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  • CONFLUENT FORMS  |  THURSDAY, JANUARY 14, 2010
    [2010] 9 tips for running a considerate procurement RFP process
    We've been on both sides of the procurement process and have seen more than our fair share of RFPs. With this background in mind we've put together our top 9 tips for running a more considerate procurement/RFP process. 1. If you are issuing a RFP you can never forget that. Develop your information distribution strategy "Didn't you get the addendum?
  • THE POINT  |  FRIDAY, FEBRUARY 5, 2010
    [2010] Lead Nurturing & the 80/20 Rule
    A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. Yes, you can tailor emails to fit every possible unique combination of demographic and behavioral criteria. But is all that necessary?
  • NUSPARK  |  SATURDAY, NOVEMBER 20, 2010
    [2010] Google Pay-Per-Click Options; Enhancing Your Campaigns
    Are Google Pay-per-click ad campaigns frustrating you? There are ways to make Google work better for you! So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay. 
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 27, 2010
    [2010] 6 Rules for Content Marketing
    Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects.  It is relevant – generic materials that are not highly relevant to a reader will not result in increased success. Keep business goals in mind when creating content.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [2010] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. billion in US alone. How do we know?
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [2010] 5 Steps to B2B Marketing Success
    By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. Time to get read
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] The Three Biggest Mistakes Companies Make with B2B Websites
    The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Do your messages sound the same? is good.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [2010] Thank you for 2010, readers
    Here’s a year-end summary of the readership at Fearless Competitor, the lead generation marketing blog.  By midnight on December 31, 2010, our lifetime reader total was a hair under 37,000! That is mind-boggling.
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [2010] What Really Matters in B2B Selling
    A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? Salespeople would typically pick "a" for both. Our research shows that this focus is misplaced.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [2010] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. Technology Naughty Vs. Nice In 2010 2. This week’s  140-char blitzkrieg raced through ideas on the true convergence of both worlds. Read the full version here. Mobile. Mobile.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] B2B Social Media Marketing -- Does It Work?
    Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. 2010 All rights reserved. What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? With roughly 2.3
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 12, 2010
    [2010] Stop doing PR. Start doing visibility.
    Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. And research shows that even the stodgiest C-level executive does at least three web searches per day. Outreach.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [2010] Do Small Businesses Need Marketing Automation?
    Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 5, 2010
    [2010] Thought leadership is still dead; long live idea marketing
    So much of what passes for thought leadership these days is little more than warmed over brochures. It may look better and read better than a brochure, but it’s still a brochure because it emphasizes our products and services over the needs of the people we are trying to reach. This week, Gartner proved why we need to make the change. Yikes.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 23, 2010
    [2010] Mayday and Caffeine – Two Google Projects That Changed Your.
    Technology Naughty Vs. Nice In 2010 2. Think again. In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. The question is no longer, “if we should get started?” MAYDAY Think; search quality. Sign up.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [2010] Recipes For Great B2B Videos [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [2010] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Gartner reduces IT Spending Outlook for 2010, but. In this blog post, I present a few of the key research metrics and advice.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, NOVEMBER 23, 2010
    [2010] B2B Market Segmentation – Part 3: How to Prioritize
    The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. If focus is one of the reasons for segmentation in the first place, then having too many segments will obviously distract from this goal. Then plot your segments against this chart using the two dimensions.
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [2010] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 25, 2010
    [2010] Bringing down the Twitter snobs
    It seems that Mitch Joel and I are becoming the Social Media Odd Couple.  I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010
    B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the  B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 27, 2010
    [2010] Content is king (in 2011), again
    (Originally published on August 6, 2009) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Top Takeaways From Blogwell Philly 2010
    Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [2010] B2B Marketing Predictions For 2011
    2010 was the year social media moved from cutting edge to mainstream (right?). Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. cheers, James Michael Brenner Nov 18 2010 Hi James, Thanks for your comments. Michael Brenner Dec 5 2010 Thanks Bob!!!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] The Evolution of Search Engine Marketing [Dreamforce 2010]
    Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [2010] Podcasting As Content Marketing: An Interview With Podcast Pro.
    Technology Naughty Vs. Nice In 2010 2. Use promo code “B2Bbloggers&# and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast. Steve heads up Lubetkin Communications and its subsidiary Professional Podcasts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [2010] The Spirituality of Social Media
    Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way.  Here are a couple of personal observations. would love to hear what you think! The communion of community. Love one another.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 7, 2010
    [2010] Tableau Software Adds In-Memory Database Engine
    Tableau has managed quite well without my attention: sales have doubled every year and should exceed $40 million in 2010; they have 5,500 clients, 60,000 users and 185 employees; and they plan to add 100 more employees next year. This makes it a lot more powerful. Ah, I knew them when. Tableau’s most recent release (6.0,
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [2010] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 12, 2010
    [2010] Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
    I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for. 
  • WRITESPARK  |  TUESDAY, MARCH 16, 2010
    [2010] 10 Signals That Your Project Needs a Professional Copywriter
    In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter. How can you justify the expense of a professional writer for other projects? You have a tight deadline.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.
  • SAZBEAN  |  THURSDAY, DECEMBER 2, 2010
    [2010] 17 Reasons Why No One is Following You on Twitter
    As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] FOUND the ROI of Social Media for B2B Marketers!
    I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support ….
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 16, 2010
    [2010] The Changing Dimensions of Lead Flow
    One of the more interesting ways of assessing the revenue performance of an organization that we looked at in thinking about revenue benchmarking was via an overall plan (whether just an adjustment of historicals, or a forward-looking revenue projection). For example, if 15 opportunities are created out of 1000 leads, a 1.5% An individual? company?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! would love to know.
  • SAZBEAN  |  THURSDAY, OCTOBER 28, 2010
    [2010] 6 Consequences of NOT Using Social Media
    I’ve heard from a lot of business owners who are interested in using social media, but when it comes down to actually doing it, they complain about the time and/or money involved. Yet these same people will make time for other things they deem crucial — networking, advertising, etc. Business is about taking advantages of opportunities.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 11, 2010
    [2010] Are Marketers Measuring Their Success or Someone Else’s?
    Everyone’s getting squeezed for ROI. This is nothing new but the pressure is even higher for marketers who are looking at proving their revenue contribution. We've all heard the stories about the accolade-winning marketing campaigns that didn't move the sales needle. CEOs want far more than just awards and pretty brochures. They want proven results.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [2010] Do You Have a Reference Program?
    Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. Most request for proposals require references.
  • MI6 MARKETING AGENCY  |  MONDAY, JULY 19, 2010
    [2010] Groundswell Blook Report, Chapter Five: Listening to the Groundswell
    Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. Chapter 5: Listening to the groundswell. tags: relations public ).
  • SAZBEAN  |  FRIDAY, JULY 9, 2010
    [2010] Social Media is Not a Magic Wand
    Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular.  It takes a lot of work and time. Time vs. Money. Social media, or the social web, does allow just about anyone to connect and have conversations on a scale that has never before been possible. Patience. Engagement. Magic for the Taking.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [2010] Social Media and the Contact Center for Dummies (Wiley)
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin. Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [2010] Generating a Buyer Persona with Facebook Advertising
    I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Not any more …. Tweet This!
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 5, 2010
    [2010] Top 10 Tips for Increasing Online Conversions
    This is a guest post from Michelle Strassburg, Head of Sales and Marketing at online wooden worktops vendor Wood and Beyond. Michelle has over 10 years experience managing online sales and today shares with us her top 10 tips for increasing online conversions. Here are 10 tips to help you increase online conversion rates for your B2B site.
  • SAZBEAN  |  WEDNESDAY, JANUARY 5, 2011
    [2010] Predictions for 2011 & Scorecard for 2010
    How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010 : Mobile & Local explosion Blurring of lines when it comes to content Video continuing to be viewed more & more online And how did I do with these predictions?… Hulu also released a paid model in 2010.
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [2010] Where Does Print Advertising Fit Into Today's Marketing Mix.
    B2Bchat] June 3rd, 2010 | By Jeremy Victor Let’s face it; one of the easiest places to cut your budget at the beginning of the recession was print advertising. So in this week’s #B2Bchat as we are almost half way through 2010, let’s tackle print advertising and where it fits into today’s marketing mix? Safety? Results?
  • THE POINT  |  TUESDAY, AUGUST 17, 2010
    [2010] 5 Ways To Incorporate Direct Mail Into Your Marketing Mix
    Pop Quiz! Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Lead Nurturing. Most do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [2010] Why Facebook is more important than your house
    “What’s going to be the next Facebook?&#. love debating the implications of social media trends with my students and this question comes up a lot.   . My short answer is “There isn’t going to be one&# … a response which always results in surprised and confused faces! The psychology of Facebook. It’s a lifestyle.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [2010] 6 Keys to B2B Marketing Success Today
    With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. How can more salespeople make quota, CMOs get more job security and shareholders prosper? Simplify.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
    September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Technology Naughty Vs. Nice In 2010 2. Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI ? By the time it does (if ever), it will be too late. Way too late. Start small. Pick a goal and go.
  • PAUL GILLIN  |  MONDAY, DECEMBER 27, 2010
    [2010] Social Media RFP Gets An Update
    One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [2010] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
    Technology Naughty Vs. Nice In 2010 2. Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and  Jill Konrath. Sign up.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [2010] Top 24 B2B Marketing Posts in February
    February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind.  February 26, 2010. companies.
  • B2BBLOGGERS  |  THURSDAY, MAY 20, 2010
    [2010] What I Learned About B2B Social Media In Memphis
    Technology Naughty Vs. Nice In 2010 2. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. That’s right, LISTENING.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, SEPTEMBER 21, 2010
    [2010] Mapping and Effectively Using Twitter Hashtags for Business
    Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 28, 2010
    [2010] 2011 Social Media Forecast: Digging deeper
    Facebook have been dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. I saw a Facebook “gift card&# in the stores for the first time this month.  It’s traditional to make predictions for the upcoming year but I hate being traditional. 
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 23, 2010
    [2010] Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
    Mi6 briefing – sep 2010 v2. North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Vendor – CIO First Contact: Smarter Approaches for Vendors Seeking to Connect with CIOs (CIO Executive Council/Turner DeVaughn Network, 2010) [complimentary executive summary]. What this Brief Covered.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] Finding The Right Calls-To-Action For Your B2B Website
    MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 16, 2010
    [2010] Outsourced b2b Lead Generation gives 43% better results than In-House
    Click to access the Focus Roundtable on B2B Lead Generation Using outside professionals to help your company implement B2B lead generation gives 43% better results than hiring your own person. Case closed!
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    November 11th, 2010 | By Billy Mitchell Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. The 2010 @B2BTOTY Awards are an easy and notable way to say thanks to those you follow with a nomination and/or vote. Technology Naughty Vs. Nice In 2010 2. Or Does It? You know it all.
  • E-QUIP  |  MONDAY, DECEMBER 6, 2010
    [2010] E-Quip Blog: Training for Tangible Results
    Monday, December 6, 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. Training for Tangible Results. Im a big advocate for training, as you might expect of someone who earns a substantial portion of his income providing training services. Then you need to look beyond merely training. That, of course, involves behavior change.
  • JUNTA 42  |  SUNDAY, JANUARY 24, 2010
    [2010] Special Report - Content Marketing Spending Continues to Rise
     Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Content marketing spending overall increased 11% from 2008 to 2010.  Enjoy
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [2010] Mobile Internet – If not now, when?
    It's now 2010. It would appear, that in matters of debate, I favour the alternative. politely declined. In the panel discussion following the formal debate someone 'rested their case' with the comment, “Ask yourself this, if you've just been told that your budget's going to be cut by 25 per cent, what would you do without? Mobile.” Mobile.
  • B2BBLOGGERS  |  THURSDAY, MAY 13, 2010
    [2010] The Future of Marketing: The Greatest Marketing Challenge of our.
    Technology Naughty Vs. Nice In 2010 2. What’s channel strategy?  It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest number of customers. Today’s marketing options can seem innumerable and the number of choices in the future will only increase. Step 2. 11 P.M. Or Does It? 5.
  • B2BBLOGGERS  |  SUNDAY, AUGUST 22, 2010
    [2010] Want to Build a B2B Community? Twitter Chat Offers Advice and How.
    Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap] August 22nd, 2010 | By Ksenia Coffman Follow #B2Bchat on Twitter Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis. Technology Naughty Vs. Nice In 2010 2. Critical for long term growth.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] B2B social media case studies - 3 you can learn from and why they work
    Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Cheers!
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Savvy Speaks: Web Copy Turnoffs
    With good reason, many feel a website is the hub of a company's presence. Yet some sites do their company a disservice, especially when the copy on them makes prospects and customers cringe or click away. Here are our top pet peeves when it comes to web copy -- and suggestions for how to get visitors smiling and coming back for more! Big mistake.
  • CHRIS KOCH  |  FRIDAY, JUNE 11, 2010
    [2010] Is lead generation killing marketing?
    What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? You could hear the proverbial pin drop in the room after he said it. On the one hand, what he was saying seemed ludicrous. How could emphasizing leads not improve the relationship? Seems doubtful. We need one, too.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [2010] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. LinkedIn Adds the Ability to Follow Companies , April 30, 2010.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 14, 2011
    [2010] Laugh and Learn – featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #3
    In our second of the series, we examine our 3rd best idea of 2010. Watch to see the winner. What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” … Continue reading → Demand Generation
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 28, 2010
    [2010] Teleservices Business Process Outsourcing: Want to Go North or South?
  • NUSPARK  |  SATURDAY, NOVEMBER 27, 2010
    [2010] An Introduction to Lead Scoring
    Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 28, 2010
    [2010] Website Makeovers: 3 Things Buyers Want on Your Website
    (This post originally ran on July 15, 2009) With a new year approaching, businesses are looking for ways to improve revenue. Turning the website into your #1 salesperson is a good idea.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [2010] Facebook vs Twitter Infographic
    Very cool info graphic. Bottom line – Facebook is bigger but Twitter users are more loyal. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 7, 2010
    [2010] LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
    Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. This is someone who is not a spammer, not even involved in marketing, and generally keeps a low profile on the social networking site. Why was their account restricted? For being too active ! Thank you.
  • ACQUIRING MINDS  |  MONDAY, MAY 17, 2010
    [2010] Destructive B2B Sales Practices
    There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment.    This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures.   .
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [2010] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    September 30th, 2010 | By Jeremy Victor A tweet caught my eye yesterday and it got me thinking. Technology Naughty Vs. Nice In 2010 2. What does “ high quality lead &# mean anyway? Doesn’t every B2B marketer and VP of Sales have a different definition? Neither? Is it even a specific enough goal? Would we act differently? I
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 23, 2010
    [2010] K’s Top Five for the Week – December 23
    It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share. Top 10 Inbound Marketing Ebooks and Webinars of 2010 via @hubspot. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! The Top 10 B2B Marketing Mistakes – And How to Avoid Them by @diannahuff. Tweet This!
  • LEADSLOTH  |  WEDNESDAY, AUGUST 11, 2010
    [2010] 25 Great B2B Content Marketing Articles
    While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. Personas.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [2010] Will Marketing Automation Be Free?
    Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Genius.com. Users. unlimited. 5. Emails / month. 5,000. 2,500.
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [2010] Measuring the Value of Digital Marketing – #B2BChat
    Technology Naughty Vs. Nice In 2010 2. And they are ones that also keep them up at night. How do B2B marketers tackle the question of marketing campaign  value ? Do we make strategic decisions based on real, actionable data? And this is especially true for B2B with their typically complex, drawn out sales cycles. Where do you start? Agency?
  • B2BBLOGGERS  |  THURSDAY, JUNE 24, 2010
    [2010] B2B Marketing Resource Management [#B2Bchat]
    Technology Naughty Vs. Nice In 2010 2. Or having the resources, but not feeling that you are getting the best bang for your buck. It’s all about setting expectations and tracking results. In today’s #B2Bchat , we’ll tackle the tricky issues of resource management and utilizing outside contractors and agencies. great agency? Or Does It? 5.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 9, 2010
    [2010] Finding The Time To Tweet or Blog?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Harald Michael Brenner Dec 11 2010 Hello Harald.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, NOVEMBER 16, 2010
    [2010] Social Media in B2B Marketing - Survey Results
    The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [2010] Content Marketing Tips from Computer Games
    What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. What’s in it for them?
  • THE POINT  |  MONDAY, NOVEMBER 15, 2010
    [2010] 5 Ways to Segment Your Lead Nurturing Campaign
    Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Take advantage of it. Here are 5 ways to consider segmenting your campaign: 1.
  • E-QUIP  |  MONDAY, DECEMBER 27, 2010
    [2010] E-Quip Blog: Top 10 Blog Posts of 2010
    Monday, December 27, 2010. Top 10 Blog Posts of 2010. Interestingly, only four of the top ten posts in 2010 were published this year. This post from last month was easily the most popular of 2010. ▼ 2010. (52). Top 10 Blog Posts of 2010. What an encouragement! Disappointing? Managing the Sales Funnel.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2010
    [2010] Social Media Marketing Strategies for 2010
    Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. The lessons? Share this on del.icio.us. Digg this! Tweet This!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] Google Launches New Search Interface: Google Instant
    Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. Connect with HubSpot
  • B2BBLOGGERS  |  TUESDAY, JUNE 1, 2010
    [2010] 17 Essential Tools You Need To Produce Your Own Videos
    Technology Naughty Vs. Nice In 2010 2. Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. And the first place to begin is with GEAR. How can we help you Make Good Media?
  • B2BBLOGGERS  |  WEDNESDAY, MAY 12, 2010
    [2010] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
    May 12th, 2010 | By Kent Huffman As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. We will also be joined by a leading B2B marketing expert, Cheryl Burgess , winner of the 2010 Shorty Award for marketing excellence on Twitter. Technology Naughty Vs. Nice In 2010 2.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 28, 2010
    [2010] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). Gartner reduces IT Spending Outlook for 2010, but.
  • GREAT B2B MARKETING  |  SUNDAY, SEPTEMBER 12, 2010
    [2010] Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan
    Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . Your job is to make your brand and brand promise the same thing. Articulates the “primary” customer benefit.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [2010] Five questions to ask before beginning a social media initiative
    Guest blog by Martin Schneider Senior Director, Marketing SugarCRM: The explosion of social media over the past several years has certainly begun to make its mark in the business world. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM. How will I track and measure success?
  • B2B MARKETING ONLINE  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Making Business Friends
    Many years ago, Abraham Lincoln said “If you wish to win a man over to your ideas, first make him your friend. “. The core part of a B2B Marketer role is to win people over to their ideas. So according to Abe, that means making friends with that often harsh, often hassled and often hidden group called decision makers.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 21, 2010
    [2010] What’s it like to be in B2B marketing?
    This is the year when I get to do what I want to do – or at least most of the time. At the advanced age of 62, I experienced the benefits of formal coaching for the first time, and saw its benefits. They were usually right. You might have thought that at the age of 62, all anyone would want to do would be to retire.
  • B2B MARKETING ONLINE  |  TUESDAY, OCTOBER 19, 2010
    [2010] Analyse this.
    Nearly every conversation I have at the moment seems to revolve around the topic of analyzing something – from data analytics to the more personal analysis of my personality which I did find rather extreme and a little bit disconcerting to say the least! Being able to predict what might happen – really? Well it would appear so.
  • B2B MARKETING ONLINE  |  MONDAY, SEPTEMBER 20, 2010
    [2010] The future of the internet isn't mobile.
    But surely it must be? With 230,000 iOS devices and 200,000 Android devices activated every day how can it be anything else? Even Facebook is building a phone. The near -future of the internet is mobile, but as B2B marketers we must be aware of how internet usage is changing in the long-term, and what this means for our campaigns and communications.
  • B2B MARKETING ONLINE  |  MONDAY, SEPTEMBER 6, 2010
    [2010] Facebook, B2B and the Beatles – no really!
    “Music’s all very well John, but you’ll never make a living out of it.” Those very words spoken, probably rather impatiently, to a teenage John Lennon by his maternal aunt Mimi. Six years later, the Beatles had changed the world. must confess to thinking and saying some pretty similar things about Facebook. Why is this happening?
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [2010] More data, so what?
    Guest blog by Graham Cooke, managing director of QuBit Digital. The recent Ofcom report, which states that we are consuming multiple sources of media over half our waking lives through multitasking, could mean we are approaching an information overload. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
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