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  • INSIGHTIQ BLOG  |  FRIDAY, OCTOBER 29, 2010
    [2010] Growth of the Mobile Web
  • INSIGHTIQ BLOG  |  MONDAY, NOVEMBER 1, 2010
    [2010] Click here, dear.
  • INSIGHTIQ BLOG  |  WEDNESDAY, NOVEMBER 17, 2010
    [2010] Online Analytics in Action: Footprints in the Dark
  • INSIGHTIQ BLOG  |  THURSDAY, DECEMBER 9, 2010
    [2010] The SEO Impact of the Long Tailed Keyword
  • MI6 MARKETING AGENCY  |  MONDAY, DECEMBER 27, 2010
    [2010] The Mi6 Tweekly: Week of December 20, 2010
    Chart: Worldwide Tablet Sales 2010 to 2012 (Source: @eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • LOOPFUSE  |  THURSDAY, DECEMBER 23, 2010
    [2010] How To Automate The High Fidelity Sale
    In Kevin Maney’s book, Trade-Off, Why Some Things Catch On And Others Don’t, we learn about two categories of products and businesses – Fidelity and Convenience.  High fidelity businesses are inconvenient.  They typically have cachet and price points which make it more desirable for upper end buyers.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 4, 2007
    [2010] The Business Value of Server Virtualization
    by 2010 [2]. One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. The Opportunity Data center servers are notoriously under-utilized. Improving IT productivity 4.
  • TOM PISELLO  |  TUESDAY, JUNE 16, 2009
    [2010] IT Sales and Marketing - Recovery On its Way
    As we track the pundits opinions on IT spending levels and trends, and come to our own conclusions from our research and engagements, we have been preaching for some time how the current downturn has been steep, but that we believe the downturn won't last long, and the recovery will be strong. ROI Forrester TCO Sales Tools
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 21, 2009
    [2010] Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando
    According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” According to Peter, “2010 is about balancing the focus on cost, risk, and growth. percent.
  • TOM PISELLO  |  THURSDAY, OCTOBER 22, 2009
    [2010] ROI RIP?
    According to Peter Sondergaard , senior vice president at Gartner and global head of Research, "IT Must Learn to Build Compelling Business Cases — 2010 marks the year in which IT needs to demonstrate true line of sight to business objectives for every investment decision. How important is ROI still? ROI is required.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 12, 2009
    [2010] IT Services require ROI Justification More Than Ever
    According to the latest Enterprise IT Services Survey by Forrester Research, buyers of IT services are taking a variety of measures to get more value for the money spent on IT services. Most services organizations however are not prepared for these new challenges. Quantification of tangible value and return on investment are required.
  • TOM PISELLO  |  TUESDAY, NOVEMBER 17, 2009
    [2010] Nearly 40% of Marketers Plan on Budget Increase in 2010
    According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009. link]. B2B Marketing B to B Alinean Lead Generation
  • TOM PISELLO  |  WEDNESDAY, JANUARY 13, 2010
    [2010] Financial business case justification remains a requirement for IT vendors
    In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.
  • TOM PISELLO  |  WEDNESDAY, JANUARY 13, 2010
    [2010] Discretionary Spending Increase in 2010 - Drives Value Based Sales / Marketing Tool Needs
    All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. Forrester however thinks these estimates are low and is indicating that 6.6% growth for US tech market, and 8.2% growth for global tech market should be expected. ROI Forrester IT Budgets TCO Alinean
  • TOM PISELLO  |  WEDNESDAY, JANUARY 13, 2010
    [2010] Gartner: Quantify carbon remediation / Green IT value or prepare to lose market share
    Gartner just released their list of 2010 trends, and one of the top 9, the importance of providing carbon remediation / Green IT business case, has a significant impact on IT solution provider marketing / sales strategies for the coming year. 385362107470671949. ROI Green IT Gartner carbon emissions TCO Alinean ATT Microsoft
  • TOM PISELLO  |  FRIDAY, FEBRUARY 12, 2010
    [2010] Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010
    For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010. For 2010, 59% of marketing professionals surveyed plan to increase their spending on content initiatives (as compared to 56% in 2009 and 42% in 2008). The survey results can be found at: [link].
  • TOM PISELLO  |  THURSDAY, FEBRUARY 18, 2010
    [2010] Alinean's record 2009 Performance and 2010 Hiring Plans
    Full story - [link] For 2010, we plan on adding over 10 to our staff, and are actively seeking a new headquarters location. I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! IDC markets, sells and authors their tools with the Alinean EnterpriseROI™ platform.
  • TOM PISELLO  |  THURSDAY, FEBRUARY 18, 2010
    [2010] Goldman Sachs reports SaaS first choice for Software
    News.com blogger Dave Rosenberg reports “A "SaaS first" policy is being enacted in the majority of small and midsize businesses." according to Goldman's survey "Techtonics: Unstoppable shift to SaaS continues." Why the move to SaaS? The full article can be found at: [link]. ROI Goldman Sachs TCO SaaS
  • TOM PISELLO  |  FRIDAY, FEBRUARY 19, 2010
    [2010] Sell to C-suite with early engagement and added value
    A research project by SellXL involving the alignment between sellers and CXO-level executives indicates that those sales professionals who engage early in the strategic decision making phase of the buying process, and connect as a trusted advisor, are the most successful. According to Stephen J.
  • TOM PISELLO  |  MONDAY, MARCH 8, 2010
    [2010] Time to Result: What Value-Based Sales Tools are all About
    Research content is any content that is valuable to a business person because it helps them shorten the “time to result.” states Rex Hammock's blog post about the two most important content elements in B2B marketing campaigns. Without these tools, it could take months to build your own assessment, business case or cost comparison.
  • TOM PISELLO  |  MONDAY, MARCH 8, 2010
    [2010] B2B spending on interactive marketing will double by 2014
    According to a report released Thursday by Forrester Research, B2B interactive spending is expected to double by 2014, reaching an anticipated $4.8B,from 2009's $2.3B total. Reference: [link]. Forrester B2B interactive marketing
  • TOM PISELLO  |  SATURDAY, MARCH 13, 2010
    [2010] Microsoft launches the Alinean Windows 7 ROI Tool on the Microsoft Partner Network
    A featured resource for Microsoft channel partners, the Alinean-developed Windows 7 Return on Investment (ROI) Tool, helps partners evaluate their customers' current PC total cost of ownership (TCO) and identify the potential benefits of deploying the Windows 7 operating system to help lower costs, improve service levels, and increase productivity.
  • TOM PISELLO  |  SATURDAY, MARCH 13, 2010
    [2010] HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools
    This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].
  • TOM PISELLO  |  WEDNESDAY, MARCH 17, 2010
    [2010] Marketing Leaders indicate Sales Enablement Tools as key for 2010 Success
    IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. more on marketing in 2010 when compared to last year. In the IDC survey, respondents indicated that they plan to spend 3.5% on average.
  • TOM PISELLO  |  THURSDAY, MARCH 18, 2010
    [2010] Sales Executives indicate Sales Enablement Tools Vital to 2010 Success
    A recent IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010, results of a survey of 40+ worldwide technology sales executives, indicates that sales enablement is one of the top priorities, and the highest expected investment growth area over next 12 months.
  • TOM PISELLO  |  FRIDAY, APRIL 9, 2010
    [2010] HP legacy upgrade campaign features Alinean TCO sales tools
    The market for enterprise servers is fierce, and with IT savings goals top of mind and the recent purchase of SUN by Oracle, many organizations are proactively developing strategies to modernization / consolidate legacy solutions. running on IBM BladeCenter JS23.(1) So why is HP stating superior migration results? November 2009.
  • TOM PISELLO  |  WEDNESDAY, APRIL 14, 2010
    [2010] ShoreTel guarentees TCO savings for UC solutions
    Knowing how important value is for today's economic buyer, ShoreTel has just announced an innovative program for its customers - a Total Cost of Ownership (TCO) savings guarentee. complete TCO analysis enables organizations to compare competing solutions on an equal footing—like for like—and align those solutions with business needs.
  • TOM PISELLO  |  WEDNESDAY, APRIL 14, 2010
    [2010] 2010 Tech spending to increase > 5%
    Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).
  • TOM PISELLO  |  WEDNESDAY, APRIL 14, 2010
    [2010] BI Vendors not doing enough to prove ROI
    At Gartner's Business Intelligence Summit 2010, IT Executives indicate that they're struggling to prove the ROI of BI to the business. BI managers are finding it difficult to quantify bottom-line impact, and as a result, are not able to get business leaders on board to support additional analytics and reporting projects.
  • TOM PISELLO  |  THURSDAY, APRIL 15, 2010
    [2010] Selling Software to the C-Suite REQUIRES Quantified Value
    In a recent article on Sandhill.com, Selling Software to the C-Suite, Stephen J. Bistritz outlines how presenting the value proposition is important in a down economy, and that throughout the buying cycle there are multiple opportunities to communicate value. Ever since the bursting of the tech bubble in 2001 buyers have fundementally changed.
  • TOM PISELLO  |  FRIDAY, APRIL 16, 2010
    [2010] Alinean Announces Migration of Sales & Marketing Tool Platform.
    View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but. The platform is migrating from a legacy Java solution. Do White Papers Still Engage?
  • TOM PISELLO  |  MONDAY, APRIL 19, 2010
    [2010] Tom Pisello: The ROI Guy: Blades Systems Insight 2010 Presentation
    Monday, April 19, 2010 Blades Systems Insight 2010 Presentation Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010.
  • TOM PISELLO  |  MONDAY, APRIL 19, 2010
    [2010] 9 More B2B Leaders rely on Alinean for Value Selling / MarketingTools
    Monday, April 19, 2010 9 More B2B Leaders rely on Alinean for Value Selling / MarketingTools Today’s business buyers are more conservative than ever, demanding that any investment they make drive tangible savings and provide quantified business advantages – a fundamental change called Frugalnomics. Do White Papers Still Engage?
  • TOM PISELLO  |  MONDAY, APRIL 19, 2010
    [2010] HP Launches Networking ROI Campaign with Alinean Tools
    Monday, April 19, 2010 HP Launches Networking ROI Campaign with Alinean Tools To drive more and higher qualified leads, HP Procurve and Carolina Advanced Digital, an HP partner, have launched a campaign and microsite to promote the ROI of its solutions. Gartner reduces IT Spending Outlook for 2010, but. Do White Papers Still Engage?
  • TOM PISELLO  |  MONDAY, APRIL 19, 2010
    [2010] Pricing B2B Solutions with Customer ROI
    Monday, April 19, 2010 Pricing B2B Solutions with Customer ROI A recent article "How to price IT products in 7 steps" by Arpon Kar caught my eye about how vendors should use ROI to properly price solutions. Gartner reduces IT Spending Outlook for 2010, but. 5.Discount the monetary value of each objective with the deviation percentage.
  • TOM PISELLO  |  WEDNESDAY, APRIL 21, 2010
    [2010] Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for.
    Wednesday, April 21, 2010 Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. Gartner reduces IT Spending Outlook for 2010, but.
  • TOM PISELLO  |  THURSDAY, APRIL 22, 2010
    [2010] Tom Pisello: The ROI Guy: SMB IT Spending Recovers: Looking for.
    Thursday, April 22, 2010 SMB IT Spending Recovers: Looking for ROI and Diagnostic Guidance Microsoft Corp. We predict that SMBs will spend $800 billion on IT in 2010. Our research indicates that midsize businesses worldwide will increase their IT spending in 2010 by 5.4 Gartner reduces IT Spending Outlook for 2010, but.
  • TOM PISELLO  |  FRIDAY, APRIL 23, 2010
    [2010] Tom Pisello: The ROI Guy: Gartner: Nearly half of IT, telecom.
    Friday, April 23, 2010 Gartner: Nearly half of IT, telecom companies plan to boost marketing spending A survey by Gartner found that 44% of high-tech and telecommunications companies plan to increase their marketing budgets this year. Gartner reduces IT Spending Outlook for 2010, but. CIO Priorities for 2011 Indicate Continued Frugaln.
  • TOM PISELLO  |  WEDNESDAY, APRIL 28, 2010
    [2010] Tom Pisello: The ROI Guy: Windows 7 ROI Calculator Updated
    View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but. 893919303036409099 Posted by Tom Pisello at 5:46 AM Email This BlogThis! They do if they are.
  • TOM PISELLO  |  WEDNESDAY, APRIL 28, 2010
    [2010] Selling in the Age of Austerity
    Wednesday, April 28, 2010 Selling in the Age of Austerity In 5 years IT will dramatically change, leaving many IT solution providers at a loss for how to connect and sell to a dramatically changed landscape. Gartner reduces IT Spending Outlook for 2010, but. What about marketing? Posted by Tom Pisello at 8:06 AM Email This BlogThis!
  • TOM PISELLO  |  THURSDAY, APRIL 29, 2010
    [2010] Today's Most Significant Challenges for B2B Marketers to Overcome
    Thursday, April 29, 2010 Todays Most Significant Challenges for B2B Marketers to Overcome MarketingSherpa , indicates from their latest research, “The call from the sales force is not Give us more leads -- it’s Give us better leads.&# Gartner reduces IT Spending Outlook for 2010, but. Do White Papers Still Engage?
  • TOM PISELLO  |  MONDAY, MAY 3, 2010
    [2010] Tom Pisello: The ROI Guy: CFO is Now Top IT Decision Maker, making.
    The 2010 Gartner / FERF technology study received 482 responses to approximately 50 questions that covered senior finance managers views of technology. The survey was conducted from late October 2009 through January 2010. Gartner reduces IT Spending Outlook for 2010, but. This trend we term "Frugalnomics". true value partner.
  • TOM PISELLO  |  MONDAY, MAY 3, 2010
    [2010] Tom Pisello: The ROI Guy: Forrester - start of 4th wave of.
    Monday, May 03, 2010 Forrester - start of 4th wave of innovation - let the good times roll? Mr. Colony discussed the positive IT spending growth of 2010, and more importantly, that we are at the start of a 4 th innovation wave- a potential 7 to 10 year cycle of technology innovation. Gartner reduces IT Spending Outlook for 2010, but.
  • TOM PISELLO  |  WEDNESDAY, MAY 5, 2010
    [2010] Where have all my customers gone?
    Wednesday, May 05, 2010 Where have all my customers gone? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but. Do White Papers Still Engage?
  • TOM PISELLO  |  WEDNESDAY, MAY 5, 2010
    [2010] Overcoming the fear of Value
    Wednesday, May 05, 2010 Overcoming the fear of Value In this blog post by Thomas Sant, he discusses why many of us fear inclusion of value propositions in proposals, and moreover, quantifying value. Gartner reduces IT Spending Outlook for 2010, but. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • TOM PISELLO  |  THURSDAY, MAY 6, 2010
    [2010] Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.
    New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Gartner reduces IT Spending Outlook for 2010, but. Posted by Tom Pisello at 10:33 AM Email This BlogThis! Do White Papers Still Engage?
  • TOM PISELLO  |  TUESDAY, MAY 11, 2010
    [2010] Social Media have an ROI? It needs to.
    Tuesday, May 11, 2010 Social Media have an ROI? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but. It needs to. Seems like I am not alone.
  • TOM PISELLO  |  WEDNESDAY, MAY 12, 2010
    [2010] IT recovery full speed ahead. IT vendors, are you ready?
    Wednesday, May 12, 2010 IT recovery full speed ahead. SearchCIOs latest survey on IT budgets and spending priorities confirms reports from Forrester, Gartner and other analysts, that the IT spending recovery in 2010 is upon us. Search CIO indicates that "2010 and perhaps 2011 will be somewhat chaotic years for CIOs."
  • TOM PISELLO  |  WEDNESDAY, MAY 12, 2010
    [2010] Wanted: Innovation Gridlock Buster
    Wednesday, May 12, 2010 Wanted: Innovation Gridlock Buster IT "Keeping the Lights on" Spending creates Innovation Gridlock Each year Alinean examines the delicate balance in IT budgets between on-going operations, migrations and upgrades, and innovative investments. Gartner reduces IT Spending Outlook for 2010, but. It needs to.
  • TOM PISELLO  |  WEDNESDAY, MAY 19, 2010
    [2010] Tom Pisello: The ROI Guy: VDI can save you big! Don't count the.
    Wednesday, May 19, 2010 VDI can save you big! View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but. Dont count the savings just yet.
  • TOM PISELLO  |  THURSDAY, MAY 20, 2010
    [2010] Do ROI / TCO business cases make sense for IT Executives? HP.
    Thursday, May 20, 2010 Do ROI / TCO business cases make sense for IT Executives? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but.
  • TOM PISELLO  |  WEDNESDAY, JUNE 2, 2010
    [2010] SiriusDecisions profiles value of Alinean and it's sales.
    Wednesday, June 02, 2010 SiriusDecisions profiles value of Alinean and its sales / marketing tool offerings According to SiriusDecisions: "Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. They do if they are.
  • TOM PISELLO  |  WEDNESDAY, JUNE 16, 2010
    [2010] Tom Pisello: The ROI Guy: B2B online marketing continues ascent.
    Wednesday, June 16, 2010 B2B online marketing continues ascent despite tough economy Rapid 12% annual growth led by Social Media, Lead-Gen Micro-Sites and Online Marketing Services B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013. Do White Papers Still Engage?
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [2010] The IT Innovation Dilemma Grows
    Tuesday, June 22, 2010 The IT Innovation Dilemma Grows According to a recent article by Information Age, the economic recovery is slowly easing cost cutting pressure on beleaguered CIOs, but at the same time innovation investments continue to decline. Gartner reduces IT Spending Outlook for 2010, but. Do White Papers Still Engage?
  • TOM PISELLO  |  THURSDAY, JULY 22, 2010
    [2010] Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.
    Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., Gartner reduces IT Spending Outlook for 2010, but.
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [2010] Tom Pisello: The ROI Guy: HP launches Blade ROI campaign, powered.
    Wednesday, August 04, 2010 HP launches Blade ROI campaign, powered by Alinean When examining IT budgets in 2010, "Keeping the lights on" operations consumes more than 60% of total budgets (according to IDC | Alinean research - 2010). Gartner reduces IT Spending Outlook for 2010, but. Do White Papers Still Engage?
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [2010] Is Frugalnomics Today's Number 1 Buying Factor?
    Wednesday, August 04, 2010 Is Frugalnomics Today’s Number 1 Buying Factor? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2010] Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined
    Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Gartner reduces IT Spending Outlook for 2010, but.
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [2010] Tom Pisello: The ROI Guy: One-size-fits-all whitepapers.
    Monday, September 20, 2010 One-size-fits-all whitepapers ineffective due to Information Overload? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. How Do You Get Started in Content Marketing?
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 13, 2010
    [2010] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
    The basic white paper is still one of the most important pieces of marketing content - used and trusted as the key buying decision tool by over 65% of early stage buyers and 61% of middle stage buyers (SiriusDecisions -2010). Gartner reduces IT Spending Outlook for 2010, but. Posted by Tom Pisello at 6:27 AM Email This BlogThis!
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [2010] Tom Pisello: The ROI Guy: Alinean Powers ROI Calculator for.
    View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but. The Alinean ROI calculator is database-driven and can be accessed online or offline.
  • CEEKUE  |  FRIDAY, DECEMBER 10, 2010
    [2010] Social Media Is Mind, Not Matter
    The end is near for 2010. Reason for a lot of people to start blogging about what they think will change in 2011. You may be reading a lot of these posts the coming days and weeks. You may even get a bit nervous about all the new tools, platforms and trends they write about. So much to keep [.].
  • MI6 MARKETING AGENCY  |  MONDAY, DECEMBER 13, 2010
    [2010] The Mi6 Tweekly: Week of December 6, 2010
    rebounds significantly in 2010 (Source: various via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • VIEWPOINT  |  MONDAY, JANUARY 18, 2010
    [2010] Selling Power: Qualified Leads Help One IT Services Provider Grow
  • VIEWPOINT  |  FRIDAY, JANUARY 22, 2010
    [2010] Aberdeen's B2B TeleServices: The 2009 Buyer's Guide—Last Chance
  • VIEWPOINT  |  TUESDAY, MARCH 2, 2010
    [2010] 42 B2B lead generaton touches on one contact… What… are you Crazy?
  • VIEWPOINT  |  TUESDAY, MARCH 2, 2010
    [2010] 42 B2B lead generation touches on one contact… What… are you Crazy?
  • VIEWPOINT  |  WEDNESDAY, MARCH 24, 2010
    [2010] Why the Same Old is New Again in Lead Generation
  • VIEWPOINT  |  FRIDAY, APRIL 9, 2010
    [2010] Webinar Leads Demystified: Maximize your webinar results!
  • VIEWPOINT  |  THURSDAY, APRIL 15, 2010
    [2010] Ditch the Shotgun Lead Generation Approach: Increase results by 60%
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 9, 2010
    [2010] The Era of “Big Banks” is Over!
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 28, 2010
    [2010] Digital Marketing Days: Old School vs. New School
    1Q Check-In: Winterberry’s Predictions for 2010. Bob McCarron. The Direct Marketing Association’s DM Days show in NYC re-branded itself this year as Digital Marketing Days.  The show offered attendees an opportunity to learn the latest strategies and best practices to acquire and retain customers in the digital era. Who’s right?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 25, 2010
    [2010] Should You Listen When Choosing a Listening Platform?
    Wendy Boyce. As social media usage becomes a mainstream method to deliver messaging and gather feedback, social listening platforms continue to emerge and evolve.  More and more companies are integrating listening platforms into their social media and marketing strategies.   Selecting the right listening platform is essential. recommended-kashrus.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JUNE 22, 2010
    [2010] Ruthless Environment Requires New Ways to Attract & Retain Customers.
    Lindsay Morgan. Bernard Liautaud, CEO of Business Objects, has stated, “In this new ruthless environment, it has become essential for companies to find new ways to attract new customers, to maximize the value of each existing customer, and to retain the most profitable ones.” In Forrester Research has reported that 53% of U.S. Resources: [link].
  • FIFTH GEAR ANALYTICS  |  SUNDAY, JUNE 20, 2010
    [2010] Xerox “Talks the Walk” with Marketing 2.0
    The New Jersey Performing Arts Center will deploy a segment-based communications strategy for its 2010 yearly mailing instead of a mass-market direct mail. Barb Coté. recently came across a great interview by CMO 2.0 Conversations (Francois Gossieaux) with Christa Carone, the CMO at Xerox. CMO 2.0 Here are some excerpts from their 2.0
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 25, 2010
    [2010] Do You Use Internet TV to Reach Your Customers?
    Walmart’s purchase of IPTV company Vudu in February 2010 4 has signaled that Internet-TV is here to stay. Kevin Gilbert. As bandwidth availability continues to increase, Internet TV (iTV or IPTV) popularity has taken off. Many sites offer on-demand-only video (such as U-Tube); however, on-demand is not Internet TV. billion in 2013.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 18, 2010
    [2010] Google: Planting the Seeds of a Marketing Revolution
    David Penz. When you look at the progress of Google over the last few years, most of its major advances have been in developing consumer-facing products like Android , Chrome , and Google TV that are completely free to the user and do not sell ads. To create loyalty : People love free things, especially when they are of a high quality. link]. link].
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 19, 2010
    [2010] DMA: 2010 – Channel Integration + Marketing Technology + Data = ROI
    This year’s DMA:2010 show in San Francisco was chock full of sessions and exhibitors talking about how to best navigate this interesting marketing landscape of emerging channels like social media and mobile, the explosion of data, and the challenges marketers are facing to attribute success and ROI. Bill Harriss. Tweet This! Digg this!
  • LOOPFUSE  |  TUESDAY, NOVEMBER 23, 2010
    [2010] Loopfuse Tracking
    The opportunity to hone in on your prospective buyer in a one-to-one approach versus a one-to-many traditional marketing campaign requires attention to Lead Scoring and tracking. Setting up your system to follow the Loopfuse buyer from initial landing site contact to engagement with your sales and value propositions requires attention [.].
  • B-TO-B LABS  |  FRIDAY, JANUARY 22, 2010
    [2010] Things I really need (the social media version)
    A growing list I’m keeping of things that every integrated marketer needs when moving into social media. Caution… not meant to be comprehensive.  Here are some thoughts.  Add to the list!…
  • B-TO-B LABS  |  MONDAY, MARCH 1, 2010
    [2010] Content Marketing takes Center Stage
    Content marketing in B2B has always been important.  However, it seems that in the last few months, content has become the most critical component of any good lead generation program among B2B marketers (creative directors are cringing here…).  I believe it’s for two primary reasons: 1. 
  • B-TO-B LABS  |  TUESDAY, MARCH 30, 2010
    [2010] IBM’s view of Social Media in B2B
    Great blog post and video on IBM’s use of social media in B2B.  I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign&# ideas.  Nice work Social Media B2B.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [2010] Assessing the Business Value of Social Media
    I guess it’s not surprising that marketers still find themselves justifying social media spend/plans to others in their organization. 
  • B-TO-B LABS  |  THURSDAY, AUGUST 19, 2010
    [2010] 5 Essentials of Marketing Automation
    Doing a webinar today with Steve Woods, CTO at Eloqua on the 5 essentials of marketing automation.  Really excited about the content.  How can their be only 5???  Well, here’s the top 5 we were most wondering about… Data – having a data plan for both known or unknown data.  Capturing fit and engagement is
  • BUNGALO  |  SATURDAY, SEPTEMBER 4, 2010
    [2010] Net Worth
    In small business,  many owners are not only trying to build income, but they are also trying to build their “net worth.&#. What if your “net worth&# was what you are left with if you lost all of your money, and start ed at zero?  And, it could be calculated on the speed of you re-building back to where you were before losing it all.
  • BUNGALO  |  MONDAY, SEPTEMBER 13, 2010
    [2010] NARI Minnesota CoTY awards
    All submissions are non-refundable and due by 1:00 on Thursday, September 30, 2010. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? If you divide the work between two people… more doable. Procrastinating?
  • BUNGALO  |  TUESDAY, SEPTEMBER 14, 2010
    [2010] Googled: referrals weak connections
    Researching an article on networking for NARI Remodeler’s Journal, I was wondering: Do referrals come from weak connections? So I  Googled “referrals weak connections&# and came upon this terrific post by Peppers and Rogers Group: Harnessing the power of your weak ties. And we’ll all know one another. Hmmmm.
  • BUNGALO  |  FRIDAY, OCTOBER 8, 2010
    [2010] Last time sewer line cleaned: 1997
    About a week ago Acme Drain Cleaning Service left a flyer on my front doorstep. The flyer got my attention, and made me think about getting the sewer line between the house and the street cleaned out. Should I call these guys? The price was right — just $49. So here’s what happened — I didn’t call them. “OK,&# I said.
  • BUNGALO  |  FRIDAY, OCTOBER 22, 2010
    [2010] Taking the Leap to Geographically Expand.
    Gaining Market Share: To penetrate, or geographically expand? Definition of penetrate:  Deepen your awareness, volume per client, repeat & referral business, and the types of services you sell within your own backyard. Definition of geographically expand: “self explanatory,” outside your core market. Filed under: branding , strategy.
  • ONPATH  |  TUESDAY, APRIL 6, 2010
    [2010] The Brave New World of the Engaged Web
  • ONPATH  |  TUESDAY, APRIL 6, 2010
    [2010] 7 words you should never say to your client
  • ONPATH  |  WEDNESDAY, APRIL 7, 2010
    [2010] Introducing DIALOG Magazine
  • ONPATH  |  TUESDAY, APRIL 20, 2010
    [2010] 9 Recession Proof Strategies
  • ONPATH  |  THURSDAY, APRIL 22, 2010
    [2010] You Twitter Face - Webcast Event (Free)
  • ONPATH  |  FRIDAY, APRIL 23, 2010
    [2010] “You Twitter Face!” - Quote from a colleagues' young daughter.
  • ONPATH  |  FRIDAY, APRIL 30, 2010
    [2010] Have you heard enough about recalls lately?
  • ONPATH  |  MONDAY, MAY 3, 2010
    [2010] Marketing Automation vs. CRM
  • ONPATH  |  THURSDAY, MAY 20, 2010
    [2010] What did Social Marketing used to be?
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 27, 2010
    [2010] Buying Framework
    Leads can create a lot of noise.  It’s free to browse and shop for a buyer.  However, the select buyers that are drowned by the superfluous activities of non-buyers can compromise opportunities for thousands or millions of dollars. The buyer’s digital profile can become evident through activities, responses and frequency of action.  Tweet This!
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 15, 2010
    [2010] B-to-B Marketers Are Slow Adopters of Social Media
    This entry was posted on Thursday, July 15th, 2010 at 9:00 am and is filed under Marketing Trends , Social Marketing. We have always been lagging when it comes to new technology. When the web started in the early 90s, we were some of the last to jump on board. 25% said they have to learn more about social media to justify an investment.
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