Tomorrow People

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd.

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3 Key Tips to Effective B2B Email Marketing

Tomorrow People

billion in 2010, to over 3.8 In 2010, the typical corporate user was found to send and receive about 110 messages daily. unwanted newsletters, alerts, etc.) ( Source: The Email Statistics Report, 2010, The Radicanti Group ). billion by 2014.

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Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Tomorrow People

Renowned ABM guru Andrea was one of the first to use account-based marketing when she rolled it out across Fujitsu in 2010. At its heart is higher revenue generation through personalized marketing. She calculated that lead generation was pointless, as the amount the company spent on it equated exactly to its return.

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Welcome to Lauren Carlson from Software Advice

Tomorrow People

She joined Software Advice in 2010, where she heads up the CRM technology blog, focusing on topics related to CRM software, with particular interest in social media and the changing virtual landscape of how we communicate. I'd like to welcome Lauren Carlson from www.softwareadvice.com who will be contributor to our blog.

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The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

billion in 2011, a 16% rise from 2010, and is predicted to have reached £63 billion by the end of 2012, an almost 16% increase once again. The internet and online marketing is where the smart money goes nowadays. According to GroupM, the global digital advertising spend hit £54.5