Biznology

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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. There are no shortcuts.

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The B2B marketing ironies of our time

Biznology

Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Their direct mail is first-rate, including benefit-laden outer envelopes, a compelling offer to motivate response, supplemented by powerful calls to action and easy-to-use response vehicles. Ironic, isn’t it? What a thrill!

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

The brands that do good in the world will be viewed as the most trusted brands.This preference for trusted and CSR-focused brands will gain more momentum from Gen Z (1996-2010) coming of age as established 20-somethings. Cause marketing is now “a must” for brands to win over millennial audiences who are poised to dominate the U.S.

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How Technology is Helping Workplaces Transition to a Remote Environment

Biznology

As the propensity for companies to adopt remote methods has increased over the past decade (those working from home once per week has grown 400% since 2010), so too has the development of training and HR products to support them.

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How social media is changing what brands stand for

Biznology

trillion since 2010 (source: US SIF Foundation). Revenues from MSCI’s research recommendations have been growing by 20% annually as an example. The total amount of assets using E.S.G. factors has more than tripled to $8.1 This approach for assessing investment opportunities based on E.S.G.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Namely, when having the same brand name and a domain name, people will find you easier. When googling your brand name, your website will be the first thing they see in the SERPs.

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How to write for social media

Biznology

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).