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  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [2010] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    Technology Naughty Vs. Nice In 2010 2. Unlike your corporate website, which has to appeal to a general audience, landing pages can be created for specific campaigns. The specificity and focus of a landing page is what helps increase the chances of landing page conversion. Zzzzzzz. landing page is your first impression. Or Does It? 5.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [2010] The One Effective Use of Facebook for B2B Marketing
    TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# It’s now the second most-visited site on the web , behind only Google. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. Not even close. Digg this!
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [2010] Five Big Shifts in Social Media Marketing
    Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Power has gradually shifted over the past couple of decades from manufacturers (e.g. HP, P&G) to the channel (e.g. TigerDirect, Wal Mart) to consumers and b2b buyers.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
    September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Technology Naughty Vs. Nice In 2010 2. Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI ? By the time it does (if ever), it will be too late. Way too late. Start small. Pick a goal and go.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [2010] 5 Steps to B2B Marketing Success
    By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. Time to get read
  • LEADSLOTH  |  TUESDAY, AUGUST 31, 2010
    [2010] Great B2B Email Copywriters: Where Are You?
    Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. However, a good email can make the difference between a 2% click rate and a 12% click rate.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 9, 2010
    [2010] Finding The Time To Tweet or Blog?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Harald Michael Brenner Dec 11 2010 Hello Harald.
  • THE POINT  |  WEDNESDAY, MAY 12, 2010
    [2010] Help Our Client Choose a Logo (Poll)
    Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year. The park will feature a 2-1/2 hour guided tour that includes a dramatic spiral staircase, sky bridges, and ziplines – some hundreds of feet off the ground and more than 1,000 feet long. See you at the park!
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [2010] What was the best B2B Marketing Idea of 2010?
    We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea?
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Content Marketing Matters: What’s Your Brand Personality?
    What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking.  That hasn’t changed.  Emotion controls the mind as it did when humans first came on the scene. The first is an attractive personality.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [2010] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [2010] Twitter: the little bird that grew up strong
    Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. Thus I didn’t join. Another few days later I got my business partner Yael K. Share this on Bebo.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 12, 2010
    [2010] Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
    I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for. 
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [2010] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [2010] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. WordPress Themes and Plugins.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 19, 2010
    [2010] Most important B2B Marketing Metrics For CEOs
    Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. They do have a bunch of activity metrics and some squishy metrics like brand recognition. At the same time, most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. This is what CEOs should be asking?
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 7, 2010
    [2010] Lead Gen Tips from Yogi Berra
    Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2. He had o bjection after objection. He kept him talking.
  • JUNTA 42  |  TUESDAY, JANUARY 26, 2010
    [2010] And the winners are.WPSS 2010
    It's time to announce the winners of the   White Paper Success Summit 2010 contest  we launched a few weeks back. Alicia gets a free pass to WPSS 2010. The grand prize award goes to   Mark McClure from SamaraiWriter.com. copy of the book Writing White Papers by Michael Stelzner.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [2010] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [2010] 12 Social Media Tools for B2B Pre-Event Marketing
    Related posts: Marketing Profs B2B Forum A Must for B2B Marketers The upcoming Marketing Profs B2B Forum on May 3-5, 2010. Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Using social media to build event attendance. LinkedIn Events. Facebook Events. Eventbrite. Plancast. Twitter. Mobile.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, DECEMBER 16, 2010
    [2010] 12 Quick Content Marketing Tips and Trends
    The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
  • SAZBEAN  |  TUESDAY, JULY 20, 2010
    [2010] Google Basic Keyword Research Tools for Your Site
    Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Google Webmaster Tools. Google AdWords Keyword Tool.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [2010] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Technology Naughty Vs. Nice In 2010 2. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will. As consumers we may not realize it consciously.
  • NUSPARK  |  SATURDAY, NOVEMBER 27, 2010
    [2010] An Introduction to Lead Scoring
    Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people.
  • SAZBEAN  |  MONDAY, OCTOBER 11, 2010
    [2010] The Most Effective Time to Tweet
    I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me).  I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. How do you know?
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 21, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
    In this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Don’t miss it. Congrats to the second place winner. Marketo, and their VP … Continue reading → Demand Generation
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [2010] B2B Marketing Predictions For 2011
    2010 was the year social media moved from cutting edge to mainstream (right?). Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. cheers, James Michael Brenner Nov 18 2010 Hi James, Thanks for your comments. Michael Brenner Dec 5 2010 Thanks Bob!!!
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [2010] Will Marketing Automation Be Free?
    Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Genius.com. Users. unlimited. 5. Emails / month. 5,000. 2,500.
  • PAUL GILLIN  |  TUESDAY, DECEMBER 7, 2010
    [2010] Remembering Tom
    Of the thousands of people who pass through our lives, few stand out as true originals. The world lost one last week. Tom Monahan died of ALS at the age of 58. He was way too young. Tom was a treasure. He was both a lone wolf who thumbed his nose at authority and a team player who loved his friends and colleagues and who was loved by them.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010 – Q1 Review
    This contest, which ran at the end of 2010 was won by Kinaxis. Those are a few of the favorites we found in 2010. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Juan Eloqua. Suitemates.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [2010] Are kids Brains Different when it comes to Social Media?
    I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [2010] 10 BtoB Marketers Predictions for 2010
    Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. predict you will see Facebook surpass Google by Valentines day 2010. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy! Mark it down people. Digg this!
  • NUSPARK  |  SUNDAY, JULY 25, 2010
    [2010] Optimizing the eMarketing Leads-to-Sales Process
    The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Related posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2010
    [2010] The ultimate guide to blogging when you don’t have time to blog
    This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody.  I humbly submit a few practical ideas to help you become a time-efficient blogger.  . 1)  Leap. mentioned this in a recent post, but it bears repeating. The number one issue most bloggers face isn’t time, it’s confidence. You will? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [2010] What is Social Media’s Next Big Thing?
    One possible answer:   The Enterprise. No, no. Let’s step back a minute and think about some of the benefits an individual realizes from social networking: Linking people who might not otherwise be linked. Information sharing and education. Crowd-sourced innovation and problem-resolution. Collaboration. Exposure to diverse ideas. Tweet This!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 23, 2010
    [2010] Alterian Alchemy Knits Together Marketing Components
    Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products called Alchemy. It’s positioning these as “customer engagement solutions” rather than “campaign management” solutions. Happily, there’s more here than new labels.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] 5 Ways for B2B Companies to Engage on Facebook
    Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Original Content and Industry Content.
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [2010] Overcoming the B2B Marcom Manager's Content Conundrum
    Technology Naughty Vs. Nice In 2010 2. Content , links and trust are the currencies of the internet.  Relevant, useful content provided on a regular basis across multiple social and online media helps build trust.  This same content can also generate the links that boost search traffic, leads and sales. How can we help you Make Good Media?
  • E-QUIP  |  MONDAY, DECEMBER 27, 2010
    [2010] E-Quip Blog: Top 10 Blog Posts of 2010
    Monday, December 27, 2010. Top 10 Blog Posts of 2010. Interestingly, only four of the top ten posts in 2010 were published this year. This post from last month was easily the most popular of 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. What an encouragement! Disappointing? Managing the Sales Funnel.
  • SAZBEAN  |  FRIDAY, DECEMBER 31, 2010
    [2010] Best of 2010 – My Favorite WordPress Plugins
    2010 in Review! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan.  It makes it really easy to run a blog (or website) and it keeps getting better. We’re posting the best articles from the year to help you get 2011 off to the right start!
  • B2BBLOGGERS  |  THURSDAY, MAY 13, 2010
    [2010] The Future of Marketing: The Greatest Marketing Challenge of our.
    Technology Naughty Vs. Nice In 2010 2. What’s channel strategy?  It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest number of customers. Today’s marketing options can seem innumerable and the number of choices in the future will only increase. Step 2. 11 P.M. Or Does It? 5.
  • THE POINT  |  FRIDAY, FEBRUARY 5, 2010
    [2010] Lead Nurturing & the 80/20 Rule
    A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. Yes, you can tailor emails to fit every possible unique combination of demographic and behavioral criteria. But is all that necessary?
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 24, 2010
    [2010] B2B Brands and Integrated Marcom—Are We Ceding Control to Social.
    November 24th, 2010 | By Joan Damico Social media isn't forcing B2B marketing communications (marcom) to cede control of the brand to customers. Technology Naughty Vs. Nice In 2010 2. The reality of branding from a B2B perspective is that marketers were never really in control.  Is B2B Marcom Staying True to the Brand?
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 31, 2010
    [2010] Can Find New Customers help my business?
    Someone asked on Twitter “Aren’t most of Find New Customers clients in tech?&# Yes, but that is where we started. To learn if your business can benefit from Find New Customers, we have just 3 questions.
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [2010] CSO Insights Lead Generation Report Summary
    The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. The realities of the current economic environment have shot this to number one for 2010, as indicated by over 91% of the current study participants. Key 2010 Objectives.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 7, 2010
    [2010] LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
    Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. This is someone who is not a spammer, not even involved in marketing, and generally keeps a low profile on the social networking site. Why was their account restricted? For being too active ! Thank you.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 16, 2010
    [2010] Top 20 Most Useful Twitter Blog Posts of 2010
    On a final note, I also contributed 19 Twitter-related blog posts in 2010, so I have taken the liberty to also sprinkle the below list with top suggestions with tips from my own blog posts for your reference where appropriate. Classic Brogan advice. Some tidying up might be in order. Here are My Top 10. VIDEO] [13].) Well put. Thanks!
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [2010] Podcasting As Content Marketing: An Interview With Podcast Pro.
    Technology Naughty Vs. Nice In 2010 2. Use promo code “B2Bbloggers&# and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast. Steve heads up Lubetkin Communications and its subsidiary Professional Podcasts.
  • JUNTA 42  |  SUNDAY, JANUARY 24, 2010
    [2010] Special Report - Content Marketing Spending Continues to Rise
     Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Content marketing spending overall increased 11% from 2008 to 2010.  Enjoy
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 20, 2010
    [2010] Facebook’s Like Button adds Life to your Content
    Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Tweet This!
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] Five Lessons From the Web 2.0 Summit
    I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away. 1. The traditional role of marketing has been to create an image or deliver a message. Consider item 1 above.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] Finding The Right Calls-To-Action For Your B2B Website
    MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [2010] Five Audiences for Social Media Marketing
    One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.&#. Prospective Customers: the most obvious audience. Engage them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 18, 2010
    [2010] Improve Lead Generation: Top Takeaways from MarketingSherpa's B2B Marketing Summit
    If you didn’t get a chance to attend MarketingSherpa's B2B Summit in San Francisco a last week, you missed an excellent opportunity to gain knowledge you could have used right away for better results. I had a great time. If you haven’t signed up for the B2B Summit, I encourage check it out, since they’re offering a special rate saving you $400.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 18, 2010
    [2010] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [2010] 100 Tips for Trade Show Lead Generation
    Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Don't stop the dialog.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 7, 2010
    [2010] LinkedIn B2B Lead Generation Roundtable Group Turns One
    Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more. Join the B2B Lead Gen Roundtable on LinkedIn
  • B2B LEAD GENERATION BLOG  |  THURSDAY, APRIL 29, 2010
    [2010] 8 Critical Success Factors for Lead Generation 2.0
    The single biggest issue for B2B marketers is effective lead generation. wrote an eight part series on building an effective lead generation program a while back. To help readers who missed the series, I pulled all the posts together in order. Ebook: Start With a Lead: Eight CRITICAL Success Factors for Lead Generation.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [2010] Top 20 CRM Blogs of 2009
    Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Beagle Consulting Blog – Denis Pombriant. Think Customers: the 1 to 1.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [2010] LinkedIn for lead generation - Are You the Missing Link?
    It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled " 10 Tips for Using LinkedIn to Generate Leads." Read Are You the Missing Link?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 30, 2010
    [2010] The silent majority: Why people don’t comment on your blog
    “Why don’t I get comments on my blog?&#. Brian O’Kane and I had a lengthy Skype call on a range of topics, including the fact that most people just don’t feel comfortable commenting … on anything. “Conventional businesses have no way of knowing how many engaged customers they have,&# he said. The empty restaurant.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 7, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4
    This is the first of our weekly posts sharing the best B2B marketing ideas of 2010. Of the four nominees, here is #4 and each Friday we’ll share one till we get to #1, on Friday, January 28th. If you … Continue reading → Demand Generation Funny Laugh and Learn Leadership Management best practices Marketing
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [2010] 6 Keys to B2B Marketing Success Today
    With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. How can more salespeople make quota, CMOs get more job security and shareholders prosper? Simplify.
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    November 11th, 2010 | By Billy Mitchell Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. The 2010 @B2BTOTY Awards are an easy and notable way to say thanks to those you follow with a nomination and/or vote. Technology Naughty Vs. Nice In 2010 2. Or Does It? You know it all.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, JULY 30, 2010
    [2010] The Results: Is B2B Content "Likeable"
    A few months back, with Facebook’s announcement of a “Like” button for the web, I decided to run a quick, highly unscientific experiment to see if B2B content was “likeable”. Put more simply, is B2B content as likely to be shared in the social atmosphere of Facebook as it is to be shared in the more hybrid social/business atmosphere of Twitter.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [2010] It pays to provide Support with Social Media
    In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not be on the winning side of that equation. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [2010] Sharing is how you build a Brand
    In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Tweet This! Digg this!
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [2010] Five Reasons You May Not Be Spending Enough on Content Marketing
    Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. 08, 2010 IDC 2010 Customer Experience Survey (survey of 213 B2B Decision Makers) Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Published: September 15, 2010, [link] Posted by Tom Pisello at 9:52 AM Email This BlogThis!
  • SALES LEAD INSIGHTS  |  WEDNESDAY, JUNE 9, 2010
    [2010] Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST
    June 10, 2010 | Time: 11am PST | Length: 30 min. Drive revenue for your organization by fully leveraging your B2B marketing and sales teams. Join us for my conversation with Gord Hotchkiss (author of The BuyerSphere Project ) on the current realities of B2B demand generation. B2B Leads for Sales Success. Register here. What will lead gen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 10, 2010
    [2010] Ten social media and technology mega-trends to watch
    I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.  Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. Wikipedia and a handful of open-source software developers were the pioneers.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MAY 4, 2010
    [2010] Is B2B Content "Likeable"?
    With all the discussion about Facebook's new "Like" (or "Recommend") button for the web, I thought it would be worthwhile running a small experiment to answer the following question: Do the readers of B2B content share more on Twitter or Facebook? However, in the interest of science, I thought the experiment was worthwhile.
  • PAUL GILLIN  |  THURSDAY, AUGUST 26, 2010
    [2010] Millennials: Coming Soon to a Cubicle Near You
    This weekend I’ll pack my daughter off to college, so as a little celebration, I took her and a friend to a Six Flags amusement park this week. As we drove west on the Massachusetts Turnpike, I took the opportunity to eavesdrop on the conversation in the back seat, affording me one of my too-rare glimpses into the world of Millennials.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 17, 2010
    [2010] Research casts new light on Twitter demographics
    So much social media research is statistical crappola that I wanted to highlight some of the best work going on out there right now. Luckily for us The Pew Internet & American Life Project has turned its attention to social media and has already put out some very interesting reports. Surprised me.  One in ten (12%) do this at least once a day.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] Tribes Rule the Hyper-Social Organization
    I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. In a business context, however, tribes have barely been a factor. Rules Have Changed.
  • WEBBIQUITY  |  WEDNESDAY, JULY 14, 2010
    [2010] Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)
    Find out here in some of the best blog posts and articles about SEO link building of 2010 so far. Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Share this on Bebo.
  • CHRIS KOCH  |  FRIDAY, JUNE 11, 2010
    [2010] Is lead generation killing marketing?
    What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? You could hear the proverbial pin drop in the room after he said it. On the one hand, what he was saying seemed ludicrous. How could emphasizing leads not improve the relationship? Seems doubtful. We need one, too.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 7, 2010
    [2010] Is There a Crisis In Crisis Management?
    According to the survey, this was nearly twice as important in 2010 (61%) compared to 2007 (33%).  Cheryl Burgess will be speaking at the Contingency Planning Exchange quarterly meeting at Morgan Stanley in New York City on November 17, 2010 on the “Perils of Social Media Revolution and Risk Management”. brand reputation is real.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [2010] Marketing automation starves without a Content Marketing strategy
    (This article originally ran on September 16, 2010) Grades at Grader.com (by Hubspot) We’re proud of these too! Especially since our domains were stolen four months ago. Find New Customers – 98.9
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 11, 2010
    [2010] Are Marketers Measuring Their Success or Someone Else’s?
    Everyone’s getting squeezed for ROI. This is nothing new but the pressure is even higher for marketers who are looking at proving their revenue contribution. We've all heard the stories about the accolade-winning marketing campaigns that didn't move the sales needle. CEOs want far more than just awards and pretty brochures. They want proven results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] SEO success for your blog in 10 easy steps
    If you’re like me, when it’s time for the holidays, your mind turns to one thing:  Search Engine Optimization.  Now I don’t mean to be a buzz-kill, but SEO strategies seem to be multiplying like Justin Bieber fan sites.  So before you overdose on eggnog, I have some homework for you over the holidays. Difficulty – 2. Priority – 10.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 27, 2010
    [2010] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
    Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 30, 2010
    [2010] The Dos and Don'ts of B2B Content Reuse
    One trend in B2B marketing is repurposing content. For instance, you can make your eBook into a podcast, a series of blog posts, an article, etc. Content reuse is a great idea because effective content is time-consuming to produce, and you want to extend its reach as much as possible. some people prefer tex while others prefer audio or video).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [2010] Social scoring and the business case for blocking Twitter spammers
    Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  But there is no Twana Florance. Twana is probably some teenager in a Third World country hired to propagate and populate fake Twitter accounts that will later be sold on eBay. What does it hurt?  Here’s why.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 24, 2010
    [2010] Writing Web Content: 5 Simple Steps for Results
    Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, SEPTEMBER 21, 2010
    [2010] Mapping and Effectively Using Twitter Hashtags for Business
    Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] The Evolution of Search Engine Marketing [Dreamforce 2010]
    Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
  • THE POINT  |  TUESDAY, AUGUST 17, 2010
    [2010] 5 Ways To Incorporate Direct Mail Into Your Marketing Mix
    Pop Quiz! Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Lead Nurturing. Most do.
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [2010] How to Create a Facebook Page Vanity URL
    If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Photo Credit: Facebook. 3.)
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [2010] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. Technology Naughty Vs. Nice In 2010 2. This week’s  140-char blitzkrieg raced through ideas on the true convergence of both worlds. Read the full version here. Mobile. Mobile.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [2010] Recipes For Great B2B Videos [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [2010] Is It Time To Stop With The Social Networking “Addiction” label.
    July 2nd, 2010 | By Jeremy Victor Imagine for a moment the following. Technology Naughty Vs. Nice In 2010 2. Jeremy : Hi, My name is Jeremy and I’m a social network addict. Group : Welcome, Jeremy. Jeremy : In May of 2009, I opened an account on Twitter and shortly thereafter I found myself launching a business. know crazy, right.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [2010] Experimentation Is The New Best Practice
    Technology Naughty Vs. Nice In 2010 2. It is the environment in which you apply the principles that is evolving. The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. There’s just one problem with the question, it’s impossible for them to exist.
  • CONFLUENT FORMS  |  MONDAY, NOVEMBER 15, 2010
    [2010] Creativity with Blogger; using it to make quality websites beyond the Blog
    Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [2010] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
    Technology Naughty Vs. Nice In 2010 2. Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and  Jill Konrath. Sign up.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [2010] B2B marketers are stumbling in the dark
    Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this. Gina Bray 2:50PM on 1st November 2010 Couldnt agree more. But there is no such thing.
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [2010] Do you deliver more Customer Bottom-line Impact than the Competition?
    Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [2010] 25 Ways to Get More Social Media Followers
    Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Building a following does take time, but there are many simple ways you can attract new followers. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing. Share Quality Content. Email Signature.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 23, 2010
    [2010] Mayday and Caffeine – Two Google Projects That Changed Your.
    Technology Naughty Vs. Nice In 2010 2. Think again. In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. The question is no longer, “if we should get started?” MAYDAY Think; search quality. Sign up.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 17, 2010
    [2010] Age of the Tablet Has Begun
    I tend to be a skeptic about new technology, probably a consequence of 25 years of seeing cool demos of products that never worked very well in real life. tend to be a late adopter, too. In my only tweet on the subject, I called it a “big iPhone.”. We’ve carried them for 20 years because they were what we thought portable computers should be.
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