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  • THE ROI GUY  |  TUESDAY, NOVEMBER 23, 2010
    [2010] How to Measure and Present the Effectiveness of Your Content Marketing Program
    The Content Marketing Institute recently posted a question for expert response regarding "How to Measure and Present the Effectiveness of Your Content Marketing Program". So if you want to assure that your content marketing efforts get the proper budget and attention they deserve, communicating the value in ROI terms is best.
  • THE ROI GUY  |  MONDAY, NOVEMBER 29, 2010
    [2010] Content Marketing and the Forgotten Sales Professional
    Each week the Content Marketing Institute poses a new question to help drive content marketing best practices. This weeks question: What other areas of the organization can help build loyalty/buy-in to the content marketing program? One of the most important, but often forgotten consumers of content marketing programs are sales professionals.
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [2010] Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson
    In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. The result, more noise and less engagement. What does that mean?
  • THE ROI GUY  |  WEDNESDAY, JANUARY 5, 2011
    [2010] Sales Enablement and The Economic-Buyer
    We are conducting a webinar with James Ninivaggi from SiriusDecisions on this important topic: [link] Learn more about potential value-based sales tool solutions at: [link] Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., April 2009.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [2010] White Papers are Influence Kings, But Need Personalization to Retain Crown
    More information on Interactive White Papers can be found at: [link] Sources: MarketingSherpa and KnowledgeStorm survey - [link] Eccolo Media 2010 B2B Technology Collateral Survey of American businesses [link]. Content that Matters Most? The issue is that traditional white papers are often not engaging enough to break through the clutter.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2010] Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?
    IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Wednesday, November 08, 2006 TCA Champ - Oracle or Microsoft SQL Server? One of the most important infrastructure investments is a database platform. The Bottom Line: A Split Decision?
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2010] Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
    IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. The hard benefits are also called direct benefits as they are typically directly tied to the impact of implementing the proposed solution – a first order, cause and effect.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2010] Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.
    IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Without customers, you dont have a business.&# Posted by Tom Pisello at 1:02 PM Email This BlogThis!
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 4, 2007
    [2010] Tom Pisello: The ROI Guy: The Business Value of Server Virtualization
    1,2} For powering and cooling a server, IDC estimates $0.50 for each $1 in server capital spending, increasing to $0.70 by 2010 [2]. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Improving IT productivity 4. Latest Research.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2010] Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.
    IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. An average server costs almost $8,000 USD per year in costs which can be reduced by consolidation using virtualization , including over $4,000 in annual operating expense reductions.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2010] Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.
    IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Advantage Microsoft, but not by much. Advantage Microsoft. Advantage to the competition.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2010] Tom Pisello: The ROI Guy: How TCO is a common sense sales and.
    IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. As the credit crisis continues, organizations have been forced to tighten funding allocations in preparation for a long economic winter. Tom then served Gartner as a Managing VP.
  • THE ROI GUY  |  WEDNESDAY, JULY 15, 2009
    [2010] Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.
    IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments.
  • THE ROI GUY  |  THURSDAY, MAY 6, 2010
    [2010] Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.
    New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Posted by Tom Pisello at 10:33 AM Email This BlogThis! Tom then served Gartner as a Managing VP. Provocation-Based Selling: Loosening the Status-Qu.
  • THE ROI GUY  |  THURSDAY, JULY 22, 2010
    [2010] Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.
    Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., Posted by Tom Pisello at 1:00 PM Email This BlogThis!
  • THE ROI GUY  |  WEDNESDAY, AUGUST 4, 2010
    [2010] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Here are the top six benefits: 1.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2010] Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined
    Thursday, August 05, 2010 Return on Investment (ROI) Defined ROI Defined: A general concept referring to calculate the Earnings from the Investment of Capital, where the earnings are expressed as a proportion of the outlay. Gartner reduces IT Spending Outlook for 2010, but. Every $1 invested will yield a $2.43 in net returns.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2010] Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined
    Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Gartner reduces IT Spending Outlook for 2010, but.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.
    Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. Alinean has coined a term to capture this change - Frugalnomics. Value selling is an imperative.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 10, 2010
    [2010] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% in 2010, essentially flat in 2010. CIOs of the largest firms indicate that opportunities in these areas remain." Tom then served Gartner as a Managing VP.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 16, 2010
    [2010] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Latest Research.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [2010] Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.
    Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Most important, is that the Leaders indicate the importance of a dialogue with buyers. Latest Research.
  • THE ROI GUY  |  MONDAY, DECEMBER 6, 2010
    [2010] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis!
  • THE ROI GUY  |  THURSDAY, DECEMBER 9, 2010
    [2010] Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?
    Thursday, December 09, 2010 Seeing ROI in the Cloud? IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f. But are these savings and benefits for real and translate to your particular environment? Latest Research. They do if they are.
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2010] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Tom then served Gartner as a Managing VP. Latest Research.
  • THE ROI GUY  |  MONDAY, JANUARY 10, 2011
    [2010] Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
    IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?
  • THE ROI GUY  |  THURSDAY, JANUARY 20, 2011
    [2010] Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.
    IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 29, 2011
    [2010] Take Groupon Seriously
    Currently, their core service has 70 million subscribers, and will generate $3 to $4 billion in revenue in 2011, up from $750 million in 2010. From Mitch Wagner at the CMO Site, a look at Groupon, why it's here to stay, and why it should be considered a strategic marketing platform. It's revenue increases whenever a merchant makes a sale.
  • EMARKETING STRATEGIST  |  MONDAY, AUGUST 2, 2010
    [2010] Watch out for This Sales Newsletter Scam
    Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. The vast majority of my expenses I pay via credit card and the only things I pay by check are sub-contractor invoices. The lesson in this? Featured
  • EMARKETING STRATEGIST  |  TUESDAY, AUGUST 24, 2010
    [2010] Who’s Tracking You Online?
    Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. Cookies only know what page you’re on.
  • EMARKETING STRATEGIST  |  TUESDAY, SEPTEMBER 7, 2010
    [2010] How to Alienate Potential Customers on Facebook: A Cautionary Tale
    The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Each bead is its own little world you can get lost in. “Hello, Eldge!
  • EMARKETING STRATEGIST  |  WEDNESDAY, NOVEMBER 3, 2010
    [2010] 7 Tips to Name Computer Files so You Can Find Them Again
    For example, October, 15, 2010 would be 101015. doc” tells you “This file is the first version, second revision of the Surviving Natural Disasters book and it was edited by Joe Client on October 15, 2010.” It happened again last week. client contacted me in a panic. Ewwww! You then waste several minutes trying to find it.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, FEBRUARY 15, 2011
    [2010] Evidence:the heart of your business (and marketing) plan.
    Their research shows that businesses that try to execute their business plans flawlessly usually fail.  Most successful businesses did not start out intending to be in the business that succeeded for them. ( Read the book for some great examples.) finding the successful business that you didn’t plan to go into).  No trackbacks yet.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, JULY 19, 2010
    [2010] How To Get More Leads Without Spending A Fortune On Marketing
    One of the best and seemingly most elusive ways of improving your business and developing growth is to increase the number of incoming leads. Doing Lead Generation For Free Yes, it’s possible to generate leads for free using the power of PR or a good press release.  Offer opinion in short quotations mixed into your editorial content.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, AUGUST 17, 2010
    [2010] The Increasing Importance Of Marketing Strategically
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, AUGUST 17, 2010
    [2010] You Must Have A Sales And Marketing System If Your Going To Grow
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 23, 2010
    [2010] 6 High Return Marketing Ideas for Getting Results During Low Return Economic Periods
    Right now either businesses are spending a ton of marketing desperately trying to generate leads any which way they can or they’ve stopped marketing all together. Always try and run a test first and negotiate the price you pay. Newsletters – the same can be done with newsletters as with email.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, SEPTEMBER 13, 2010
    [2010] How To Ensure You Stay Alive And Turn Your Business Into A Thriving Enterprise In Just 7 Days
    The 7 Step System Guaranteed To Ignite The Embers Of A Businesses That Should Be Roaring! Like you I’m serious about building businesses and over the years I’ve become an avid studier of many of the world’s top performers. There is a principal called the 80/20 rule which governs most of what happens, which you’ve probably heard banded around.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, OCTOBER 8, 2010
    [2010] 10 Ways To Make Attending Events or Conferences Worthwhile For Your Business
    Uprooting yourself from your desk or office to take time out and visit an event or conference is a tricky decision to make when your weighing up the time and money invested versus the return.  It’s true that some events are not worth your time, but others can be if you focus your activity. 10 – Be less boring than your hermit like digital cave self.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, OCTOBER 18, 2010
    [2010] Move Your Business To The Cloud – Do More And Sell More For Less
    For a while now I’ve been moving certain parts of my business(es) into the cloud (another name for the web or internet) where applications are delivered as a service (otherwise known as SaaS). I’ve been doing this to build a more fluid working environment and facilitate working with and in distributed teams more effectively.
  • BUSINESS GROWTH DEVELOPMENT  |  SUNDAY, OCTOBER 31, 2010
    [2010] Developing Your Business Overseas
    During my business career I had the good fortune to travel and do business overseas. In fact in my early years I spent time in Asia, mainly Japan and Singapore.  However if you travel away from the cities, deeper into the country and its surrounding areas, things become more culturally independent.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, NOVEMBER 8, 2010
    [2010] How To Get More Leads Without Spending A Fortune On Marketing
  • BUSINESS GROWTH DEVELOPMENT  |  SATURDAY, NOVEMBER 13, 2010
    [2010] How To Convert More Leads Into Profitable Sales
    Once you have a lead generation system that works and your starting to attract some interest you now have to turn that interest into an income if you’re going to stay in business or convert more leads to sustain your growth. That whole process starts with an understanding of what problems your potential market may have and what they want from you.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, NOVEMBER 29, 2010
    [2010] Selling Strategically Results In Bigger Deals
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, DECEMBER 10, 2010
    [2010] How To Sell More Without New Customers
    RSS Home Business Sales Marketing Development Guide Contact You Are Here: Home » Business Growth , Sales Tips » How To Sell More Without New Customers High Integrity, Accountable, Results Orientated Sales And Marketing For Hi-Tech & Knowledge Led SMEs By Nic Windley B.Eng. profit. Similar situations happen within the technology world.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, DECEMBER 16, 2010
    [2010] Inbound marketing system helps UK consultancy increase leads by 60%
    In just 7 months and with less than 25 employees in the whole company a UK consultancy was able to increase its conversion ratios by 27%, incoming traffic by 50% and more importantly its direct leads by 60% using an inbound marketing system approach. Internet Marketing inbound marketing lead generation pull marketing
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, DECEMBER 20, 2010
    [2010] Social Media Marketing Versus Search Marketing
    RSS Home Business Sales Marketing Development Guide Contact You Are Here: Home » Search Marketing , Social Marketing » Social Media Marketing Versus Search Marketing High Integrity, Accountable, Results Orientated Sales And Marketing For Hi-Tech & Knowledge Led SMEs By Nic Windley B.Eng. So is one better than the other ?
  • THE ROI GUY  |  SATURDAY, AUGUST 7, 2010
    [2010] Comparing and Selecting Solutions Using TCO Analysis
    "TCO is defined as the total cost of procuring, using, managing and disposing of an asset over its useful life.” – Bill Kirwin - the Father of TCO, Gartner Total Cost of Ownership (TCO) refers to a useful accounting system to tally all of the costs associated with a given asset over its entire useful life. ROI TCO Pisello Alinean
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2010] Is ROI a Good Way to Make the Case for Change?
    One of the best and most commonly used methods used to calculate bottom-line value of proposed projects is via an ROI analysis. Although many may be familiar with what ROI analysis is, it is important to standardize the definitions as to what a typical ROI analysis is, and what key calculations are required.
  • DELICIOUS B2BMARKETING  |  TUESDAY, FEBRUARY 22, 2011
    [2010] 2011 B2B Marketing Predictions
    The focus on ROI that we’ve seen in 2010 will continue. Responses to “2011 B2B Marketing Predictions&# Derek Edmond says: December 12, 2010 at 7:39 pm Nice post! I’m really interested in seeing how the iPad and tablet technology impacts the B2B space, particularly if companies start using private cloud services more.
  • INBOUND SALES NETWORK  |  WEDNESDAY, APRIL 7, 2010
    [2010] Your Sales Process Sucks!
  • AGILE B2B COPYWRITER  |  THURSDAY, SEPTEMBER 23, 2010
    [2010] 3 Reasons Why You Need a Creative Brief
    Tweet When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project without one. Too often they look at it as something unique to agency projects. It’s not. Even if it’s an internal project. They Set Expectations. Yikes!
  • AGILE B2B COPYWRITER  |  FRIDAY, SEPTEMBER 24, 2010
    [2010] K’s Top Five for the Week – September 24
    Tweet This week’s top five starts with analysis of a fresh batch of research from Eccolo Media on what B2B Technology Buyers like in their collateral. It’s followed by some posts on how to be a thought leader and become a trusted expert resource. All content is meant to have prospects take some sort of action. Until next week! Post on Google Buzz.
  • AGILE B2B COPYWRITER  |  THURSDAY, SEPTEMBER 30, 2010
    [2010] B2B Technology Marketers Find Out What Works
    Tweet Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based based respondents who were influencers or decision makers on a technology buy. And here’s what they shared…. Brochures and data sheets are the most frequently consumed content (83%). Something to consider.
  • AGILE B2B COPYWRITER  |  FRIDAY, OCTOBER 1, 2010
    [2010] K’s Top Five for the Week – October 1
    Tweet Boy the weather has turned here in Ohio over the last week. Talk about going from the dog days of summer to fall-time breezes! But I was ready for the change. If you want to change some thinking and turn assumptions on their head, I’ve got a couple of posts for you. Check out the first two on the pick list. All are great reads. Really?
  • AGILE B2B COPYWRITER  |  THURSDAY, OCTOBER 7, 2010
    [2010] 3 Ways to Get the Most from Case Studies
    Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing gold. And survey after survey shows customers value them. Take Eccolo’s recent survey of technology buyers and influencers. Try and get them all.
  • AGILE B2B COPYWRITER  |  FRIDAY, OCTOBER 8, 2010
    [2010] Moving Location…
    Tweet Just a quick note to let you all know that I won't be posting again until late next week. I'm in the process of moving my website and integrating it into WordPress so for simplicity's sake I'm not going to add any new content until that process is complete. Thanks for your patience and I'll be back next week! Kristina. Share this on Facebook.
  • B-TO-B LABS  |  WEDNESDAY, FEBRUARY 24, 2010
    [2010] Assessing the Business Value of Social Media
    I guess it’s not surprising that marketers still find themselves justifying social media spend/plans to others in their organization.  Digital Planning Social Media Uncategorized Analytics CMO Strategy
  • B-TO-B LABS  |  MONDAY, MARCH 1, 2010
    [2010] Content Marketing takes Center Stage
    Content marketing in B2B has always been important.  However, it seems that in the last few months, content has become the most critical component of any good lead generation program among B2B marketers (creative directors are cringing here…).  Why?  I believe it’s for two primary reasons: 1. 
  • B-TO-B LABS  |  TUESDAY, MARCH 30, 2010
    [2010] IBM’s view of Social Media in B2B
    Great blog post and video on IBM’s use of social media in B2B.  I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign&# ideas.  Nice work Social Media B2B.
  • B-TO-B LABS  |  THURSDAY, AUGUST 19, 2010
    [2010] 5 Essentials of Marketing Automation
    Doing a webinar today with Steve Woods, CTO at Eloqua on the 5 essentials of marketing automation.  Really excited about the content.  How can their be only 5???  Well, here’s the top 5 we were most wondering about… Data – having a data plan for both known or unknown data.  Capturing fit and engagement is
  • B2B LEAD GENERATION BLOG  |  THURSDAY, OCTOBER 21, 2010
    [2010] B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate
    When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Marketers and sales professionals were clearly eager to square off about why we too often miss the mark and what we can do about it.
  • MUTT GROUP  |  MONDAY, NOVEMBER 22, 2010
    [2010] Highlights from the University of Massachusetts Dartmouth Study – The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies 2010
    The report is based on Fortune Magazine’s 2010 Fortune 500 list. One hundred and sixteen (23%) of the primary corporations listed on the 2010 F500 have a public-facing corporate blog with a post in the past 12 months. In 2010 116 companies have public facing blogs. See the entire document here [link]. My conclusion.
  • MUTT GROUP  |  MONDAY, NOVEMBER 29, 2010
    [2010] Reflections on the news cycle, Black Friday, Small Business Saturday and Cyber Monday
    When I was little and Christmas was a magical time of the year, I never experienced my parents shopping for deals the day after Thanksgiving. Fast forward to today. My kids have seen me off with a smile and a wave only a few times as I try to take advantage of Black Friday deals. I’ve never camped out or arrived before the stores open.
  • MUTT GROUP  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] American Express – the King of Branded Content?
    I realize that with this post I may not be sharing anything new or groundbreaking. Everybody knows that American Express does an amazing job with customer loyalty and affinity as it relates to both consumer and B2B marketing. Everybody knows that you get the most perks with an Amex card in your wallet. Bing and Facebook. Finally, bribes.
  • MUTT GROUP  |  SUNDAY, NOVEMBER 7, 2010
    [2010] When pirates attack your supply chain & what the heck does that.
    By Marie Kroesen Connell, on November 7th, 2010 I’m not talking about Captain Jack Black having fun in the Caribbean. Comments Posts BLOG HOME www.muttgroup.com Uncategorized Branded Content Public Relations Mobile Interactive Strategy Social Media Lead Generation « Ever Been Duped by a Consultant? Her response? How could she not know?
  • MUTT GROUP  |  THURSDAY, NOVEMBER 18, 2010
    [2010] Clinton Bans Social Networking During Keynote at Tech Conference.
    Twitter and Facebook updates, as well as blogging live are banned by President Bill Clinton during his keynote address in December at a tech conference in San Francisco. Yep, just a stone’s throw away – virtually speaking – from Silicon Valley. And this isn’t just any old tech conference. Around 20,000 people will be at a cloud computing conference.
  • AGGREGAGE  |  MONDAY, NOVEMBER 30, 2009
    [2010] Using Special Parameters to Create Year End Post
    eLearning Conferences 2010. As I’m getting ready to do some posts that wrap up the year, I realized that there are a few special URL parameters that allow me to do fun things with topic hubs.  I particularly want to produce a post that shows my top posts for the year and top keywords for the year such as 2009 Top Posts and Topics.
  • AGGREGAGE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [2010] Filtering and Curation for Specific Topics
    In response to my post, Automated Filtering vs Human-Powered Curation , I was asked for examples of where automated filtering works for specific topics.  This is a really great question and gets to the heart of the issue. What is Curation? And I want it now, and I want it forever and into the distant past. If I break down the core of curation it’s.
  • AGGREGAGE  |  MONDAY, SEPTEMBER 27, 2010
    [2010] Should Blogs Syndicate?
    As a blogger, I’m continually facing the question of whether I should syndicate my content and how actively I should attempt to get it syndicated.  There are a lot of potential aggregators out there.  Ardath Albee’s recent post Using Content for Inbound Marketing: Mine or Yours? Briefly, she lists the following: Pros: Exposure and Awareness. Reach.
  • AGGREGAGE  |  MONDAY, OCTOBER 4, 2010
    [2010] Hashtags for Listening, Collecting, Broadcasting and Conversations
    The 20 craziest things you can do on Twitter - grow – Practical Marketing Solutions , July 7, 2010. The big mistake most companies make in content marketing - Fearless Competitor , June 3, 2010. Ways B2B Marketers Can “Listen&# Effectively - Marketing Interactions , February 28, 2010. Sazbean , September 21, 2010.
  • AGGREGAGE  |  THURSDAY, OCTOBER 21, 2010
    [2010] Blogger Outreach for Conference Organizers
    I just saw a great post by Irene Koehler on Almost Savvy Blogging for Tickets. Am I Selling Out? In it, she discusses the ethical dilemma that faces many bloggers who are offered something free in exchange for coverage in the blog.  To receive the free ticket, the caveat was that I would need to publish a post promoting the event – right now.
  • ANNUITAS  |  THURSDAY, AUGUST 19, 2010
    [2010] Apples and Oranges
    It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management.    While marketing automation can automate lead management, it cannot deliver lead management.  lead scoring).  Get the idea? 
  • ANNUITAS  |  TUESDAY, SEPTEMBER 7, 2010
    [2010] 5 Reasons Why Marketing and Sales Technology Just Won’t Work
    Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    As part of the discussion we talked about the enabling technologies they were utilizing.    These technologies included a marketing automation platform and a CRM system.    The result? 
  • ANNUITAS  |  TUESDAY, SEPTEMBER 21, 2010
    [2010] What’s Worth More?
    I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing).  The discussion has been focusing on the approach organizations should take in implementing marketing automation.  This statement got me thinking.  Where should the focus be in an organization? 
  • ANNUITAS  |  SUNDAY, OCTOBER 17, 2010
    [2010] An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report
    The Annuitas Group: As we enter the last quarter of 2010, looking back over the past year, has there been anything in the B2B space that has surprised you? A. The Annuitas Group: As the Editor-In-Chief of Demand Gen Report you are continually speaking with marketing executives.  Most of data comes from the marketing side.  buyer.
  • ANNUITAS  |  THURSDAY, OCTOBER 28, 2010
    [2010] Three Things You Can Learn from the Process of Planning and Nurturing
    As a follow-up to the participation in this project, the contributors were asked to offer up what they learned while putting their funnels together.  This project reaffirmed some valuable insight, insight that we reinforce with our clients every day.  Below are three thoughts that I took away. 1.  Starts Planning at the End: Your Revenue Goal.
  • INSIGHTIQ BLOG  |  MONDAY, JANUARY 4, 2010
    [2010] Asset Management: the rebranding of AOL & NBC
  • INSIGHTIQ BLOG  |  MONDAY, JANUARY 4, 2010
    [2010] Testing, Testing, Testing
  • INSIGHTIQ BLOG  |  THURSDAY, JANUARY 7, 2010
    [2010] It's All in the Delivery
  • INSIGHTIQ BLOG  |  TUESDAY, JANUARY 12, 2010
    [2010] Honda Uses Facebook to Build an Online Community
  • INSIGHTIQ BLOG  |  THURSDAY, JANUARY 14, 2010
    [2010] Is technology the gating factor for marketing? - Blog - Quaero
  • INSIGHTIQ BLOG  |  TUESDAY, JANUARY 19, 2010
    [2010] Retention Marketing is the CPR of Attrition. Too Little Too Late?
  • INSIGHTIQ BLOG  |  TUESDAY, JANUARY 19, 2010
    [2010] CRM Meets NPO, a love story
  • INSIGHTIQ BLOG  |  FRIDAY, JANUARY 22, 2010
    [2010] Value of Prospect Segmentation Online
  • INSIGHTIQ BLOG  |  MONDAY, JANUARY 25, 2010
    [2010] If the lunatics do run the asylum, how do we control the message?
  • INSIGHTIQ BLOG  |  THURSDAY, JANUARY 28, 2010
    [2010] Real Time Search and Thoughts on the Marketing Impact
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 1, 2010
    [2010] Good Intentions, Bad Experience
  • INSIGHTIQ BLOG  |  THURSDAY, FEBRUARY 4, 2010
    [2010] Offer Optimization Engine
  • INSIGHTIQ BLOG  |  TUESDAY, FEBRUARY 9, 2010
    [2010] We've Changed!
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 15, 2010
    [2010] Google Buzz Case Study - Find Your Own Aha! Moment
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 15, 2010
    [2010] Offer Optimization Framework
  • INSIGHTIQ BLOG  |  THURSDAY, FEBRUARY 18, 2010
    [2010] Fewer metrics, greater result
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 22, 2010
    [2010] Customer Service and Marketing
  • INSIGHTIQ BLOG  |  WEDNESDAY, FEBRUARY 24, 2010
    [2010] Prestige for Sale
  • INSIGHTIQ BLOG  |  THURSDAY, FEBRUARY 25, 2010
    [2010] Shopping vs. Buying Complexity - Draw a Map and Destroy All.
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 1, 2010
    [2010] Time for Marketing to Learn from Software Development
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 4, 2010
    [2010] Building Your Own Online Community
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 8, 2010
    [2010] Web Analytics is More Than Just a Reporting Tool
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 11, 2010
    [2010] Let's Get Engaged!
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