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  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [2010] Twitter: the little bird that grew up strong
    Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! I checked it out because I valued Patsi’s advice. Thus I didn’t join. Another few days later I got my business partner Yael K. Share this on Bebo.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 28, 2010
    [2010] 15 things marketers should stop doing and thinking in 2011
    Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication. Dude, this stuff isn’t heroin, okay? If the company is well managed, people who waste time will get fired. don’t.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 26, 2010
    [2010] Is The White Paper Dead for B2B Marketing?
    In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. And I tend to agree. Tweet This!
  • LOOPFUSE  |  TUESDAY, NOVEMBER 2, 2010
    [2010] How To Job Hunt Like a Spy (Part 3)
    Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Since there is a lot of very useful information in this article, I thought I would share some highlights.  Your “brand” is your company’s identity (company name, logo, slogan, etc.) Best Practices Recommendations: Practice. Implications.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [2010] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Digg this!
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [2010] The End of ‘Social Media’
    This is the time of year when a lot of people make predictions. ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Stunning. Barnum, BTW).
  • SAZBEAN  |  MONDAY, OCTOBER 18, 2010
    [2010] 13 Twitter Tips for Increasing Engagement
    A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While it’s ok to post your blog posts to Twitter, etc., people are only going to listen if you provide valuable content. Don’t spam!
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 13, 2010
    [2010] 3 Keys to a Winning Call to Action for B2B Content
    Last week when Stephanie and I were presenting about content marketing at MarketingProfs B2B Forum, one of our co-presenters, Amy Black , asked the audience what they had learned thus far. Yes, having a call to action is Marketing 101, but hearing stories like that was a good reminder. So, what makes a good call to action? Simple and effective idea!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [2010] Using Content to Build Trust in B2B Marketing
    In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. To me this is the story for any content marketer like myself.
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [2010] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. Since many (most?) Share this on Bebo. Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 21, 2010
    [2010] The 4 P’s to Social Media Marketing
    Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. 2 Make them S ticky – think Made to Stick by Chip and Dan Heath.
  • INBLURBS  |  FRIDAY, NOVEMBER 26, 2010
    [2010] Monitor your social media in less than 10 minutes a day
    Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics.
  • FOLLOW THE LEAD  |  THURSDAY, MAY 13, 2010
    [2010] Understanding the socially savvy b-to-b buyer
    The study, titled “Insights into 2010 B2B Marketing Budgets and Tactics Mix,” was conducted by Forrester Research and MarketingProfs. While 88% of business technology professionals are using social media for business decision-making, marketers need to better understand buyers’ social behavior, according to a new report. Subscribe to RSS.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Facebook Advertising Tricks for B2B Marketers
    If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Email this to a friend?
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [2010] How to Calculate Social Marketing ROI
    This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. My biggest concern is that these ideas are overly simplistic. They include Indium Corp., We’re conflicted about the whole ROI debate.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 26, 2010
    [2010] B2B Marketing Awards 2010 – the biggest and best yet!
    Image via Wikipedia. am certainly biased but I thought last night’s B2B Marketing Awards was an absolutely fantastic night. And to be fair, the tweets emails and general social media buzz seems to be backing this up. It was our biggest awards yet with 700 people, which puts us up there in the big league of marketing events.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 10, 2010
    [2010] A Simple B2B Marketing Framework
    We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But that's content for another blog post.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! would love to know.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! would love to know.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JUNE 15, 2010
    [2010] Do you need to be an Extrovert to be in Social Media Marketing?
    Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. found it interesting that my score came in as ENTJ. But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Tweet This! Share this on Facebook. Share this on Linkedin. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [2010] Ten reasons to blog – even if nobody reads it
     . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? . There better be. Why not use it? 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] B2B Marketing needs a stronger Why
    Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. Enter Simon Sinek.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 21, 2010
    [2010] Understanding the Value of Social Media Data
    There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data. When it comes to Social Media data the same holds up to a point! Tweet This! Share this on Facebook. Digg this!
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 5, 2010
    [2010] Is the era of PR over?
    Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore. First, let’s define what PR means from the perspective of the customer (i.e., a journalist) and the customer’s customer (i.e., the readers of the journalists’ publications). Guard dog PR. It’s a myth.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [2010] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Offer a short video preview. If a rep. Pacific).
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [2010] Social Media Marketing Metrics Explained
    Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations.
  • SAZBEAN  |  TUESDAY, AUGUST 17, 2010
    [2010] 14 Ways to Spy On Your Competition
    Competitive analysis is important to any business strategy. Knowing what your competitors are doing and how they’re pricing and marketing their products will help you figure out how to market your own products. Luckily, there are many online tools that can help you get a look (or spy) on what your competitors are doing. photo by DaveFayram ).
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 25, 2010
    [2010] Sending an Email Is NOT Nurturing
    I just saw a Tweet come through the stream from the Marketing Sherpa B2B Summit that reads: So if sending an email isn't nurturing what is? b2bsummit. Lead nurturing is about providing the right content at the right time that addresses a problem that a prospect is focused on (or at least considering)  solving. As can virtual events.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 18, 2010
    [2010] Want a Bigger Marketing Budget? Send Less Leads to Sales
    If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake. How much revenue could that potentially drive?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    [2010] 3 More ROIs in Social Media – Conversations Leads and Advocates
    If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI …. With a Coupon Code!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 12, 2010
    [2010] Do’s And Don’ts Of Building A B2B Community On Twitter
    Recently in an article on B2Bbloggers.com , I stated that the rate of adoption of Twitter for B2B marketing is being slowed because, frankly, at first Twitter can be difficult to understand and hard to use. This hurdle is quickly turning people off to the benefits Twitter can have for their business. These must Do’s are focused on Tweeting.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, DECEMBER 21, 2010
    [2010] The Top 10 B2B Marketing Mistakes – And How to Avoid Them
    Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. My colleague, Mac McIntosh, and I asked our respective networks to send us the top ten B2B marketing mistakes they see other marketers making. The Top Three Mistakes? No marketing strategy. Yes and no.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JUNE 12, 2010
    [2010] Is Traditional B2B Marketing Dead?
    Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" ignited a lively discussion.
  • MARKETING GENIUS BLOG  |  FRIDAY, AUGUST 20, 2010
    [2010] Chart of the Week: Blogging Still Behind the Hype
    Source: eMarketer 2010. I saw this chart when perusing eMarketer. As reported earlier in the BtoB Genius Marketing Skills study showed less that 50% of B2B marketers were actively engaged in corporate blogging — a number less than we might have expected. eMarketer research shows that only 34% of companies are currently blogging.
  • PAUL GILLIN  |  THURSDAY, JULY 8, 2010
    [2010] Oracle’s Social Media Policy
    With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of. It’s particularly useful in its approach to copyright and permissions. REQUIREMENTS.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] 5 Things You Shouldn’t Expect from Marketing Automation
    Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Here are five things you shouldn’t expect marketing automation software to do: Model how your buyers buy. Define buyer personas.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 2, 2010
    [2010] Social Media is not a campaign it’s a commitment!
    A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending. Tweet This! Share this on Facebook.
  • TOM PISELLO  |  TUESDAY, AUGUST 17, 2010
    [2010] Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.
    Tuesday, August 17, 2010 Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth Gartners latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. percent in 2010 , to surpass $2.4 trillion.
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 27, 2010
    [2010] Bad thoughts that block B2B marketing success.
    Blogs are mostly written from the experience of the individual blogger. This post is no exception — it came to mind when I heard a prospective client repeat one of the following statements, which I had already heard dozens of times. “Our target is IT. They won’t respond to direct mail marketing. They do everything online.&#. Yikes!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [2010] Unified Marketing: Buzzword or Bellwether?
    Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. And it is. to it, then you have unified marketing (in simple terms).  What happens? 
  • CHRIS KOCH  |  FRIDAY, OCTOBER 1, 2010
    [2010] 13 questions about social media and thought leadership
    Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. can’t wait.
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 20, 2010
    [2010] The Mi6 Tweekly: Week of July 12, 2010
    Chart: Global Ad Spend Comparison, Online vs Offline 2009 vs 2010 (source:@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. Thursday.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [2010] 1:1 Social Advertising in B2B Marketing
    Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [2010] Sharing is how you build a Brand
    In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Tweet This! Digg this!
  • PHOENIX RISING  |  WEDNESDAY, MARCH 10, 2010
    [2010] 8 Signs of a Positive Leader
    Yesterday I added my two cents on sensationalism across so many aspects of our lives.    Today - I want to share my perspectives on the signs of a great leader. Not the sensationalism oriented gurus that seem to be popular today. Those approaches may not be the best to follow. So here's my list. Positive, no Matter What. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [2010] The New Marketing World: Conversations not Campaigns
    In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I'm honored to be asked to share my insights with their channel partners from around the world. The timing of this event couldn't be better. Speak the language of the C-level.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 16, 2010
    [2010] Buyers Set the Pace for B2B eMarketing
    The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer's friend. Maybe so, maybe not. But, just because we can push content out more rapidly than ever, doesn't mean that your buyer's pace for making a purchase decision will match your stride. They have less.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 6, 2010
    [2010] 5 Things to Consider BEFORE Using Social Media
    Many companies I work with today are enthusiastic about diving into social media. It's shiny object syndrome at its finest. The problem I find most prevalent is that companies have no realistic idea about what it takes to launch and support a social media program. Do you know where your prospects hang out online? Do they engage in social media?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] FOUND the ROI of Social Media for B2B Marketers!
    I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support ….
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [2010] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. The best way to watch for expressed needs is to look for keywords often used to describe those needs. Tweet This!
  • CHRIS KOCH  |  FRIDAY, JUNE 11, 2010
    [2010] Is lead generation killing marketing?
    What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? You could hear the proverbial pin drop in the room after he said it. On the one hand, what he was saying seemed ludicrous. How could emphasizing leads not improve the relationship? Seems doubtful. We need one, too.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 30, 2010
    [2010] The 7 Second Test for B2B Marketers
    At the Social Media Camp on Long Island last week, we got into an interesting discussion about how to get attention to drive sales leads. When I shared the “7 Second Test,&# one of the experts agreed “That’s why every comedian makes sure his first joke is his best. That’s what grabs the audience.&#.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, OCTOBER 21, 2010
    [2010] B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate
    When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Marketers and sales professionals were clearly eager to square off about why we too often miss the mark and what we can do about it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [2010] B2B Marketing needs to Curate a Vibrant Community
    If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Tweet This! Share this on Facebook.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 13, 2010
    [2010] 5 Ways to Create Content Without Writing a Single Word
    Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. This post suggests some shortcuts: rather than writing an article, you can also use different media, such as audio or video. It’s also helpful to ask other people to contribute content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 25, 2010
    [2010] Going Mobile with B2B Marketing – Part II
    Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Now we want to move into the content. ow (not ho hum). Tweet This! Digg this!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 13, 2010
    [2010] Web Analytics 2.0 – It’s Not All About the Web.
    According to “Advertising Age’s 2010 Digital Market Facts&# (Feb 22, 2010), Internet spending as a percent of all U.S. Bill Harriss. marketing spend is estimated to reach over 20% by 2012. This will represent well over $150 Billion in marketing dollars allocated to interactive! So we all know we need to be on the Web. success.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 19, 2010
    [2010] Social Customer Support delivers Strong ROI
    In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! This is why they find it hard to see results that make for a strong ROI. Tweet This!
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [2010] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    It started 2010 with roughly 350 million users and is now on its way to 600  million. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far). It’s hard to overstate the impact of Facebook. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 22, 2010
    [2010] True Confession: I Don’t Have a Social Media Strategy
    Social media gurus tell you to have a strategy. “Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). I’ve parroted this advice from the gurus. “You must have a strategy before you begin social media,&# I say at my talks. Dead wrong.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [2010] A 7-Step Plan for Getting Started with Content Marketing
    A few years ago, my husband and I were preparing for our daughter's arrival. Like many parents-to-be, we wanted to have everything ready before we brought our daughter home. Not only were we prepping the nursery, but we also started thinking about everything from childproofing the house to saving for her college education. Where do you start?
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 5, 2010
    [2010] Writing is a Critical B2B Marketing Skill
    I was reading an article written by Denny Hatch (a long-time copywriting expert) discussing why professional copywriting is critical for marketing where he shared this story he recalled: "What do you do?" " a guy at a cocktail party was asked. "I'm a brain surgeon," was the reply. "What do you do?"
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 20, 2010
    [2010] When Thought Leadership Isn't
    Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. This is an admirable goal, as prospects are looking for experts, not just products or solutions. However, becoming a thought leader takes a bit more effort than you may think. Innovative Ideas - Innovative = New.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 13, 2010
    [2010] Can’t Sales and Marketing Just Get Along?
    It’s no secret – the classic love-hate relationship between sales and marketing groups negatively impacts top-line results. Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all." But the devil, as they say, is in the details. creating their own content and messages, etc.).
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 28, 2010
    [2010] How Content Travels and Works in Social: Stories and People
    How Content and Social Work Together – Content summit Antony Mayfield 2010. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. However, content in a social context is about more than that.
  • JUNTA 42  |  FRIDAY, AUGUST 20, 2010
    [2010] Joshua Steals Show at 2010 Junta42 Golf for Autism
    The 4th Annual Junta42 Golf for Autism  on August 16th at the beautiful Acacia Country Club was indeed special this year. Yes, we had more golfers this year.  Yes, we had more sponsors this year. So many people to thank.  So many (see below). But without a doubt, Joshua stole the show. This year, Joshua told his story.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [2010] Social Media Listening for B2B Marketing
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI. Tweet This!
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 1, 2010
    [2010] How Do You Make Time For All This Content?
    The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. It’s a fantastic question. Every week?
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [2010] Marketing automation starves without a Content Marketing strategy
    (This article originally ran on September 16, 2010) Grades at Grader.com (by Hubspot) We’re proud of these too! Especially since our domains were stolen four months ago. Find New Customers – 98.9
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 8, 2010
    [2010] If B2B marketers do nothing else, they should follow these 9 rules.
    The Sales Lead Management Association recently invited its members to vote for the 50 Most Influential Sales Lead Management Professionals. Jim Obermayer , host and author on the Association’s blog, has been conducting a series of interviews, each featuring one of the “winners.”. If you don’t have one, build it. Measure everything.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [2010] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is so easy we can hire an intern to do it.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, OCTOBER 29, 2010
    [2010] Closing the loop: Why don't sales people update the CRM and what can be done about it?
    Companies that adopt a closed-loop process connecting marketing and sales report a higher return on marketing investment (RMOI) than those that don’t. But RMOI just isn’t going to happen if your closed loop is a black hole. When I asked my audience, all of them marketers, “How many of you have a problem with sales not updating your CRM?”
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [2010] Getting a customer is not the end goal it’s the middle
    In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Digg this!
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 21, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
    In this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Don’t miss it. Congrats to the second place winner. Marketo, and their VP … Continue reading → Demand Generation
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] Five Lessons From the Web 2.0 Summit
    I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away. The traditional role of marketing has been to create an image or deliver a message. Service had little to do with it.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, MARCH 3, 2010
    [2010] Are inbound leads really leads? I believe the majority are not.
    believe that if studies like HubSpot’s The State of Inbound Marketing 2010 , instead of categorizing all inbound inquiries or responses as “leads,&# rather talked about a lower cost per “prospect&# from inbound than from outbound marketing, the results would be a more accurate reflection of reality. Don’t believe that?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [2010] How to Choose a Social Media Listening Platform for B2B Marketing
    In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? This one is the real kicker.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 4, 2010
    [2010] Will Facebook replace your B2B Marketing email system?
    I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business.  But what does that really mean. Did I forget to mention all of this is FREE! Tweet This!
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MARCH 25, 2010
    [2010] Is Foursquare Relevant for B2B Marketers?
    Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impact on B2B marketers. With South by Southwest happening recently, the number of foursquare announcements on Twitter, of people “checking in” made #SXSW a top Trending Topic.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, NOVEMBER 16, 2010
    [2010] Social Media in B2B Marketing - Survey Results
    The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 23, 2010
    [2010] Top 10 Posts on Social Media B2B in 2010
    2010 has been a great year for SocialMediaB2B.com and we wanted to thank everyone for their support of this site by tweeting, re-tweeting, commenting and linking to their favorite posts. We still have a bit more planned for 2010, but we are looking forward to a great 2011. 11 B2B Social Media Predictions For 2010.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 20, 2010
    [2010] Facebook’s Like Button adds Life to your Content
    Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). but I digress …).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend? Tweet This!
  • REPUTATION TO REVENUE  |  MONDAY, JUNE 28, 2010
    [2010] The four engines of B2B marketing success
    A friend recently had the good fortune not only to take over marketing for a successful B2B firm, but to do so with a mandate to build a new strategy that ensures a much greater impact on the business. The existing program has been pretty traditional, focusing mostly on collateral, events, advertising, and direct support for the sales team.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Web Analytics + Customer Voice = 20/20 Vision.
    Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. You can’t turn an A into a C when there was never an A in the first place. Tweet This!
  • LEADSLOTH  |  WEDNESDAY, AUGUST 11, 2010
    [2010] 25 Great B2B Content Marketing Articles
    While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. Personas.
  • MARKETING GENIUS BLOG  |  MONDAY, OCTOBER 25, 2010
    [2010] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
    Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Cutting to the point, these practices are: 1.    Know your marketing mix. 3.    Align with your sales team.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [2010] Social Media Use by Job Function Stats – Indicates Need to Change.
    In a previous post we looked at the top 25 industries using social media , as presented in the NetProspex Fall 2010 Social Business Report.  Resources: NetProspex Fall 2010 Social Business Report. Wendy Boyce. In that report, there is also a section on social media usage by job function. The proof is in the numbers.  Tweet This!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 23, 2010
    [2010] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
    Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Reason 1:  Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy. It builds relationships.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 14, 2010
    [2010] What was Linkedin Thinking?
    Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. In October 2009, Rick Stomphorst and I founded Silicon Halton a grassroots “ unassociation &# for Hitech entrepreneurs, companies and professionals in the Halton Region in Ontario, Canada.
  • FEARLESS COMPETITOR  |  SUNDAY, JANUARY 2, 2011
    [2010] Good-bye and Good Riddance 2010
    Good-bye and good riddance, 2010. Adios Auf weidersen Syonara (You asked for different kinds of posts on Sunday. Here you go. Hope you enjoy.) You sucked. Hello big and beautiful 2011. What do you think?
  • CHRIS KOCH  |  TUESDAY, AUGUST 3, 2010
    [2010] 13 qualities of a good social media voice
    When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. Grammatical. Communal.
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010] Straight from the Horse's Mouth (Interview Sales) « Loopfuse.
    Straight from the Horses Mouth (Interview Sales) September 29th, 2010 by Marcus Tewksbury If you want to know what’s happening with your customers, start with your sales team.  Report Email Abuse © 2010. Nobody should have a better perspective than sales.  Organize formal interviews.  If they don’t produce, they are gone. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 26, 2010
    [2010] Marketing Leader’s Perspective: No cogs allowed in social media and content marketing
    If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing. But that natural passion can easily get buried under layers of indiscernible corporate fiat. Daniel Burstein: “Passion” and “heart.” BC: That’s true.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [2010] Evaluating Marketing Automation - 10 Questions To Ask
    The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. While many of the discussions can focus on software and feature/function comparisons, this is only one element of success. How will these be handled?
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 12, 2010
    [2010] Stop doing PR. Start doing visibility.
    Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. And research shows that even the stodgiest C-level executive does at least three web searches per day. Outreach.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [2010] Could Facebook become a Lead Nurturing platform?
    When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook. Digg this!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] 9 Building Blocks of a Social Media Strategy.
    Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 25, 2010
    [2010] Why a Blog Improves Social Media for B2B
    I presented during a webinar earlier this week and was a bit taken aback at the response to a poll taken during the session. When asked what type of social media the attendees participated in, they responded: 54% - Social Networks (LinkedIn, Facebook, etc.). 21% - Microblogging (Twitter). 7% - Blogging. Blogs can help with that.  
  • SAZBEAN  |  FRIDAY, SEPTEMBER 24, 2010
    [2010] How-to: Use Netvibes for Social Media Monitoring
    Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Better yet, you can easily setup a dashboard for each subject you want to monitor, making it simple to switch between.
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