Lattice

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Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Lattice

We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010. My company Lattice built an AI-based marketing & sales solution from the ground-up.

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What the AlphaGo victory means for Marketing and Sales

Lattice

When we first started rolling out our predictive applications in 2010, we found that we could usually outperform >50% of reps in an organization. The greatest impact of predictive marketing & sales is felt in organizations where everyone is focused on Revenue together.