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  • BUYEROLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [2010] The 4 B’s of Buyer Experience Innovation (2nd Rendition)
    Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.  Buyer Insight.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 7, 2010
    [2010] Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year
    2010 product of the year from ReadWriteWeb and eWeek. Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It just ended minutes ago, and it was #awesome.  Of course, we reviewed cloud computing.  Philanthropy was also a big topic. 
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [2010] Measuring ROI on Content Marketing and Creation
    Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROI
  • MARKETING FINGER  |  MONDAY, JUNE 14, 2010
    [2010] Lead Scoring Best Practices
    More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. What is lead scoring?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] Social media success story: Marketing a medical practice
    Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things even more difficult, the practice specializes in cosmetic surgery — not a subject people usually want to pronounce in a public sort of way.  Blogging. eBook.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 28, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Ideas of 2010 – The Winner!
    In this special edition, we announce the winner of the 2010 Best B2B marketing idea. The Linkedin community has spoken too and they agree. Congratulations to our winner! Kinaxis with their remarkable series – SuiteMates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 14, 2010
    [2010] Why Chris Brogan is invincible
    I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution.  Whether it’s trying new business models or pioneering sponsored posts, he is our canary in the coal mine, exploring the leading edges of our field. But  a post this week established a new milestone even for Chris. know how to read. Stop it.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Using Social Media to Increase Brand Loyalty
    Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand. Probably not.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 22, 2010
    [2010] Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric
    Tony Zambito is the founder, president and CEO of Goal Centric , a strategy consulting organization with a focus in buyer insight and buyer persona development. Here Tony and I discuss the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. What prompted you to develop the buyer persona methodology?
  • LEADER NETWORKS  |  THURSDAY, MARCH 18, 2010
    [2010] Designing Web-Based Communities for Professionals
    Designing online communities for business is a subtle blend of creating the right business model, a clear understanding and service of member needs and a usable interface that enables professionals to focus on engagement. Tania is co-founder of Nimble Partners , and an award-winning designer who focuses on human-centered websites and applications.
  • LEADER NETWORKS  |  FRIDAY, OCTOBER 1, 2010
    [2010] Top 15 Ways to Kill an Online Community -- Again
    About a year ago I blogged about the top 10 ways to kill engagement. Time has passed, tools have changed and the industry has evolved, so I figured it was time to update this list with fresh, updated tactics. While the tools have evolved, many of the best practice tenets remain the same. Heck, the executives don't care about this social stuff!
  • WRITING ON THE WEB  |  THURSDAY, JUNE 10, 2010
    [2010] 9 Ways to Use LinkedIn for Smart Professionals
    How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. The blog tool. The jobs.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [2010] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Free Download: 2010 Online Marketing Blueprint. July 2010. Best of B2B Marketing.
  • WEBBIQUITY  |  THURSDAY, AUGUST 5, 2010
    [2010] Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
    Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Stumped for new blog post topic ideas? Struggling to increase blog traffic?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [2010] Best Social PR Guides, Tips and Tools of 2010
    We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [2010] Top 35 B2B Marketing Posts for May 2010
    May 2010. Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Enjoy.
  • WEBBIQUITY  |  MONDAY, APRIL 12, 2010
    [2010] How to Find Killer Topics for Blog Posts
    There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have. What kind of question? Share this on del.icio.us.
  • SAZBEAN  |  THURSDAY, OCTOBER 7, 2010
    [2010] WiseStamp Adds Dynamic Content to Your Gmail Signature
    While Google finally allowed Gmail users to have images in their signatures, there still isn’t a way to automatically update your signature with a link to your latest blog post, for example. Or have a random quote. Or show your latest tweet. Customize Your Signature. Social Network Icons. Easily remove, add and change the order. IM Icons.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, DECEMBER 12, 2010
    [2010] SAL is the Glue that Binds Sales and Marketing in Lead Generation
    A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). No, I am not splitting hairs nor am I indulging in semantics. Quantitative lead definitions reduce the friction between sales and marketing. Defining qualified leads.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [2010] 9 Indispensable B2B Social Media White Papers
    Published by Hubspot, May 2010. Published by Radian 6, September 2010. Published by: Business.com, September 2010. Published by Marketo, June 2010. Published by Microsoft, February 2010. Published by B2Bento, February 2010. Published by HiveFire, March 2010. Published by Business.com, November 2010.
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. released&# Martin Bittner says: September 12, 2010 at 10:06 am It sure would be nice to make it so it captures user registration as a new lead, so we can nurture it and all. LoopFuse ,Inc.
  • SOCIAL MARKETING FORUM  |  THURSDAY, NOVEMBER 25, 2010
    [2010] Listen to Your Super-Consumers and Engage the Engaged to Grow Sales
    Social media marketing is, among many other things, about dialogues with people. At first they are connections, some can be or become fans, followers and ‘friends’. And sometimes they become relationships. Relationships matter much more than connections in business. relationship occurs between two people. In a relationship people talk and listen.
  • SALES LEAD INSIGHTS  |  MONDAY, JUNE 21, 2010
    [2010] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
    Interested in learning more about B2B marketing automation and how it may benefit your company? What B2B marketing automation is all about, and why you should care. Presented by AcquireB2B, a division of Mac McIntosh, Inc. Date: June 29th. Time: 8:30 am to 10:00 am. Location: Waltham, MA. Information and Registration. And only do what works.
  • SAZBEAN  |  THURSDAY, JULY 15, 2010
    [2010] Measurable Effects of Old Spice Viral Campaign
    Old Spice has turned their “The Man Your Man Could Smell Like&# ad campaign into a viral sensation by having the “Old Spice guy&# respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. Mentions & Brand Awareness. Takeoff.
  • WEBBIQUITY  |  FRIDAY, JANUARY 15, 2010
    [2010] How Social Media Changed the Sales Cycle into the Buying Cycle
    Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. Store rooms and offices were full of these glorious materials. What will they find?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [2010] Can social media change your company’s culture? I doubt it.
    Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures.  As I pondered this possibility, I’d like to suggest that this scenario is very unlikely, and in fact the opposite is true — company cultures are radically changing the social web! I don’t think this is unusual.  Hardly. 
  • MI6 MARKETING AGENCY  |  SUNDAY, OCTOBER 24, 2010
    [2010] The Mi6 Tweekly: Week of October 18, 2010
    Chart: Top 3 marketing objectives for 2010 (Source: CSO Insights via/@mi6agency). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Video: The value of Twitter from a journalists point of view (Source: @itbusinessca). Tuesday.
  • BUYEROLOGY  |  TUESDAY, MAY 11, 2010
    [2010] Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy
    Image via Wikipedia. The concept of goals has been around for centuries.  Humans   Humans have endeavored to achieve goals for a variety of mundane pursuits to noble purposes.    Here is what Aristotle had to say over 2,000 years ago: “All men seek a goal—success or happiness.    - Aristotle.
  • THE MARKETING OPTIONS  |  TUESDAY, JULY 6, 2010
    [2010] Marketing Options International Sponsor 2010 B2B Marketing Awards
    We are proud to be sponsors of the 2010 B2B Marketing Awards.  The awards have become Europe’s largest B2B marketing event and recognise excellence in the field of B2B Marketing. This year we are delighted to have submitted two award entries. Our first award entry is for the Best B2B Brand Campaign.  Here we showcase
  • E-STORM  |  TUESDAY, DECEMBER 21, 2010
    [2010] Navigating the 2011 Display Advertising Landscape | e-storm.
    Not a surprise on the traditional print media front, according to eMarketer for the first time in 2010 online advertising bumped print newspaper advertising with projections to hit $25.8 Advertising Age reports since February 2010 the advertising and marketing agencies sector has added 24,400 jobs. billion over print ads $22.8
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 29, 2010
    [2010] Why Do You Tweet? Social Media And Your Personal Brand
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Michael Brenner Aug 3 2010 John, Great video! Find your voice. “Dr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 9, 2010
    [2010] Is the Internet destroying your culture … or creating it?
    “Mass culture is dead. Every one of us is creating our own version of culture.&#. This quote from futurist Faith Popcorn sums up a lot of things I have been experiencing lately. Culture used to be narrowly defined by country — perhaps even a region within a country — that had its own way of dress, food, art and lifestyle.
  • ONPATH  |  THURSDAY, APRIL 22, 2010
    [2010] Lead nurturing is trendy, but Content is king
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 26, 2010
    [2010] B2B Marketing Events Around The World - Nov 2010
    November 17-18, Internet Summit 2010. November 17-19, WOMMA Summit 2010. November 18, TWTRCON SF 2010. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for November.
  • ONPATH  |  FRIDAY, MAY 28, 2010
    [2010] 2010 ORCCA Contact Centre Award Nominations
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
    TOP n: Top 25 Most Influential Hitech Execs of 2010. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of November 15.
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [2010] Five Benefits of Blogging for Business
    Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and  focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Digg this!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [2010] 28 Awesome B2B Social Media Statistics
    Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. in 2010. of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5% Source ).
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [2010] Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions
    Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Earlier this year, Brian published his latest book Engage! which aims to “help businesses build, cultivate and measure success in the new Web&#. The creation of a human network, a grid of relationships.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 23, 2010
    [2010] Technology Naughty Vs. Nice In 2010
    Technology Naughty Vs. Nice In 2010 2. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. 50 Ways To Make 2011 Rock 2.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 7, 2010
    [2010] Emotional Marketing Makes Memories
    If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. Everything we retain in memory is because it’s gained an emotional place in our brain. Stories are key.
  • CEEKUE  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] Is Ghost Blogging Ethical?
    Last week Steve Farnsworth sent out an invitation to join him in writing a small series of 4 posts on the same topic. According to Steve as an opportunity to see what smart practices we share in common, and more importantly, what fresh perspectives and insights can we collectively learn from. Today the first post in this series: [.].
  • SOCIAL MARKETING FORUM  |  FRIDAY, DECEMBER 3, 2010
    [2010] Five Anti-Tips to Succeed in Viral Marketing
    Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign. In this post you will find five anti-tips that will help you in better planning and executing a successful viral marketing campaign. Viral marketing viral marketing word-of-mouth marketing
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 17, 2010
    [2010] ROI metrics really do help B2B marketers do a better job – research
    Tags: B2B Web Strategy the lenskold group’s 2010 b2b lead generation marketing roi study conclusions matthew draws highest profit potential lies traditional non financial metrics nurturing download and apply numerous insights survey result of 231 marketers significantly large include roi metrics boost confidence – post schwartz
  • SAZBEAN  |  TUESDAY, OCTOBER 12, 2010
    [2010] WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
    Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. You can check out WordStream’s AdWords Quality Score Management Tools for free at: [link].
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 8, 2010
    [2010] The Mi6 Tweekly: Week of August 2, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. No Tweets – Canadian Holiday. Tuesday. Hashtags & Justin Bieber. Source:eROI via/@eMarketer). Friday.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 19, 2010
    [2010] Relevance and Content Key in Search Engine marketing
    How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine marketing pays a dominant role in the interactive marketing mix. And the focus is shifting. The Internet user and relevance increasingly are key. All of this at the end of 2009. Period.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [2010] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: How and where U.S. Tuesday – Friday. Summer Holidays. Monday. Labour Day Holiday. Tuesday. Friday.
  • E-STORM  |  THURSDAY, MARCH 18, 2010
    [2010] We're on a roll! e-storm named one of 2010's Top B2B Agencies
    Cancel Reply Leave a Reply « The 4 Cs of Akin Arikan’s “Multichannel Marketing” It’s 2010. In that list, e-storm was among the top 49 interactive agencies with B2B expertise. We look forward to growing this side of our business in the coming months and years. So Why Are Search Marketers Still Using Unsophisticated Metrics?
  • WRITING ON THE WEB  |  THURSDAY, JULY 29, 2010
    [2010] How to Make Social Proof Work Online
    Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We’re even less influenced when we don’t know the person, can’t imagine them, but we we are at least provided with a story. or Robert M.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [2010] Inbound Marketing vs. Outbound Marketing
    Free Download: 2010 Online Marketing Blueprint. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.
  • LEAD VIEWS  |  FRIDAY, JUNE 25, 2010
    [2010] Facebook And Twitter Not For Generating B2B Leads!
    According to the report – of the 4,365,377 visitors to the 261 B2B websites that were part of the LeadForce1 research during Feb 2010 to April 2010 – 1,418,171 were enterprise visitors. Social Media is witnessing a phenomenal increase in the number of Enterprise users. Lead here is defined as an enterprise visitor.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] 4 Tips for B2B Marketing on Facebook
    jordanercomgo [URL=[link] These are the Air Jordan 2010 DoubleWadeSpecial Edition of the new color, two home white as the main color, and two away as the main color black. link] Werkadoo Weekly Digest: 14 May – 20 May 2010 « Werkadoo [.] View More » Web Video Mull Over 2010 With This Interactive. link]. link].
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] B2B social media case studies - 3 you can learn from and why they work
    Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Cheers!
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [2010] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 7, 2010
    [2010] Search Engine Marketing (SEM) Best Practices
    Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Higher goals require a larger budget. Write your ads. Digg this!
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [2010] 22 Educational Social Media Diagrams
    The 2010 Corporate Social Media Marketing Ecosystem by davefleet 14. Everyone learns differently. Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. This challenge is only compounded by the ever-changing nature of the market, in which new applications and opportunities arise daily.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] 5 Proven Strategies for B2B Social Media Marketing
    The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! The B2B Social Media Marketing Series is supported by IDG Enterprise. link].
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 20, 2010
    [2010] Using Customer Cases in Marketing and Sales 2.0
    One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. One always learns more in the real world. When defining the approach for the customer cases, there was some debating.  This is still the case for most businesses.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [2010] Get the Most Out of Twitter Hashtags
    Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Google Debuts Gallery of Android Phones View More » Social Good Mashables UN Week 2010 Wrap Report 9 Creative Social Good Campaigns Wort. By going through the art of the hashtag step-by-step, of course.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [2010] What the Future Holds for B2B Social Media Marketing
    Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
  • PR MEETS MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [2010] PRMM Interview – Ken Molay of Webinar Success
    Webinars has become an important toll for marketers. asked Ken Molay, president and founder of Webinar Success, to share his thoughts on the evolution of webinars, how marketers can
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [2010] Tips to Optimize Conversion of Online Forms
    Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important. From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [2010] Best LinkedIn Guides, Tips and Tactics of 2010
    Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [2010] Best of ClickDocuments "Connect the Docs" Blog in 2010
    Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. A big thank you to all our readers, guest bloggers and interviewees! Top 5 BLOG POSTS. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Customer.
  • WEBBIQUITY  |  MONDAY, JULY 19, 2010
    [2010] B2B Marketplaces: A New Breed Takes On an Old Problem
    Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies. This is the place to do it.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [2010] 11 Killer Social Media Presentations Worth Watching
    Digital Trends That Will Change Everything - March 2010 View more presentations from Josh Martin. Presentations are a great way to consume information and learn about new topics. Unfortunately, we all don't have the time and money to spend traveling to conferences to see them in-person. And When To Use Each One by Rohit Bhargava.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [2010] Top 11 Ad Agency Predictions for 2011
    As Forrester said in  March, 2010, agencies are “entering into the great race for relevance”. As we turn the page on 2010, here are Blue Focus Marketing’s Top 11 Predictions for ad agencies. Madison Avenue Crystal Ball for 2011. If you think 2011 will be the same as this year, get ready to strap on an extra seat belt.  Period.  
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [2010] 11 Predictions for B2B Social Media in 2011
    In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. While 2010 saw the beginnings of daily deals and group buying benefits in the B2B space, the changes this will cause in 2011 are deeper than many realize. With 4.6
  • BUYEROLOGY  |  WEDNESDAY, APRIL 14, 2010
    [2010] The 10 Rules for Creating a Buyer Persona: Rule 1
    Image by False Positives via Flickr. The rise in popularity of buyer personas has also meant a rise in people getting them wrong.    The building awareness of the term and the idea of using buyer personas in marketing on a mass level can be traced to David Meerman’s Scott book, The New Rules of Marketing & PR. 
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 21, 2010
    [2010] Top 20 Most Useful LinkedIn Blog Posts of 2010
    Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals.  My own job search advice using the professional platform for 2010: Jobseeker in 2010?
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 4, 2010
    [2010] Lead Generation: Top Business Benefit for Small Businesses Using.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Lead Generation: Top Business Benefit for Small Businesses Using Social Media According to recent surveys, small businesses are going to spend more time and effort on social in 2010.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010
    B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the  B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [2010] Social Interaction Designers are gunning for your website
    Neicole Crepeau is more than an important contributor to our {grow} community. She’s also among the finest thinkers and writers on the social media scene. Today we’re extremely fortunate to have Neicole contribute an original new article for our “ Community Week !&#. There’s a new kid in town.  Twitter Drives a Widget. Tweet This!
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 17, 2010
    [2010] 10 B2B Social Media Case Studies and Examples
    Updated] 10 Examples of B2B Facebook Fan Pages July 2010 Update: This post was written seven months ago. As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. Below are some recent examples that have been written about. Continue reading.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 13, 2010
    [2010] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
    7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Report Email Abuse © 2010. Insightful and regularly updated. LoopFuse ,Inc.
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [2010] Ben & Jerry's Drops Email Marketing In Favor of Social Media
    Free Download: 2010 Facebook Marketing Guide. Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. Since this announcement, internet marketers and marketing blogs have been buzzing with the news.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, DECEMBER 3, 2010
    [2010] Measure Twice, Cut Once: 3 Essential Steps to Take Before Investing in Marketing Technology
    As 2010 draws to a close, it is time for all of us to reflect on all we have accomplished both on and off the job. It’s also a time to assess how our strategies to engage with customers are working and to develop the plans (and the hopefully the budgets!) to take it to the next level in 2011.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] B2B Social Media Marketing -- Does It Work?
    Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out?
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [2010] Will Social Media Replace Traditional Marketing?
    Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. They’re wondering which activities they should be participating in.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 3, 2010
    [2010] Email plus social media: a super-sized combo
    Tags: B2B Web Strategy Social Media email achinta cites globalspec’s “2010 industrial marketing trends” study including social sharing options boosted the rate  achinta mitra sees a similar degree support aweber’s “email customer survey” uncovered getresponse tabulated data supporting potential synergy rented purchased lists
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [2010] Use Twitter to Talk Up Your Brand to Tradesmen
    study in April of 2010 found that at least once a week, 33% of active Twitter users shared opinions about companies or products, while 32% make recommendations and 30% ask for them. This according to a recent  post on eMarketer.com from ROI Research. If you like these, please pass it on to a friend. take my survey [link].
  • LEAD VIEWS  |  THURSDAY, JULY 8, 2010
    [2010] Why ‘Sales Ready’ is Important in Lead Generation Equation
    Ask Marketing folks what ’sales ready Leads’ really mean and you will find a smirk on their faces. Every marketing & sales guy has his own definition of what makes a Lead ’sales ready’ Perhaps this is the single most important factor contributing to the great sales & marketing divide.
  • HUBSPOT  |  WEDNESDAY, AUGUST 11, 2010
    [2010] 30 Awesome B2B Social Media Resources
    Complimentary MarketingSherpa Special Report: Top 7 B2B Cases for 2010. Download the MarketingSherpa Top 7 B2B Case Studies for 2010 Special Report. Marketers are currently in a state of transition. How-to Articles and Case Studies. Examples of Successful B2B Social Media Marketing by TopRank. B2B Social Media Networking.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [2010] The 9 Worst Ways to Use Facebook for Business
    Free Download: 2010 Facebook Marketing Guide. Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content.
  • SAZBEAN  |  TUESDAY, JUNE 8, 2010
    [2010] Add WordStream’s Advanced Keyword Tools to Your Website for free
    Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. Free Keyword Niche Finder. Free Keyword Grouper. Register Now!
  • MARKETING GENIUS BLOG  |  FRIDAY, FEBRUARY 19, 2010
    [2010] The 7 Rules for the Connected B-to-B Marketer
    Summary of this week's webinar, which defines the 7 rules of the connected marketer
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 25, 2010
    [2010] Could AT&T kill the iPhone Brand?
    According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. humm Will 2010 be the Android Christmas?). Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Hear me out …. which cost a Best Buy employee his job for posting it.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 20, 2010
    [2010] Why B2B Marketing Buyer Personas Rule
    Tweet. When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. Great! Then, we marketers got a little smarter. What made our target audience tick? Even better!
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, MAY 15, 2010
    [2010] Debunking the Viral Coefficient
    Viral marketing has long been the Holy Grail of Internet marketing.  But like the Holy Grail, it seems forever elusive, always slightly beyond your grasp.  To the rescue comes the viral coefficient, just the magic elixir you need.  All you have to do is point your viral coefficient to any number greater than 1, and you’ve officially “gone viral.” 
  • HUBSPOT  |  FRIDAY, SEPTEMBER 10, 2010
    [2010] 50 Killer Free Social Media Icon Sets
    Free Webinar: Website Redesign for 2010. Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Finding the perfect icon set can take time, so we have decided to do some of the leg work for you. We have gathered these across the web.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010] The 9 Worst Ways to Use Twitter for Business
    Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Be Overly Self-Promotional. Of course not.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [2010] The Ultimate List: 300+ Social Media Statistics
    It's evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. Videos. Industry Report Overview from Michael A. Stelzner on Vimeo. JESS3 / The State of The Internet from JESS3 on Vimeo.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 18, 2010
    [2010] Reviewing Our 2010 B2B Social Media Predictions
    Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. This is something that definitely started to happen in 2010, but not to the extent that we might have thought. Location did not happen for B2B companies in 2010. and social CRM.
  • SALES LEAD INSIGHTS  |  TUESDAY, JANUARY 5, 2010
    [2010] B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
    Lead Gen in 2010: Learn What is Working Best Right Now. January 27, 2010 at 11:00 am PST (2:00 pm EST). If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Why not register right now? Mac) McIntosh. We will show you how best to accomplish this, and more.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] Marketing Metrics 101 for B2B Startups
    Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement.  Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Oct, 2010 at 10:36 am Great post. Oct, 2010 at 11:54 am Oh good point. Rymatech Reply 13.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 29, 2010
    [2010] B2B Marketing Events Around The World - Dec 2010
    December 1-2, iStrategy 2010 Singapore Singapore: Analyze the current market growth, which are the latest platform to emerge and their impact and potential to be used in brand building. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [2010] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. Bit.ly - Bit.ly for $1.65
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MAY 26, 2010
    [2010] How to measure 5 popular social media channels
    Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read! Wednesday, May 26, 2010 12:38:27 PM by Tony Karrer Great post. The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. How many comments did these posts receive?
  • TRADESMEN INSIGHTS  |  MONDAY, NOVEMBER 15, 2010
    [2010] STAFDA 2010 – Manufacturers and Distributors More Upbeat
    I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event. Most noted that there are pockets of business out there, you just have to look for them.
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