FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 16, 2010
 Unified Marketing: Buzzword or Bellwether?
Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. What needs unifying in today’s marketing world? Marketing Product Silos. What happens?
FIFTH GEAR ANALYTICS | WEDNESDAY, DECEMBER 22, 2010
 9 Building Blocks of a Social Media Strategy.
Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.
INBLURBS | FRIDAY, NOVEMBER 26, 2010
 Monitor your social media in less than 10 minutes a day
Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics.
FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 15, 2010
 B2B Social Media Landscape Appears to Be Wide Open
Resources: Fall 2010 Social Business Report: NetProspex. Wendy Boyce. Currently working in the B2B social space myself, I have come to believe that many (or most) B2B companies have not grasped the relevance nor the value of social media usage as it pertains to their business. Then ask yourself: What are they doing well? Tweet This!
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
 Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Warning: while you are reading this someone is talking about your business. Think about it.
MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 12, 2010
 The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: How and where U.S. Tuesday – Friday. Summer Holidays. Monday. Labour Day Holiday. Tuesday. Friday.
B2B LEAD GENERATION BLOG | TUESDAY, DECEMBER 14, 2010
 The More B2B Marketing Changes, the More It Stays the Same
I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. You see, I turned 40 there and brought my family along to celebrate. It was a great experience for all of us. Barcelona is a beautiful city. How do we measure ROI of marketing programs?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 18, 2010
 How to Choose a Social Media Listening Platform for B2B Marketing
In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? This one is the real kicker.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 9, 2010
 B2B Marketers Fate Rests in the Hands of a Few
Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Hear me out …. What percent of your budget?
MI6 MARKETING AGENCY | TUESDAY, OCTOBER 19, 2010
 CSO Insights Lead Generation Report Summary
The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. The realities of the current economic environment have shot this to number one for 2010, as indicated by over 91% of the current study participants. Key 2010 Objectives.
WEBBIQUITY | WEDNESDAY, FEBRUARY 2, 2011
 Best Content Marketing Guides, Tips and Tactics of 2010
How many times have you heard the expression “content is king? That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content fills a need for both the consumer and the producer. by Savvy B2B Marketing.
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
 Top 37 B2B Marketing Posts and Hot Topics August 2010
And the hot topics this month are pretty interesting as well - see at the bottom. So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) August 3, 2010.
LEAD VIEWS | THURSDAY, DECEMBER 30, 2010
 B2B Marketing & Lead Generation predictions for 2011!
2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. According to a recent eMarketer report, in 2010 marketers put more money into online advertising than newspapers, with online marketing budgets touching a whooping $26 billion. Photo courtesy – Yahoo Finance.
WEBBIQUITY | MONDAY, FEBRUARY 14, 2011
 33 (of the) Best Marketing Strategy Guides and Insights of 2010
Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. What are our key objectives for social media marketing? Was he prescient or just playing it safe?
EVERYTHING TECHNOLOGY MARKETING | MONDAY, OCTOBER 18, 2010
 Top-7 Challenges for B2B Marketers
Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 7, 2010
 LinkedIn Search Optimization (LSO) Critical for B2B Marketers
10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. The results you get may surprise you.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
 Social Media Budget Ratio in B2B Marketing
They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. So here is my take …. Take for example your classic white paper.
FOLLOW THE LEAD | MONDAY, JULY 19, 2010
 Price of permission-based b-to-b e-mail continues to fall
The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
FOLLOW THE LEAD | MONDAY, JULY 19, 2010
 Price of permission-based b-to-b e-mail continues to slide
The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
B2BMARKETINGSMARTS | TUESDAY, JULY 13, 2010
 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
In the article, Chris compares the results of the “InformationWeek Analytics 2010 Global CIO Survey with last year’s survey, providing the following insight that should guide our current messages for selling to this target: Here is what 333 IT executives said about their “Innovation Plans for 2010..
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 15, 2010
 New Study Reveals 3 Things You Can Learn from Effective Content Marketers
Hop on over the Content Marketing Institute to get your free copy of B2B Content Marketing: 2010 Benchmarks, Budgets and Trends and check out the major findings of the study. Today, we released the results. Effective marketers segment content by the buying cycle. Effective marketers have executive buy-in. If not, start there.
CONNECT THE DOCS | TUESDAY, JULY 6, 2010
 Social Media Goes Corporate
asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Dave Fleet. Blog Dave Fleet Twitter davefleet.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 31, 2011
 The Best B2B Marketing Ideas of 2010
B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
DIGITAL BODY LANGUAGE | TUESDAY, JULY 20, 2010
 Evaluating Marketing Automation - 10 Questions To Ask
The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. While many of the discussions can focus on software and feature/function comparisons, this is only one element of success. How will these be handled?
MI6 MARKETING AGENCY | THURSDAY, SEPTEMBER 23, 2010
 Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
Mi6 briefing – sep 2010 v2. North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Vendor – CIO First Contact: Smarter Approaches for Vendors Seeking to Connect with CIOs (CIO Executive Council/Turner DeVaughn Network, 2010) [complimentary executive summary]. What this Brief Covered.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
 Mapping Content to the Sales Funnel AND Buyer types
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! would love to know.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 28, 2010
 Influencers vs Advocates in B2B Marketing
According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms. Tweet This! Digg this!
EVERYTHING TECHNOLOGY MARKETING | MONDAY, MAY 24, 2010
 The Brave New World of B2B Marketing - Are You Ready?
Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. B2B buyers are more sophisticated than ever. Now imagine the information customers are finding is yours.
WEBBIQUITY | TUESDAY, DECEMBER 21, 2010
 Seven Ways to Use Social Media for Business
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Get ideas for product development.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 1, 2010
 FOUND the ROI of Social Media for B2B Marketers!
I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support ….
FEARLESS COMPETITOR | WEDNESDAY, JUNE 23, 2010
 6 Keys to B2B Marketing Success Today
With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. How can more salespeople make quota, CMOs get more job security and shareholders prosper? Simplify.
SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
 What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
Interested in learning more about B2B marketing automation and how it may benefit your company? What B2B marketing automation is all about, and why you should care. Presented by AcquireB2B, a division of Mac McIntosh, Inc. Date: June 29th. Time: 8:30 am to 10:00 am. Location: Waltham, MA. Information and Registration. And only do what works.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 30, 2010
 Four Must-Have Metrics for Marketing Measurement
Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Marketing ROI.
CONTENT MARKETING FOR BI | THURSDAY, MAY 20, 2010
 Is Twitter Dying?
In January of this year (2010), CNN published an article, “ Has Twitter Peaked ?” I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. It was developed by Joe M.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 6, 2010
 Facebook can’t be stopped and here’s why!
In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. and I am here to tell you – No one and here why …. Tweet This!
FEARLESS COMPETITOR | MONDAY, JANUARY 3, 2011
 What was the best B2B Marketing Idea of 2010?
We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea?
PAUL GILLIN | FRIDAY, AUGUST 20, 2010
 Tips For Making That “Networking” Meeting More Fruitful
Back in the early days of my career, I made a point to go on frequent informational interviews. These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. never overtly asked people for a job or anything more than a little of their time.
CK'S B2B BLOG | FRIDAY, NOVEMBER 5, 2010
 B2B Mobile Marketing: 10 Key Mobile Arguments. Now With Audio!
I've had several readers ask me to include audio in my slideshows and here goes! This important piece, which answers the "Why Mobile For B2Bs?, provides 10 Key Arguments to Turn Mobile Skeptics Into Mobile Supporters. and it's new and improved with audio (thanks to my new friends at Brainshark ). No problem!
SMALL MANUFACTURER BLOG | SUNDAY, DECEMBER 12, 2010
 B2B Print Ads: 10 Tips for Increasing ROI
Tweet With print magazines and newspapers in serious decline, it’s easy to say that B2B print advertising no longer works. I beg to differ. firmly believe that print advertising does work (and that people still read print, but that’s a different story). It just takes a little know-how. It works the same for your ad copy. You don’t.
HUBSPOT | WEDNESDAY, DECEMBER 22, 2010
 Top 10 Inbound Marketing Ebooks and Webinars of 2010
As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010. 1.
WEBBIQUITY | WEDNESDAY, JANUARY 26, 2011
 Best SEO Guides, Tips and Resources of 2010
Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. The Art and Science of SEO Site Audits [Best of SEW 2010 #10] by Search Engine Watch. ** 5 Stars. Eric Enge reviews some of the most impactful changes for search optimization in 2010 (e.g., What common SEO mistakes are critical to avoid?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 1, 2010
 Using Content to Build Trust in B2B Marketing
In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. To me this is the story for any content marketer like myself.
EVERYTHING TECHNOLOGY MARKETING | TUESDAY, NOVEMBER 16, 2010
 Social Media in B2B Marketing - Survey Results
The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B
DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010
 Marketing Dashboard: Passive Discovery
We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. This thinking needs to be applied to all areas of the revenue engine, and each has its own unique challenges. This view is instructive in two ways.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 22, 2010
 B2B Technology Buyers Share Their Content Preferences
The 31-page Eccolo Media 2010 B2B Technology Collateral Survey Report is well worth reviewing for more insights around content preferences and consumption patterns. Eccolo Media just released its third annual B2B Technology Collateral Survey Report. The majority of respondents consumed most content in the pre-sales phase of the sales cycle.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 14, 2010
 Sharing is how you build a Brand
In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand. And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Tweet This! Digg this!
B2B LEAD GENERATION BLOG | WEDNESDAY, DECEMBER 15, 2010
 Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
 Are Personas the New Customer Segments?
Martha Bush. In the old days, say 18 months ago, I understood the concept of a Persona to be an archetypal web visitor to a particular site. There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. Of course, the meaning of buzzwords morphs over time! Tweet This!
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 11, 2010
 Are Marketers Measuring Their Success or Someone Else’s?
Everyone’s getting squeezed for ROI. This is nothing new but the pressure is even higher for marketers who are looking at proving their revenue contribution. We've all heard the stories about the accolade-winning marketing campaigns that didn't move the sales needle. CEOs want far more than just awards and pretty brochures. They want proven results.
LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
 Marketing Automation Buyer's Guide to Email Deliverability.
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. Report Email Abuse © 2010. Still with me? LoopFuse ,Inc.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 19, 2010
 More on Marketo Financials: Despite Past Losses, Prospects Are Bright
million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. million.
DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 20, 2010
 Can Marketing Really be a Revenue Engine?
It's a key question in today's business environment - can marketing really be a revenue engine, or is this current energy around marketing driving revenue just a fad that will blow over. I was truly honored to host a panel at Dreamforce to discuss that question with three of the very best in the field.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
 Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients. Our paradigm has shifted from just acquisition and retention. Today we need to think about every stage of the customer relationship and how we can coordinate and optimize each to improve the overall value of the customer. Share.
PAUL GILLIN | WEDNESDAY, DECEMBER 1, 2010
 Five Lessons From the Web 2.0 Summit
I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away. 1. The traditional role of marketing has been to create an image or deliver a message. Consider item 1 above.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 11, 2010
 Does Bit.ly convert for B2B Marketing – a case study
This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. The short answer – heck yeah! On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. link ( [link] ) so we could track the response from the social sphere. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 29, 2010
 Social Media for the Boardroom
At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend? Tweet This!
SAZBEAN | THURSDAY, SEPTEMBER 2, 2010
 8 Ways to Increase Social Media Interaction
If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Post it to Twitter, Facebook, Stumbleupon, etc. Chat it Up! Well, don’t wait!
MARKETING GENIUS BLOG | MONDAY, OCTOBER 25, 2010
 Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Interestingly, most of these practices can be tied to Marketing Automation. Tweet This! Share this on LinkedIn.
MI6 MARKETING AGENCY | WEDNESDAY, JULY 14, 2010
 What was Linkedin Thinking?
Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. In October 2009, Rick Stomphorst and I founded Silicon Halton a grassroots “ unassociation for Hitech entrepreneurs, companies and professionals in the Halton Region in Ontario, Canada.
THE POINT | THURSDAY, MARCH 11, 2010
 7 Mistakes To Avoid In Your Next Webinar Invitation
I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. Use images wisely. See #1 above.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 21, 2010
 CMO Council: CMOs and CIOs Are Not Aligned
Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. Both sides need to work harder to close an increasingly-unacceptable gap. This affects marketing automation vendors too, since they sell to both sides. CMOs and CIOs select tools separately.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
 Social Media Marketing Metrics Explained
Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations.
SAVVY B2B MARKETING | TUESDAY, MARCH 30, 2010
 The Dos and Don'ts of B2B Content Reuse
One trend in B2B marketing is repurposing content. For instance, you can make your eBook into a podcast, a series of blog posts, an article, etc. Content reuse is a great idea because effective content is time-consuming to produce, and you want to extend its reach as much as possible. some people prefer tex while others prefer audio or video).
B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010
 Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Free Download: 2010 Online Marketing Blueprint. July 2010. Best of B2B Marketing.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 20, 2010
 Social Media Use by Job Function Stats – Indicates Need to Change.
Resources: NetProspex Fall 2010 Social Business Report. Wendy Boyce. This is not to say that all employees should be updating their Facebook status 20 times per day, but there are some socially acceptable activities that can impact your social networking efforts, which all levels of employees can contribute to. Tweet This! Digg this!
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 23, 2010
 It pays to provide Support with Social Media
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not be on the winning side of that equation. Tweet This!
SAVVY B2B MARKETING | THURSDAY, JANUARY 14, 2010
 Is Less Content Better? 5 Steps to Simplify B2B Marketing Content
Over the holidays, I was on a cleaning rampage. organized my basement and in the process, I got rid of boxes of books, and a minivan full of miscellany. It felt great! Similarly, I think it's a good idea to occasionally "clean house" with your B2B content. What needs to be updated and/or repurposed? What is no longer needed? Got Content?
STORIES THAT SELL | THURSDAY, NOVEMBER 11, 2010
 Why Companies Need to F-R-E-E Their Case Studies
A small software company recently ran an experiment… The company, which had been requiring registration to download its customer case studies, decided to unlock those stories on their website. Site visitors could read or download stories freely, without having to provide any information. The results were pretty shocking. Don’t miss out!
SAVVY B2B MARKETING | WEDNESDAY, MARCH 31, 2010
 Buyer Personas: How to Deliver Relevant Content to B2B Buyers
Of the 250 B2B marketers surveyed between June 2009 and January 2010 for the Executive Benchmark Assessment , less than half (46%) have developed buyer personas. One point really caught my eye. The problem with that approach is that generic categories don’t tell you enough to make a meaningful connection with the reader.
SAZBEAN | MONDAY, OCTOBER 18, 2010
 13 Twitter Tips for Increasing Engagement
A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While it’s ok to post your blog posts to Twitter, etc., people are only going to listen if you provide valuable content. Don’t spam!
DIGITAL BODY LANGUAGE | FRIDAY, JULY 30, 2010
 The Results: Is B2B Content "Likeable"
A few months back, with Facebook’s announcement of a “Like” button for the web, I decided to run a quick, highly unscientific experiment to see if B2B content was “likeable”. Put more simply, is B2B content as likely to be shared in the social atmosphere of Facebook as it is to be shared in the more hybrid social/business atmosphere of Twitter.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 6, 2010
 1:1 Social Advertising in B2B Marketing
Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME.
MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 23, 2010
 The New B2B Marketing Manifesto
Velocity puts out some innovative B2B marketing content known for inspiring advanced thinking and innovative takes on the roles and responsibilities of marketers—and this manifesto is no exception. “B2B marketing is a profession of ideas.”. love that statement. Doesn't it change the way you think about marketing?
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 11, 2010
 Do You Have Any Idea Who You're Talking To?
It's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. Yet my unscientific polls show that a fair number of B2B marketers haven't undertaken the exercise of developing buyer personas. What is a Buyer Persona?
B2B LEAD GENERATION BLOG | THURSDAY, OCTOBER 21, 2010
 B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate
When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Marketers and sales professionals were clearly eager to square off about why we too often miss the mark and what we can do about it.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 22, 2010
 Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
SAVVY B2B MARKETING | WEDNESDAY, MARCH 10, 2010
 A 7-Step Plan for Getting Started with Content Marketing
A few years ago, my husband and I were preparing for our daughter's arrival. Like many parents-to-be, we wanted to have everything ready before we brought our daughter home. Not only were we prepping the nursery, but we also started thinking about everything from childproofing the house to saving for her college education. Where do you start?
PAUL GILLIN | THURSDAY, OCTOBER 7, 2010
 Social CRM: Curb Your Enthusiasm
If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. encourage you to restrain your enthusiasm.
FEARLESS COMPETITOR | FRIDAY, JANUARY 7, 2011
 Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4
This is the first of our weekly posts sharing the best B2B marketing ideas of 2010. Of the four nominees, here is #4 and each Friday we’ll share one till we get to #1, on Friday, January 28th. If you … Continue reading → Demand Generation Funny Laugh and Learn Leadership Management best practices Marketing
B2BMARKETINGSMARTS | MONDAY, MARCH 8, 2010
 If B2B marketers do nothing else, they should follow these 9 rules.
The Sales Lead Management Association recently invited its members to vote for the 50 Most Influential Sales Lead Management Professionals. Jim Obermayer , host and author on the Association’s blog, has been conducting a series of interviews, each featuring one of the “winners.”. If you don’t have one, build it. Measure everything.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 18, 2010
 How to Engage Hyperactive Tech Buyers: Insights from TechTarget
In my last post , I summarized key findings of the newest research from TechTarget: A Profile of TechTarget’s Hyper-active IT Researchers. Here Marilou Barsam, Senior Vice President of Client and Corporate Marketing for TechTarget, shares further insights from TechTarget’s interviews with the participants in the survey.
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 21, 2010
 8 Tips to Improve Campaign Landing Page Conversion
Barb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion. 1. Define WHAT a conversion is. What do you want the visitor to do in order to consider your page a success?
DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 13, 2010
 Four Interesting Trends from Dreamforce
Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. As the SaaS conference of the year, it’s a great time to get a pulse on how everyone is thinking about the next few years. With that possibility, revenue analytics jumps to the forefront as an extremely hot area.
CONNECT THE DOCS | MONDAY, APRIL 26, 2010
 B2Bs should get Serious about Social
We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? " Parker Trewin's Marketing Prediction for 2010. Parker Trewin's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. To survive marketers must participate in conversations.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 28, 2010
 Why Facebook is more important than your house
“What’s going to be the next Facebook?. love debating the implications of social media trends with my students and this question comes up a lot. . My short answer is “There isn’t going to be one … a response which always results in surprised and confused faces! The psychology of Facebook. It’s a lifestyle.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 26, 2010
 Why is Google Scared and What it means for B2B Marketing!
10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. perhaps there will be shortly. Digg this!
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
 Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
Martha Bush. The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. The 80/20 theory often holds true for product sales as well – 80% of sales often comes from just 20% of the products offered by a manufacturer. Tweet This! Post on Google Buzz.
THE POINT | FRIDAY, DECEMBER 17, 2010
 The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Fewer companies, however, can claim to have adapted their sales process as readily. Vendors leveraged that knowledge gap.
SALES LEAD INSIGHTS | THURSDAY, JUNE 10, 2010
 Be my guest at B2B Marketing University in Dallas on June 23, 2010
When: June 23, 2010. If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University. Where: Westin Galleria. 13340 Dallas Parkway, Dallas, TX 75240. Register here. Why bother attending? Yet change is everywhere. Click here for the agenda.
SAVVY B2B MARKETING | WEDNESDAY, APRIL 21, 2010
 How to Create Remarkable B2B Content
With so much content online, it's getting harder to attract attention. Ideally you want to provide content that your readers find so valuable they talk about it and pass it along. If you're able to produce something entertaining, like this humorous video from Kadient or this witty interactive quiz from Marketo, great. But if not, don't worry.
LEADSLOTH | TUESDAY, AUGUST 10, 2010
 Will Marketing Automation Be Free?
Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Genius.com. Users. unlimited. 5. Emails / month. 5,000. 2,500.
SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 28, 2010
 How Content Travels and Works in Social: Stories and People
How Content and Social Work Together – Content summit Antony Mayfield 2010. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. However, content in a social context is about more than that.
EVERYTHING TECHNOLOGY MARKETING | SUNDAY, AUGUST 22, 2010
 A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?
Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. In short, they are more profitable.
DIGITAL BODY LANGUAGE | TUESDAY, JULY 27, 2010
 Marketing Dashboard: Active Discovery
One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. The richness of insights that can be gained with a deep understanding of how buyers are using search is nearly without parallel. An increased investment in content creation may be warranted.
MI6 MARKETING AGENCY | THURSDAY, OCTOBER 21, 2010
 Win a ticket to see some of the greatest minds in management
Mi6 is teaming up with the team from the Art of Productions to promote their upcoming event: The Art of Management being held on November 15th, in Toronto, Canada. The Art of Management – Canada’s Management and Innovation Conference. The Lineup. To enter all you need to do is send out a tweet promoting the event. hope to see you there!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 10, 2010
 Is social media creating a generation of cowards?
I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted. My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. The end of human social skills? Tweet This!
SAVVY B2B MARKETING | MONDAY, NOVEMBER 1, 2010
 How Tech Buyers Consume Content: New Findings from TechTarget
In October, TechTarget released A Profile of TechTarget’s Hyper-active IT Researchers , a report providing insight into the media consumption habits of the media publisher’s most active users. These users are the folks conducting research about technology products and services they might purchase.
WRITING ON THE WEB | THURSDAY, NOVEMBER 11, 2010
 Content Marketing Matters: What’s Your Brand Personality?
What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. The first is an attractive personality.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 30, 2010
 Generating a Buyer Persona with Facebook Advertising
I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Not any more …. Tweet This!
MARKETING INTERACTIONS | THURSDAY, JULY 1, 2010
 Using Editorial Calendars in B2B Content Marketing
This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person's intentions. He was using Twitter to fire rapid questions at me after I completed my session at the Lead Management Summit on Tuesday and into Wednesday morning. Many roads to Oz, as they say. The context can get skewed. finally asked him to stop.