know this news item is a few weeks old. I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.].

Kate assumes new position as CMO of Girls in Tech Global

Ad Your Comment Here

For more info: [link]. Uncategorized girls in tech

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

Ad Your Comment Here

Today we have a guest post by Tracy Tillapough, or Tracy Tilly. Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers.

Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement

Ad Your Comment Here

Cranking Out Content (Chris Brogan, 28 October ) – Blogging is tricky. Thinking up blog topics can take a lot of effort. Depending on what you’re covering, it can start to feel in short supply like you’ve covered every possible angle on your topic of interest. Further, as you get busy, your dedication to blogging often falls away. Here are some thoughts on how to crank out good content consistently.

Gladwell, Digital Activism and Social Media Marketing

Ad Your Comment Here

Last weekend I wrote a reaction piece on Malcolm Gladwell’s New Yorker article about his lazy analysis of digital activism. It made me think about the many parallels between the social media marketing and digital activism fields. In general, digital activism is following the same path that social media marketing has followed at a much slower pace.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

Ad Your Comment Here

The 2010 Global Symposium event drew more televised viewers then the Brazilian Presidential debates and Neil Young, Bob Geldof, and Peter and Anna Gabriel have partnered with SWU to expand their sustainability activities in Brazil.

6 Content Resources from Conversation Agent

Ad Your Comment Here

We’re big fans of Valeria Maltoni ‘s Conversation Agent. She talks a lot about content generation and creating effective content production strategies, which we’re obviously all about. We’ve included below six of her most recent posts on the topic, as we found them all helpful. New Content Strategy Resource – It turns out that attracting and converting people is not that simple anymore.

Brain Zap: Blog comments, Social media and wine, and Top 5

Ad Your Comment Here

Time for some more brain juice to get you going… Are Blog Comments Dead? Justin Levy, 30 July ) Increasingly bloggers are concerned that even though they know that their posts are being shared through other channels, that their communities still aren’t commenting on their posts. It’s a completely understandable feeling.

Brain Zap: Minutes to blog success, non-profit content, getting heard, and social media monitoring

Ad Your Comment Here

It’s Monday. You want to get off to a motivating start. Here are a few things that popped into my RSS to get your juices flowing and hopefully jump start some action… How to Create a Successful Business Blog in Minutes ( HubSpot ) Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. An explanation of just how dead simple it is to set up a blog for your business.