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  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [2010] Use Twitter to Talk Up Your Brand to Tradesmen
    study in April of 2010 found that at least once a week, 33% of active Twitter users shared opinions about companies or products, while 32% make recommendations and 30% ask for them. This according to a recent  post on eMarketer.com from ROI Research. If you like these, please pass it on to a friend. take my survey [link].
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [2010] Will Social Media Replace Traditional Marketing?
    Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. They’re wondering which activities they should be participating in.
  • LEAD VIEWS  |  THURSDAY, JULY 8, 2010
    [2010] Why ‘Sales Ready’ is Important in Lead Generation Equation
    Ask Marketing folks what ’sales ready Leads’ really mean and you will find a smirk on their faces. Every marketing & sales guy has his own definition of what makes a Lead ’sales ready’ Perhaps this is the single most important factor contributing to the great sales & marketing divide.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010
    B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the  B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [2010] The 9 Worst Ways to Use Facebook for Business
    Free Download: 2010 Facebook Marketing Guide. Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 3, 2010
    [2010] Email plus social media: a super-sized combo
    Tags: B2B Web Strategy Social Media email achinta cites globalspec’s “2010 industrial marketing trends” study including social sharing options boosted the rate  achinta mitra sees a similar degree support aweber’s “email customer survey” uncovered getresponse tabulated data supporting potential synergy rented purchased lists
  • SAZBEAN  |  TUESDAY, JUNE 8, 2010
    [2010] Add WordStream’s Advanced Keyword Tools to Your Website for free
    Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. Free Keyword Niche Finder. Free Keyword Grouper. Register Now!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 25, 2010
    [2010] Could AT&T kill the iPhone Brand?
    According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. humm Will 2010 be the Android Christmas?). Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Hear me out …. which cost a Best Buy employee his job for posting it.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 21, 2010
    [2010] Top 20 Most Useful LinkedIn Blog Posts of 2010
    Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals.  My own job search advice using the professional platform for 2010: Jobseeker in 2010?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 10, 2010
    [2010] 50 Killer Free Social Media Icon Sets
    Free Webinar: Website Redesign for 2010. Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Finding the perfect icon set can take time, so we have decided to do some of the leg work for you. We have gathered these across the web.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] Marketing Metrics 101 for B2B Startups
    Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement.  Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Oct, 2010 at 10:36 am Great post. Oct, 2010 at 11:54 am Oh good point. Rymatech Reply 13.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MAY 26, 2010
    [2010] How to measure 5 popular social media channels
    Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read! Wednesday, May 26, 2010 12:38:27 PM by Tony Karrer Great post. The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. How many comments did these posts receive?
  • TRADESMEN INSIGHTS  |  MONDAY, NOVEMBER 15, 2010
    [2010] STAFDA 2010 – Manufacturers and Distributors More Upbeat
    I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event. Most noted that there are pockets of business out there, you just have to look for them.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [2010] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. Bit.ly - Bit.ly for $1.65
  • B2B LEAD GENERATION BLOG  |  FRIDAY, AUGUST 20, 2010
    [2010] B2B Marketing: Playbook for sales and marketing alignment
    To help sales and marketing teams address this issue, on September 15th in San Jose, CA I'll be presenting "Playbook for Marketing and Sales Alignment: How to Collaborate to Optimize Lead Generation Programs” at Frost & Sullivan's GIL (Growth, Innovation, Leadership) 2010: Silicon Valley. Be honest. They love them - couldn't be happier!
  • PR MEETS MARKETING  |  TUESDAY, NOVEMBER 23, 2010
    [2010] Summary of Virtual Event Case Studies 2009-2010
    I recently completed a webinar with MPI on “Dispelling the 5 Myths of Going Virtual.&#   One of the questions asked was if I could provide a list of relevant case
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 12, 2010
    [2010] Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin
    shoppers” into leads on Wednesday, February 17, 2010 at 1pm. As I’ve written before , when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information. And people are hesitant about giving up too much info on forms before you've earned their trust. lead generation efforts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [2010] Customer Service is the New Marketing
    Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. Tweet This! Digg this!
  • SALES LEAD INSIGHTS  |  TUESDAY, JANUARY 5, 2010
    [2010] B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
    Lead Gen in 2010: Learn What is Working Best Right Now. January 27, 2010 at 11:00 am PST (2:00 pm EST). If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Why not register right now? Mac) McIntosh. We will show you how best to accomplish this, and more.
  • ACQUIRING MINDS  |  MONDAY, MAY 17, 2010
    [2010] Destructive B2B Sales Practices
    There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment.    This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures.   .
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 18, 2010
    [2010] Reviewing Our 2010 B2B Social Media Predictions
    Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. This is something that definitely started to happen in 2010, but not to the extent that we might have thought. Location did not happen for B2B companies in 2010. and social CRM.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 9, 2010
    [2010] B2B Marketers Fate Rests in the Hands of a Few
    Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Hear me out …. What percent of your budget?
  • SOCIAL MARKETING FORUM  |  THURSDAY, DECEMBER 9, 2010
    [2010] Three Customer-Centric Landing Page Tips
    Landing pages form a crucial part of your global online marketing conversion optimization processes and strategy. Relevance and customer-centricity play a crucial role in them. It's all about optimizing the experience of the visitor, prospect or customer. Three tips to improve your landing pages from that perspective.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 6, 2010
    [2010] When Plagiarism is NOT Flattering
    Michael posts to his site virtually every day, and the articles are of a very high quality -he goes to great lengths to protect “his&# copyright: “©Copyright 2010 Michael J. Copyright 2010 All rights reserved. When Plagiarism Is NOT Flattering. The internet can be so easy to simply &# copy&#   and use others expertise. Exactly.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 29, 2010
    [2010] B2B Marketing Events Around The World - Dec 2010
    December 1-2, iStrategy 2010 Singapore Singapore: Analyze the current market growth, which are the latest platform to emerge and their impact and potential to be used in brand building. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] B2B Marketers Have Little Social Media Engagement
    About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). All rights reserved.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 7, 2010
    [2010] LinkedIn Search Optimization (LSO) Critical for B2B Marketers
    10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. The results you get may surprise you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [2010] Social Media Budget Ratio in B2B Marketing
    They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. So here is my take …. Take for example your classic white paper.
  • FOLLOW THE LEAD  |  MONDAY, JULY 19, 2010
    [2010] Price of permission-based b-to-b e-mail continues to fall
    The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
  • FOLLOW THE LEAD  |  MONDAY, JULY 19, 2010
    [2010] Price of permission-based b-to-b e-mail continues to slide
    The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [2010] 10 Marketing Trends for 2011
    2010 was the year social media exploded onto the marketing scene.  number of things happened in 2010 that set the stage for an explosion of mobile marketing in 2011.  Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  Mobile marketing explodes.
  • CONNECT THE DOCS  |  TUESDAY, JULY 6, 2010
    [2010] Social Media Goes Corporate
    asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Dave Fleet. Blog Dave Fleet Twitter davefleet.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, OCTOBER 22, 2010
    [2010] It's Budget Season - B2B Marketing Budget Trends for 2011
    IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year. last year.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [2010] What was the best B2B Marketing Idea of 2010?
    We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea?
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 15, 2010
    [2010] New Study Reveals 3 Things You Can Learn from Effective Content Marketers
    Hop on over the Content Marketing Institute to get your free copy of B2B Content Marketing: 2010 Benchmarks, Budgets and Trends and check out the major findings of the study. Today, we released the results. Over 1,100 B2B marketers in North America were surveyed, making it the largest study about content marketing in the B2B space to date.
  • HUBSPOT  |  WEDNESDAY, AUGUST 18, 2010
    [2010] 12 Amazing SEO Infographics
    Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Order of SEO Operations. SEO Tactics. Search Engine Marketing ROI.
  • THE TOP LINE  |  FRIDAY, DECEMBER 31, 2010
    [2010] Customer research makes gains in 2010
    ended last year by asking, “Will 2010 be the year of the customer?&#.   I’m wondering what the future holds… Related posts: What are your marketing priorities for 2010? Recently, I lost my crystal ball.  So, I won’t be adding to the posts about predictions for the new year.  I think they do.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [2010] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. DMNews 2010 Essential Guide to Email Marketing. 2010 Essential Guide to E-mail Marketing (Available for Sale through DMNews). Wendy Boyce. Tweet This!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 21, 2010
    [2010] Learn the New Rules for Selling to Crazy-Busy Prospects
    That’s why I’ve invited Jill Konrath, author of Selling to Big Companies and her excellent new book SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers (May 2010) to help us address these issues. Join me for this complimentary webinar on Thursday, June 24 at 2:00 PM CST. Register for the webinar.
  • FOLLOW THE LEAD  |  THURSDAY, OCTOBER 7, 2010
    [2010] Deploying online video to reel in lead generation
    Indeed, nearly 60% of brand managers said they plan to invest more in online video in the next 12 months, according to the Online Video & the Media Industry Quarterly Research Report for the second quarter of 2010, which [.]. Online video has, in a relatively short period, become de rigueur among many b-to-b companies’ websites.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, AUGUST 11, 2010
    [2010] Making Email More Conversational
    If underscoring was needed, MarketingProfs in its February 2010 piece echos Nikos point in its headline “Email is Integral to Social Communications”. With all the social hype it seems appropriate to put a twist on the old Mark Twain quote “The news of email’s death have been greatly exaggerated.&#. Take a look. Tweet This! Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [2010] Creating Engagement in B2B Marketing
    Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This! Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 6, 2010
    [2010] Facebook can’t be stopped and here’s why!
    In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. and I am here to tell you – No one and here why …. Tweet This!
  • CONTENT MARKETING FOR BI  |  THURSDAY, MAY 20, 2010
    [2010] Is Twitter Dying?
    In January of this year (2010), CNN published an article, “ Has Twitter Peaked ?” I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. It was developed by Joe M.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [2010] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 5, 2011
    [2010] Best SEO Link Building Guides, Techniques and Tools of 2010
    Link Building with the Experts – 2010 Edition by Outspoken Media. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far). Best practices in SEO continue to evolve, particularly in the area of link building. Which tactics do the “experts&# believe will work best in 2011? How much is a link worth? How to Value Links?
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [2010] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
    LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 7, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4
    This is the first of our weekly posts sharing the best B2B marketing ideas of 2010. Of the four nominees, here is #4 and each Friday we’ll share one till we get to #1, on Friday, January 28th. If you … Continue reading → Demand Generation Funny Laugh and Learn Leadership Management best practices Marketing
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [2010] 11 Mind-Blowing Mobile Marketing Infographics
    Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen.
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [2010] LinkedIn by the Numbers [Infographic]
    LinkedIn is a social networking site that has rapidly gained popularity among professionals looking to connect with contacts, colleagues, and potential employers. Recently passing 70 million members , LinkedIn has become one of the most popular social media tools along with Facebook and Twitter. How do you use LinkedIn? Download the ebook now!
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 12, 2011
    [2010] LinkedIn Logins See Big Rise in 2010
    According to a recent article in eMarketer.com, social media Gigya  saw a 17% increase of logins using LinkedIn in a six-month period from July 2010 to Jan 2011. 2010 Highlights of the State of Social Media for Business. I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [2010] B2B Marketing & Lead Generation predictions for 2011!
    2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. According to a recent eMarketer report, in 2010 marketers put more money into online advertising than newspapers, with online marketing budgets touching a whooping $26 billion. in 2010. Photo courtesy – Yahoo Finance.
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [2010] Marketing Automation Buyer's Guide to Email Deliverability.
    Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. Report Email Abuse © 2010. Still with me? LoopFuse ,Inc.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 22, 2010
    [2010] B2B Technology Buyers Share Their Content Preferences
    The 31-page Eccolo Media 2010 B2B Technology Collateral Survey Report is well worth reviewing for more insights around content preferences and consumption patterns. Eccolo Media just released its third annual B2B Technology Collateral Survey Report. The majority of respondents consumed most content in the pre-sales phase of the sales cycle.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 13, 2010
    [2010] B2B Content Marketing: Think Like a Reporter
    August, 2010. Date and time: Wednesday, September 15, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. Regards, Dianna Huff. We make widgets.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [2010] 9 Reasons Why Your Social Media Strategy Isn’t Working
    Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on.
  • FOLLOW THE LEAD  |  FRIDAY, NOVEMBER 12, 2010
    [2010] Assessing experienced sales reps’ worth
    Jeter, whose 10-year/$189 million contract expired after the 2010 season, has been the heart and soul of [.]. Gehrig. DiMaggio.  Mantle. Derek Jeter. The veteran shortstop and future Hall of Famer is safely in the New York Yankees’ pantheon, with a lifetime batting average of.314, postseason batting average of.309 and nearly 3000 hits.
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 27, 2010
    [2010] SMEs: the great disenfranchised audience of 2010?
    Regardless of who ultimately wins (won) the election, as co-owner of a small business, I’m frankly shocked by the fact that none of the political parties seemed to make any attempt to communicate with me as such. But no-one seemed interested in promoting themselves as being particularly pro-small business. Frankly I feel a bit disenfranchised.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 11, 2010
    [2010] Does Bit.ly convert for B2B Marketing – a case study
    This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. The short answer – heck yeah! On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. link ( [link] ) so we could track the response from the social sphere. Tweet This!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [2010] Can Lead Generation Become More than “Frosting and Cherries?”
    The State of Inbound Marketing 2010 survey Hubspot found that outbound leads cost an average of $332, compared with $134 per inbound lead from social media and web sites.  Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  The Demise of Lead Generation.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 15, 2010
    [2010] B2B Social Media Landscape Appears to Be Wide Open
    As I’m reading the “ Fall 2010 Social Business Report ” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true.  Resources: Fall 2010 Social Business Report:  NetProspex. Wendy Boyce. This diagram is visually represents the top 25 industries currently utilizing social media practices. 
  • SALES LEAD INSIGHTS  |  THURSDAY, JUNE 10, 2010
    [2010] Be my guest at B2B Marketing University in Dallas on June 23, 2010
    When: June 23, 2010. If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University. Where: Westin Galleria. 13340 Dallas Parkway, Dallas, TX 75240. Register here. Why bother attending? Yet change is everywhere. Click here for the agenda.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 17, 2010
    [2010] Marketers Deserve Attention Too
    It shares the best thoughts, ideas, anecdotes and takeaways from marketers in 2010. Have you had some great marketing successes this year? Then you’ll want to let my colleagues at MarketingSherpa know. They’re compiling their ninth annual MarketingSherpa 2011 Wisdom Report. After all, failure is often the best teacher.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 31, 2010
    [2010] Buyer Personas: How to Deliver Relevant Content to B2B Buyers
    Of the 250 B2B marketers surveyed between June 2009 and January 2010 for the Executive Benchmark Assessment , less than half (46%) have developed buyer personas. One point really caught my eye. The problem with that approach is that generic categories don’t tell you enough to make a meaningful connection with the reader.
  • MI6 MARKETING AGENCY  |  TUESDAY, JUNE 29, 2010
    [2010] The Mi6 Tweekly: Week of June 21, 2010
    Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). The Top 10 Marketing Charts for May 2010 based on # of views. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. Video: @RobinsonRG talks about B2B in a Digital Marketing World. Tuesday. socialCMO.
  • MARKETING INTERACTIONS  |  TUESDAY, MAY 18, 2010
    [2010] B2B Marketers Need Big-Picture Thinking
    Don't tell me about something that happened in 2006 when I'm dealing with the day-to-day of 2010. B2B Marketers are trying to learn how to use social media, content marketing, lead nurturing, personas and a host of other evolving means of attracting buyers through digital marketing. I'm all for it. applaud your intentions.
  • HUBSPOT  |  TUESDAY, JULY 6, 2010
    [2010] How to Create a New Facebook Tab in 3 Easy Steps
    Free Download: 2010 Facebook Marketing Guide. If you are serious about social media marketing, you have probably considered creating extra tabs on your Facebook page. You know about the business potential they carry—companies use separate Facebook tabs to create landing pages, interactive elements and special offers. Add HTML to FBML.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 16, 2010
    [2010] Is marketing more than a trick?
    Image by jeffreylcohen via Flickr. I'm a bit hesitant about writing this post, and I took great care in crafting the headline, because I have had a bad experience writing about this subject in the past. But I think it's too important not to talk about, because we live in a world where marketing has been reduced to nothing more than mere technique.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 11, 2010
    [2010] Don Draper and the Long, Winding Road to Cross-Channel Marketing.
  • CONNECT THE DOCS  |  MONDAY, APRIL 26, 2010
    [2010] B2Bs should get Serious about Social
    We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? " Parker Trewin's Marketing Prediction for 2010. Parker Trewin's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. To survive marketers must participate in conversations.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 26, 2010
    [2010] Why is Google Scared and What it means for B2B Marketing!
    10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. perhaps there will be shortly. Digg this!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 19, 2010
    [2010] More on Marketo Financials: Despite Past Losses, Prospects Are Bright
    million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. at the end of 2010.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 29, 2010
    [2010] 12 Ways to Leverage Your LinkedIn Profile for a B2B Company
    LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile. Descriptive Headline. The default for this field is your current position at your current company.
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 23, 2010
    [2010] The Mi6 Tweekly: Week of August 16, 2010
    Chart: What’s Important to Inspiring Trust in Social Media sites, June 2010 U.S. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. Thursday.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [2010] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Offer a short video preview. If a rep. Pacific).
  • TOM PISELLO  |  TUESDAY, AUGUST 17, 2010
    [2010] Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.
    Tuesday, August 17, 2010 Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth Gartners latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. percent in 2010 , to surpass $2.4 trillion.
  • FOLLOW THE LEAD  |  WEDNESDAY, OCTOBER 6, 2010
    [2010] Crush Plan: 10 Steps for Inside Sales
    According to CSO Insights, in 2010 only 53% of inside sales people met plan. Time for sales leaders to step up and inspire their staff to reach and surpass goals in 2011. On Thursday  ZoomInfo’s Sales VP Brett Wallace presents his ten steps for exceeding sales goals at the American Association of Inside Sales Representatives [.].
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 26, 2010
    [2010] B2B Marketing Awards 2010 – the biggest and best yet!
    Image via Wikipedia. am certainly biased but I thought last night’s B2B Marketing Awards was an absolutely fantastic night. And to be fair, the tweets emails and general social media buzz seems to be backing this up. It was our biggest awards yet with 700 people, which puts us up there in the big league of marketing events.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 21, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
    In this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Don’t miss it. Congrats to the second place winner. Marketo, and their VP … Continue reading → Demand Generation
  • HUBSPOT  |  FRIDAY, DECEMBER 3, 2010
    [2010] How to Add Email Lists in Facebook for Page Promotion
    Free Download: 2010 Facebook Marketing Guide. If your business is using Facebook as a part of its inbound marketing strategy, then it is likely that a goal of your marketing team is to expand your reach by attracting more people to like your Facebook page. This process has now changed. Step 3: Upload your email list and invite fans.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [2010] Sarah Evans: Social Media Allows Us to Break Boundaries
    What’s your vision for marketing/communications, on and offline for 2010 and onwards? Sarah Evans is a public relations and new media consultant, working with many non profit, social good and technology companies.  She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. An interview. Don’t over think it. Absolutely.
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 20, 2010
    [2010] The Mi6 Tweekly: Week of July 12, 2010
    Chart: Global Ad Spend Comparison, Online vs Offline 2009 vs 2010 (source:@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. Thursday.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 23, 2010
    [2010] Going Mobile with B2B Marketing
    As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 You really have a shot at getting some attention. Tweet This! Share this on Facebook. Digg this!
  • FEARLESS COMPETITOR  |  SUNDAY, JANUARY 2, 2011
    [2010] Good-bye and Good Riddance 2010
    Good-bye and good riddance, 2010. Adios Auf weidersen Syonara (You asked for different kinds of posts on Sunday. Here you go. Hope you enjoy.) You sucked. Hello big and beautiful 2011. What do you think?
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 23, 2010
    [2010] Top 10 Posts on Social Media B2B in 2010
    2010 has been a great year for SocialMediaB2B.com and we wanted to thank everyone for their support of this site by tweeting, re-tweeting, commenting and linking to their favorite posts. We still have a bit more planned for 2010, but we are looking forward to a great 2011. 11 B2B Social Media Predictions For 2010.
  • JUNTA 42  |  FRIDAY, AUGUST 20, 2010
    [2010] Joshua Steals Show at 2010 Junta42 Golf for Autism
    The 4th Annual Junta42 Golf for Autism  on August 16th at the beautiful Acacia Country Club was indeed special this year. Yes, we had more golfers this year.  Yes, we had more sponsors this year. So many people to thank.  So many (see below). But without a doubt, Joshua stole the show. This year, Joshua told his story.
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010] Straight from the Horse's Mouth (Interview Sales) « Loopfuse.
    Straight from the Horses Mouth (Interview Sales) September 29th, 2010 by Marcus Tewksbury If you want to know what’s happening with your customers, start with your sales team.  Report Email Abuse © 2010. Nobody should have a better perspective than sales.  Organize formal interviews.  If they don’t produce, they are gone. 
  • FOLLOW THE LEAD  |  THURSDAY, MAY 13, 2010
    [2010] Understanding the socially savvy b-to-b buyer
    The study, titled “Insights into 2010 B2B Marketing Budgets and Tactics Mix,” was conducted by Forrester Research and MarketingProfs. While 88% of business technology professionals are using social media for business decision-making, marketers need to better understand buyers’ social behavior, according to a new report. Subscribe to RSS.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [2010] Twitter: the little bird that grew up strong
    Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! I checked it out because I valued Patsi’s advice. Thus I didn’t join. Another few days later I got my business partner Yael K. Share this on Bebo.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 28, 2010
    [2010] 15 things marketers should stop doing and thinking in 2011
    Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication. Dude, this stuff isn’t heroin, okay? If the company is well managed, people who waste time will get fired. don’t.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 26, 2010
    [2010] Is The White Paper Dead for B2B Marketing?
    In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. And I tend to agree. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [2010] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Digg this!
  • LOOPFUSE  |  TUESDAY, NOVEMBER 2, 2010
    [2010] How To Job Hunt Like a Spy (Part 3)
    Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Since there is a lot of very useful information in this article, I thought I would share some highlights.  Your “brand” is your company’s identity (company name, logo, slogan, etc.) Best Practices Recommendations: Practice. Implications.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [2010] The End of ‘Social Media’
    This is the time of year when a lot of people make predictions. ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Stunning. Barnum, BTW).
  • SAZBEAN  |  MONDAY, OCTOBER 18, 2010
    [2010] 13 Twitter Tips for Increasing Engagement
    A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While it’s ok to post your blog posts to Twitter, etc., people are only going to listen if you provide valuable content. Don’t spam!
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 13, 2010
    [2010] 3 Keys to a Winning Call to Action for B2B Content
    Last week when Stephanie and I were presenting about content marketing at MarketingProfs B2B Forum, one of our co-presenters, Amy Black , asked the audience what they had learned thus far. Yes, having a call to action is Marketing 101, but hearing stories like that was a good reminder. So, what makes a good call to action? Simple and effective idea!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [2010] Using Content to Build Trust in B2B Marketing
    In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. To me this is the story for any content marketer like myself.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 21, 2010
    [2010] The 4 P’s to Social Media Marketing
    Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. 2 Make them S ticky – think Made to Stick by Chip and Dan Heath.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Facebook Advertising Tricks for B2B Marketers
    If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Email this to a friend?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [2010] Ten reasons to blog – even if nobody reads it
     . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? . There better be. Why not use it? 
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