• VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [2010] Top 3 Tips for Optimizing Social Advertising on Facebook
    in 2010 to $8.3B 'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2015. Social media users are being targeted now in more ways than ever: in Facebook news feeds, LinkedIn profiles, promoted tweets, and much more. Advertising within news feeds.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [2010] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    In the olden days — say 2010 – landing pages were mostly associated with campaigns, promotions, and paid search. 'Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Be a red flag? harbinger of business decline? And that’s a good thing. Action!
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [2010] 21 Vital Mobile Marketing Facts and Statistics for 2014
    Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010. ( 'Gone are the days when a mobile-enabled web presence was an afterthought. ” Also, consider these stats from the compilation below: about half of all U.S. What do advertisers need to know about mobile access?
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [2010] 83 Exceptional Social Media and Marketing Statistics for 2014
    Job postings on LinkedIn for social media positions have grown 1,300% since 2010. '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do only 48% of searches result in? No, not that.)
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [2010] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    Although Pinterest hasn''t changed all that much since 2010, the logo sure looks different. Do you still use Pinterest the same way you did in 2010? 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. My, they have come a long way!). Remember when Google was in Beta? Tweet about Google.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [2010] Rise of the Marketing Platform
    1990s – 2010: Marketing shifts again to developing and managing customer relationships. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Yes, I know, real “profound”. 1920s – 1950s: A spotlight on selling emerges. Too see why, read on…. Five Big Trends in Marketing Today.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [2010] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    Bottlenose was founded in 2010 and launched its original social media dashboard in 2011. 'I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. million entities. Data sources. The system can accept any data format from structured transactions to unstructured text.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [2010] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    Here’s why: In a 2010 study by the Aberdeen Group , companies with strong sales and marketing alignment achieved 20% annual revenue growth. 'Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? While Marketing can view Sales as lazy and incompetent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2010] Klout Founder says Lithium deal will propel new development
    million in May of 2010 and seemed to be riding the wave of social media popularity. In December of 2010 we closed on $8.5 ” In late 2010 the company piloted a monetization program called “Perks,” which allowed client companies to offer free gifts, discounts, upgrades and other benefits to influencers by topic. Connections. 
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [2010] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    million in 2010 to 53.2 'The following post is authored by Louise Frosell of Locaid.  . Your customers are digital omnivores. They use a number of digital channels to interact with your brand. The fastest growing channel? Mobile. This year revenues will triple from 2012. It’s not just m-commerce. That’s where mobile marketing comes in.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [2010] #FirstTweet: Proof That You Should Be Open to New Social Networks
    — Tom Hanks (@tomhanks) January 11, 2010. — Piers Morgan (@piersmorgan) November 30, 2010. 'Just like your first step and first word, chances are you can''t remember your very first tweet. But Twitter would like to refresh your memory. Click here to see your first tweet. When I read my first tweet, I laughed out loud.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2010] Eight years of top business brands on Twitter and their First Tweets
    Date set up: 29th Jan 2010. Date set up: 6th April 2010. Date set up: 19th May 2010. Date set up: 2nd November 2010. 'Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. When did they set up on twitter? What was their first tweet? Nothing.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [2010] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    In 2010, Dell established the Social Media Listening Command Center (SMLCC) Led by Maribel Sierra. 'One of the most powerful impacts of social media is the way it has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 14, 2014
    [2010] How to Democratize Product & Process Innovation: What We Learned by Hacking
    1,500 hackathons will be held throughout the world this year, up from just a handful in 2010 (source:  Associated Press ). 'Innovate or Die. About 50 years ago, living to 61 was normal. What What if we told you that the life expectancy of thriving companies on the  S&P 500  (an index of the top 500 most valuable U.S. We think so.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [2010] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Their comments will surprise and enlighten you. They especially want to know about their job performance.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [2010] The Changing Nature Of Work [Slideshare]
    In 2010, 10 trillions emails were sent and 89% of them were spam. 'In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. Globalization.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [2010] 11 Thought-Provoking Guides to Content Marketing for 2014
    'A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • LEADERSHIP  |  FRIDAY, MARCH 7, 2014
    [2010] Interesting Infographics: Must-Know Data To Improve Your Email Campaigns
    If you refer to the infographic’s line graph, you will notice how the amount of emails opened via mobile devices has greatly increased between 2010 and 2013. 'Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. It is imperative to test all components of a marketing email.
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [2010] Book Review: The Social Employee
    In 2010, Dell established the Social Media Listening Command Center (SMLCC) Led by Maribel Sierra. 'One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [2010] Leveraging Big Data and Creative Content for Customer Engagement
    In 2010 the curation of content became the mantra for all things digital. 'Why is content such a “buzz”?! This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Why is the WhatsApp acquisition considered relevant in the world of content creation?
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [2010] Leveraging Big Data and Creative Content for Customer Engagement
    In 2010 the curation of content became the mantra for all things digital. 'Why is content such a “buzz”?! This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Why is the WhatsApp acquisition considered relevant in the world of content creation?
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [2010] Announcing Our Pilot Study: Increase Your Net Tuition Revenue
    Department of Education 2010 financial aid survey , four-year independent higher education institutions awarded 70.3% of all institutional grants provided in the surveyed fiscal year ( National Center for Education Statistics, 2010 ). Discounting Strategies and Private Nonprofit Universities. of tuition and fees, up from 46.5% in 2011.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 25, 2014
    [2010] Persistence is fertile
    I personally thought that this belief perished by 2010; however, the fear, indignity, and confusion persists. 'If you want to be heard above the din of the Internet , you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice. Plus, there’s no accountability.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [2010] The Golden Rule for Marketing
    More than 200 million numbers had already been added to the Do Not Call registry in 2010. 'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. Even some of the best brands fall for the worst marketing tactics at times.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [2010] Inbound Marketing vs. Content Marketing – What’s the Difference?
    mean, look how much they actually have in common: In fact, Joe Pulizzi even admitted in a 2010 presentation at HubSpot’s headquarters that the two practices were pretty much exactly the same thing, stating “we are indeed all media companies today and it doesn’t really matter what you call it.” Caution. They were right, it turns out.
  • ISCOOP  |  FRIDAY, FEBRUARY 21, 2014
    [2010] A Place for a Space Ship, Not for People
    ” After an oil pollution in 2010, the search for the source began. 'Once children could swim in the Pueta river by Kem in Karelia, and fish were abundant. Today, the locals say: “The water does not freeze in winter and a fetid fog hangs above it. The stench from the river in summer is even worse.” And that was not all.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 19, 2014
    [2010] Why Aren't SEOs Very Good at Content?
    SEO Foundations - What type of guy (or gal) started an SEO company in 1998, 2004 or even 2010? But, a quick look back through marketing blogs and message boards reveals that content marketing (as we know it) really entered the scene in 2010. 'I spoke recently to the CEO of a large content marketing firm. They aren''t good at it.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [2010] While You Were Sleeping: The Olympic Storylines You Might Have Missed
    Prior to the 2010 Olympics in Vancouver, Fuahea Semi was a Tongan computer science student with no Winter Olympics ambitions -- and who could blame him? The Olympics highlight reel has also been dominated by Julia Lipnitskaia , the 15-year-old Russian who skated circles around the competition to warm the hearts of Olympics fans everywhere.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, FEBRUARY 11, 2014
    [2010] Why I Gave Up My Copywriting Business
    By 2010, I’d become pretty knowledgeable about navigation and usability, design, content, messaging, branding, WordPress, SEO, blogging, etc. 'Last week, Jason Fried, of the company formerly known as 37signals, tweeted that he had worked his last day for the company. No, he hadn’t left the company. ” haha. thought so.
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [2010] Facebook’s Look Back Videos and the Power of Personalization
    As early as 2010, they launched an ambitious campaign in which followers could tweet their questions, and the Old Spice Guy would respond to them by name. 'For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. Don’t believe me? Take a look at yours. Why does this tactic work so well?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [2010] Growth Hackers And The Marketing Wake Up Call
    The term was first used by startup marketing consultant Sean Ellis in 2010. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . ” . But as soon as I saw it, I knew that I was one of them. Strategy
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [2010] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue.  'An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Share your thoughts below! Jon Miller is the VP Marketing and Co-Founder of Marketo.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [2010] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.” Does social media marketing produce measurable ROI—and if so, how does one measure it? What do you think? by Forbes.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [2010] More New Systems Challenge the Marketing Automation Status Quo
    SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems. 'Last week’s post looked at newer marketing automation systems that focused on small businesses. Here are a few options. to $9.99 per month.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 28, 2014
    [2010] Lessons already learned – the HealthCare.gov mess in a nutshell
    This project worked well in 2010 because it had a more limited feature set. 'As a web project manager, most times my job title itself is a bit of cocktail party conversation killer. It just doesn’t compute in people’s minds. Fortunately, for me, that means my job title makes people suddenly want to talk to me about my work.
  • NNC SERVICES  |  TUESDAY, JANUARY 28, 2014
    [2010] Growing Up With Facebook (And Keeping Up With The Changes)
    'Since Facebook introduced the Like button in 2010, getting likes from users has become social marketing’s Holy Grail. Companies were now able to easily communicate with their fans, on their own turf,  without spending virtually any money. Social media marketing
  • NNC SERVICES  |  TUESDAY, JANUARY 28, 2014
    [2010] Growing Up With Facebook (And Keeping Up With The Changes)
    'Since Facebook introduced the Like button in 2010, getting likes from users has become social marketing’s Holy Grail. Companies were now able to easily communicate with their fans, on their own turf,  without spending virtually any money. Social media marketing
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [2010] Is The Corporate Website Dead?
    All the way back in January, 2010, Brand Consultant  Simon Mainwaring  penned “The  death of corporate websites ” blog. 'According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . This is not just headline bait. Maybe even more so.
  • NNC SERVICES  |  THURSDAY, JANUARY 23, 2014
    [2010] 5 Reasons to Market Your Business on Pinterest
    When Pinterest first appeared in public in 2010, no one denied it will be one of the leading social media networks. 'Instagram and Pinterest proved that an image is worth a thousand words. Because it’s simple, creative, inspiring and fun. It didn’t take long for marketers to realize that Pinterest can help boost […].
  • NNC SERVICES  |  THURSDAY, JANUARY 23, 2014
    [2010] 5 Reasons to Market Your Business on Pinterest
    When Pinterest first appeared in public in 2010, no one denied it will be one of the leading social media networks. 'Instagram and Pinterest proved that an image is worth a thousand words. Because it’s simple, creative, inspiring and fun. It didn’t take long for marketers to realize that Pinterest can help boost […].
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [2010] Save Time Blogging: 15 Proven Productivity Hacks
    ve been creating web content professionally since late 2010. 'How long does it really take to create content? Reports vary, but many experts claim they work on an article for anywhere between 2 hours and several days. Are people on the quicker side creating low-quality stuff? Outline First. Don’t Write in Order. Research As-You-Go. Use HARO.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2010] Diversity: A Strategic Business Issue
    The study evaluated the executive board composition, returns on equity (ROE), and margins on earnings before interest and taxes (EBIT) of 180 publicly traded companies in France, Germany, the United Kingdom, and the United States over the period from 2008 to 2010. '“We may have all come on different ships, but we’re in the same boat now.”.
  • VOLACCI  |  FRIDAY, JANUARY 17, 2014
    [2010] The Marketing Value of Upgrading to Drupal 7 ASAP
    This is an adjusted picture that I initially saw in Vesa Palmu’s post , explaining why the end of 2010 was right time to upgrade to Drupal 7. 'Drupal 8 is almost here. This means that Drupal 6 will soon be out of support. Have you upgraded your site to Drupal 7, or will you be trying to upgrade to Drupal 8 directly, later? Consistency factor.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [2010] 2014 Trends in Digital Marketing
    So was 2012, 2011, and 2010. 'Jeff Allen, President of Hanapin Marketing said, “2013 was the year of Mobile. 2014 is going to be the year we put marketing back in digital marketing.”. And according to a study recently released by AdAge, 80% of B2B marketers plan to increase digital marketing budgets in 2014. SEO Isn’t Dead…. Mobile.
  • BIZNOLOGY  |  TUESDAY, JANUARY 14, 2014
    [2010] Remember to tend to your technology
    From 1993, when I entered the web, until maybe 2010, I was highly technical. 'Photo credit: chooyutshing. Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right Sort out a process for backing-up or cross-posting everything you do. OK, done. And here’s why.
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [2010] 101 Reasons Why Social Matters to Your Brand
    From 2010 to 2012, Edison Research [PDF] says the percentage of people who follow a brand or business on social media grew from 16 percent to 33 percent. 'The relationship between businesses and social media has grown leaps and bounds in recent years. Looking to give your brand a boost with social media this year? 53% of U.S. Source: CMO ).
  • SAZBEAN  |  FRIDAY, JANUARY 10, 2014
    [2010] What You Need to Know for Your Search Engine Optimization in 2014
    'English: Google Logo officially released on May 2010 (Photo credit: Wikipedia) Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system. SEO google online advertising search engine optimization search engines web search engine
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 10, 2014
    [2010] Call Tracking for Outdoor Advertising: Marketer’s Best Friend
    And even in a digital world, outdoor advertising is growing, with positive year-over-year growth since 2010 and revenue projected to reach $132.4 'Most marketing chatter of late has focused on the importance and growth of digital and mobile advertising. billion in revenue for the first three quarters of 2013 and making up 4.9 billion in 2015.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 10, 2014
    [2010] Who’s an Expert, and Why Experts Write Ebooks
    Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. wholesale ebook sales for January, 2010 were $31.9 Who, exactly, is an expert? Who qualifies? They’re experts.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2010] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). 'Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones —  can, in fact, hurt people. Ready?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2010] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). 'Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones —  can, in fact, hurt people. Ready?
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2010] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 20, 2010. Created: May 13, 2010. 'Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Who knows? Marketing. 1) Digital Marketing. Created: March 3, 2008. Type: Networking Group. Members: 427,420. Owner: John Horsley.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 6, 2014
    [2010] Why I’m Not Making Any B2B Social Media Predictions for 2014
    When I look back over the predictions for 2010 , 2011 , 2012 and even 2013 they all pretty much say the same thing: more B2B companies are going to adopt social media practices for their businesses. You can stomp your feet, hold your breath and even throw things in my general direction, but I am just not doing it. Has this been happening?
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [2010] 6 Undeniable Reasons Why Your Website Should Be Responsive
    Responsive design, a term originally coined in a 2010 A List Apart article by Ethan Marcotte, has been by far the most popular and widely used method for designing a mobile website. 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders.
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [2010] How to Optimize Your Blog for SEO: 5 Steps
    In fact, Google has used load time as a ranking factor since 2010 , rewarding sites that offer speed as a function of a superior user experience. 'Not convinced you need to optimize your blog for SEO? Your website needs to rank well in Google, Bing, and Yahoo to capture the attention of your future customers. Utilize Search-Friendly H1 Tags.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [2010] Start an Expert Ebook with an Outline: 11 Steps
    wholesale ebook sales for January, 2010 were $31.9 '11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one.
  • BIZNOLOGY  |  MONDAY, DECEMBER 30, 2013
    [2010] Building an ecosystem or modern alliances
    To buy an app seems so 2010, not only outdated, but also–ahhhhhhhh–so  annoying! '(Photo credit: ryanvanetten). Recently we have become observers of an ongoing war between the different operating systems while they try to offer the best experience possible for their users. Data includes all the information brands need.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [2010] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. 'This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • VIDYARD  |  FRIDAY, DECEMBER 13, 2013
    [2010] Where Canada’s next billion-dollar idea is being hatched
    'In a glassed-in boardroom in the centre of the space, one of Vidyard’s founders, Michael Litt, is finishing up a meeting with investors; since its founding in 2010, Vidyard has raised about $8.5 million. The post Where Canada’s next billion-dollar idea is being hatched appeared first on Vidyard. Press
  • VIEWPOINT  |  TUESDAY, DECEMBER 10, 2013
    [2010] PowerViews with Chad Burmeister: Sales is More Scientific Nowadays
    Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. 'Field sales is flat while inside sales is up 20 percent in the last few years. That’s part of the new landscape, and so is the ubiquitous use of technology. By Dan McDade
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 5, 2013
    [2010] From MAGNET: How to Sustain Lean Results
    Rother, Mike (February 2010). 'This post originally appeared on MAGNET’s Manufacturing Success blog and is reposted with permission. How To Sustain Lean Results. Michael O’Donnell, Growth & Innovation Advisor, MAGNET. Sustaining “Lean” results is a critical challenge for many organizations. Tools and Methods do not sustain results. link].
  • ENGAGE  |  TUESDAY, DECEMBER 3, 2013
    [2010] Social Media in the News
    'The timeless human need to interact is the engine that drives social media. The usefulness of its tools—whether it be Facebook, Twitter or MySpace—is usually dictated by the youngest among us. This skittish demographic has been quick to flee from anything that reeks of market capitalization, number of shares outstanding or return on investment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [2010] The Psychology of Selfies
    In 2010, a front-facing camera was built into the iPhone 4, eliminating the need for “bathroom views.” In 2010, a front-facing camera was built into the iPhone 4, eliminating the need for “bathroom views.” 'Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. am a social media outlier.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 22, 2013
    [2010] B2B and B2C Marketing are Dead. Long Live B2H!
    In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level. 'Today more thank ever, buyers want a human experience from the brands and businesses they buy from. agree. They want interesting and human! But people buy from people they like.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [2010] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    Every year, Saleforce.com chooses a charity to spotlight at Dreamforce — this year, they chose rebuilding efforts in Haiti, which is still suffering the effects of the 2010 earthquake. Throngs of attendees sheltered from the rain beneath every awning, and needless to say, the local Target ran out of umbrellas. ” Benioff asked the crowd.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 20, 2013
    [2010] Small Business Saturday Drives Local Traffic To Your Door
    So it’s surprising and somewhat awesome that American Express (a presumed Goliath) decided to do something about it in 2010. American Express began Small Business Saturday in 2010, using its marketing muscle to encourage consumers to “shop small” on the day after Black Friday. 'Normal. false. false. false. EN-US. But do we shop there?
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 19, 2013
    [2010] 5 Best Practices to Rock Cyber Monday
    That’s roughly 30% more than 2011 results; 50% more than in 2010. 'I wonder if The Mamas an d The Papas realized how prescient they were in 1966 when they wrote these fine lyrics: Monday Monday, so good to me. Monday Monday, it was all I hop ed it would be. Which is pretty phenomenal for a day that’s only been around since 2005. Go mobile.
  • SCHEIER ASSOCIATES  |  MONDAY, NOVEMBER 18, 2013
    [2010] Anything as a Cloud Service
    Exablox, founded in 2010 and backed by $22.5 'Startups are vacuuming up every conceivable IT function and service and putting them in the cloud, all in the service of lower cost and simplicity. says CEO Scott Petry. There’s even an ease-of-use play. Pricing starts at $9,995. Pricing starts at $29 a month for ten devices.
  • NUSPARK  |  SUNDAY, NOVEMBER 17, 2013
    [2010] An Introduction to Twitter Lead Generation with Lead Generation Cards
    This study from 2010 has some useful details about Twitter’s relationship to time. 'How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Just look at these statistics.
  • B2B MARKETING MENTOR  |  WEDNESDAY, NOVEMBER 13, 2013
    [2010] We Are the 8%: 4 Women Who Beat the Odds to Make It to CMO
    The CMO at inContact , a leading provider of on-demand call center solutions, Mariann McDonagh has overseen all of the company’s marketing and business development activities since she first came on board in 2010. Only the position of Chief Information Officer (CIO) has a lower ratio of women, at just 5 percent. Years in marketing: 14.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 12, 2013
    [2010] Content Is The Top Priority For The Social Business
    Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010. Content wasn’t even on the list of the 2010 survey conducted by Altimeter. 'It’s no secret that I’m a big fan of Slideshare. And how brands need to start acting like publishers. Social Media
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [2010] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    adult internet users are now on Twitter, double the percentage from 2010. 'As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Which emerging platforms are essential (or even worth investigating)? Relevanza ). Wrong.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [2010] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    adult internet users are now on Twitter, double the percentage from 2010. 'As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Which emerging platforms are essential (or even worth investigating)? Relevanza ). Wrong.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [2010] A 13-step crash course in digital marketing
    TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to  ANA  and  MediaVest. 'Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)?
  • SYNECORE  |  SUNDAY, NOVEMBER 10, 2013
    [2010] OMI Webcast: Rethinking SEO in an Age of Semantic Search
    In 2010, Google dumped GFS and built a new and improved file system, appropriately named ''Colossus.'' 'Are search engines starting to think like humans? Let’s begin from the start, what are the roots of semantic search? How has Google’s Knowledge Graph adapted to what is now known as Hummingbird? What will the future of search hold?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [2010] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    In early 2010, Google acknowledged that site speed is a factor in search ranking. 'A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. Last year I wrote a column on Search Engine Land regarding B2B mobile strategy and SEO. Time on site / time on page.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 6, 2013
    [2010] Innovators Wanted: Marketing to Generation Live
    Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). 'Photo credit: MikeMonello. Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. It’s a little more complex for this cohort. Unlike
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [2010] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta. think the answer is: probably not. The other issue that just started to surface as the discussion petered out was the nature of platform integrations. But I digress.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [2010] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    The release of The Challenger Sale in 2010 put “sales” books back in the boardroom. 'How can you bring value to every sales interaction? In my guest post on the Funnelholic blog, I wrote that the most important thing salespeople can do is commit to their craft. One way to refine skills and build mastery is through reading. No one is talking.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 30, 2013
    [2010] 11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]
    'Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA Maximize Your Social), I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. Featuring Contributions from Global Thinkers.
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [2010] How Twitter Grew From a Microblog Into a Business Tool
    The application enhanced when the company rolled out improved image and video sharing features in 2010 as part of a “New Twitter” makeover, as Kissmetrics highlights. 'News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. came along (baby No. Marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [2010] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    population between 2000 and 2010, rising from 35.3 million in 2010. According to the  Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. According to the  U.S. million in 2000 to 50.5
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [2010] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.". 'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. But the biggest reason I''m pretty confident in these? Mobile Search Will Continue to Rise.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [2010] How to Choose the Right Domain Name and Extension for Your Website
    Your domain name will probably cost around $10 a year, but premium domains can go for up to $20,000 and in 2010, sex.com sold for $13 million. 'This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. chosen your business name (“Greg’s Kielbasa” -- after your grandfather!), Imagine that on your business card!
  • VIEWPOINT  |  TUESDAY, OCTOBER 15, 2013
    [2010] Internet Radio - Its Time Arrived Several Years Ago!
    SLMA Radio - Since 2010. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. Phil Fernandez of Marketo.
  • ISCOOP  |  SUNDAY, OCTOBER 13, 2013
    [2010] Sports Need an Investigative Eye
    Rob Rose, representative of South Africa’s newspaper Sunday Times, told about his country’s experience being host of Football World Cup 2010. 'By Nikita Kuzmin, Kaliningrad. A discussion about how to investigate sports became one of the noteworthy events of the Global Investigative Journalism Conference’s first t day. News Russia GIJC 2013
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 10, 2013
    [2010] From MAGNET: New Research Supports toe Positive Effect of Co-locating Production and Innovation
    In 2010, MIT’s President, Susan Hockfield, launched the  MIT Production in the Innovation Economy (PiE) research group   to answer the question: “What kinds of production do we need–and where do production facilities need to be located–to sustain an innovative economy?”. And what does this mean for the future of the U.S. economy?”.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [2010] 99 Amazing Facts On The Future Of Business [Slides]
    Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Content on the internet tripled between 2010 and 2013. percent.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [2010] Best practices for social media shilling
    Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. 'Photo credit: calmenda. venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! How do I know?
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [2010] This Week in Digital Strategy 10.4.13
    From 2010 to 2012, the proportion of free apps on the App Store ranged from 80% to 84%, but by early 2013, that had grown to 90%. 'Happy Friday, everyone! This was another busy and informative week in the world of digital strategy. We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [2010] LinkedIn Sponsored Updates: A Beginner’s Guide
    " Indeed, the latest DoubleClick for Advertisers report, published in 2010, clocked the average click-through-rate in the U.S. 'The release of LinkedIn's Sponsored Updates a little over two months ago has many B2B marketers excited over its marketing potential. An example of a LinkedIn Sponsored Update by Intuit. percent.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [2010] Bidding Fond Farewell to BtoB Magazine
    John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. My association with BtoB began as a happy accident. Related articles.
  • E-QUIP  |  TUESDAY, OCTOBER 1, 2013
    [2010] Clients May Not Know What They're Missing
    'How did Apple know that people wanted an iPad when they introduced it in 2010? was among the many initial skeptics: "Why would people buy a miniature, underpowered laptop without a keyboard?" I wondered. Thankfully Steve Jobs and his team had much better intuition as to what would appeal to the buying public. No one has yet raised a hand.
  • VOLACCI  |  MONDAY, SEPTEMBER 30, 2013
    [2010] Hummingbird: Google’s Latest Algorithm Change & What it Means for Your Site
    Hummingbird is said to be one of the biggest changes to the algorithm since 2010’s Caffeine update, or even reaching back to changes made back in 2001. 'On Wednesday, September 27 Google confirmed that a new update to their search algorithm went live about a month prior to the announcement. So, what’s new about this algorithm?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [2010] The 45 Inbound Marketing Terms You Should Know [Glossary]
    As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Yes, there will be debate on the imperative-ness of these terms. Yes, let’s start this darn glossary already.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [2010] How to Optimize Your Website for Sales Prospects
    Leverage responsive web design – Don’t design your site like it’s 2010! 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. An online presence is essential in today’s competitive sales environment. Clients hate to read. First, a website is an experience.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 24, 2013
    [2010] The Truth Behind University Recruiting
    Source: CEB Recruiting’s Recruiting Forecast, 2010–2013; CEB Recruiting Forecast Survey, Q4 2012. 'As the world of sales continues to evolve and become ever more complex, companies are increasingly turning to talent as a major driver of sales performance. And that’s a troubling statement.  But why the disconnect?
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 24, 2013
    [2010] Get the Most Out of Your University Hires
    Source: CEB Recruiting’s Recruiting Forecast, 2010–2013; CEB Recruiting Forecast Survey, Q4 2012. 'As the world of sales continues to evolve and become ever more complex, companies are increasingly turning to talent as a major driver of sales performance. And that’s a troubling statement.  But why the disconnect?
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 19, 2013
    [2010] Microsoft Office 365 Throws Email Marketers A Curve Ball
    Microsoft launched the platform in 2010 and has made ongoing major changes to benefit users. 'Marketers doing email campaigns are struggling with a serious issue: Communications with Outlook users have become problematic, often going straight to the junk folder or being quarantined. From the Admin menu click on Exchange. Click Save.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [2010] What Is The Future Of Content Marketing?
    Google’s “Zero Moment Of Truth  research showed that the number of sources we look for in making a purchase has doubled (2011 vs. 2010). 'Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended.
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