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  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [2010] Five Reasons You May Not Be Spending Enough on Content Marketing
    Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. 08, 2010 IDC 2010 Customer Experience Survey (survey of 213 B2B Decision Makers) Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Published: September 15, 2010, [link] Posted by Tom Pisello at 9:52 AM Email This BlogThis!
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [2010] Is It Time To Stop With The Social Networking “Addiction” label.
    July 2nd, 2010 | By Jeremy Victor Imagine for a moment the following. Technology Naughty Vs. Nice In 2010 2. Jeremy : Hi, My name is Jeremy and I’m a social network addict. Group : Welcome, Jeremy. Jeremy : In May of 2009, I opened an account on Twitter and shortly thereafter I found myself launching a business. I know crazy, right.
  • E-QUIP  |  MONDAY, DECEMBER 20, 2010
    [2010] E-Quip Blog: Helping Clients Do More With Less
    Monday, December 20, 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. Helping Clients Do More With Less. Economic forecasts show improvement in 2011, but its a relative measure. Predicted modest gains in construction-related activity are generally offset by the much larger losses that took place over the last two years.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 7, 2010
    [2010] Is There a Crisis In Crisis Management?
    According to the survey, this was nearly twice as important in 2010 (61%) compared to 2007 (33%). Cheryl Burgess will be speaking at the Contingency Planning Exchange quarterly meeting at Morgan Stanley in New York City on November 17, 2010 on the “Perils of Social Media Revolution and Risk Management”. The risk social media brings to.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [2010] 11 Mind-Blowing Mobile Marketing Infographics
    Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010] The 9 Worst Ways to Use Twitter for Business
    Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Be Overly Self-Promotional. Of course not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] What a Trifecta of a Year!
    This just came out on November 16, 2010 according to Amazon. And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! I was in awe of what you can accomplish, I was even more touched when I heard my 16 year old son say “I have no idea how Dad does it all” (thanks buddy). Not a shabby list.
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 14, 2010
    [2010] 9 tips for running a considerate procurement RFP process
    We've been on both sides of the procurement process and have seen more than our fair share of RFPs. With this background in mind we've put together our top 9 tips for running a more considerate procurement/RFP process. If you are issuing a RFP you can never forget that. Develop your information distribution strategy "Didn't you get the addendum?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [2010] Translate Features into Benefits if You Want Your Marketing.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”
  • NUSPARK  |  SATURDAY, NOVEMBER 20, 2010
    [2010] Google Pay-Per-Click Options; Enhancing Your Campaigns
    Are Google Pay-per-click ad campaigns frustrating you? There are ways to make Google work better for you! So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [2010] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. WordPress Themes and Plugins.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2010
    [2010] The ultimate guide to blogging when you don’t have time to blog
    This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical ideas to help you become a time-efficient blogger. . 1) Leap. I mentioned this in a recent post, but it bears repeating. The number one issue most bloggers face isn’t time, it’s confidence. You will?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 30, 2010
    [2010] Lead Generation 2.0 Critical Success Factor #9
    Related Resources Methodology 2010 Online Marketing ROI Tour I recently wrote about the 8 critical success factors for lead generation 2.0. The unofficial #9 came into my inbox earlier today – effectiveness. Simply put, make the most of what you have. I just got a copy of the MarketingExperiments Quarterly Research Journal.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 27, 2010
    [2010] 6 Rules for Content Marketing
    Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. It is relevant – generic materials that are not highly relevant to a reader will not result in increased success.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [2010] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. billion in US alone. How do we know?
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [2010] 5 Steps to B2B Marketing Success
    By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. Time to get read
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 28, 2011
    [2010] Who will win Best B2B Marketing Idea of 2010?
    Announced today at 11am ET right here. Filed under: Management best practices, Marketing. Management best practices Marketing
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] The Three Biggest Mistakes Companies Make with B2B Websites
    The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Do your messages sound the same? is good.
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [2010] What Really Matters in B2B Selling
    A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? Salespeople would typically pick "a" for both. Our research shows that this focus is misplaced.
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 12, 2010
    [2010] Stop doing PR. Start doing visibility.
    Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. And research shows that even the stodgiest C-level executive does at least three web searches per day. Outreach.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [2010] Do Small Businesses Need Marketing Automation?
    Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 5, 2010
    [2010] Thought leadership is still dead; long live idea marketing
    So much of what passes for thought leadership these days is little more than warmed over brochures. It may look better and read better than a brochure, but it’s still a brochure because it emphasizes our products and services over the needs of the people we are trying to reach. This week, Gartner proved why we need to make the change. Yikes.
  • THE POINT  |  FRIDAY, FEBRUARY 5, 2010
    [2010] Lead Nurturing & the 80/20 Rule
    A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. Yes, you can tailor emails to fit every possible unique combination of demographic and behavioral criteria. But is all that necessary?
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] B2B Social Media Marketing -- Does It Work?
    Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? -
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [2010] Thank you for 2010, readers
    By midnight on December 31, 2010, our lifetime reader total was a hair under 37,000! Here’s a year-end summary of the readership at Fearless Competitor, the lead generation marketing blog. That is mind-boggling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [2010] What is Social Media’s Next Big Thing?
    One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be. Information sharing and education. Collaboration.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [2010] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Gartner reduces IT Spending Outlook for 2010, but. In this blog post, I present a few of the key research metrics and advice.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, NOVEMBER 23, 2010
    [2010] B2B Market Segmentation – Part 3: How to Prioritize
    The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. If focus is one of the reasons for segmentation in the first place, then having too many segments will obviously distract from this goal. Then plot your segments against this chart using the two dimensions.
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [2010] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis!
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [2010] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. Technology Naughty Vs. Nice In 2010 2. This week’s 140-char blitzkrieg raced through ideas on the true convergence of both worlds. Read the full version here. Mobile. Mobile.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 27, 2010
    [2010] Content is king (in 2011), again
    (Originally published on August 6, 2009) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 23, 2010
    [2010] Mayday and Caffeine – Two Google Projects That Changed Your.
    Technology Naughty Vs. Nice In 2010 2. Think again. In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. The question is no longer, “if we should get started?” MAYDAY Think; search quality. Sign up.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [2010] Recipes For Great B2B Videos [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 7, 2010
    [2010] Tableau Software Adds In-Memory Database Engine
    Tableau has managed quite well without my attention: sales have doubled every year and should exceed $40 million in 2010; they have 5,500 clients, 60,000 users and 185 employees; and they plan to add 100 more employees next year. This makes it a lot more powerful. Ah, I knew them when. Tableau’s most recent release (6.0,
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [2010] B2B Marketing Predictions For 2011
    2010 was the year social media moved from cutting edge to mainstream (right?). Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. cheers, James Michael Brenner Nov 18 2010 Hi James, Thanks for your comments. Eric Martin Nov 21 2010 Michael, Good list.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 17, 2010
    [2010] Research casts new light on Twitter demographics
    So much social media research is statistical crappola that I wanted to highlight some of the best work going on out there right now. Luckily for us The Pew Internet & American Life Project has turned its attention to social media and has already put out some very interesting reports. So in in summary. Surprised me.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [2010] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Top Takeaways From Blogwell Philly 2010
    Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010
    B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
  • WRITESPARK  |  TUESDAY, MARCH 16, 2010
    [2010] 10 Signals That Your Project Needs a Professional Copywriter
    In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter. How can you justify the expense of a professional writer for other projects? You have a tight deadline.
  • SAZBEAN  |  THURSDAY, DECEMBER 2, 2010
    [2010] 17 Reasons Why No One is Following You on Twitter
    As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. I think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] FOUND the ROI of Social Media for B2B Marketers!
    I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support ….
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 16, 2010
    [2010] The Changing Dimensions of Lead Flow
    One of the more interesting ways of assessing the revenue performance of an organization that we looked at in thinking about revenue benchmarking was via an overall plan (whether just an adjustment of historicals, or a forward-looking revenue projection). For example, if 15 opportunities are created out of 1000 leads, a 1.5% An individual? A dollar?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Tweet This!
  • SAZBEAN  |  THURSDAY, OCTOBER 28, 2010
    [2010] 6 Consequences of NOT Using Social Media
    I’ve heard from a lot of business owners who are interested in using social media, but when it comes down to actually doing it, they complain about the time and/or money involved. Yet these same people will make time for other things they deem crucial — networking, advertising, etc. Business is about taking advantages of opportunities.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [2010] Do You Have a Reference Program?
    Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. Most request for proposals require references.
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 19, 2010
    [2010] Groundswell Blook Report, Chapter Five: Listening to the Groundswell
    Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. Chapter 5: Listening to the groundswell. tags: relations public ).
  • SAZBEAN  |  FRIDAY, JULY 9, 2010
    [2010] Social Media is Not a Magic Wand
    Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular. It takes a lot of work and time. Social media provides a relatively inexpensive (in terms of $) way to reach a wider audience than was possible previously. Time vs. Money. Social media is relatively cheap in terms of money investment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [2010] Social Media and the Contact Center for Dummies (Wiley)
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin. Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [2010] Generating a Buyer Persona with Facebook Advertising
    I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Not any more …. Tweet This!
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 5, 2010
    [2010] Top 10 Tips for Increasing Online Conversions
    This is a guest post from Michelle Strassburg, Head of Sales and Marketing at online wooden worktops vendor Wood and Beyond. Michelle has over 10 years experience managing online sales and today shares with us her top 10 tips for increasing online conversions. Here are 10 tips to help you increase online conversion rates for your B2B site.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [2010] Podcasting As Content Marketing: An Interview With Podcast Pro.
    Technology Naughty Vs. Nice In 2010 2. Use promo code “B2Bbloggers&# and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast. Steve heads up Lubetkin Communications and its subsidiary Professional Podcasts.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [2010] 6 Keys to B2B Marketing Success Today
    With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. How can more salespeople make quota, CMOs get more job security and shareholders prosper? Simplify.
  • SAZBEAN  |  WEDNESDAY, JANUARY 5, 2011
    [2010] Predictions for 2011 & Scorecard for 2010
    How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010 : Mobile & Local explosion Blurring of lines when it comes to content Video continuing to be viewed more & more online And how did I do with these predictions?… Video was huge in 2010.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
    September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Technology Naughty Vs. Nice In 2010 2. Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI ? By the time it does (if ever), it will be too late. Way too late. Start small. Pick a goal and go.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] The Evolution of Search Engine Marketing [Dreamforce 2010]
    Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
  • PAUL GILLIN  |  MONDAY, DECEMBER 27, 2010
    [2010] Social Media RFP Gets An Update
    One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [2010] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
    Technology Naughty Vs. Nice In 2010 2. Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and Jill Konrath. Sign up.
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [2010] Where Does Print Advertising Fit Into Today's Marketing Mix.
    B2Bchat] June 3rd, 2010 | By Jeremy Victor Let’s face it; one of the easiest places to cut your budget at the beginning of the recession was print advertising. So in this week’s #B2Bchat as we are almost half way through 2010, let’s tackle print advertising and where it fits into today’s marketing mix? in 2009. Safety?
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, SEPTEMBER 21, 2010
    [2010] Mapping and Effectively Using Twitter Hashtags for Business
    Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [2010] Top 24 B2B Marketing Posts in February
    February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind. February 26, 2010. companies.
  • THE POINT  |  TUESDAY, AUGUST 17, 2010
    [2010] 5 Ways To Incorporate Direct Mail Into Your Marketing Mix
    Pop Quiz! Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Lead Nurturing. Most do.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] Finding The Right Calls-To-Action For Your B2B Website
    MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 23, 2010
    [2010] Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
    Mi6 briefing – sep 2010 v2. North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Vendor – CIO First Contact: Smarter Approaches for Vendors Seeking to Connect with CIOs (CIO Executive Council/Turner DeVaughn Network, 2010) [complimentary executive summary]. What this Brief Covered.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 16, 2010
    [2010] Outsourced b2b Lead Generation gives 43% better results than In-House
    Click to access the Focus Roundtable on B2B Lead Generation Using outside professionals to help your company implement B2B lead generation gives 43% better results than hiring your own person. Case closed!
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 7, 2010
    [2010] LinkedIn B2B Lead Generation Roundtable Group Turns One
    Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more. I can’t wait to see what another year will bring.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [2010] Top 20 CRM Blogs of 2009
    Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Beagle Consulting Blog – Denis Pombriant. Think Customers: the 1 to 1.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [2010] LinkedIn for lead generation - Are You the Missing Link?
    It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled " 10 Tips for Using LinkedIn to Generate Leads." Read Are You the Missing Link?
  • E-QUIP  |  MONDAY, DECEMBER 6, 2010
    [2010] E-Quip Blog: Training for Tangible Results
    Monday, December 6, 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. Training for Tangible Results. Im a big advocate for training, as you might expect of someone who earns a substantial portion of his income providing training services. Then you need to look beyond merely training. That, of course, involves behavior change.
  • B2BBLOGGERS  |  THURSDAY, MAY 20, 2010
    [2010] What I Learned About B2B Social Media In Memphis
    Technology Naughty Vs. Nice In 2010 2. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. That’s right, LISTENING.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [2010] Mobile Internet – If not now, when?
    It's now 2010. It would appear, that in matters of debate, I favour the alternative. I politely declined. My reluctance to take the stage wasn't so much the fear of defeat, it was more a response to the depressing realisation that the B2B industry is catastrophically unable to respond quickly to game-changing shifts in market development.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] B2B social media case studies - 3 you can learn from and why they work
    Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Cheers!
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Savvy Speaks: Web Copy Turnoffs
    With good reason, many feel a website is the hub of a company's presence. Yet some sites do their company a disservice, especially when the copy on them makes prospects and customers cringe or click away. Here are our top pet peeves when it comes to web copy -- and suggestions for how to get visitors smiling and coming back for more! Big mistake.
  • CHRIS KOCH  |  FRIDAY, JUNE 11, 2010
    [2010] Is lead generation killing marketing?
    What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? You could hear the proverbial pin drop in the room after he said it. On the one hand, what he was saying seemed ludicrous. How could emphasizing leads not improve the relationship? Seems doubtful. We need one, too.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [2010] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. LinkedIn Adds the Ability to Follow Companies , April 30, 2010.
  • NUSPARK  |  SATURDAY, NOVEMBER 27, 2010
    [2010] An Introduction to Lead Scoring
    Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people.
  • E-QUIP  |  THURSDAY, OCTOBER 28, 2010
    [2010] E-Quip Blog: Closing the Knowing-Doing Gap
    Thursday, October 28, 2010. ▼ 2010. (52). Closing the Knowing-Doing Gap. I have a client with a common problem: The firm has implemented a sophisticated quality management system but many people arent following it. Sound familiar? Employees arent doing the things theyre expected to do. But its still not happening. Posted by.
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    November 11th, 2010 | By Billy Mitchell Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. The 2010 @B2BTOTY Awards are an easy and notable way to say thanks to those you follow with a nomination and/or vote. Technology Naughty Vs. Nice In 2010 2. Or Does It? You know it all.
  • B2BBLOGGERS  |  THURSDAY, MAY 13, 2010
    [2010] The Future of Marketing: The Greatest Marketing Challenge of our.
    Technology Naughty Vs. Nice In 2010 2. I believe the greatest marketing challenge (and opportunity) for the future is mastering “channel strategy.” What’s channel strategy? It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest number of customers. Step 2. 7:15 A.M. 7:45 A.M.
  • B2BBLOGGERS  |  SUNDAY, AUGUST 22, 2010
    [2010] Want to Build a B2B Community? Twitter Chat Offers Advice and How.
    Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap] August 22nd, 2010 | By Ksenia Coffman Follow #B2Bchat on Twitter Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis. Technology Naughty Vs. Nice In 2010 2. Critical for long term growth.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 14, 2011
    [2010] Laugh and Learn – featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #3
    In our second of the series, we examine our 3rd best idea of 2010. Watch to see the winner. What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” … Continue reading → Demand Generation
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 28, 2010
    [2010] Website Makeovers: 3 Things Buyers Want on Your Website
    (This post originally ran on July 15, 2009) With a new year approaching, businesses are looking for ways to improve revenue. Turning the website into your #1 salesperson is a good idea.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [2010] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    September 30th, 2010 | By Jeremy Victor A tweet caught my eye yesterday and it got me thinking. Technology Naughty Vs. Nice In 2010 2. What does “ high quality lead &# mean anyway? Doesn’t every B2B marketer and VP of Sales have a different definition? Neither? Is it even a specific enough goal? Would we act differently?
  • ACQUIRING MINDS  |  MONDAY, MAY 17, 2010
    [2010] Destructive B2B Sales Practices
    There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment. This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [2010] Social media and the big conversation “fail”
    I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. I hadn’t even talked to her on the phone. Seriously.
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 23, 2010
    [2010] K’s Top Five for the Week – December 23
    It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share. Top 10 Inbound Marketing Ebooks and Webinars of 2010 via @hubspot. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! The Top 10 B2B Marketing Mistakes – And How to Avoid Them by @diannahuff. Tweet This!
  • LEADSLOTH  |  WEDNESDAY, AUGUST 11, 2010
    [2010] 25 Great B2B Content Marketing Articles
    While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. Personas.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [2010] Will Marketing Automation Be Free?
    Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Genius.com. Users. unlimited. Emails / month. 5,000. 2,500. 2,500.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [2010] The New Marketing World: Conversations not Campaigns
    In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I’m honored to be asked to share my insights with their channel partners from around the world. The timing of this event couldn’t be better.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 18, 2010
    [2010] Improve Lead Generation: Top Takeaways from MarketingSherpa's B2B Marketing Summit
    If you didn’t get a chance to attend MarketingSherpa's B2B Summit in San Francisco a last week, you missed an excellent opportunity to gain knowledge you could have used right away for better results. I had a great time. I’m looking forward to gaining even more insight at the B2B Marketing Summit in Boston, October 25-26. Register here.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 18, 2010
    [2010] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [2010] 100 Tips for Trade Show Lead Generation
    Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Don't stop the dialog.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, APRIL 29, 2010
    [2010] 8 Critical Success Factors for Lead Generation 2.0
    The single biggest issue for B2B marketers is effective lead generation. I wrote an eight part series on building an effective lead generation program a while back. To help readers who missed the series, I pulled all the posts together in order. Ebook: Start With a Lead: Eight CRITICAL Success Factors for Lead Generation.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 19, 2010
    [2010] Most important B2B Marketing Metrics For CEOs
    Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. They do have a bunch of activity metrics and some squishy metrics like brand recognition. At the same time, most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. This is what CEOs should be asking?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [2010] Is social media creating a generation of cowards?
    I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. The end of human social skills? Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [2010] Social scoring and the business case for blocking Twitter spammers
    Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Twana is probably some teenager in a Third World country hired to propagate and populate fake Twitter accounts that will later be sold on eBay. What does it hurt? Here’s why.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, NOVEMBER 16, 2010
    [2010] Social Media in B2B Marketing - Survey Results
    The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [2010] Content Marketing Tips from Computer Games
    What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. You can watch it here. (A
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 9, 2010
    [2010] Finding The Time To Tweet or Blog?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Harald Michael Brenner Dec 11 2010 Hello Harald.
  • JUNTA 42  |  SUNDAY, JANUARY 24, 2010
    [2010] Special Report - Content Marketing Spending Continues to Rise
     Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Content marketing spending overall increased 11% from 2008 to 2010.  Enjoy
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