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  • MUTT GROUP  |  MONDAY, NOVEMBER 22, 2010
    [2010] Highlights from the University of Massachusetts Dartmouth Study – The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies 2010
    The report is based on Fortune Magazine’s 2010 Fortune 500 list. One hundred and sixteen (23%) of the primary corporations listed on the 2010 F500 have a public-facing corporate blog with a post in the past 12 months. In 2010 116 companies have public facing blogs. See the entire document here [link]. My conclusion.
  • MUTT GROUP  |  MONDAY, NOVEMBER 29, 2010
    [2010] Reflections on the news cycle, Black Friday, Small Business Saturday and Cyber Monday
    When I was little and Christmas was a magical time of the year, I never experienced my parents shopping for deals the day after Thanksgiving. Fast forward to today. My kids have seen me off with a smile and a wave only a few times as I try to take advantage of Black Friday deals. I’ve never camped out or arrived before the stores open.
  • MUTT GROUP  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] American Express – the King of Branded Content?
    I realize that with this post I may not be sharing anything new or groundbreaking. Everybody knows that American Express does an amazing job with customer loyalty and affinity as it relates to both consumer and B2B marketing. Everybody knows that you get the most perks with an Amex card in your wallet. Bing and Facebook. Finally, bribes.
  • MUTT GROUP  |  SUNDAY, NOVEMBER 7, 2010
    [2010] When pirates attack your supply chain & what the heck does that.
    By Marie Kroesen Connell, on November 7th, 2010 I’m not talking about Captain Jack Black having fun in the Caribbean. Comments Posts BLOG HOME www.muttgroup.com Uncategorized Branded Content Public Relations Mobile Interactive Strategy Social Media Lead Generation « Ever Been Duped by a Consultant? Her response? How could she not know?
  • MUTT GROUP  |  THURSDAY, NOVEMBER 18, 2010
    [2010] Clinton Bans Social Networking During Keynote at Tech Conference.
    Twitter and Facebook updates, as well as blogging live are banned by President Bill Clinton during his keynote address in December at a tech conference in San Francisco. Yep, just a stone’s throw away – virtually speaking – from Silicon Valley. And this isn’t just any old tech conference. Around 20,000 people will be at a cloud computing conference.
  • AGGREGAGE  |  MONDAY, NOVEMBER 30, 2009
    [2010] Using Special Parameters to Create Year End Post
    eLearning Conferences 2010. As I’m getting ready to do some posts that wrap up the year, I realized that there are a few special URL parameters that allow me to do fun things with topic hubs.  I particularly want to produce a post that shows my top posts for the year and top keywords for the year such as 2009 Top Posts and Topics.
  • AGGREGAGE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [2010] Filtering and Curation for Specific Topics
    In response to my post, Automated Filtering vs Human-Powered Curation , I was asked for examples of where automated filtering works for specific topics.  This is a really great question and gets to the heart of the issue. What is Curation? And I want it now, and I want it forever and into the distant past. If I break down the core of curation it’s.
  • AGGREGAGE  |  MONDAY, SEPTEMBER 27, 2010
    [2010] Should Blogs Syndicate?
    As a blogger, I’m continually facing the question of whether I should syndicate my content and how actively I should attempt to get it syndicated.  There are a lot of potential aggregators out there.  Ardath Albee’s recent post Using Content for Inbound Marketing: Mine or Yours? Briefly, she lists the following: Pros: Exposure and Awareness. Reach.
  • AGGREGAGE  |  MONDAY, OCTOBER 4, 2010
    [2010] Hashtags for Listening, Collecting, Broadcasting and Conversations
    The 20 craziest things you can do on Twitter - grow – Practical Marketing Solutions , July 7, 2010. The big mistake most companies make in content marketing - Fearless Competitor , June 3, 2010. Ways B2B Marketers Can “Listen&# Effectively - Marketing Interactions , February 28, 2010. Sazbean , September 21, 2010.
  • AGGREGAGE  |  THURSDAY, OCTOBER 21, 2010
    [2010] Blogger Outreach for Conference Organizers
    I just saw a great post by Irene Koehler on Almost Savvy Blogging for Tickets. Am I Selling Out? In it, she discusses the ethical dilemma that faces many bloggers who are offered something free in exchange for coverage in the blog.  To receive the free ticket, the caveat was that I would need to publish a post promoting the event – right now.
  • ANNUITAS  |  THURSDAY, AUGUST 19, 2010
    [2010] Apples and Oranges
    It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management.    While marketing automation can automate lead management, it cannot deliver lead management.  lead scoring).  Get the idea? 
  • ANNUITAS  |  TUESDAY, SEPTEMBER 7, 2010
    [2010] 5 Reasons Why Marketing and Sales Technology Just Won’t Work
    Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    As part of the discussion we talked about the enabling technologies they were utilizing.    These technologies included a marketing automation platform and a CRM system.    The result? 
  • ANNUITAS  |  TUESDAY, SEPTEMBER 21, 2010
    [2010] What’s Worth More?
    I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing).  The discussion has been focusing on the approach organizations should take in implementing marketing automation.  This statement got me thinking.  Where should the focus be in an organization? 
  • ANNUITAS  |  SUNDAY, OCTOBER 17, 2010
    [2010] An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report
    The Annuitas Group: As we enter the last quarter of 2010, looking back over the past year, has there been anything in the B2B space that has surprised you? A. The Annuitas Group: As the Editor-In-Chief of Demand Gen Report you are continually speaking with marketing executives.  Most of data comes from the marketing side.  buyer.
  • ANNUITAS  |  THURSDAY, OCTOBER 28, 2010
    [2010] Three Things You Can Learn from the Process of Planning and Nurturing
    As a follow-up to the participation in this project, the contributors were asked to offer up what they learned while putting their funnels together.  This project reaffirmed some valuable insight, insight that we reinforce with our clients every day.  Below are three thoughts that I took away. 1.  Starts Planning at the End: Your Revenue Goal.
  • INSIGHTIQ BLOG  |  MONDAY, JANUARY 4, 2010
    [2010] Asset Management: the rebranding of AOL & NBC
  • INSIGHTIQ BLOG  |  MONDAY, JANUARY 4, 2010
    [2010] Testing, Testing, Testing
  • INSIGHTIQ BLOG  |  THURSDAY, JANUARY 7, 2010
    [2010] It's All in the Delivery
  • INSIGHTIQ BLOG  |  TUESDAY, JANUARY 12, 2010
    [2010] Honda Uses Facebook to Build an Online Community
  • INSIGHTIQ BLOG  |  THURSDAY, JANUARY 14, 2010
    [2010] Is technology the gating factor for marketing? - Blog - Quaero
  • INSIGHTIQ BLOG  |  TUESDAY, JANUARY 19, 2010
    [2010] Retention Marketing is the CPR of Attrition. Too Little Too Late?
  • INSIGHTIQ BLOG  |  TUESDAY, JANUARY 19, 2010
    [2010] CRM Meets NPO, a love story
  • INSIGHTIQ BLOG  |  FRIDAY, JANUARY 22, 2010
    [2010] Value of Prospect Segmentation Online
  • INSIGHTIQ BLOG  |  MONDAY, JANUARY 25, 2010
    [2010] If the lunatics do run the asylum, how do we control the message?
  • INSIGHTIQ BLOG  |  THURSDAY, JANUARY 28, 2010
    [2010] Real Time Search and Thoughts on the Marketing Impact
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 1, 2010
    [2010] Good Intentions, Bad Experience
  • INSIGHTIQ BLOG  |  THURSDAY, FEBRUARY 4, 2010
    [2010] Offer Optimization Engine
  • INSIGHTIQ BLOG  |  TUESDAY, FEBRUARY 9, 2010
    [2010] We've Changed!
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 15, 2010
    [2010] Google Buzz Case Study - Find Your Own Aha! Moment
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 15, 2010
    [2010] Offer Optimization Framework
  • INSIGHTIQ BLOG  |  THURSDAY, FEBRUARY 18, 2010
    [2010] Fewer metrics, greater result
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 22, 2010
    [2010] Customer Service and Marketing
  • INSIGHTIQ BLOG  |  WEDNESDAY, FEBRUARY 24, 2010
    [2010] Prestige for Sale
  • INSIGHTIQ BLOG  |  THURSDAY, FEBRUARY 25, 2010
    [2010] Shopping vs. Buying Complexity - Draw a Map and Destroy All.
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 1, 2010
    [2010] Time for Marketing to Learn from Software Development
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 4, 2010
    [2010] Building Your Own Online Community
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 8, 2010
    [2010] Web Analytics is More Than Just a Reporting Tool
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 11, 2010
    [2010] Let's Get Engaged!
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 15, 2010
    [2010] Mobile - meet Social Media
  • INSIGHTIQ BLOG  |  WEDNESDAY, MARCH 17, 2010
    [2010] Customer Experience in the Online World
  • INSIGHTIQ BLOG  |  FRIDAY, MARCH 19, 2010
    [2010] Healthcare Goes Digital
  • INSIGHTIQ BLOG  |  WEDNESDAY, MARCH 24, 2010
    [2010] Gaining Momentum with Moments of Truth
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 29, 2010
    [2010] Let the Internet Do the Work
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 1, 2010
    [2010] Does Marketing Measurement Really Matter?
  • INSIGHTIQ BLOG  |  MONDAY, APRIL 12, 2010
    [2010] Challenges with Mobile Marketing – Part 1
  • INSIGHTIQ BLOG  |  WEDNESDAY, APRIL 14, 2010
    [2010] Forrester's Marketing Forum 2010 - are you planning to attend.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 15, 2010
    [2010] Large Analytic Data Environments: What are your options?
  • INSIGHTIQ BLOG  |  FRIDAY, APRIL 23, 2010
    [2010] Data, Data, Everywhere Nor Any Drop of Insight
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 27, 2010
    [2010] Challenges with Mobile Marketing – Part 2
  • INSIGHTIQ BLOG  |  MONDAY, MAY 3, 2010
    [2010] The Customer Ecosystem - Part Deux
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 6, 2010
    [2010] Ahead of the Curve or Pulling Up the Rear?
  • INSIGHTIQ BLOG  |  MONDAY, MAY 10, 2010
    [2010] Avoiding Analysis Paralysis
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 12, 2010
    [2010] Customer Intelligence Comes of Age: Reporting from the Forrester.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 13, 2010
    [2010] Marketing and Innovation: A Tale of Two Companies
  • INSIGHTIQ BLOG  |  MONDAY, MAY 17, 2010
    [2010] A seismic shift from marketing efficiency to marketing effectiveness
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 20, 2010
    [2010] Getting the Most Out of Your Business Metrics
  • INSIGHTIQ BLOG  |  MONDAY, MAY 24, 2010
    [2010] The Top Five Affinium Campaign Features: Optimize Marketing.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 27, 2010
    [2010] A Time To Think About Marketing Campaign Quality
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 1, 2010
    [2010] Evaluating Marketing Performance: The Importance of 'No'
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 3, 2010
    [2010] What is Killing Newspapers? Online Media Business Model and.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 10, 2010
    [2010] Marketing Operations 2.0
  • INSIGHTIQ BLOG  |  MONDAY, JUNE 14, 2010
    [2010] Customer Analytic Visualization
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 17, 2010
    [2010] High Performance Computing in Marketing: Why Should I Care?
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 22, 2010
    [2010] Quaero's InsightIQ Blog: American Business Award Finalist for 2010
  • INSIGHTIQ BLOG  |  MONDAY, JUNE 28, 2010
    [2010] Shooting at Lighthouses - A Lesson for Marketers
  • INSIGHTIQ BLOG  |  MONDAY, JULY 12, 2010
    [2010] Keeping Cable Consumers Happy: Increasingly Difficult - and.
  • INSIGHTIQ BLOG  |  FRIDAY, JULY 16, 2010
    [2010] Measuring Marketing Efficiency
  • INSIGHTIQ BLOG  |  MONDAY, JULY 19, 2010
    [2010] The Red Thread for Effective Marketing Execution - Blog - Quaero
  • INSIGHTIQ BLOG  |  THURSDAY, JULY 22, 2010
    [2010] Customer Engagement Agency - the Video - Blog - Quaero
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 13, 2010
    [2010] One mistake to avoid when moving to a new marketing technology.
  • INSIGHTIQ BLOG  |  MONDAY, OCTOBER 4, 2010
    [2010] New Film Reminds us that Facebook is THE "Social Network" - Blog.
  • INSIGHTIQ BLOG  |  FRIDAY, OCTOBER 29, 2010
    [2010] Growth of the Mobile Web
  • INSIGHTIQ BLOG  |  MONDAY, NOVEMBER 1, 2010
    [2010] Click here, dear.
  • INSIGHTIQ BLOG  |  WEDNESDAY, NOVEMBER 17, 2010
    [2010] Online Analytics in Action: Footprints in the Dark
  • INSIGHTIQ BLOG  |  THURSDAY, DECEMBER 9, 2010
    [2010] The SEO Impact of the Long Tailed Keyword
  • MI6 MARKETING AGENCY  |  MONDAY, DECEMBER 27, 2010
    [2010] The Mi6 Tweekly: Week of December 20, 2010
    Chart: Worldwide Tablet Sales 2010 to 2012 (Source: @eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • LOOPFUSE  |  THURSDAY, DECEMBER 23, 2010
    [2010] How To Automate The High Fidelity Sale
    In Kevin Maney’s book, Trade-Off, Why Some Things Catch On And Others Don’t, we learn about two categories of products and businesses – Fidelity and Convenience.  High fidelity businesses are inconvenient.  They typically have cachet and price points which make it more desirable for upper end buyers.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 4, 2007
    [2010] The Business Value of Server Virtualization
    1,2} For powering and cooling a server, IDC estimates $0.50 for each $1 in server capital spending, increasing to $0.70 by 2010 [2]. That leaves a scant 14% on average for innovative investments that can give the business a true game changing competitive edge. The Opportunity Data center servers are notoriously under-utilized.
  • TOM PISELLO  |  TUESDAY, JUNE 16, 2009
    [2010] IT Sales and Marketing - Recovery On its Way
    As we track the pundits opinions on IT spending levels and trends, and come to our own conclusions from our research and engagements, we have been preaching for some time how the current downturn has been steep, but that we believe the downturn won't last long, and the recovery will be strong. ROI Forrester TCO Sales Tools
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 21, 2009
    [2010] Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando
    According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” According to Peter, “2010 is about balancing the focus on cost, risk, and growth. percent.
  • TOM PISELLO  |  THURSDAY, OCTOBER 22, 2009
    [2010] ROI RIP?
    According to Peter Sondergaard , senior vice president at Gartner and global head of Research, "IT Must Learn to Build Compelling Business Cases — 2010 marks the year in which IT needs to demonstrate true line of sight to business objectives for every investment decision. How important is ROI still? ROI is required.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 12, 2009
    [2010] IT Services require ROI Justification More Than Ever
    According to the latest Enterprise IT Services Survey by Forrester Research, buyers of IT services are taking a variety of measures to get more value for the money spent on IT services. Most services organizations however are not prepared for these new challenges. Quantification of tangible value and return on investment are required.
  • TOM PISELLO  |  TUESDAY, NOVEMBER 17, 2009
    [2010] Nearly 40% of Marketers Plan on Budget Increase in 2010
    According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009. link]. B2B Marketing B to B Alinean Lead Generation
  • TOM PISELLO  |  WEDNESDAY, JANUARY 13, 2010
    [2010] Financial business case justification remains a requirement for IT vendors
    In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.
  • TOM PISELLO  |  WEDNESDAY, JANUARY 13, 2010
    [2010] Discretionary Spending Increase in 2010 - Drives Value Based Sales / Marketing Tool Needs
    All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. Forrester however thinks these estimates are low and is indicating that 6.6% growth for US tech market, and 8.2% growth for global tech market should be expected. ROI Forrester IT Budgets TCO Alinean
  • TOM PISELLO  |  WEDNESDAY, JANUARY 13, 2010
    [2010] Gartner: Quantify carbon remediation / Green IT value or prepare to lose market share
    Gartner just released their list of 2010 trends, and one of the top 9, the importance of providing carbon remediation / Green IT business case, has a significant impact on IT solution provider marketing / sales strategies for the coming year. 385362107470671949. ROI Green IT Gartner carbon emissions TCO Alinean ATT Microsoft
  • TOM PISELLO  |  FRIDAY, FEBRUARY 12, 2010
    [2010] Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010
    A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. With less money to spend on proposed projects, spendthrift executives have grown skeptical of B2B solution provider pitches and claims.
  • TOM PISELLO  |  THURSDAY, FEBRUARY 18, 2010
    [2010] Alinean's record 2009 Performance and 2010 Hiring Plans
    Full story - [link] For 2010, we plan on adding over 10 to our staff, and are actively seeking a new headquarters location. I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! IDC markets, sells and authors their tools with the Alinean EnterpriseROI™ platform.
  • TOM PISELLO  |  THURSDAY, FEBRUARY 18, 2010
    [2010] Goldman Sachs reports SaaS first choice for Software
    News.com blogger Dave Rosenberg reports “A "SaaS first" policy is being enacted in the majority of small and midsize businesses." according to Goldman's survey "Techtonics: Unstoppable shift to SaaS continues." Why the move to SaaS? The full article can be found at: [link]. ROI Goldman Sachs TCO SaaS
  • TOM PISELLO  |  FRIDAY, FEBRUARY 19, 2010
    [2010] Sell to C-suite with early engagement and added value
    A research project by SellXL involving the alignment between sellers and CXO-level executives indicates that those sales professionals who engage early in the strategic decision making phase of the buying process, and connect as a trusted advisor, are the most successful. According to Stephen J.
  • TOM PISELLO  |  MONDAY, MARCH 8, 2010
    [2010] Time to Result: What Value-Based Sales Tools are all About
    Research content is any content that is valuable to a business person because it helps them shorten the “time to result.” states Rex Hammock's blog post about the two most important content elements in B2B marketing campaigns. Without these tools, it could take months to build your own assessment, business case or cost comparison.
  • TOM PISELLO  |  MONDAY, MARCH 8, 2010
    [2010] B2B spending on interactive marketing will double by 2014
    According to a report released Thursday by Forrester Research, B2B interactive spending is expected to double by 2014, reaching an anticipated $4.8B,from 2009's $2.3B total. Reference: [link]. Forrester B2B interactive marketing
  • TOM PISELLO  |  SATURDAY, MARCH 13, 2010
    [2010] Microsoft launches the Alinean Windows 7 ROI Tool on the Microsoft Partner Network
    A featured resource for Microsoft channel partners, the Alinean-developed Windows 7 Return on Investment (ROI) Tool, helps partners evaluate their customers' current PC total cost of ownership (TCO) and identify the potential benefits of deploying the Windows 7 operating system to help lower costs, improve service levels, and increase productivity.
  • TOM PISELLO  |  SATURDAY, MARCH 13, 2010
    [2010] HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools
    This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].
  • TOM PISELLO  |  WEDNESDAY, MARCH 17, 2010
    [2010] Marketing Leaders indicate Sales Enablement Tools as key for 2010 Success
    IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. more on marketing in 2010 when compared to last year. In the IDC survey, respondents indicated that they plan to spend 3.5%
  • TOM PISELLO  |  THURSDAY, MARCH 18, 2010
    [2010] Sales Executives indicate Sales Enablement Tools Vital to 2010 Success
    A recent IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010, results of a survey of 40+ worldwide technology sales executives, indicates that sales enablement is one of the top priorities, and the highest expected investment growth area over next 12 months.
  • TOM PISELLO  |  FRIDAY, APRIL 9, 2010
    [2010] HP legacy upgrade campaign features Alinean TCO sales tools
    The market for enterprise servers is fierce, and with IT savings goals top of mind and the recent purchase of SUN by Oracle, many organizations are proactively developing strategies to modernization / consolidate legacy solutions. For each customer, HP uses the Alinean TCO analysis tools to validate and present these projections to frugal buyers.
  • TOM PISELLO  |  WEDNESDAY, APRIL 14, 2010
    [2010] ShoreTel guarentees TCO savings for UC solutions
    Knowing how important value is for today's economic buyer, ShoreTel has just announced an innovative program for its customers - a Total Cost of Ownership (TCO) savings guarentee. complete TCO analysis enables organizations to compare competing solutions on an equal footing—like for like—and align those solutions with business needs.
  • TOM PISELLO  |  WEDNESDAY, APRIL 14, 2010
    [2010] 2010 Tech spending to increase > 5%
    Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).
  • TOM PISELLO  |  WEDNESDAY, APRIL 14, 2010
    [2010] BI Vendors not doing enough to prove ROI
    At Gartner's Business Intelligence Summit 2010, IT Executives indicate that they're struggling to prove the ROI of BI to the business. BI managers are finding it difficult to quantify bottom-line impact, and as a result, are not able to get business leaders on board to support additional analytics and reporting projects.
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