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  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [2010] How Simple Is Your Strategy?
    August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. Technology Naughty Vs. Nice In 2010 2. And, by the ease at which you can tell Mark wrote it. SAP is a 50,000 employee company being guided by a 72 character strategy. How simple is your strategy? Every conversation?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [2010] The Top 3 Priorities for 2010 Marketing Budgets
    unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. And second, that funds will be limited and must be spent very carefully. So how should your prioritize spending for next year? 1. Tweet This!
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [2010] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Technology Naughty Vs. Nice In 2010 2. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. Lead Nurturing One of the most noteworthy features of marketing automation is lead nurturing.
  • CHRIS KOCH  |  THURSDAY, DECEMBER 16, 2010
    [2010] How to make social media add up to thought leadership
    Back in the eighties, when newspapers were only beginning to disappear, I worked for a local paper in a very competitive (journalistically, anyway) part of the world: the moneyed, New York City suburban area of Fairfield County, CT (Greenwich, Stamford, etc.). neighborhood might get really angry and stage a rally protesting development, for example.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010
    B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the  B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [2010] 9 Indispensable B2B Social Media White Papers
    Published by Hubspot, May 2010. Published by Radian 6, September 2010. Published by: Business.com, September 2010. Published by Marketo, June 2010. Published by Microsoft, February 2010. Published by B2Bento, February 2010. Published by HiveFire, March 2010. Published by Business.com, November 2010.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [2010] 3 Business Blogs with Proven ROI from Industrial Companies
    times increase in registration of community members; double-digit growth in paid subscriptions for their SaaS product RapidResponse and a BtoB Social Media Awards 2010 winner. A business blog is an important and integral component of inbound marketing. They need to see verifiable results and not just screen shots in our online portfolios.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [2010] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. billion in US alone. How do we know?
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 3, 2010
    [2010] Social Media for the B2B Marketer - Doing The 4-Step
    Last week I was on a panel about "Social Media for the B2B Marketer" at the top-rated MarketingSherpa B2B Summit , moderated by Sergio Balegno, Director of Research, MarketingSherpa, MECLABS. Director, Social Media Audience Manager at SAP. There are so few events and peer networking opportunities for B2B that this was really a treat for all of us!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 28, 2010
    [2010] Influencers vs Advocates in B2B Marketing
    According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms. Tweet This! Digg this!
  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [2010] Webbiquity 2010 Christmas Card
    Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good?
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] Social CRM: Customer-Centricity And The Need For Redefinitions
    Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing. Customer-centricity is not some kind of slogan. It's a necessity for businesses and is achieved through direct and indirect processes of listening, understanding, providing relevance and optimizing value.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 30, 2010
    [2010] Lead Generation 2.0 Critical Success Factor #9
    Related Resources Methodology 2010 Online Marketing ROI Tour I recently wrote about the 8 critical success factors for lead generation 2.0. The unofficial #9 came into my inbox earlier today – effectiveness. Simply put, make the most of what you have. just got a copy of the MarketingExperiments Quarterly Research Journal.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [2010] 11 Mind-Blowing Mobile Marketing Infographics
    Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] B2B social media case studies - 3 you can learn from and why they work
    Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Cheers!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] What a Trifecta of a Year!
    This just came out on November 16, 2010 according to Amazon. And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! I was in awe of what you can accomplish, I was even more touched when I heard my 16 year old son say “I have no idea how Dad does it all” (thanks buddy). Not a shabby list.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Top Takeaways From Blogwell Philly 2010
    Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [2010] The New Marketing World: Conversations not Campaigns
    In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I’m honored to be asked to share my insights with their channel partners from around the world. The timing of this event couldn’t be better.
  • SOCIAL MARKETING FORUM  |  FRIDAY, DECEMBER 24, 2010
    [2010] Survey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context
    According to a recent survey, nearly 60% of respondents realized the highest return from email marketing and their company website. Those same channels are top of the priority list for spending among 46% of respondents. So, do corporations just not get social and mobile or are these channels simply not effective?
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [2010] The One Effective Use of Facebook for B2B Marketing
    TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# It’s now the second most-visited site on the web , behind only Google. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. Not even close. Digg this!
  • PAUL GILLIN  |  FRIDAY, AUGUST 20, 2010
    [2010] Tips For Making That “Networking” Meeting More Fruitful
    Back in the early days of my career, I made a point to go on frequent informational interviews. These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. never overtly asked people for a job or anything more than a little of their time.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [2010] Measuring ROI on Content Marketing and Creation
    Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROI
  • LEADSLOTH  |  WEDNESDAY, AUGUST 11, 2010
    [2010] 25 Great B2B Content Marketing Articles
    While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. Personas.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] The Three Biggest Mistakes Companies Make with B2B Websites
    The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Do your messages sound the same? is good.
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 22, 2010
    [2010] How to Select An Online Community Software Vendor
    by Vanessa DiMauro and Ryck Lent Last week I blogged about how to build an online community and offered a detailed process overview to help organizations get started envisioning their community. Factors to consider when selecting a platform include: implementation path, feature mix and pricing. In general, few build, many assemble and most buy.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 28, 2010
    [2010] Ranking B2B Marketing Automation Vendors: Part 2
    Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. But the original set of scores seemed to favor more complex products, even for small business marketers. Here's how I addressed the problem. Hooray for me!
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [2010] How to Engage Hyperactive Tech Buyers: Insights from TechTarget
    In my last post , I summarized key findings of the newest research from TechTarget: A Profile of TechTarget’s Hyper-active IT Researchers. Here Marilou Barsam, Senior Vice President of Client and Corporate Marketing for TechTarget, shares further insights from TechTarget’s interviews with the participants in the survey.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [2010] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile. Defines a data tool for analyzing social behavior of any group of customers.
  • CONFLUENT FORMS  |  FRIDAY, MARCH 19, 2010
    [2010] Your proposal lost. Conducting a RFP post-mortem
    The harsh reality is that more often than not your proposal will not win the project during a Request for Proposals. You won't win 50% of the time, and you might not win even 25% of the time. If you don't have a thick skin when it comes to rejection you might want to consider a different business. Do you know why you lost? Were you too expensive?
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [2010] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    Technology Naughty Vs. Nice In 2010 2. It is one that I was very fond of as a child, The Giving Tree. The Giving Tree is a story about the relationship between a young boy and a tree in the forest. The tree’s love for the boy was so powerful that she willingly did anything to make the boy happy. promise to always sit in your shade. Sign up.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [2010] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [2010] Generating a Buyer Persona with Facebook Advertising
    I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Not any more …. Tweet This!
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 5, 2010
    [2010] Top 10 Tips for Increasing Online Conversions
    This is a guest post from Michelle Strassburg, Head of Sales and Marketing at online wooden worktops vendor Wood and Beyond. Michelle has over 10 years experience managing online sales and today shares with us her top 10 tips for increasing online conversions. Here are 10 tips to help you increase online conversion rates for your B2B site.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend? Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 13, 2010
    [2010] Location is important for your Contact Center too!
    Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. Tweet This! Digg this!
  • B2B MARKETING TRACTION  |  SATURDAY, OCTOBER 30, 2010
    [2010] How to Optimize LinkedIn Profile Website Links
    Tweet. Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. If you prefer to read the instructions, I’ve provided them below. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! Use the dropdown list and select “Other.”
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [2010] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    Technology Naughty Vs. Nice In 2010 2. Unlike your corporate website, which has to appeal to a general audience, landing pages can be created for specific campaigns. The specificity and focus of a landing page is what helps increase the chances of landing page conversion. Zzzzzzz. landing page is your first impression. Or Does It? 5.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [2010] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. WordPress Themes and Plugins.
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [2010] Five Big Shifts in Social Media Marketing
    Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Power has gradually shifted over the past couple of decades from manufacturers (e.g. HP, P&G) to the channel (e.g. TigerDirect, Wal Mart) to consumers and b2b buyers.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 27, 2010
    [2010] Content is king (in 2011), again
    (Originally published on August 6, 2009) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
    September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Technology Naughty Vs. Nice In 2010 2. Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI ? By the time it does (if ever), it will be too late. Way too late. Start small. Pick a goal and go.
  • JUNTA 42  |  TUESDAY, JANUARY 26, 2010
    [2010] And the winners are.WPSS 2010
    It's time to announce the winners of the   White Paper Success Summit 2010 contest  we launched a few weeks back. Alicia gets a free pass to WPSS 2010. The grand prize award goes to   Mark McClure from SamaraiWriter.com. copy of the book Writing White Papers by Michael Stelzner.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [2010] 5 Steps to B2B Marketing Success
    By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. Time to get read
  • LEADSLOTH  |  TUESDAY, AUGUST 31, 2010
    [2010] Great B2B Email Copywriters: Where Are You?
    Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. However, a good email can make the difference between a 2% click rate and a 12% click rate.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Content Marketing Matters: What’s Your Brand Personality?
    What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking.  That hasn’t changed.  Emotion controls the mind as it did when humans first came on the scene. The first is an attractive personality.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 14, 2011
    [2010] Laugh and Learn – featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #3
    In our second of the series, we examine our 3rd best idea of 2010. Watch to see the winner. What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” … Continue reading → Demand Generation
  • THE POINT  |  WEDNESDAY, MAY 12, 2010
    [2010] Help Our Client Choose a Logo (Poll)
    Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year. The park will feature a 2-1/2 hour guided tour that includes a dramatic spiral staircase, sky bridges, and ziplines – some hundreds of feet off the ground and more than 1,000 feet long. See you at the park!
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [2010] Twitter: the little bird that grew up strong
    Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. Thus I didn’t join. Another few days later I got my business partner Yael K. Share this on Bebo.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [2010] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 12, 2010
    [2010] Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
    I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for. 
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 19, 2010
    [2010] Most important B2B Marketing Metrics For CEOs
    Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. They do have a bunch of activity metrics and some squishy metrics like brand recognition. At the same time, most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. This is what CEOs should be asking?
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 7, 2010
    [2010] Lead Gen Tips from Yogi Berra
    Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2. He had o bjection after objection. He kept him talking.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [2010] 10 BtoB Marketers Predictions for 2010
    Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. predict you will see Facebook surpass Google by Valentines day 2010. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy! Mark it down people. Digg this!
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [2010] Developing A B2B Content Promotional Strategy In 7 Steps
    We talk a lot about content creation, but content promotion is equally important. When you want to promote your latest eBook, white paper or any other offer, there are several things to consider. Discover a 7-step framework for developing a promotional strategy for B2B content.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 28, 2010
    [2010] Teleservices Business Process Outsourcing: Want to Go North or South?
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [2010] 12 Social Media Tools for B2B Pre-Event Marketing
    Related posts: Marketing Profs B2B Forum A Must for B2B Marketers The upcoming Marketing Profs B2B Forum on May 3-5, 2010. Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Using social media to build event attendance. LinkedIn Events. Facebook Events. Eventbrite. Plancast. Twitter. Mobile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2010
    [2010] The ultimate guide to blogging when you don’t have time to blog
    This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody.  I humbly submit a few practical ideas to help you become a time-efficient blogger.  . 1)  Leap. mentioned this in a recent post, but it bears repeating. The number one issue most bloggers face isn’t time, it’s confidence. You will? 
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [2010] The Future of B2B Marketing: It's Social
    Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, DECEMBER 16, 2010
    [2010] 12 Quick Content Marketing Tips and Trends
    The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
  • SAZBEAN  |  TUESDAY, JULY 20, 2010
    [2010] Google Basic Keyword Research Tools for Your Site
    Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Google Webmaster Tools. Google AdWords Keyword Tool.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [2010] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Technology Naughty Vs. Nice In 2010 2. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will. As consumers we may not realize it consciously.
  • NUSPARK  |  SATURDAY, NOVEMBER 27, 2010
    [2010] An Introduction to Lead Scoring
    Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people.
  • SAZBEAN  |  MONDAY, OCTOBER 11, 2010
    [2010] The Most Effective Time to Tweet
    I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me).  I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. How do you know?
  • E-QUIP  |  MONDAY, DECEMBER 27, 2010
    [2010] E-Quip Blog: Top 10 Blog Posts of 2010
    Monday, December 27, 2010. Top 10 Blog Posts of 2010. Interestingly, only four of the top ten posts in 2010 were published this year. This post from last month was easily the most popular of 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. What an encouragement! Disappointing? Managing the Sales Funnel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [2010] What is Social Media’s Next Big Thing?
    One possible answer:   The Enterprise. No, no. Let’s step back a minute and think about some of the benefits an individual realizes from social networking: Linking people who might not otherwise be linked. Information sharing and education. Crowd-sourced innovation and problem-resolution. Collaboration. Exposure to diverse ideas. Tweet This!
  • SAZBEAN  |  FRIDAY, DECEMBER 31, 2010
    [2010] Best of 2010 – My Favorite WordPress Plugins
    2010 in Review! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan.  It makes it really easy to run a blog (or website) and it keeps getting better. We’re posting the best articles from the year to help you get 2011 off to the right start!
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 21, 2010
    [2010] Making Order Out Of Social Business Chaos in 2011
    As 2010 comes to an end, it is a natural time for reflections and predictions. At this time of year, I take the opportunity to look backwards and take stock of what has happened with social media and customer communities. We look forward to an exciting 2011. hope you enjoy them as much as I do. Happy Holidays to all!
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [2010] Will Marketing Automation Be Free?
    Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Genius.com. Users. unlimited. 5. Emails / month. 5,000. 2,500.
  • PAUL GILLIN  |  TUESDAY, DECEMBER 7, 2010
    [2010] Remembering Tom
    Of the thousands of people who pass through our lives, few stand out as true originals. The world lost one last week. Tom Monahan died of ALS at the age of 58. He was way too young. Tom was a treasure. He was both a lone wolf who thumbed his nose at authority and a team player who loved his friends and colleagues and who was loved by them.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [2010] Are kids Brains Different when it comes to Social Media?
    I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have. Tweet This!
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 16, 2010
    [2010] Outsourced b2b Lead Generation gives 43% better results than In-House
    Click to access the Focus Roundtable on B2B Lead Generation Using outside professionals to help your company implement B2B lead generation gives 43% better results than hiring your own person. Case closed!
  • NUSPARK  |  SUNDAY, JULY 25, 2010
    [2010] Optimizing the eMarketing Leads-to-Sales Process
    The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Related posts.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 16, 2010
    [2010] Top 20 Most Useful Twitter Blog Posts of 2010
    On a final note, I also contributed 19 Twitter-related blog posts in 2010, so I have taken the liberty to also sprinkle the below list with top suggestions with tips from my own blog posts for your reference where appropriate. Classic Brogan advice. Some tidying up might be in order. Here are My Top 10. VIDEO] [13].) Well put. Thanks!
  • JUNTA 42  |  SUNDAY, JANUARY 24, 2010
    [2010] Special Report - Content Marketing Spending Continues to Rise
     Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Content marketing spending overall increased 11% from 2008 to 2010.  Enjoy
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [2010] Overcoming the B2B Marcom Manager's Content Conundrum
    Technology Naughty Vs. Nice In 2010 2. Content , links and trust are the currencies of the internet.  Relevant, useful content provided on a regular basis across multiple social and online media helps build trust.  This same content can also generate the links that boost search traffic, leads and sales. How can we help you Make Good Media?
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] 5 Ways for B2B Companies to Engage on Facebook
    Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Original Content and Industry Content.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 23, 2010
    [2010] Alterian Alchemy Knits Together Marketing Components
    Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products called Alchemy. It’s positioning these as “customer engagement solutions” rather than “campaign management” solutions. Happily, there’s more here than new labels.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 10, 2010
    [2010] 40 Social Media B2B Infographics
    After searching far and wide for infographics I figured I would share some of the ones I have come across that focus on social media and B2B. InsideView puts out infographics on a regular basis, two are included in this post with more to come. These are my favorite 40 that cover Twitter, Facebook, blogs, [.]. Sales 2.0 customer 2.0
  • SOCIAL MARKETING FORUM  |  TUESDAY, DECEMBER 14, 2010
    [2010] Businesses Fail Incorporating Social Media Due To Lack Of Plan and Key Players Defining It
    There are many reasons why businesses fail incorporating social media. From corporate culture to overemphasizing message and medium to ignoring the listening priority to short-term tactics. One of the reasons is obviously also a lack of strategy and planning which clearly came forward in a report by Digital Brand Expressions.
  • B2BBLOGGERS  |  THURSDAY, MAY 13, 2010
    [2010] The Future of Marketing: The Greatest Marketing Challenge of our.
    Technology Naughty Vs. Nice In 2010 2. What’s channel strategy?  It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest number of customers. Today’s marketing options can seem innumerable and the number of choices in the future will only increase. Step 2. 11 P.M. Or Does It? 5.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 24, 2010
    [2010] B2B Brands and Integrated Marcom—Are We Ceding Control to Social.
    November 24th, 2010 | By Joan Damico Social media isn't forcing B2B marketing communications (marcom) to cede control of the brand to customers. Technology Naughty Vs. Nice In 2010 2. The reality of branding from a B2B perspective is that marketers were never really in control.  Is B2B Marcom Staying True to the Brand?
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [2010] CSO Insights Lead Generation Report Summary
    The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. The realities of the current economic environment have shot this to number one for 2010, as indicated by over 91% of the current study participants. Key 2010 Objectives.
  • SOCIAL MARKETING FORUM  |  THURSDAY, DECEMBER 30, 2010
    [2010] The Biggest Social Media Mistake: Too Much Information
    Social media mistakes are easy to make, especially when you type before you think. Sure you might want to share a little personal information about yourself, but too much information can be a professional and social media killer. An example. Social media marketing email marketing social media marketing
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 4, 2010
    [2010] Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet
    Content is king in brand related but also in more lead nurturing and customer retention driven types of marketing. goal of content is to generate value and emotional connections for people through all the contact points with the brand or the company. Another goal is to create an environment where stories are born and nurtured.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 7, 2010
    [2010] LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
    Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. This is someone who is not a spammer, not even involved in marketing, and generally keeps a low profile on the social networking site. Why was their account restricted? For being too active ! Thank you.
  • THE POINT  |  FRIDAY, FEBRUARY 5, 2010
    [2010] Lead Nurturing & the 80/20 Rule
    A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. Yes, you can tailor emails to fit every possible unique combination of demographic and behavioral criteria. But is all that necessary?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 28, 2010
    [2010] Website Makeovers: 3 Things Buyers Want on Your Website
    (This post originally ran on July 15, 2009) With a new year approaching, businesses are looking for ways to improve revenue. Turning the website into your #1 salesperson is a good idea.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [2010] Facebook vs Twitter Infographic
    Very cool info graphic. Bottom line – Facebook is bigger but Twitter users are more loyal. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [2010] Podcasting As Content Marketing: An Interview With Podcast Pro.
    Technology Naughty Vs. Nice In 2010 2. Use promo code “B2Bbloggers&# and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast. Steve heads up Lubetkin Communications and its subsidiary Professional Podcasts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 30, 2010
    [2010] The silent majority: Why people don’t comment on your blog
    “Why don’t I get comments on my blog?&#. Brian O’Kane and I had a lengthy Skype call on a range of topics, including the fact that most people just don’t feel comfortable commenting … on anything. “Conventional businesses have no way of knowing how many engaged customers they have,&# he said. The empty restaurant.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] The Evolution of Search Engine Marketing [Dreamforce 2010]
    Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 20, 2010
    [2010] Facebook’s Like Button adds Life to your Content
    Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Tweet This!
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] Finding The Right Calls-To-Action For Your B2B Website
    MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] Five Lessons From the Web 2.0 Summit
    I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away. 1. The traditional role of marketing has been to create an image or deliver a message. Consider item 1 above.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 17, 2010
    [2010] Research casts new light on Twitter demographics
    So much social media research is statistical crappola that I wanted to highlight some of the best work going on out there right now. Luckily for us The Pew Internet & American Life Project has turned its attention to social media and has already put out some very interesting reports. Surprised me.  One in ten (12%) do this at least once a day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 10, 2010
    [2010] Ten social media and technology mega-trends to watch
    I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.  Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. Wikipedia and a handful of open-source software developers were the pioneers.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [2010] Five Audiences for Social Media Marketing
    One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.&#. Prospective Customers: the most obvious audience. Engage them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 18, 2010
    [2010] Improve Lead Generation: Top Takeaways from MarketingSherpa's B2B Marketing Summit
    If you didn’t get a chance to attend MarketingSherpa's B2B Summit in San Francisco a last week, you missed an excellent opportunity to gain knowledge you could have used right away for better results. I had a great time. If you haven’t signed up for the B2B Summit, I encourage check it out, since they’re offering a special rate saving you $400.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 18, 2010
    [2010] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [2010] 100 Tips for Trade Show Lead Generation
    Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Don't stop the dialog.
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