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BUYEROLOGY The 4 B’s of Buyer Experience Innovation (2nd Rendition)
| WEDNESDAY, SEPTEMBER 22, 2010
Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age. Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. Buyer Insight.
- HiveFire Curata Cuts the Work in Content Aggregation
Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. It’s like a sailor dying of thirst. Of course, sailors really do die of thirst.
DELICIOUS B2BMARKETING 4 Tips for B2B Marketing on Facebook
| THURSDAY, DECEMBER 23, 2010
jordanercomgo [URL=[link] These are the Air Jordan 2010 DoubleWadeSpecial Edition of the new color, two home white as the main color, and two away as the main color black. link] Werkadoo Weekly Digest: 14 May – 20 May 2010 « Werkadoo [.] View More » Web Video Mull Over 2010 With This Interactive. link]. link].
HUBSPOT 22 Educational Social Media Diagrams
| MONDAY, MAY 24, 2010
The 2010 Corporate Social Media Marketing Ecosystem by davefleet 14. Everyone learns differently. Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. This challenge is only compounded by the ever-changing nature of the market, in which new applications and opportunities arise daily.
WRITING ON THE WEB How to Make Social Proof Work Online
| THURSDAY, JULY 29, 2010
Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We’re even less influenced when we don’t know the person, can’t imagine them, but we we are at least provided with a story. or Robert M.
DELICIOUS B2BMARKETING 5 Proven Strategies for B2B Social Media Marketing
| MONDAY, NOVEMBER 8, 2010
The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! The B2B Social Media Marketing Series is supported by IDG Enterprise. link].
LEAD VIEWS Facebook And Twitter Not For Generating B2B Leads!
| FRIDAY, JUNE 25, 2010
According to the report – of the 4,365,377 visitors to the 261 B2B websites that were part of the LeadForce1 research during Feb 2010 to April 2010 – 1,418,171 were enterprise visitors. Social Media is witnessing a phenomenal increase in the number of Enterprise users. Lead here is defined as an enterprise visitor.
DELICIOUS B2BMARKETING Get the Most Out of Twitter Hashtags
| THURSDAY, SEPTEMBER 30, 2010
Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Google Debuts Gallery of Android Phones View More » Social Good Mashables UN Week 2010 Wrap Report 9 Creative Social Good Campaigns Wort. By going through the art of the hashtag step-by-step, of course.
MARKETING INTERACTIONS Key Content Marketing Trends & Predictions 2010
| WEDNESDAY, JANUARY 20, 2010
Click Predictions whipped out their crystal ball and passed it to 39 experts in content marketing, B2B marketing, email marketing, social media and asked them to answer one question: What is your key marketing trend and prediction for 2010? won't spoil your fun, but think focus, conversations, long-term and meaning.
SOCIAL MARKETING FORUM Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions
| FRIDAY, NOVEMBER 26, 2010
Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Earlier this year, Brian published his latest book Engage! which aims to “help businesses build, cultivate and measure success in the new Web. The creation of a human network, a grid of relationships.
LOOPFUSE LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
| THURSDAY, SEPTEMBER 9, 2010
released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. released Martin Bittner says: September 12, 2010 at 10:06 am It sure would be nice to make it so it captures user registration as a new lead, so we can nurture it and all. LoopFuse ,Inc.
PR MEETS MARKETING PRMM Interview – Ken Molay of Webinar Success
| FRIDAY, OCTOBER 15, 2010
Webinars has become an important toll for marketers. asked Ken Molay, president and founder of Webinar Success, to share his thoughts on the evolution of webinars, how marketers can
SAZBEAN WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
| TUESDAY, OCTOBER 12, 2010
Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. You can check out WordStream’s AdWords Quality Score Management Tools for free at: [link].
B2B WEB STRATEGY Email plus social media: a super-sized combo
| TUESDAY, AUGUST 3, 2010
Tags: B2B Web Strategy Social Media email achinta cites globalspec’s “2010 industrial marketing trends” study including social sharing options boosted the rate achinta mitra sees a similar degree support aweber’s “email customer survey” uncovered getresponse tabulated data supporting potential synergy rented purchased lists
PAUL GILLIN Tips For Making That “Networking” Meeting More Fruitful
| FRIDAY, AUGUST 20, 2010
Back in the early days of my career, I made a point to go on frequent informational interviews. These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. never overtly asked people for a job or anything more than a little of their time.
B2BBLOGGERS Technology Naughty Vs. Nice In 2010
| THURSDAY, DECEMBER 23, 2010
Technology Naughty Vs. Nice In 2010 2. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. 50 Ways To Make 2011 Rock 2.
HUBSPOT 11 Killer Social Media Presentations Worth Watching
| TUESDAY, APRIL 27, 2010
Digital Trends That Will Change Everything - March 2010 View more presentations from Josh Martin. Presentations are a great way to consume information and learn about new topics. Unfortunately, we all don't have the time and money to spend traveling to conferences to see them in-person. And When To Use Each One by Rohit Bhargava.
BLUE FOCUS MARKETING Top 11 Ad Agency Predictions for 2011
| SUNDAY, DECEMBER 5, 2010
As Forrester said in March, 2010, agencies are “entering into the great race for relevance”. As we turn the page on 2010, here are Blue Focus Marketing’s Top 11 Predictions for ad agencies. Madison Avenue Crystal Ball for 2011. If you think 2011 will be the same as this year, get ready to strap on an extra seat belt. Period.
LEADER NETWORKS Three Models For Online Communities And How To Tell The Difference
| WEDNESDAY, JUNE 16, 2010
Online community is like world peace – everyone thinks it is a good idea but it means something different to each person. Companies frequently encounter a core problem when planning an online community; the key stakeholders each hold different views of what the community will be like and what it will accomplish once it is launched.
DELICIOUS B2BMARKETING What the Future Holds for B2B Social Media Marketing
| TUESDAY, NOVEMBER 2, 2010
CONNECT THE DOCS Best of ClickDocuments "Connect the Docs" Blog in 2010
| FRIDAY, DECEMBER 31, 2010
Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. A big thank you to all our readers, guest bloggers and interviewees! Top 5 BLOG POSTS. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Customer.
SOCIAL MEDIA B2B 11 Predictions for B2B Social Media in 2011
| MONDAY, DECEMBER 13, 2010
In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. While 2010 saw the beginnings of daily deals and group buying benefits in the B2B space, the changes this will cause in 2011 are deeper than many realize. With 4.6
CONTENT MARKETING FOR BI Will Social Media Replace Traditional Marketing?
| TUESDAY, APRIL 13, 2010
Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. They’re wondering which activities they should be participating in.
SOCIAL MARKETING FORUM Measuring ROI on Content Marketing and Creation
| MONDAY, DECEMBER 6, 2010
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROI
- Social media success story: Marketing a medical practice
Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things even more difficult, the practice specializes in cosmetic surgery — not a subject people usually want to pronounce in a public sort of way. Blogging. eBook.
SOCIAL MEDIA B2B 10 B2B Social Media Case Studies and Examples
| FRIDAY, SEPTEMBER 17, 2010
Updated] 10 Examples of B2B Facebook Fan Pages July 2010 Update: This post was written seven months ago. As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. Below are some recent examples that have been written about. Continue reading.
SAZBEAN Add WordStream’s Advanced Keyword Tools to Your Website for free
| TUESDAY, JUNE 8, 2010
Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. Free Keyword Niche Finder. Free Keyword Grouper. Register Now!
WEBBIQUITY Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
| THURSDAY, AUGUST 5, 2010
Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Stumped for new blog post topic ideas? Struggling to increase blog traffic?
B2B MARKETING INSIDER Why Is Search…So…Darn…Hard!
| THURSDAY, OCTOBER 14, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article. If not?
B2B IDEAS @ WORK B2B Marketing Events Around The World - Nov 2010
| TUESDAY, OCTOBER 26, 2010
November 17-18, Internet Summit 2010. November 17-19, WOMMA Summit 2010. November 18, TWTRCON SF 2010. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for November.
- Why Chris Brogan is invincible
I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. Whether it’s trying new business models or pioneering sponsored posts, he is our canary in the coal mine, exploring the leading edges of our field. But a post this week established a new milestone even for Chris. know how to read. Stop it.
BUYEROLOGY Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy
| TUESDAY, MAY 11, 2010
Image via Wikipedia. The concept of goals has been around for centuries. Humans Humans have endeavored to achieve goals for a variety of mundane pursuits to noble purposes. Here is what Aristotle had to say over 2,000 years ago: “All men seek a goal—success or happiness. - Aristotle.
- Who Won the 2010 Top Sales Awards?
Thank to everyone who voted for me in the 2010 Top Sales Awards. This award recognizes the people who have really made a difference in the sales space during 2010. Your support made a huge difference in the results, as you'll see in the results below. Your vote of confidence in my work is humbling. Top Sales 2.0
HUBSPOT Ben & Jerry's Drops Email Marketing In Favor of Social Media
| WEDNESDAY, JULY 14, 2010
Free Download: 2010 Facebook Marketing Guide. Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. Since this announcement, internet marketers and marketing blogs have been buzzing with the news.
WEBBIQUITY How to Find Killer Topics for Blog Posts
| MONDAY, APRIL 12, 2010
There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have. What kind of question? Share this on del.icio.us.
- Social media and the big conversation “fail”
I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community and “conversation. It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. I hadn’t even talked to her on the phone. Want to talk?
FIFTH GEAR ANALYTICS Measure Twice, Cut Once: 3 Essential Steps to Take Before Investing in Marketing Technology
| FRIDAY, DECEMBER 3, 2010
As 2010 draws to a close, it is time for all of us to reflect on all we have accomplished both on and off the job. It’s also a time to assess how our strategies to engage with customers are working and to develop the plans (and the hopefully the budgets!) to take it to the next level in 2011.
BUZZ MARKETING FOR TECHNOLOGY 11 B2B Marketing Predictions for 2011
| WEDNESDAY, DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Enjoy! Basically.2% Email this to a friend?
MARKETING GENIUS BLOG The 7 Rules for the Connected B-to-B Marketer
| FRIDAY, FEBRUARY 19, 2010
Summary of this week's webinar, which defines the 7 rules of the connected marketer
FEARLESS COMPETITOR What was the best B2B Marketing Idea of 2010?
| MONDAY, JANUARY 3, 2011
We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea?
LOOPFUSE 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
| MONDAY, SEPTEMBER 13, 2010
7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Report Email Abuse © 2010. Insightful and regularly updated. LoopFuse ,Inc.
FEARLESS COMPETITOR Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4
| FRIDAY, JANUARY 7, 2011
This is the first of our weekly posts sharing the best B2B marketing ideas of 2010. Of the four nominees, here is #4 and each Friday we’ll share one till we get to #1, on Friday, January 28th. If you … Continue reading → Demand Generation Funny Laugh and Learn Leadership Management best practices Marketing
FEARLESS COMPETITOR The Best B2B Marketing Ideas of 2010
| WEDNESDAY, AUGUST 31, 2011
B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
HUBSPOT 30 Awesome B2B Social Media Resources
| WEDNESDAY, AUGUST 11, 2010
Complimentary MarketingSherpa Special Report: Top 7 B2B Cases for 2010. Download the MarketingSherpa Top 7 B2B Case Studies for 2010 Special Report. Marketers are currently in a state of transition. How-to Articles and Case Studies. Examples of Successful B2B Social Media Marketing by TopRank. B2B Social Media Networking.
HUBSPOT The 9 Worst Ways to Use Facebook for Business
| THURSDAY, OCTOBER 21, 2010
Free Download: 2010 Facebook Marketing Guide. Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content.
WEBBIQUITY Best LinkedIn Guides, Tips and Tactics of 2010
| WEDNESDAY, FEBRUARY 16, 2011
Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.
HUBSPOT The Ultimate List: 300+ Social Media Statistics
| THURSDAY, MAY 13, 2010
It's evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. Videos. Industry Report Overview from Michael A. Stelzner on Vimeo. JESS3 / The State of The Internet from JESS3 on Vimeo.
HUBSPOT 50 Killer Free Social Media Icon Sets
| FRIDAY, SEPTEMBER 10, 2010
Free Webinar: Website Redesign for 2010. Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Finding the perfect icon set can take time, so we have decided to do some of the leg work for you. We have gathered these across the web.
HUBSPOT The 9 Worst Ways to Use Twitter for Business
| WEDNESDAY, SEPTEMBER 29, 2010
Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Be Overly Self-Promotional. Of course not.
B2B MARKETING ZONE POSTS Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
| TUESDAY, JANUARY 4, 2011
Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.
- When Plagiarism is NOT Flattering
Michael posts to his site virtually every day, and the articles are of a very high quality -he goes to great lengths to protect “his copyright: “©Copyright 2010 Michael J. Copyright 2010 All rights reserved. When Plagiarism Is NOT Flattering. The internet can be so easy to simply copy and use others expertise. Exactly.
HUBSPOT The Ultimate Glossary: 101 Social Media Marketing Terms Explained
| WEDNESDAY, JUNE 23, 2010
As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. Bit.ly - Bit.ly for $1.65
TRADESMEN INSIGHTS Lead Generation: Top Business Benefit for Small Businesses Using.
| THURSDAY, FEBRUARY 4, 2010
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Lead Generation: Top Business Benefit for Small Businesses Using Social Media According to recent surveys, small businesses are going to spend more time and effort on social in 2010.
HUBSPOT The Ultimate List: 100+ Twitter Statistics
| WEDNESDAY, JUNE 2, 2010
Twitter , while simple, is often a confusing social media platform for. marketers and business owners. This post provides a treasure trove of statistics in the form of infographics related to Twitter. This information can empower businesses to better understand and leverage this simple yet powerful platform. The Journey of a Tweet 3.
SOCIAL MARKETING FORUM Five Anti-Tips to Succeed in Viral Marketing
| FRIDAY, DECEMBER 3, 2010
Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign. In this post you will find five anti-tips that will help you in better planning and executing a successful viral marketing campaign. Viral marketing viral marketing word-of-mouth marketing
MI6 MARKETING AGENCY The Mi6 Tweekly: Week of October 18, 2010
| SUNDAY, OCTOBER 24, 2010
Chart: Top 3 marketing objectives for 2010 (Source: CSO Insights via/@mi6agency). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Video: The value of Twitter from a journalists point of view (Source: @itbusinessca). Tuesday.
SOCIAL MARKETING FORUM Advanced Use Of Social Media Sharing Tools In Email
| SATURDAY, DECEMBER 11, 2010
Many email marketers have discovered that social media and email marketing can be a perfect fit. The list of ESPs that provide sharing tools and functions in their email marketing solutions keeps growing. But sharing tools are just a tiny detail in the convergence of social and email.
FIFTH GEAR ANALYTICS 10 Marketing Trends for 2011
| TUESDAY, NOVEMBER 16, 2010
2010 was the year social media exploded onto the marketing scene. number of things happened in 2010 that set the stage for an explosion of mobile marketing in 2011. Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. Mobile marketing explodes.
HUBSPOT 36 Awesome Social Media Blogs Everyone Should Read
| TUESDAY, MAY 18, 2010
The great thing about the internet is that it is full of really smart people sharing great information, all for free. We appreciate that you have decided to read and subscribe to the HubSpot Internet Marketing Blog ! 36 Awesome Social Media Blogs (In No Certain Order) 1. Copyblogger. -- Great blogging is about great writing and story telling.
CONNECT THE DOCS Social Media Goes Corporate
| TUESDAY, JULY 6, 2010
asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Dave Fleet. Blog Dave Fleet Twitter davefleet.
MI6 MARKETING AGENCY The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
| WEDNESDAY, DECEMBER 1, 2010
TOP n: Top 25 Most Influential Hitech Execs of 2010. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of November 15.
SOCIAL MEDIA B2B 5 Ways for B2B Companies to Engage on Facebook
| THURSDAY, SEPTEMBER 9, 2010
Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Original Content and Industry Content.
CUSTOMER EXPERIENCE MATRIX Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
| WEDNESDAY, DECEMBER 22, 2010
But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
SALES LEAD INSIGHTS B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
| TUESDAY, JANUARY 5, 2010
Lead Gen in 2010: Learn What is Working Best Right Now. January 27, 2010 at 11:00 am PST (2:00 pm EST). If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Why not register right now? Mac) McIntosh. We will show you how best to accomplish this, and more.
HUBSPOT 12 Amazing SEO Infographics
| WEDNESDAY, AUGUST 18, 2010
Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Order of SEO Operations. SEO Tactics. Search Engine Marketing ROI.
ACQUIRING MINDS Destructive B2B Sales Practices
| MONDAY, MAY 17, 2010
There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment. This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures. .
SAVVY B2B MARKETING New Study Reveals 3 Things You Can Learn from Effective Content Marketers
| WEDNESDAY, SEPTEMBER 15, 2010
Hop on over the Content Marketing Institute to get your free copy of B2B Content Marketing: 2010 Benchmarks, Budgets and Trends and check out the major findings of the study. Today, we released the results. Over 1,100 B2B marketers in North America were surveyed, making it the largest study about content marketing in the B2B space to date.
ONPATH 2010 ORCCA Contact Centre Award Nominations
| FRIDAY, MAY 28, 2010
HUBSPOT Visualizing How a Link Spreads Through the Twitterverse
| MONDAY, AUGUST 30, 2010
A few months ago, I did some research into visualizing how a story spreads across the Twitterverse and how that spread could be visualized. Using a combination of the Twitter API, the TweetMeme API and the Processing visualization library, I was able to graph the spread of a handful of popular links. The first example is a post on the HubSpot blog.
DIGITAL BODY LANGUAGE Deep Searches and Content Proliferation
| THURSDAY, FEBRUARY 4, 2010
Sometimes, the evolution of what is available online and how buyers access it tends to form a bit of a positive feedback loop that rapidly changes behaviours, and therefore what marketers need to do. Take, for example, search. What this means is that buyers are not searching for broad topic areas as one might flip to a section of a newspaper.
BUYEROLOGY The 10 Rules for Creating a Buyer Persona: Rule 1
| WEDNESDAY, APRIL 14, 2010
Image by False Positives via Flickr. The rise in popularity of buyer personas has also meant a rise in people getting them wrong. The building awareness of the term and the idea of using buyer personas in marketing on a mass level can be traced to David Meerman’s Scott book, The New Rules of Marketing & PR.
TRADESMEN INSIGHTS Use Twitter to Talk Up Your Brand to Tradesmen
| WEDNESDAY, JULY 14, 2010
study in April of 2010 found that at least once a week, 33% of active Twitter users shared opinions about companies or products, while 32% make recommendations and 30% ask for them. This according to a recent post on eMarketer.com from ROI Research. If you like these, please pass it on to a friend. take my survey [link].
HUBSPOT The March Of Twitter: Analysis of How And Where Twitter Spread
| THURSDAY, AUGUST 26, 2010
This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. year later there were an estimated 150,000 people using the service. How did Twitter get those vital initial users?
- Debunking the Viral Coefficient
Viral marketing has long been the Holy Grail of Internet marketing. But like the Holy Grail, it seems forever elusive, always slightly beyond your grasp. To the rescue comes the viral coefficient, just the magic elixir you need. All you have to do is point your viral coefficient to any number greater than 1, and you’ve officially “gone viral.”
WRITING ON THE WEB Why Use Twitter, Facebook & LinkedIn for Content Marketing?
| TUESDAY, JUNE 8, 2010
LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing.
MARKETING GENIUS BLOG Making Email More Conversational
| WEDNESDAY, AUGUST 11, 2010
If underscoring was needed, MarketingProfs in its February 2010 piece echos Nikos point in its headline “Email is Integral to Social Communications”. With all the social hype it seems appropriate to put a twist on the old Mark Twain quote “The news of email’s death have been greatly exaggerated.. Take a look. Tweet This! Digg this!
SOCIAL MEDIA B2B Reviewing Our 2010 B2B Social Media Predictions
| THURSDAY, NOVEMBER 18, 2010
Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. This is something that definitely started to happen in 2010, but not to the extent that we might have thought. Location did not happen for B2B companies in 2010. and social CRM.
MI6 MARKETING AGENCY The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
| SUNDAY, SEPTEMBER 12, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: How and where U.S. Tuesday – Friday. Summer Holidays. Monday. Labour Day Holiday. Tuesday. Friday.
SOCIAL MEDIA B2B 7 More B2B Social Media Tools You Haven’t Heard Of
| MONDAY, JUNE 21, 2010
Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. Spredfast. link]. Cost: Free trial, $50/month for Standard plan, $100 for Enterprise. Samepoint. link]. Cost: Free. Howsociable. link]. link].
CONTENT MARKETING FOR BI Is Twitter Dying?
| THURSDAY, MAY 20, 2010
In January of this year (2010), CNN published an article, “ Has Twitter Peaked ?” I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. It was developed by Joe M.
PR MEETS MARKETING Summary of Virtual Event Case Studies 2009-2010
| TUESDAY, NOVEMBER 23, 2010
I recently completed a webinar with MPI on “Dispelling the 5 Myths of Going Virtual. One of the questions asked was if I could provide a list of relevant case
HUBSPOT 11 Mind-Blowing Mobile Marketing Infographics
| THURSDAY, JULY 22, 2010
Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen.
WEBBIQUITY Search Engine Marketing (SEM) Best Practices
| SUNDAY, FEBRUARY 7, 2010
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Higher goals require a larger budget. Write your ads. Digg this!
FEARLESS COMPETITOR Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
| FRIDAY, JANUARY 21, 2011
In this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Don’t miss it. Congrats to the second place winner. Marketo, and their VP … Continue reading → Demand Generation
B2B MEMES Social Media and the Decline of Editing
| FRIDAY, MARCH 26, 2010
Earlier this month, after writing his final column for Inc. magazine, Joel Spolsky blogged about his experience in the magazine world. His feelings, clearly, were mixed: “Writing for Inc. was an enormous honor, but it was very different than writing on my own website. look back on those Inc. columns and they literally don’t feel like mine.
MI6 MARKETING AGENCY The Mi6 Tweekly: Week of August 2, 2010
| SUNDAY, AUGUST 8, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. No Tweets – Canadian Holiday. Tuesday. Hashtags & Justin Bieber. Source:eROI via/@eMarketer). Friday.
HUBSPOT LinkedIn by the Numbers [Infographic]
| TUESDAY, JUNE 29, 2010
LinkedIn is a social networking site that has rapidly gained popularity among professionals looking to connect with contacts, colleagues, and potential employers. Recently passing 70 million members , LinkedIn has become one of the most popular social media tools along with Facebook and Twitter. How do you use LinkedIn? Download the ebook now!
TRADESMEN INSIGHTS STAFDA 2010 – Manufacturers and Distributors More Upbeat
| MONDAY, NOVEMBER 15, 2010
I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event. Most noted that there are pockets of business out there, you just have to look for them.
HUBSPOT 10 Rules to Instantly Improve Your Presentations
| MONDAY, MAY 17, 2010
Have you ever been listening to a presentation and viewed a slide that was so terrible it made you instantly want to walk out of the room? Good people make bad presentations. Sometimes it's because they think making a good one takes too long; other times it's because they don't understand what makes a great presentation. Make your data clear.
HUBSPOT The Ultimate List: 100+ Facebook Statistics [Infographics]
| THURSDAY, JUNE 24, 2010
With more than 500 million users Facebook has become the dominant player in the social networking industry. As marekters and business owners it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition.
LEAD VIEWS B2B Marketing & Lead Generation predictions for 2011!
| THURSDAY, DECEMBER 30, 2010
2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. According to a recent eMarketer report, in 2010 marketers put more money into online advertising than newspapers, with online marketing budgets touching a whooping $26 billion. in 2010. Photo courtesy – Yahoo Finance.
SAVVY B2B MARKETING B2B Technology Buyers Share Their Content Preferences
| WEDNESDAY, SEPTEMBER 22, 2010
The 31-page Eccolo Media 2010 B2B Technology Collateral Survey Report is well worth reviewing for more insights around content preferences and consumption patterns. Eccolo Media just released its third annual B2B Technology Collateral Survey Report. The majority of respondents consumed most content in the pre-sales phase of the sales cycle.
ANNUITAS GROUP What’s Worth More?
| TUESDAY, SEPTEMBER 21, 2010
I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). The discussion has been focusing on the approach organizations should take in implementing marketing automation. This statement got me thinking. Where should the focus be in an organization?
DIGITAL BODY LANGUAGE Passive Discovery vs Active Discovery
| TUESDAY, FEBRUARY 16, 2010
In looking at the messaging architecture you put together for each buyer role and how they progress through their buying process , it’s important to think through how the message you need to get to the buyers will be discovered. Some will be "actively discovered", and some will be "passively discovered".
THE TOP LINE Customer research makes gains in 2010
| FRIDAY, DECEMBER 31, 2010
ended last year by asking, “Will 2010 be the year of the customer?. I’m wondering what the future holds… Related posts: What are your marketing priorities for 2010? Recently, I lost my crystal ball. So, I won’t be adding to the posts about predictions for the new year. I think they do.
CUSTOMER EXPERIENCE MATRIX Pegasystems Buys Chordiant to Help Coordinate Customer Treatment Decisions
| THURSDAY, MARCH 18, 2010
Summary: Pegasystems purchased Chordiant last week, adding a sophisticated cross-channel decision engine to its stable. It's been hard for independent decision engines to survive, even though it seems an independent product should make it easier for marketers to unify their customer treatments. This may make it easier for them to survive.
WEBBIQUITY Five Benefits of Blogging for Business
| MONDAY, JUNE 21, 2010
Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Digg this!
BIZNOLOGY Is marketing more than a trick?
| WEDNESDAY, JUNE 16, 2010
Image by jeffreylcohen via Flickr. I'm a bit hesitant about writing this post, and I took great care in crafting the headline, because I have had a bad experience writing about this subject in the past. But I think it's too important not to talk about, because we live in a world where marketing has been reduced to nothing more than mere technique.
DIANNA HUFF - B2B MARCOM B2B Content Marketing: Think Like a Reporter
| FRIDAY, AUGUST 13, 2010
August, 2010. Date and time: Wednesday, September 15, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. Regards, Dianna Huff. We make widgets.
HUBSPOT 10 Simple Strategies for Business Blog Content
| TUESDAY, JUNE 1, 2010
Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. I know I, personally, have often felt this way.) When it comes to blogging well and often, it usually comes down to how you see ideas and how well you explain them in a way that matters to your audience.
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