DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010
 Marketing Dashboard: Passive Discovery
We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. This thinking needs to be applied to all areas of the revenue engine, and each has its own unique challenges. This view is instructive in two ways.
WEBBIQUITY | THURSDAY, DECEMBER 23, 2010
 Webbiquity 2010 Christmas Card
Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good?
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
 Are Personas the New Customer Segments?
Martha Bush. In the old days, say 18 months ago, I understood the concept of a Persona to be an archetypal web visitor to a particular site. There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. Of course, the meaning of buzzwords morphs over time! Tweet This!
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 31, 2011
 The Best B2B Marketing Ideas of 2010
B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
E-STORM | TUESDAY, DECEMBER 21, 2010
 Navigating the 2011 Display Advertising Landscape | e-storm.
Not a surprise on the traditional print media front, according to eMarketer for the first time in 2010 online advertising bumped print newspaper advertising with projections to hit $25.8 Advertising Age reports since February 2010 the advertising and marketing agencies sector has added 24,400 jobs. billion over print ads $22.8
DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 17, 2010
 Calculating the Value of a B2B Marketing Campaign
It’s the ultimate question in marketing: What effect did this campaign have on revenue? In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. Tying the buying event to that marketing campaign is both easy and sensible.
WEBBIQUITY | TUESDAY, MARCH 8, 2011
 Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 28, 2010
 2011 Social Media Forecast: Digging deeper
Facebook have been dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. I saw a Facebook “gift card in the stores for the first time this month. It’s traditional to make predictions for the upcoming year but I hate being traditional.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 6, 2010
 1:1 Social Advertising in B2B Marketing
Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME.
B2B LEAD GENERATION BLOG | FRIDAY, DECEMBER 17, 2010
 Marketers Deserve Attention Too
It shares the best thoughts, ideas, anecdotes and takeaways from marketers in 2010. Have you had some great marketing successes this year? Then you’ll want to let my colleagues at MarketingSherpa know. They’re compiling their ninth annual MarketingSherpa 2011 Wisdom Report. After all, failure is often the best teacher.
HUBSPOT | WEDNESDAY, SEPTEMBER 29, 2010
 The 9 Worst Ways to Use Twitter for Business
Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Be Overly Self-Promotional. Of course not.
BLUE FOCUS MARKETING | SUNDAY, DECEMBER 5, 2010
 Top 11 Ad Agency Predictions for 2011
squirrel fights ”). As Forrester said in March, 2010, agencies are “entering into the great race for relevance”. As we turn the page on 2010, here are Blue Focus Marketing’s Top 11 Predictions for ad agencies. Madison Avenue Crystal Ball for 2011. Period. The high rate of change keeps us from seeing the future. Tom Peters.
WEBBIQUITY | THURSDAY, FEBRUARY 10, 2011
 12 of the Best WordPress Guides, Hacks and Plugins of 2010
WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. WordPress Themes and Plugins.
SAZBEAN | THURSDAY, SEPTEMBER 2, 2010
 8 Ways to Increase Social Media Interaction
If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Post it to Twitter, Facebook, Stumbleupon, etc. Chat it Up! Well, don’t wait!
SOCIAL MEDIA B2B | MONDAY, DECEMBER 13, 2010
 11 Predictions for B2B Social Media in 2011
In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. While 2010 saw the beginnings of daily deals and group buying benefits in the B2B space, the changes this will cause in 2011 are deeper than many realize. With 4.6
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
 Integrate Social Networks with your Corporate Website with ‘Social Sign On’
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.
EVERYTHING TECHNOLOGY MARKETING | SUNDAY, OCTOBER 10, 2010
 B2B Market Segmentation – Part 2: How to Approach Segmentation
In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries. Regulatory drivers?
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 2, 2010
 9 Indispensable B2B Social Media White Papers
Published by Hubspot, May 2010. Published by Radian 6, September 2010. Published by: Business.com, September 2010. Published by Marketo, June 2010. Published by Microsoft, February 2010. Published by B2Bento, February 2010. Published by HiveFire, March 2010. Published by Business.com, November 2010.
B2B LEAD GENERATION BLOG | TUESDAY, DECEMBER 14, 2010
 The More B2B Marketing Changes, the More It Stays the Same
I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. You see, I turned 40 there and brought my family along to celebrate. It was a great experience for all of us. Barcelona is a beautiful city. How do we measure ROI of marketing programs?
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 10, 2010
 5 Things You Shouldn’t Expect from Marketing Automation
Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Define buyer personas. For your marketing and sales efforts to succeed, you need to understand your buyers’ challenges.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 21, 2010
 CMO Council: CMOs and CIOs Are Not Aligned
Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. Both sides need to work harder to close an increasingly-unacceptable gap. This affects marketing automation vendors too, since they sell to both sides. CMOs and CIOs select tools separately.
INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 1, 2010
 3 Business Blogs with Proven ROI from Industrial Companies
times increase in registration of community members; double-digit growth in paid subscriptions for their SaaS product RapidResponse and a BtoB Social Media Awards 2010 winner. A business blog is an important and integral component of inbound marketing. They need to see verifiable results and not just screen shots in our online portfolios.
HUBSPOT | THURSDAY, JULY 22, 2010
 11 Mind-Blowing Mobile Marketing Infographics
Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen.
DELICIOUS B2BMARKETING | WEDNESDAY, DECEMBER 1, 2010
 12 Social Media Tools for B2B Pre-Event Marketing
Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Adam Q.
CHRIS KOCH | THURSDAY, DECEMBER 16, 2010
 How to make social media add up to thought leadership
Back in the eighties, when newspapers were only beginning to disappear, I worked for a local paper in a very competitive (journalistically, anyway) part of the world: the moneyed, New York City suburban area of Fairfield County, CT (Greenwich, Stamford, etc.). neighborhood might get really angry and stage a rally protesting development, for example.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 10, 2011
 2010 Highlights of the State of Social Media for Business
The State of Social Media for Business 2010 report, released at the beginning of 2011, provides information on the biggest trends and challenges. . The full State of Social Media for Business 2010 is available for sale from SmartBrief: [link] and includes: 145 pages. One-third of the respondents note they are not decision makers.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
 Email Marketing Experts Expose All (Well, Great Tips Anyway)
just ripped the cellophane off my newly redesigned DMNews magazine. I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. DMNews 2010 Essential Guide to Email Marketing. Wendy Boyce. Resources: DMNews Online.
B2BBLOGGERS | MONDAY, NOVEMBER 1, 2010
 3 Landing Page Conversion Roadblocks And How To Get Around Them.
Technology Naughty Vs. Nice In 2010 2. Unlike your corporate website, which has to appeal to a general audience, landing pages can be created for specific campaigns. The specificity and focus of a landing page is what helps increase the chances of landing page conversion. Zzzzzzz. landing page is your first impression. Or Does It? 5.
B2BBLOGGERS | THURSDAY, DECEMBER 16, 2010
 The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
Technology Naughty Vs. Nice In 2010 2. It is one that I was very fond of as a child, The Giving Tree. The Giving Tree is a story about the relationship between a young boy and a tree in the forest. The tree’s love for the boy was so powerful that she willingly did anything to make the boy happy. promise to always sit in your shade. Sign up.
LEADER NETWORKS | WEDNESDAY, NOVEMBER 3, 2010
 Social Media for the B2B Marketer - Doing The 4-Step
Last week I was on a panel about "Social Media for the B2B Marketer" at the top-rated MarketingSherpa B2B Summit , moderated by Sergio Balegno, Director of Research, MarketingSherpa, MECLABS. Director, Social Media Audience Manager at SAP. There are so few events and peer networking opportunities for B2B that this was really a treat for all of us!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 28, 2010
 Influencers vs Advocates in B2B Marketing
According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms. Tweet This! Digg this!
B2B LEAD GENERATION BLOG | FRIDAY, APRIL 30, 2010
 Lead Generation 2.0 Critical Success Factor #9
Related Resources Methodology 2010 Online Marketing ROI Tour I recently wrote about the 8 critical success factors for lead generation 2.0. The unofficial #9 came into my inbox earlier today – effectiveness. Simply put, make the most of what you have. just got a copy of the MarketingExperiments Quarterly Research Journal.
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
 B2B social media case studies - 3 you can learn from and why they work
Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Cheers!
SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 22, 2010
 Social CRM: Customer-Centricity And The Need For Redefinitions
Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing. Customer-centricity is not some kind of slogan. It's a necessity for businesses and is achieved through direct and indirect processes of listening, understanding, providing relevance and optimizing value.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 22, 2010
 What a Trifecta of a Year!
This just came out on November 16, 2010 according to Amazon. And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! I was in awe of what you can accomplish, I was even more touched when I heard my 16 year old son say “I have no idea how Dad does it all” (thanks buddy). Not a shabby list.
INBLURBS | WEDNESDAY, NOVEMBER 17, 2010
 Why to do Search Engine Advertising with Top SEO Companies?
Today’s business demands keen observation and concentration. If you want to face this competitive platform of business you need to do hard work and implement various strategies to become successful. Likely, you can make use of advertising strategy to make your website easily available to others. Link building services. Optimization services.
MARKETING GENIUS BLOG | MONDAY, OCTOBER 25, 2010
 Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Interestingly, most of these practices can be tied to Marketing Automation. Tweet This! Share this on LinkedIn.
WEBBIQUITY | TUESDAY, MARCH 9, 2010
 The One Effective Use of Facebook for B2B Marketing
TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month. It’s now the second most-visited site on the web , behind only Google. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. Not even close. Digg this!
DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 10, 2010
 The Three Biggest Mistakes Companies Make with B2B Websites
The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Do your messages sound the same? is good.
SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 24, 2010
 Survey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context
According to a recent survey, nearly 60% of respondents realized the highest return from email marketing and their company website. Those same channels are top of the priority list for spending among 46% of respondents. So, do corporations just not get social and mobile or are these channels simply not effective?
WEBBIQUITY | MONDAY, APRIL 19, 2010
 Five Big Shifts in Social Media Marketing
Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Power has gradually shifted over the past couple of decades from manufacturers (e.g. HP, P&G) to the channel (e.g. TigerDirect, Wal Mart) to consumers and b2b buyers.
PAUL GILLIN | FRIDAY, AUGUST 20, 2010
 Tips For Making That “Networking” Meeting More Fruitful
Back in the early days of my career, I made a point to go on frequent informational interviews. These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. never overtly asked people for a job or anything more than a little of their time.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
 Measuring ROI on Content Marketing and Creation
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROI
JUNTA 42 | TUESDAY, JANUARY 26, 2010
 And the winners are.WPSS 2010
It's time to announce the winners of the White Paper Success Summit 2010 contest we launched a few weeks back. Alicia gets a free pass to WPSS 2010. The grand prize award goes to Mark McClure from SamaraiWriter.com. copy of the book Writing White Papers by Michael Stelzner.
LEADSLOTH | WEDNESDAY, AUGUST 11, 2010
 25 Great B2B Content Marketing Articles
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. Personas.
LEADER NETWORKS | MONDAY, NOVEMBER 22, 2010
 How to Select An Online Community Software Vendor
by Vanessa DiMauro and Ryck Lent Last week I blogged about how to build an online community and offered a detailed process overview to help organizations get started envisioning their community. Factors to consider when selecting a platform include: implementation path, feature mix and pricing. In general, few build, many assemble and most buy.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 28, 2010
 Ranking B2B Marketing Automation Vendors: Part 2
Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. But the original set of scores seemed to favor more complex products, even for small business marketers. Here's how I addressed the problem. Hooray for me!
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 18, 2010
 How to Engage Hyperactive Tech Buyers: Insights from TechTarget
In my last post , I summarized key findings of the newest research from TechTarget: A Profile of TechTarget’s Hyper-active IT Researchers. Here Marilou Barsam, Senior Vice President of Client and Corporate Marketing for TechTarget, shares further insights from TechTarget’s interviews with the participants in the survey.
MI6 MARKETING AGENCY | FRIDAY, JULY 9, 2010
 Groundswell Blook Report, Chapter Three: The Social Technographics Profile
Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile. Defines a data tool for analyzing social behavior of any group of customers.
FEARLESS COMPETITOR | FRIDAY, JANUARY 14, 2011
 Laugh and Learn – featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #3
In our second of the series, we examine our 3rd best idea of 2010. Watch to see the winner. What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” … Continue reading → Demand Generation
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
 10 BtoB Marketers Predictions for 2010
Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. predict you will see Facebook surpass Google by Valentines day 2010. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy! Mark it down people. Digg this!
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 30, 2010
 Generating a Buyer Persona with Facebook Advertising
I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Not any more …. Tweet This!
SAVVY B2B MARKETING | TUESDAY, JANUARY 5, 2010
 Top 10 Tips for Increasing Online Conversions
This is a guest post from Michelle Strassburg, Head of Sales and Marketing at online wooden worktops vendor Wood and Beyond. Michelle has over 10 years experience managing online sales and today shares with us her top 10 tips for increasing online conversions. Here are 10 tips to help you increase online conversion rates for your B2B site.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 29, 2010
 Social Media for the Boardroom
At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend? Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 13, 2010
 Location is important for your Contact Center too!
Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. Tweet This! Digg this!
B2B MARKETING TRACTION | SATURDAY, OCTOBER 30, 2010
 How to Optimize LinkedIn Profile Website Links
Tweet. Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. If you prefer to read the instructions, I’ve provided them below. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! Use the dropdown list and select “Other.”
JUNTA 42 | SUNDAY, JANUARY 24, 2010
 Special Report - Content Marketing Spending Continues to Rise
Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Content marketing spending overall increased 11% from 2008 to 2010. Enjoy
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 29, 2010
 What the Future Holds for B2B Social Media Marketing
B2BBLOGGERS | THURSDAY, SEPTEMBER 9, 2010
 Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Technology Naughty Vs. Nice In 2010 2. Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI ? By the time it does (if ever), it will be too late. Way too late. Start small. Pick a goal and go.
FEARLESS COMPETITOR | MONDAY, DECEMBER 27, 2010
 Content is king (in 2011), again
(Originally published on August 6, 2009) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource.
HUBSPOT | WEDNESDAY, DECEMBER 8, 2010
 The Evolution of Search Engine Marketing [Dreamforce 2010]
Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
B2BBLOGGERS | FRIDAY, JULY 23, 2010
 Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
Technology Naughty Vs. Nice In 2010 2. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will. As consumers we may not realize it consciously.
WRITING ON THE WEB | THURSDAY, OCTOBER 21, 2010
 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. billion in US alone. How do we know?
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, APRIL 8, 2010
 5 Steps to B2B Marketing Success
By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. Time to get read
B2BBLOGGERS | THURSDAY, APRIL 29, 2010
 Overcoming the B2B Marcom Manager's Content Conundrum
Technology Naughty Vs. Nice In 2010 2. Content , links and trust are the currencies of the internet. Relevant, useful content provided on a regular basis across multiple social and online media helps build trust. This same content can also generate the links that boost search traffic, leads and sales. How can we help you Make Good Media?
THE POINT | WEDNESDAY, MAY 12, 2010
 Help Our Client Choose a Logo (Poll)
Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year. The park will feature a 2-1/2 hour guided tour that includes a dramatic spiral staircase, sky bridges, and ziplines – some hundreds of feet off the ground and more than 1,000 feet long. See you at the park!
WRITING ON THE WEB | THURSDAY, NOVEMBER 11, 2010
 Content Marketing Matters: What’s Your Brand Personality?
What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. The first is an attractive personality.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 25, 2010
 The ultimate guide to blogging when you don’t have time to blog
This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical ideas to help you become a time-efficient blogger. . 1) Leap. mentioned this in a recent post, but it bears repeating. The number one issue most bloggers face isn’t time, it’s confidence. You will?
WRITING ON THE WEB | TUESDAY, JUNE 15, 2010
 Twitter: the little bird that grew up strong
Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. Thus I didn’t join. Another few days later I got my business partner Yael K. Share this on Bebo.
B2BBLOGGERS | THURSDAY, MAY 13, 2010
 The Future of Marketing: The Greatest Marketing Challenge of our.
Technology Naughty Vs. Nice In 2010 2. What’s channel strategy? It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest number of customers. Today’s marketing options can seem innumerable and the number of choices in the future will only increase. Step 2. 11 P.M. Or Does It? 5.
B2BBLOGGERS | WEDNESDAY, NOVEMBER 24, 2010
 B2B Brands and Integrated Marcom—Are We Ceding Control to Social.
November 24th, 2010 | By Joan Damico Social media isn't forcing B2B marketing communications (marcom) to cede control of the brand to customers. Technology Naughty Vs. Nice In 2010 2. The reality of branding from a B2B perspective is that marketers were never really in control. Is B2B Marcom Staying True to the Brand?
INBLURBS | FRIDAY, DECEMBER 31, 2010
 5 Things you should do in 2011 to generate more business
Business will not come to you until you are visible and in communication with your target audience! We have put together 5 things you should do to make use of the steady growing and global internet market. 1. Use Video to address your message. Show dont tell! You can show how the product works. The more visiblity the better. Mobile Marketing.
SMASHMOUTH MARKETING | THURSDAY, JANUARY 7, 2010
 Lead Gen Tips from Yogi Berra
Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2. He had o bjection after objection. He kept him talking.
SOCIAL MEDIA B2B | MONDAY, NOVEMBER 29, 2010
 12 Social Media Tools for B2B Pre-Event Marketing
Related posts: Marketing Profs B2B Forum A Must for B2B Marketers The upcoming Marketing Profs B2B Forum on May 3-5, 2010. Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Using social media to build event attendance. LinkedIn Events. Facebook Events. Eventbrite. Plancast. Twitter. Mobile.
E-QUIP | MONDAY, DECEMBER 27, 2010
 E-Quip Blog: Top 10 Blog Posts of 2010
Monday, December 27, 2010. Top 10 Blog Posts of 2010. Interestingly, only four of the top ten posts in 2010 were published this year. This post from last month was easily the most popular of 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. What an encouragement! Disappointing? Managing the Sales Funnel.
SAZBEAN | FRIDAY, DECEMBER 31, 2010
 Best of 2010 – My Favorite WordPress Plugins
2010 in Review! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. We’re posting the best articles from the year to help you get 2011 off to the right start!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 17, 2010
 What is Social Media’s Next Big Thing?
One possible answer: The Enterprise. No, no. Let’s step back a minute and think about some of the benefits an individual realizes from social networking: Linking people who might not otherwise be linked. Information sharing and education. Crowd-sourced innovation and problem-resolution. Collaboration. Exposure to diverse ideas. Tweet This!
INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010
 7 Strategies for Using Content to Market Industrial Products
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
 Developing A B2B Content Promotional Strategy In 7 Steps
We talk a lot about content creation, but content promotion is equally important. When you want to promote your latest eBook, white paper or any other offer, there are several things to consider. Discover a 7-step framework for developing a promotional strategy for B2B content.
VIEWPOINT | TUESDAY, SEPTEMBER 28, 2010
 Teleservices Business Process Outsourcing: Want to Go North or South?
B2BBLOGGERS | WEDNESDAY, JUNE 30, 2010
 Podcasting As Content Marketing: An Interview With Podcast Pro.
Technology Naughty Vs. Nice In 2010 2. Use promo code “B2Bbloggers and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast. Steve heads up Lubetkin Communications and its subsidiary Professional Podcasts.
WHAT WORKS - WHAT DOESN'T | THURSDAY, DECEMBER 16, 2010
 12 Quick Content Marketing Tips and Trends
The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
SAZBEAN | TUESDAY, JULY 20, 2010
 Google Basic Keyword Research Tools for Your Site
Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Google Webmaster Tools. Google AdWords Keyword Tool.
WINDMILL NETWORKING | THURSDAY, DECEMBER 16, 2010
 Top 20 Most Useful Twitter Blog Posts of 2010
On a final note, I also contributed 19 Twitter-related blog posts in 2010, so I have taken the liberty to also sprinkle the below list with top suggestions with tips from my own blog posts for your reference where appropriate. Classic Brogan advice. Some tidying up might be in order. Here are My Top 10. VIDEO] .) Well put. Thanks!
SAZBEAN | MONDAY, OCTOBER 11, 2010
 The Most Effective Time to Tweet
I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. How do you know?
THE POINT | FRIDAY, FEBRUARY 5, 2010
 Lead Nurturing & the 80/20 Rule
A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. Yes, you can tailor emails to fit every possible unique combination of demographic and behavioral criteria. But is all that necessary?
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
 Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
Martha Bush. The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. The 80/20 theory often holds true for product sales as well – 80% of sales often comes from just 20% of the products offered by a manufacturer. Tweet This! Post on Google Buzz.
B2BBLOGGERS | THURSDAY, NOVEMBER 11, 2010
 Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
November 11th, 2010 | By Billy Mitchell Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. The 2010 @B2BTOTY Awards are an easy and notable way to say thanks to those you follow with a nomination and/or vote. Technology Naughty Vs. Nice In 2010 2. Or Does It? You know it all.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 12, 2010
 Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for.
LEADER NETWORKS | TUESDAY, DECEMBER 21, 2010
 Making Order Out Of Social Business Chaos in 2011
As 2010 comes to an end, it is a natural time for reflections and predictions. At this time of year, I take the opportunity to look backwards and take stock of what has happened with social media and customer communities. We look forward to an exciting 2011. hope you enjoy them as much as I do. Happy Holidays to all!
LEADSLOTH | TUESDAY, AUGUST 10, 2010
 Will Marketing Automation Be Free?
Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Genius.com. Users. unlimited. 5. Emails / month. 5,000. 2,500.
FIFTH GEAR ANALYTICS | MONDAY, DECEMBER 27, 2010
 10 Trends for Financial Services Marketing in 2011.
SIGMA Marketing Group CEO, Kenyon Blunt, recently gazed into his crystal ball and posted a blog (10 Marketing Trends for 2011) identifying what he saw as some of the top marketing trends for 2011.
PAUL GILLIN | TUESDAY, DECEMBER 7, 2010
 Remembering Tom
Of the thousands of people who pass through our lives, few stand out as true originals. The world lost one last week. Tom Monahan died of ALS at the age of 58. He was way too young. Tom was a treasure. He was both a lone wolf who thumbed his nose at authority and a team player who loved his friends and colleagues and who was loved by them.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 3, 2010
 Are kids Brains Different when it comes to Social Media?
I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have. Tweet This!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 30, 2010
 The silent majority: Why people don’t comment on your blog
“Why don’t I get comments on my blog?. Brian O’Kane and I had a lengthy Skype call on a range of topics, including the fact that most people just don’t feel comfortable commenting … on anything. “Conventional businesses have no way of knowing how many engaged customers they have, he said. The empty restaurant.
FEARLESS COMPETITOR | THURSDAY, DECEMBER 16, 2010
 Outsourced b2b Lead Generation gives 43% better results than In-House
Click to access the Focus Roundtable on B2B Lead Generation Using outside professionals to help your company implement B2B lead generation gives 43% better results than hiring your own person. Case closed!
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 9, 2010
 5 Ways for B2B Companies to Engage on Facebook
Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Original Content and Industry Content.
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 16, 2010
 Unified Marketing: Buzzword or Bellwether?
Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. What needs unifying in today’s marketing world? Marketing Product Silos. What happens?
B2B MARKETING INSIDER | TUESDAY, DECEMBER 7, 2010
 The Future of B2B Marketing: It's Social
Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
WEBBIQUITY | MONDAY, DECEMBER 13, 2010
 Five Audiences for Social Media Marketing
One of the first precepts aspiring writers learn is to “write for your readers. A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.. Prospective Customers: the most obvious audience. Engage them.