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  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [2010] Is It Time To Stop With The Social Networking “Addiction” label.
    July 2nd, 2010 | By Jeremy Victor Imagine for a moment the following. Technology Naughty Vs. Nice In 2010 2. Jeremy : Hi, My name is Jeremy and I’m a social network addict. Group : Welcome, Jeremy. Jeremy : In May of 2009, I opened an account on Twitter and shortly thereafter I found myself launching a business. know crazy, right.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 7, 2010
    [2010] Is There a Crisis In Crisis Management?
    According to the survey, this was nearly twice as important in 2010 (61%) compared to 2007 (33%).  Cheryl Burgess will be speaking at the Contingency Planning Exchange quarterly meeting at Morgan Stanley in New York City on November 17, 2010 on the “Perils of Social Media Revolution and Risk Management”. brand reputation is real.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] What a Trifecta of a Year!
    This just came out on November 16, 2010 according to Amazon. And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! I was in awe of what you can accomplish, I was even more touched when I heard my 16 year old son say “I have no idea how Dad does it all” (thanks buddy). Not a shabby list.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2010
    [2010] The ultimate guide to blogging when you don’t have time to blog
    This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody.  I humbly submit a few practical ideas to help you become a time-efficient blogger.  . 1)  Leap. mentioned this in a recent post, but it bears repeating. The number one issue most bloggers face isn’t time, it’s confidence. You will? 
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [2010] Translate Features into Benefits if You Want Your Marketing.
    Achinta offers his industrial clients marketing for engineers by an engineer. { 2 comments… read them below or add one } DCaledonia July 8, 2010 at 9:10 am I had heard and read a lot about putting benefits above features but wasn’t sure how to do it. Achinta Mitra July 9, 2010 at 10:32 am I’m glad you found my post helpful.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [2010] 11 Predictions for B2B Social Media in 2011
    In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. While 2010 saw the beginnings of daily deals and group buying benefits in the B2B space, the changes this will cause in 2011 are deeper than many realize. With 4.6
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 14, 2010
    [2010] 9 tips for running a considerate procurement RFP process
    We've been on both sides of the procurement process and have seen more than our fair share of RFPs. With this background in mind we've put together our top 9 tips for running a more considerate procurement/RFP process. 1. If you are issuing a RFP you can never forget that. Develop your information distribution strategy "Didn't you get the addendum?
  • THE POINT  |  FRIDAY, FEBRUARY 5, 2010
    [2010] Lead Nurturing & the 80/20 Rule
    A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. Yes, you can tailor emails to fit every possible unique combination of demographic and behavioral criteria. But is all that necessary?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [2010] Thank you for 2010, readers
    Here’s a year-end summary of the readership at Fearless Competitor, the lead generation marketing blog.  By midnight on December 31, 2010, our lifetime reader total was a hair under 37,000! That is mind-boggling.
  • NUSPARK  |  SATURDAY, NOVEMBER 20, 2010
    [2010] Google Pay-Per-Click Options; Enhancing Your Campaigns
    Are Google Pay-per-click ad campaigns frustrating you? There are ways to make Google work better for you! So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay. 
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 27, 2010
    [2010] 6 Rules for Content Marketing
    Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects.  It is relevant – generic materials that are not highly relevant to a reader will not result in increased success. Keep business goals in mind when creating content.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] The Evolution of Search Engine Marketing [Dreamforce 2010]
    Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [2010] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. billion in US alone. How do we know?
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [2010] 5 Steps to B2B Marketing Success
    By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. Time to get read
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [2010] What is Social Media’s Next Big Thing?
    One possible answer:   The Enterprise. No, no. Let’s step back a minute and think about some of the benefits an individual realizes from social networking: Linking people who might not otherwise be linked. Information sharing and education. Crowd-sourced innovation and problem-resolution. Collaboration. Exposure to diverse ideas. Tweet This!
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [2010] 9 Indispensable B2B Social Media White Papers
    Published by Hubspot, May 2010. Published by Radian 6, September 2010. Published by: Business.com, September 2010. Published by Marketo, June 2010. Published by Microsoft, February 2010. Published by B2Bento, February 2010. Published by HiveFire, March 2010. Published by Business.com, November 2010.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] The Three Biggest Mistakes Companies Make with B2B Websites
    The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Do your messages sound the same? is good.
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [2010] What Really Matters in B2B Selling
    A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? Salespeople would typically pick "a" for both. Our research shows that this focus is misplaced.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [2010] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. Technology Naughty Vs. Nice In 2010 2. This week’s  140-char blitzkrieg raced through ideas on the true convergence of both worlds. Read the full version here. Mobile. Mobile.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] B2B Social Media Marketing -- Does It Work?
    Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. 2010 All rights reserved. What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? With roughly 2.3
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 12, 2010
    [2010] Stop doing PR. Start doing visibility.
    Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. And research shows that even the stodgiest C-level executive does at least three web searches per day. Outreach.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [2010] Do Small Businesses Need Marketing Automation?
    Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 5, 2010
    [2010] Thought leadership is still dead; long live idea marketing
    So much of what passes for thought leadership these days is little more than warmed over brochures. It may look better and read better than a brochure, but it’s still a brochure because it emphasizes our products and services over the needs of the people we are trying to reach. This week, Gartner proved why we need to make the change. Yikes.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 23, 2010
    [2010] Mayday and Caffeine – Two Google Projects That Changed Your.
    Technology Naughty Vs. Nice In 2010 2. Think again. In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. The question is no longer, “if we should get started?” MAYDAY Think; search quality. Sign up.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [2010] Recipes For Great B2B Videos [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 17, 2010
    [2010] Research casts new light on Twitter demographics
    So much social media research is statistical crappola that I wanted to highlight some of the best work going on out there right now. Luckily for us The Pew Internet & American Life Project has turned its attention to social media and has already put out some very interesting reports. Surprised me.  One in ten (12%) do this at least once a day.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [2010] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Gartner reduces IT Spending Outlook for 2010, but. In this blog post, I present a few of the key research metrics and advice.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010
    B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the  B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [2010] B2B Marketing Predictions For 2011
    2010 was the year social media moved from cutting edge to mainstream (right?). Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. cheers, James Michael Brenner Nov 18 2010 Hi James, Thanks for your comments. Michael Brenner Dec 5 2010 Thanks Bob!!!
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, NOVEMBER 23, 2010
    [2010] B2B Market Segmentation – Part 3: How to Prioritize
    The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. If focus is one of the reasons for segmentation in the first place, then having too many segments will obviously distract from this goal. Then plot your segments against this chart using the two dimensions.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Top Takeaways From Blogwell Philly 2010
    Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well.
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [2010] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis!
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 27, 2010
    [2010] Content is king (in 2011), again
    (Originally published on August 6, 2009) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [2010] Podcasting As Content Marketing: An Interview With Podcast Pro.
    Technology Naughty Vs. Nice In 2010 2. Use promo code “B2Bbloggers&# and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast. Steve heads up Lubetkin Communications and its subsidiary Professional Podcasts.
  • SAZBEAN  |  WEDNESDAY, JANUARY 5, 2011
    [2010] Predictions for 2011 & Scorecard for 2010
    How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010 : Mobile & Local explosion Blurring of lines when it comes to content Video continuing to be viewed more & more online And how did I do with these predictions?… Hulu also released a paid model in 2010.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 7, 2010
    [2010] Tableau Software Adds In-Memory Database Engine
    Tableau has managed quite well without my attention: sales have doubled every year and should exceed $40 million in 2010; they have 5,500 clients, 60,000 users and 185 employees; and they plan to add 100 more employees next year. This makes it a lot more powerful. Ah, I knew them when. Tableau’s most recent release (6.0,
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [2010] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.
  • JUNTA 42  |  SUNDAY, JANUARY 24, 2010
    [2010] Special Report - Content Marketing Spending Continues to Rise
     Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Content marketing spending overall increased 11% from 2008 to 2010.  Enjoy
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 12, 2010
    [2010] Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
    I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for. 
  • WRITESPARK  |  TUESDAY, MARCH 16, 2010
    [2010] 10 Signals That Your Project Needs a Professional Copywriter
    In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter. How can you justify the expense of a professional writer for other projects? You have a tight deadline.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.
  • SAZBEAN  |  THURSDAY, DECEMBER 2, 2010
    [2010] 17 Reasons Why No One is Following You on Twitter
    As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] FOUND the ROI of Social Media for B2B Marketers!
    I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support ….
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 16, 2010
    [2010] The Changing Dimensions of Lead Flow
    One of the more interesting ways of assessing the revenue performance of an organization that we looked at in thinking about revenue benchmarking was via an overall plan (whether just an adjustment of historicals, or a forward-looking revenue projection). For example, if 15 opportunities are created out of 1000 leads, a 1.5% An individual? company?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! would love to know.
  • SAZBEAN  |  THURSDAY, OCTOBER 28, 2010
    [2010] 6 Consequences of NOT Using Social Media
    I’ve heard from a lot of business owners who are interested in using social media, but when it comes down to actually doing it, they complain about the time and/or money involved. Yet these same people will make time for other things they deem crucial — networking, advertising, etc. Business is about taking advantages of opportunities.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 11, 2010
    [2010] Are Marketers Measuring Their Success or Someone Else’s?
    Everyone’s getting squeezed for ROI. This is nothing new but the pressure is even higher for marketers who are looking at proving their revenue contribution. We've all heard the stories about the accolade-winning marketing campaigns that didn't move the sales needle. CEOs want far more than just awards and pretty brochures. They want proven results.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [2010] Do You Have a Reference Program?
    Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. Most request for proposals require references.
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 19, 2010
    [2010] Groundswell Blook Report, Chapter Five: Listening to the Groundswell
    Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. Chapter 5: Listening to the groundswell. tags: relations public ).
  • SAZBEAN  |  FRIDAY, JULY 9, 2010
    [2010] Social Media is Not a Magic Wand
    Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular.  It takes a lot of work and time. Time vs. Money. Social media, or the social web, does allow just about anyone to connect and have conversations on a scale that has never before been possible. Patience. Engagement. Magic for the Taking.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [2010] Social Media and the Contact Center for Dummies (Wiley)
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin. Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [2010] Generating a Buyer Persona with Facebook Advertising
    I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Not any more …. Tweet This!
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 5, 2010
    [2010] Top 10 Tips for Increasing Online Conversions
    This is a guest post from Michelle Strassburg, Head of Sales and Marketing at online wooden worktops vendor Wood and Beyond. Michelle has over 10 years experience managing online sales and today shares with us her top 10 tips for increasing online conversions. Here are 10 tips to help you increase online conversion rates for your B2B site.
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [2010] Where Does Print Advertising Fit Into Today's Marketing Mix.
    B2Bchat] June 3rd, 2010 | By Jeremy Victor Let’s face it; one of the easiest places to cut your budget at the beginning of the recession was print advertising. So in this week’s #B2Bchat as we are almost half way through 2010, let’s tackle print advertising and where it fits into today’s marketing mix? Safety? Results?
  • THE POINT  |  TUESDAY, AUGUST 17, 2010
    [2010] 5 Ways To Incorporate Direct Mail Into Your Marketing Mix
    Pop Quiz! Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Lead Nurturing. Most do.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [2010] 6 Keys to B2B Marketing Success Today
    With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. How can more salespeople make quota, CMOs get more job security and shareholders prosper? Simplify.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
    September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Technology Naughty Vs. Nice In 2010 2. Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI ? By the time it does (if ever), it will be too late. Way too late. Start small. Pick a goal and go.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [2010] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
    Technology Naughty Vs. Nice In 2010 2. Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and  Jill Konrath. Sign up.
  • PAUL GILLIN  |  MONDAY, DECEMBER 27, 2010
    [2010] Social Media RFP Gets An Update
    One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [2010] Top 24 B2B Marketing Posts in February
    February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind.  February 26, 2010. companies.
  • B2BBLOGGERS  |  THURSDAY, MAY 20, 2010
    [2010] What I Learned About B2B Social Media In Memphis
    Technology Naughty Vs. Nice In 2010 2. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. That’s right, LISTENING.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, SEPTEMBER 21, 2010
    [2010] Mapping and Effectively Using Twitter Hashtags for Business
    Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 23, 2010
    [2010] Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
    Mi6 briefing – sep 2010 v2. North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Vendor – CIO First Contact: Smarter Approaches for Vendors Seeking to Connect with CIOs (CIO Executive Council/Turner DeVaughn Network, 2010) [complimentary executive summary]. What this Brief Covered.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] Finding The Right Calls-To-Action For Your B2B Website
    MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    November 11th, 2010 | By Billy Mitchell Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. The 2010 @B2BTOTY Awards are an easy and notable way to say thanks to those you follow with a nomination and/or vote. Technology Naughty Vs. Nice In 2010 2. Or Does It? You know it all.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 14, 2011
    [2010] Laugh and Learn – featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #3
    In our second of the series, we examine our 3rd best idea of 2010. Watch to see the winner. What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” … Continue reading → Demand Generation
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 16, 2010
    [2010] Outsourced b2b Lead Generation gives 43% better results than In-House
    Click to access the Focus Roundtable on B2B Lead Generation Using outside professionals to help your company implement B2B lead generation gives 43% better results than hiring your own person. Case closed!
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [2010] Mobile Internet – If not now, when?
    It's now 2010. It would appear, that in matters of debate, I favour the alternative. politely declined. In the panel discussion following the formal debate someone 'rested their case' with the comment, “Ask yourself this, if you've just been told that your budget's going to be cut by 25 per cent, what would you do without? Mobile.” Mobile.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] B2B social media case studies - 3 you can learn from and why they work
    Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Cheers!
  • B2BBLOGGERS  |  THURSDAY, MAY 13, 2010
    [2010] The Future of Marketing: The Greatest Marketing Challenge of our.
    Technology Naughty Vs. Nice In 2010 2. What’s channel strategy?  It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest number of customers. Today’s marketing options can seem innumerable and the number of choices in the future will only increase. Step 2. 11 P.M. Or Does It? 5.
  • B2BBLOGGERS  |  SUNDAY, AUGUST 22, 2010
    [2010] Want to Build a B2B Community? Twitter Chat Offers Advice and How.
    Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap] August 22nd, 2010 | By Ksenia Coffman Follow #B2Bchat on Twitter Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis. Technology Naughty Vs. Nice In 2010 2. Critical for long term growth.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Savvy Speaks: Web Copy Turnoffs
    With good reason, many feel a website is the hub of a company's presence. Yet some sites do their company a disservice, especially when the copy on them makes prospects and customers cringe or click away. Here are our top pet peeves when it comes to web copy -- and suggestions for how to get visitors smiling and coming back for more! Big mistake.
  • CHRIS KOCH  |  FRIDAY, JUNE 11, 2010
    [2010] Is lead generation killing marketing?
    What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? You could hear the proverbial pin drop in the room after he said it. On the one hand, what he was saying seemed ludicrous. How could emphasizing leads not improve the relationship? Seems doubtful. We need one, too.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [2010] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. LinkedIn Adds the Ability to Follow Companies , April 30, 2010.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [2010] Is social media creating a generation of cowards?
    I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. The end of human social skills? Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [2010] Social media and the big conversation “fail”
    I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. would have asked her about it.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] 5 Ways for B2B Companies to Engage on Facebook
    Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Original Content and Industry Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [2010] Social scoring and the business case for blocking Twitter spammers
    Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  But there is no Twana Florance. Twana is probably some teenager in a Third World country hired to propagate and populate fake Twitter accounts that will later be sold on eBay. What does it hurt?  Here’s why.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 28, 2010
    [2010] Teleservices Business Process Outsourcing: Want to Go North or South?
  • NUSPARK  |  SATURDAY, NOVEMBER 27, 2010
    [2010] An Introduction to Lead Scoring
    Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 28, 2010
    [2010] Website Makeovers: 3 Things Buyers Want on Your Website
    (This post originally ran on July 15, 2009) With a new year approaching, businesses are looking for ways to improve revenue. Turning the website into your #1 salesperson is a good idea.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [2010] Facebook vs Twitter Infographic
    Very cool info graphic. Bottom line – Facebook is bigger but Twitter users are more loyal. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks
  • ACQUIRING MINDS  |  MONDAY, MAY 17, 2010
    [2010] Destructive B2B Sales Practices
    There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment.    This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures.   .
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 7, 2010
    [2010] LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
    Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. This is someone who is not a spammer, not even involved in marketing, and generally keeps a low profile on the social networking site. Why was their account restricted? For being too active ! Thank you.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [2010] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    September 30th, 2010 | By Jeremy Victor A tweet caught my eye yesterday and it got me thinking. Technology Naughty Vs. Nice In 2010 2. What does “ high quality lead &# mean anyway? Doesn’t every B2B marketer and VP of Sales have a different definition? Neither? Is it even a specific enough goal? Would we act differently? I
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 9, 2010
    [2010] Finding The Time To Tweet or Blog?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Harald Michael Brenner Dec 11 2010 Hello Harald.
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 23, 2010
    [2010] K’s Top Five for the Week – December 23
    It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share. Top 10 Inbound Marketing Ebooks and Webinars of 2010 via @hubspot. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! The Top 10 B2B Marketing Mistakes – And How to Avoid Them by @diannahuff. Tweet This!
  • LEADSLOTH  |  WEDNESDAY, AUGUST 11, 2010
    [2010] 25 Great B2B Content Marketing Articles
    While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. Personas.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [2010] Will Marketing Automation Be Free?
    Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Genius.com. Users. unlimited. 5. Emails / month. 5,000. 2,500.
  • JUNTA 42  |  FRIDAY, MAY 21, 2010
    [2010] The Social Media Publishing Model for Publishers
    I delivered a presentation yesterday at the Minnesota Magazine and Publishers Association (MMPA) about how publishers can leverage social media channels to grow their online footprint (and revolutionize their business).  Below is the presentation, but here are a few key takeaways.  Be prepared. What business are you in as a publisher ?
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [2010] Measuring the Value of Digital Marketing – #B2BChat
    Technology Naughty Vs. Nice In 2010 2. And they are ones that also keep them up at night. How do B2B marketers tackle the question of marketing campaign  value ? Do we make strategic decisions based on real, actionable data? And this is especially true for B2B with their typically complex, drawn out sales cycles. Where do you start? Agency?
  • B2BBLOGGERS  |  THURSDAY, JUNE 24, 2010
    [2010] B2B Marketing Resource Management [#B2Bchat]
    Technology Naughty Vs. Nice In 2010 2. Or having the resources, but not feeling that you are getting the best bang for your buck. It’s all about setting expectations and tracking results. In today’s #B2Bchat , we’ll tackle the tricky issues of resource management and utilizing outside contractors and agencies. great agency? Or Does It? 5.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] Google Launches New Search Interface: Google Instant
    Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. Connect with HubSpot
  • E-QUIP  |  MONDAY, DECEMBER 27, 2010
    [2010] E-Quip Blog: Top 10 Blog Posts of 2010
    Monday, December 27, 2010. Top 10 Blog Posts of 2010. Interestingly, only four of the top ten posts in 2010 were published this year. This post from last month was easily the most popular of 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. What an encouragement! Disappointing? Managing the Sales Funnel.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2010
    [2010] Social Media Marketing Strategies for 2010
    Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. The lessons? Share this on del.icio.us. Digg this! Tweet This!
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, NOVEMBER 16, 2010
    [2010] Social Media in B2B Marketing - Survey Results
    The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [2010] Content Marketing Tips from Computer Games
    What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. What’s in it for them?
  • THE POINT  |  MONDAY, NOVEMBER 15, 2010
    [2010] 5 Ways to Segment Your Lead Nurturing Campaign
    Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Take advantage of it. Here are 5 ways to consider segmenting your campaign: 1.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [2010] 12 Social Media Tools for B2B Pre-Event Marketing
    Related posts: Marketing Profs B2B Forum A Must for B2B Marketers The upcoming Marketing Profs B2B Forum on May 3-5, 2010. Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Using social media to build event attendance. LinkedIn Events. Facebook Events. Eventbrite. Plancast. Twitter. Mobile.
  • B2BBLOGGERS  |  TUESDAY, JUNE 1, 2010
    [2010] 17 Essential Tools You Need To Produce Your Own Videos
    Technology Naughty Vs. Nice In 2010 2. Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. And the first place to begin is with GEAR. How can we help you Make Good Media?
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