Image by Sifu Renka via Flickr. Link juice. Organic search luminaries love to explain what it means and why you need it—it's than hard-to-measure respect that search engines convey on Web sites that get high quality links to their pages.

Got a new product coming to market? Check out our Product Launch Service at Find New Customers. link] #marketing.

Find New Customers is now a full fledged @eloqua partner. Check out our Eloqua Marketing Automation Acceleration service. link].

I really don’t like the term “Thought Leader.” It sounds pretentious. Also, thought leaders sound like distant cousins of the “thought police,” those nasty characters in George Orwell’s book 1984. What is a thought leader, anyway? Or put more simply, a thought leader is an expert who knows how to promote his or her ideas. But few of us are gurus.

“It is better to give than to receive.” Yeah, right. In your dreams. Actually, with referrals, it’s true. The best way to get a referral is to give one first. In fact, it doesn’t even need to be a referral. It can even be an article or just an idea. Sending an article of interest with a cover note summarizing the article. A couple of “no-no’s”.

 I f you want more referrals, paint a picture of your ideal prospect. Otherwise, your referral sources (current and former clients and networking colleagues) won’t know what you’re looking for and won’t be able to help you. Focus on two elements: “Demographics” and “Psychographics.” Demographics describe what the prospect “looks like”. Sell it?

Many service professionals use the shotgun approach to finding new business. They offer multiple services in multiple markets. They fear losing business by not casting a wide net. They also like the flexibility and variety of working in multiple, unrelated markets.  . recen tly met with a service professional who did not want to be pigeon-holed.

For many of us blogging is like eating peas. We know we should do it, but we’d rather eat the beef i.e. do what we enjoy or what seems urgent at the moment. blog can be a powerful marketing tool.  But it requires a commitment to post consistently. That’s where the “eat your peas” part comes in. Position Yourself as an Expert. Think about that.”.

It’s a safe bet that you won’t get many (or maybe any) referrals, if you don’t ask for them. But you also have to ask in the right way. So says Rochelle Carrington of Sandler Training. Rochelle works with service professionals (consultants, lawyers, accountants) salespeople, and business owners to improve their sales skills. I’ve become a fan.  .

What's Next? Last week I wrote about the essential ingredients for a niche: Target Market + Specialty.  Once you have those in place, it’s time to execute. Patrick McEvoy in 5 Steps Towards Becoming the Leader in Your Niche provides an execution checklist: Select one niche at a time. Craft a compelling message. Become the “ obvious expert ”.

With a 12% connect rate, a typical inside rep’s job consists of 88% “non-live” communication. That being said, it is very exciting to get your identified contact live on the phone. This moment can be so overly anticipated, that it is easy to get caught up and forget to ask that one last very important bit of information.

To paraphrase HL Mencken, no one ever went broke underestimating the American public's commitment to privacy. Quit Facebook Day" reportedly generated 31,000 account closings , compared with the roughly 500,000 new accounts that Facebook adds each day. The pity is that it's not an either/or choice.

Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners and Marketing/Sales professionals. Complimentary Service. The Mi6 Briefing Series is a complimentary service for clients and prospective clients of Mi6. It is kind of like a sports hi-lite package or movie trailer. Briefing Components.

based small biz plan to do to grow business in 2010 <–includes a brief comment from me. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Friday.

Producers: Chris Herbert, B2B Specialist & Founder of Mi6 and Donna Papacosta. Industries: Cross industry with emphasis on professional services firms. Audience: Senior Leaders, Marketing/Sales managers and professionals. Welcome to “The B2B Specialists&# first podcast. In this Podcast Episode. Show Notes. 01:30 About Mike Schultz.

Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Smart phones taking more marketshare, feature phones declining (source:comScore). What U.S. Tuesday.

OK, so you know all about lead nurturing:  what to do once a suspect accepts one of your landing-page offers and gives up their contact info. But what about all the others? …the ones who exit your landing page without converting, or the even larger number of “touch-&-gos” who visit various pages on your website (possibly [.].

So excuse me while I go join my family for a glass of wine while we talk and sit outside under the starry night on the first beautiful evening of summer 2010. Image by camknows via Flickr by Janine Swenson. It seems, I don't have a moment to spare, to reach out to connect with my social network. That's how much I have failed to communicate.

Welcome to part two on how to track your online marketing efforts with Google Analytics. As a refresher, please read part one first, so that part two makes sense. Read it here. link] After reading the first post, you now understand the importance of custom URL tags so that all of your media activity can be tracked.  Now [.].

For those who missed it, please click the link below to hear our first Marketing Strategy show, discussing how to develop a content strategy with NuSpark Marketing partner Apryl Parcher. BlogTalkRadio-Content Strategy discussion Related posts No related posts.

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream. To its enthusiasts, however, Twitter is a powerful channel. The [.].

Thanks to  a recent post on Andy Sernovitz’ weblog Smartblog On Social Media, I found Texas Instruments’ E2E Community. The Engineers2Engineers Community is another great example of how a technology company like Texas Instruments is able to bring people together. have no idea about the [.].

Image via Wikipedia. When you drive your car, do you set out to go as fast as possible without getting a speeding ticket? So, you might judge that you can go 10 miles per hour above the limit without the cops picking you out to be pulled over? If you take the same attitude to the search engines' terms of service, you're making a big mistake.

On June 2, 2010 Detroit Tigers pitcher Armando Gallaraga was one out away from pitching only the 21st perfect game in Major Baseball history. Image by Getty Images via @daylife. by Frank Reed. If there was ever a time in human existence where the truth is more elusive, please fill me in. Good question. This is how it should be in this case.

25% of the search results for the World’s Top 20 largest brands are links to user-generated content. Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.

Yesterday Google has announced the completion of a new web indexing system called Caffeine. According to Google, Caffeine provides 50 percent fresher results and it offers the largest collection of web content ever. Faster and more accurate. Searching the web is really searching Google’s index of the web.

In his May 31 post Experiments in Delinkification, Nicholas Carr (RoughType.com) writes about not using hyperlinks in posts and other online writings. Hyperlinks Hyperlinks can be big distraction. Sometimes even preventing you to read a complete post or piece of text. Making you [.].

OK, maybe some people are so dumb they don’t know a heater gets hot. But they’re not who’s seeing your marketing content if you’re selling a big-ticket IT product or service. Those types are knowledgeable, have a lot on their plate, and make snap decisions on what to read and not to read. the cost of security, the. And for this I got an MBA? 

I see the following scenario happen time and again …and it’s agonizingly frustrating. Client ABC Inc. wants to line up a killer search engine optimization (SEO) effort.  They’ll study the field:  they’ll learn all about keywords, meta & alt tags, inbound links. 

As sales people we are always looking for ways to be more effective. Without realizing it we have gradually adopted more and more sales tools that help us improve efficiency and results. But how does a busy B2B sales person sort through the tools that are out there without wasting valuable time?

Image by carolanross via Flickr. always wonder whether I am doing the best job of marketing myself. Yeah, I know I do a better job of marketing myself than anyone else does, but you know what I mean. In my business, there is no shortage of opportunities to get attention, but most of them require a lot of attention. Write books. Public speaking.

was able to log on to Quickbooks Online this morning where I found this message: Update June 16 2010 at 8:00pm PST: We’re beginning to restore all affected Intuit websites and services. Intuit and all of its Websites, including Quickbooks Online and Quicken, went down Tuesday night at approximately 7:00 PM Pacific time. Period.

CB Whittemore wrote a fantastic post last week for the Content Marketing Institute about  how to think like a content marketer. Graham Kilshaw , president of ITEM publications, wrote a response to CB's post that was, as CB put it, simply delicious. But my Aha! "  "Business Development Manager" he replied. 

Citing a report by Mashable in his post for ClickZ, Jack Marshall reports that Twitter has been quietly beta-testing some new functionality with a limited number of its business accounts.  It’s expected that the new features will be rolled out gradually to more and more business accounts shortly.

Image via CrunchBase. IBM doesn't make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM reversed course in a very smart move when it swallowed up Coremetrics to tap into its customers' growing need for Web analytics. Their clients want the data.

When Zappos shows me the love, they make sure I know it. ordered new shoes from Zappos yesterday and chose the free shipping option, even though it means waiting until next week for my new sneakers to arrive. But surprise! Today I got a sweet email from Zappos — my shipping’s been upgraded! Here’s the note they sent.

Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. recently collaborated with our friends at Thought Labs – fantastic Facebook gurus – on the creation of a Facebook page for Lesley University. We did our research.

[I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. In other words, if you want the good PR up top, front-and-center, you’ve gotta fork over. For a while, businesses may not have even known it existed. 

[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. The company’s decision was based on their desire to suggest (force?) people to pick up the phone and call them. Right? Wrong.

End of the month here, which means Google Analytics time.  While I’m at it, I thought I’d share with you a few (this is only a few!) of the stats that I find valuable in terms of telling me what content is working, and what’s not working. Average Time on Page: This might be one of favorites.  Is the title misleading?). Why is that? 

Vanessa Rhinesmith. little while back, Vanessa Rhinesmith left a really great comment on our post, “ Why I Like a good Content Production Strategy.&# I liked it so much, I wanted to find out more about her experiences with content production.  What does Vanessa do?  In her words: I am an enabler.  You can find more about her on her blog.

This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy.  The first half of her interview can be found here. Make sure to check out the comment , as we’ve referenced it below.  You can find more about her on her blog. What’s the “one day” pile?  Stay tuned, because it’ll happen.

Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book.

Yesterday I found myself in a Twitter discussion with Ari Herzog (@ ariherzog ) that was getting confusing (due to 140-character soundbites…) and, on Ari’s good advice, needed further off-Twitter explanation.  So I thought I’d take the opportunity to expand on the discussion. Yadda yadda yadda.  What then?  Do we start tweeting?  Facebook?

At my advanced age (a sister, a cousin and a friend just became grandparents!) it isn’t often I run across a completely new source of great ideas to solve an “evergreen” problem. on how great your product or service is. That provides value for them, not just you.

With a £178bn budget deficit to contend with, the public sector is going to fall prey to a severe nip and tuck, regardless of which party comes to power. It was Sir Pete himself, in the first Gershon review in 2004-5, who bigged up the role of ICT in delivering efficiency – and cost savings – by automating key aspects of public service delivery.

THIS YEAR IT’S PERSONAL… As reported in B2B Marketing, the 2010 awards campaign has kicked off. So, 2010 continues the theme, but brings an edgier feel to it, and (see below) a bit of much needed glamour. link]. So this year, when we were asked to get involved again, we knew we had a tough task on our hands.

Image via Wikipedia. SEO stands for "search engine optimization," so you can be excused for thinking that optimization is the most important thing for you to do. And it can be, but the problem is that you need to know what you are optimizing for. Too often, we optimize pages for the wrong thing, which doesn't work all that well, as you might expect.

How can you be sure you have just the right value proposition for your B2B product? Pick the wrong value proposition and your prospects won’t give you the time of day. Pick the right one and your products could sell like hot cakes. Decrease costs. Save time. Reduce risk. Shareholder wealth typically stems from strong company financials.

Image via Wikipedia. by Frank Reed. This week, I spent two days in New York City at the Interactive Advertising Bureau's Innovation Days "Content Conquers All" event. It was essentially two full days of looking at everything content related that could be imagined. Content is the consumable piece of your Internet presence. How so?

I'm pleased to announce that, in addition to publishing over here, I'm now contributing to B2B Marketing Online , the U.K's 's leading B2B media outlet. Being the Web is world-wide, it's fitting that I am now contributing to a media outlet located "across the pond", eh? The post is located here.

I found this cartoon and immediately thought of the fun side of social media marketing, you know, the part that is enjoyable as long as you’re not trying to catch any customers. Giving away valuable content can lead to the same result - lots of fish around the boat but nothing to eat. You can build your business by reputation and referrals.

Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. recently collaborated with our friends at Thought Labs – fantastic Facebook gurus – on the creation of a Facebook page for Lesley University. We did our research.

I’ve been working with a company that has great customer service.  No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough.  The problem?  At the very least, it’s really hard to do this. But check THIS out.

[I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. In other words, if you want the good PR up top, front-and-center, you’ve gotta fork over. For a while, businesses may not have even known it existed. 

[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. The company’s decision was based on their desire to suggest (force?) people to pick up the phone and call them. Right? Wrong.

End of the month here, which means Google Analytics time.  While I’m at it, I thought I’d share with you a few (this is only a few!) of the stats that I find valuable in terms of telling me what content is working, and what’s not working. Average Time on Page: This might be one of favorites.  Is the title misleading?). Why is that? 

Vanessa Rhinesmith. little while back, Vanessa Rhinesmith left a really great comment on our post, “ Why I Like a good Content Production Strategy.&# I liked it so much, I wanted to find out more about her experiences with content production.  What does Vanessa do?  In her words: I am an enabler.  You can find more about her on her blog.

This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy.  The first half of her interview can be found here. Make sure to check out the comment , as we’ve referenced it below.  You can find more about her on her blog. What’s the “one day” pile?  Stay tuned, because it’ll happen.

Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book.

About quarterly, we host a group of about 15 marketing and communications professionals at our Weber Shandwick Minneapolis office to discuss issues related to B2B digital and social media issues. We held our most recent one a couple weeks ago, “Social Media and ROI: Dare We Talk About It.” Most of them participated. Where to start. argument.

A few days ago, I blogged about the B2B roundtable we had here at Weber Shandwick Minneapolis, “Social Media and ROI: Dare We Talk About It?” And we did! Now that we want to get serious and scale this, you better believe we need to talk about measuring real business outcomes. But how do we do this?  It’s called ARROW (see our little graphic).

The toughest part of a B2B marketer's job? 73% say: doing more with less. new survey from Genius.com and BtoB Magazine is quoted in MarketingProfs (" B2B Marketers Struggle with Changing Roles "). read more.

Image by Getty Images via Daylife. You might not have thought much about how your bank treats you. Ben Cooper says no. Ben is the Vice President of Marketing for Think Finance , responsible for marketing for all of their products, including online marketing, offline marketing and brand development. We operate three brands today PayDay One. Elastic.

Image via Wikipedia. thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. You can download the slides for my talk, " How Web Marketing Changes the Old Marketing Rules.") But most things you do are not so risky. But what if you really do alienate people?

Image via Wikipedia. by Frank Reed. OK, I admit it. am old as compared to many of the Internet gurus/wizards/ninjas of today. Trouble is, I can't change that. have looked, but there is not an app for that. remember a magazine called The Reader's Digest. think it still exists, but in large print only ;-). It was just a section of jokes.

Image via CrunchBase. Have you been hearing about location-based marketing? You might know about mobile phone ads, but have you herd of Foursquare? It's a neat game that is catching on, especially among the 20-somethings in large cities, and some local businesses, especially bars and restaurants, have been jumping on board.

Image by Eddie~S via Flickr. It's no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly taking Twitter seriously, even when I am joking. But this hotel has a sleep number bed, so is it my fault?". sleep number bed."

Image by Getty Images via @daylife. I'm blessed. I'm the first to admit it. I've never been out of work, and although I'd love to tell you that it is due to my superior skills and hard-working attitude, the truth is that I've needed a lot of luck over the years. So, I can't say that I have been in the position of needing a job. Provide help.

Image via Wikipedia. Is your company afraid of social media? don't mean merely uncomfortable or inexperienced. mean white-knuckle teeth-clenching afraid. frequently talk to companies that live in deathly fear, and they have their reasons. The question for them is what to do. Usually, the right answer is neither. But I see it in small companies, too.

Image via Wikipedia. by Frank Reed. Privacy is an illusion when it comes to Facebook. All of this talk about how Facebook listens and has heard the cry of the dear Facebook faithful is bunk. hope the world isn't gullible enough to think that the greater good is the first priority of this company. Bottom line is that Facebook is about money. No way.

Image via CrunchBase. You've seen the ads: "There's an app for that." There does seem to be an app for just about anything when you own an iPhone, so you'd think that Google might be worried about Apple's big lead in the important mobile marketplace. But I think they aren't very worried. think that things are going just as Google has hoped.

Image via CrunchBase. see you all the time. Small business owners that open their Google Alerts each morning wondering if this will be the day that some customer popped off in front of hundreds or thousands of people. They are waiting in dread for some nutjob to post that awful review that undoes years of work in customer service.

Image by DavidErickson via Flickr. Do you write a blog? Tweet? Post videos on YouTube? Do you do anything to spread your knowledge to your customers? Most people don't, and when I ask why, they say, "Because I have nothing to say."

Recently, Google enhanced several features of its Local Business Center and rebranded it Google Places. Among the new features is an ability to specify the regions a business serves. But will the new changes help B2B marketers serving a larger region get found? Most B2B company locations serve a large region, and it can be challenging [.].

Ever have the nightmare about standing in front of an audience to speak, and having no idea what to say? Evidently that's how salespeople feel every day. To stop the nightmares, they are writing their own content, regardless of what marketing provides them. The article states: read more.

read more.

Recently I spoke with a CMO who wanted to market a commoditized IT product. Naturally, his product has its own competitive advantage. But it was clear to me that his target market would be shopping first on price, and that a feature-benefit message would be challenging to push. Early in our conversation, he asked, "How much will a white paper cost?"

Sales Prospecting Perspectives is very pleased to bring you a post from Laney Pilpel, Manager, Client Operations. Laney is an AG veteran, who recently returned to AG after a 10 month hiatus, we are extremely lucky to have her back, and we are happy to have the opportunity to share this entry from her with our readers. Thanks Laney! We communicate.

Quick Tip: Graduation season. Friends sending e-invitations to open houses. Really liked the one I got from Maddie’s mom and dad. Handy tool for open houses, and special events. link]. Filed under: tips and ideas.

Oracle took a small step into the marketing automation space on Tuesday, when it announced it had purchased the intellectual property (IP) assets of Market2Lead, one of the many marketing automation players. The asset purchase amount has not been described in the brief announcement on Oracle’s website or on Market2Lead website.

Artist son studying in Uruguay , just sent me a link to his new blog on a platform I’ve never heard of. Hmmmm — what’s Tumblr ? — I wondered. Answer: streamlined interface for creating tumblelogs : microblogs characterized by multi-media posts. Many of them overflowing with cool pics and short quips. Text is usually minimal.

I repeatedly hear horror stories from small business owners of how they hired someone to oversee / manage their Website or social media profiles, and then find out after the person flakes out that they don’t have access to their accounts. Here’s how to easily prevent this from happening to you: 1. Post it here!

Lately it seems every time we meet with a residential contractor they mention neighborhood mailings. “I tried job site mailings,&# they whine, “but it didn’t work.&#. This is not surprising. The purpose of job site mailings is to capitalize on your presence in the neighborhood. Makes sense. Possible. But not much. Not someone else.

I became a student of how to effectively network at business functions when I met my good friend Mac McIntosh in 2001. Mac, I discovered, was the consummate face-to-face networker and was a joy to watch. When I bumped into him at local marketing events, he would be quick to introduce me to influential people in the room. That’s my one failing.

Most companies have a set policy, when it comes to motivating their sales teams. They set individual and team sales targets for the month, quarter and year, which are then linked to incentives in cash and kind. guess this is natural, considering how a company’s success and profits are directly proportional to its Sales figures. How not to sell.

Last week I had the good fortune to attend the Sirius Decisions Summit. It was my first Summit and three days of the demand waterfall model, benchmarks, page views, click thrus, dashboards – what more could a marketing quant want? There were no easy answers – every solution had its pluses and minuses. How is this like the lead life cycle? Digg this!

Could not be more proud of the terrific lead generation content now at Find New Customers. Great stuff! link].

Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Perhaps I’m peerless. of respondents.

I’ll confess, I had to stifle a yawn on first reading Christina CK Kerley’s post on the B2B Marketing blog declaring this “The Year of Mobile.”  I mean, this is at least the 3rd or 4th year to be so anointed …and the year’s almost half over, already. Some of her argument is based on sheer [.].

All of us want to achieve our full potential, for both ourselves and the organizations we work for. Yet many of us don’t reach even a fraction of what we can achieve from a marketing standpoint. So what is “full potential marketing&# and how do you make it part of our organizational DNA?  Step out of your comfort zone. Chris Ryan.

In my book, articles and presentations, I often talk about the importance of a specific , compelling and differentiated Brand Promise to achieve success in B2B marketing and sales.  And although it is a B2C example, I think the following illustrates the point perfectly.   . Okay, time to get it fixed.  Windshield replacement and repair companies.

 .   “ In marketing there are those who satisfy needs and those who create wants. ” – Juan Carlos Castillo.  . There was a time when the housewife relished the thought of a salesman knocking at the front door; excited to see the latest technology for cleaning the floors. Commercials never appeared during the show. Those days are long gone. Costly.

Content is so important to B2B Marketers today, we’ve got a page at Find New Customers dedicated to it. link].

A number of posts recently about privacy has prompted me to write this post. Can you trust Facebook? really, no more than you can trust any one organization with many investors. One person is. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

(reposted to fix the permalink. thanks). Many bloggers struggle to create a frequently updated blog. ve even heard people say not to blog frequently because you need great content. The CMO of Satmetrix , Deb Eastman told me she can barely get to it once a week. For instance, I publish “ 60 Seconds with the Fearless Competitor ” every Friday. Think.

QUICK TIP. Stock.xchng offers free stock image s (along with some premium ones from istockphoto ). Great place to find images for blog posts, websites, invitations to events, etc. Filed under: tips and ideas.

Many bloggers struggle to create a frequently updated blog. I’ve even heard people say not to blog frequently because you need great content. The CMO of Satmetrix said she can only get to it once a week. But a blog’s a great way to engage readers, and as Hubspot found, a frequently updated blog makes a big difference. It’s easy.

I think (and hope) that when CSO Insights repeats their survey, they will see better quota achievement in 2010.  If a marketing superstar from 1980 was frozen and came back in 2010, how transferable would those skills be today? I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This

I deleted my Facebook profile months ago because I don’t trust the company or how it handles people’s personal data. My entire business life is online and it made me uncomfortable to add my personal life to the mix. HOWEVER! If you have ideas on how B2B companies should or should not use Fan pages, let me know that, too.