• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [2010] Start engaging from the first click in the Customer Journey
    Assess The Effectiveness Of Your Customer Journey Map”, by Andrew McInnes, October 15, 2010 3. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. 12 About GX Software.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [2010] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    Through the company she founded in 2010, Buyer Persona Institute, Adele has a compelling strategy for marketers who seek the confidence to say: “This is what really matters to our buyers. In marketing, you have to understand buyer personas. You have to know how to use buyer personas to inform and enrich your marketing efforts.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [2010] 4 Rules to Build a Lasting Relationship with an Influencer
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. Author information.
  • E-QUIP  |  TUESDAY, APRIL 14, 2015
    [2010] The Art of Contractual Indemnity
    In the 2010 case UDC v. I''m pleased to welcome Matthew Copus of Hall and Company and Ryan Kohler of CCM+S as guest posters this week. They write on a topic of interest to A/E firm leaders and business developers—how to avoid bad contract terms. But these same states may have a more lax requirement for contracts with private parties.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [2010] France’s Google is different than ours
    Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. Even the 30s. Right?
  • HINGE MARKETING  |  MONDAY, APRIL 6, 2015
    [2010] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
    ” Book Writing : Mitch has written two highly successful books, Six Pixels of Separation (2010), drawn from the title of his blog, and CTRL ALT Delete (2013). We study them because we want to understand how they attained that status and what we can learn from them. Simple euphemisms, they are not. thought we could help each other.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [2010] The Science of a Great TED Talk: What Makes a Speech Go Viral
    To help control for accuracy, the study stuck to only videos posted on TED.com in 2010 that were between 15-20 minutes long. Getting chosen to speak at a TED conference is no easy feat. But to speak at a conference is even harder. Who gets chosen to speak? you name it," according to 2014''s call-to-action for TED speakers. certainly do.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [2010] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    As highlighted within our August 2014 Social Customer Care: Steps to Success in 2014 study, the adoption of social media by contact centers has grown four-fold between 2010 and 2014. Customer needs, wants and behaviors change almost with the blink of an eye in today’s always-on, always-connected world. smartphones and tablets).
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [2010] Is Your Open Office Causing a Creative Crisis?
    In 2010, the average was 225 square feet. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Whenever Ben walks by, he comments on the design work prominently display on your monitor. He typically thinks you need to move everything to be center-aligned. The Rise of the Open Office.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [2010] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. Many of the original scoring vendors specialized in a single application. Sounds pretty simple, eh? So, how do you deploy all this?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [2010] 8 Mistakes Brands Make With Instagram
    Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014 , and is now home to more than 300 million accounts. Mistake #1: They Lack a Goal-Driven Strategy.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [2010] The Social Graph for Managing Influencer Relationships
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Over the past decade, the new science of influence marketing in social media has evolved a lot. Author information. Raymond Morin. Raymond Morin.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [2010] What Happens After You Get a Bid on Shark Tank?
    Similarly, Shawn Davis -- the founder of gourmet seafood operation Chef Big Shake -- failed to get a bid, but saw sales increase from $30,000 in 2010 to well over $1 million after his episode aired. Whether you''re a budding entrepreneur or just interested in the startup world, you''ve probably heard of the reality TV show Shark Tank.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2010] 10 User Generated Content Campaigns That Actually Worked
    In 2010, Target pledged to donate $500 million to education and promised to double contributions down the road with a popular college acceptance letter competition. increase in revenue between 2009 and 2010. 8) Pepsi MAX. Tired of struggling to crank out the endless streams of content needed to appease today’s consumers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 9, 2015
    [2010] Four ways customer connections will change by 2020
    Let’s compare that to the “norm” just five years ago in 2010 … Most people searched online via a laptop or desktop, since smartphone adoption had risen to only about 20 percent. 2010 was the year everybody thought  QR codes  would be the rage. Let’s compare that to the “norm” just five years ago in 2010 …. Dramatically.
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [2010] The Future of CRM is Customer Engagement
    So here are the numbers from a three-year study from 2010, 2011, and 2012: One star: 83.7 Paul Greenberg. What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.”
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2010] Why The Most Effective B2B Marketing Tactic May Surprise You
    really believe in content marketing, and I think it’s here to stay. I’ve been blogging about it since 2010. With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not. But wait a minute.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2010] The Word Of The Year Is a #Hashtag
    ” In 2010, it was “app.” In 2010, the word of the decade was “google.” (And in 2008 the WOTY was “bailout”; in 2007 “subprime”; in 2006 “Plutoed”; in 2005 it was “truthiness” Read the whole list.).   In 2012, ADS members determined that “hashtag” was the word of the year.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 25, 2015
    [2010] New 2015 Marketing Budget Benchmarks
    The findings also indicate that marketers are more likely to be increasing overall budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report in 2010, during the height of the economic crisis. Is understanding how to target your customer effectively keeping you awake at night?
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [2010] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    But in October of 2010, the powers that be at Gap decided to “modernize” the brand. If you''ve ever been part of a company or worked on a product that''s undergone a rebrand, you know how absolutely crazy it can be. The company at the time was shifting direction and targeting a different audience, so a rebrand made sense. Others, not so much.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [2010] When Social Media Influence Marketing Becomes the Brand
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [2010] B2B data decay and list rental – buyer beware!
    Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Contact media sequence and frequency. Creativity. No news there.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, FEBRUARY 12, 2015
    [2010] What Sales Compensation Trends Are in Store for 2015?
    Historically, projected wage inflation increases for sales personnel have remained modest since 2010. For 2010, the payouts exceeded the estimate by 3 percent. Almost 65 percent of the reporting companies plan to increase headcount in 2015, the highest portion of reporting companies since 2010. By David J. Cichelli, Sr. David J.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2015
    [2010] Are the 4Ps Still Relevant or In Need of a Major Reset?
    Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. The big question nowadays, are these 4-Ps still relevant?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 5, 2015
    [2010] The Power of the Pivot: Get Started with Excel Pivot Tables
    For this example, I’m using Excel 2010 (for Mac users, this is synonymous with Excel 2011) because it’s still the predominant version used by most small and mid-sized businesses. If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. What is a pivot table? Time savings and efficiency.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [2010] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    In combination with the expanded format options released by Microsoft in 2010, the potential for good design with shapes is readily available. PowerPoint has a great tool called Presenter View, which can be found in the "Slide Show" tab of PowerPoint 2010 (or 2011 for Mac). But this does not mean you should use them all. Ta-da!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [2010] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Moreover, Fast Company reports that GoPro more than doubled its net income from 2010 to 2011 to $24.6 We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps.
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 27, 2015
    [2010] Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing
    Winner of International Design Awards in 2013, 2012, 2011 and 2010. Retail stores no longer compete just with one another for geographically concentric consumer districts. They compete with endless aisles and endless comparisons of products and prices online. In this Moneyball for Marketing podcast, he explains how: . Leo shares examples.
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [2010] 5 Facts Every Business Needs to Know about the Mobile Revolution
    As recently as 2010, less than 3 percent of e-retail site visits occurred on mobile devices, since then, there has been a growth of 2000 percent, according to U.K. Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online.
  • E-QUIP  |  FRIDAY, JANUARY 23, 2015
    [2010] Does Sharing Financial Information Improve Performance?
    Magazine''s 2010 Top Small Company Workplaces practice OBM, as do 40% of Inc.''s Top 500 fastest growing companies. I''m working with a family-owned engineering firm that has tentatively decided to take a bold step: to start sharing financial information with all their employees. Is there a trend here? Meanwhile, 85% of companies in Inc.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [2010] The Pyramid of Relationships with Social Media Influencers
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Social Media Influence
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [2010] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    2010 changed the way we viewed Old Spice forever when advertising agency Wieden + Kennedy enlisted handsome Isaiah Mustafa to portray “The Man Your Man Could Smell Like.” If marketing were easy, every business would be successful. What we miss is seeing monkeys in business suites happily prancing around and acting like people.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [2010] The Art of Advanced B2B Email Marketing: Email Rendering
    Outlook 2007 and Outlook 2010 render HTML using Microsoft Word. We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. Litmus Email Analytics reports worldwide data on email client popularity.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [2010] 11 Underdog Brands That Differentiated Themselves From the Competition
    By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. In 2010, the same group of people sat around in a kitchen, making protein bars by hand until they landed on a recipe they knew would change the industry forever. If you haven’t heard of Apple then you’ve probably been living under a rock. Ta-da! The solution?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [2010] How Do You Start Over After Building a Successful Blog?
    In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Certainly you would have heard of such a moron, right? Here we go again.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 19, 2014
    [2010] The Awesome Power of Stories in Marketing
    The Acer is a lot clunkier than the rocket-fast touch screen Lenovo Yoga 2, but it works and Outlook 2010 works too, Every Sunday evening, 60 Minutes comes on CBS TV. Does your marketing team tell stories to your buyers? News, right? Stories. Awesome! Most CEOs got into trouble with activists, but not Netflix. Thank you, Best Buy!
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [2010] 2015 : The Influencer Marketing in the Digital Age
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Leaders now understand the importance of using content to stand out. Social Media Influence
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [2010] 5 Surprising Studies on What People Consider "Good" Customer Service
    But, according to the 2010 Customer Experience Report by RightNow , the biggest reason people stop doing business with a company is due to a poor customer service experience. In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? It depends.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [2010] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    By 2010, we were on to our fifth ESP. Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it''s filled with millions of contacts. And our monthly lead numbers? They used to hover around a few hundred.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [2010] The Evolution of Social Media Since 2004 [Infographic]
    And Twitter, for that matter -- sponsored tweets have only been around since 2010! Can you believe it''s only been 10 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn''t happen" wasn''t a common quip. 10 years makes it seem so young.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [2010] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    According the Huffington Post , it only took until 2010 for 25 million Americans to have Snuggies. That’s the opening line of a 2010 CNBC article about the Shake Weight: the almost too-suggestive-and-weird-to-be-true oscillating dumbbell that racked up more than $40 million in sales in 2010. The Holiday Season. Let’s get to it!
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [2010] How to Create Exciting Content for a Boring Industry
    Did you know American Express launched Small Business Saturday (the day after Black Friday) in 2010? As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” know how to sniff out a story, which makes any topic interesting.” Agreed!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [2010] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    The answer lies with something called the Open Graph Protocol , which Facebook created in 2010. We''ve all been there before. You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Or worse, none at all. Talk about a pain in the neck. Facebook.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [2010] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    MarketingSherpa offers a detailed case study but here’s a snapshot of the results—since embracing a content marketing strategy in 2010, the company has seen: 400% increase in site traffic in the past two years. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on. Let’s look at one example of this.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 1, 2014
    [2010] Do you Dominate the Conversation?
    He retired from his advertising company in 2010 after 38 years in business. Do You Totally Dominate the Conversation? This week I have asked a friend of mine to share one of his blog posts, Bob Terson has much to share, this topic is one of the secrets to sales success. Ken Thoreson. So, let me ask you, Do you practice what you preach?—personally,
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [2010] The Power of the Pivot: Get Started with Excel Pivot Tables
    For this example, I’m using Excel 2010 (for Mac users, this is synonymous with Excel 2011) because it’s still the predominant version used by most small and mid-sized businesses. If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. What is a pivot table? Time savings and efficiency.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [2010] How to Do Competitive Analysis in a Crowded Industry
    One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). You can survey your customers to find out which competitors were included in their review. Contact New Incite today.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [2010] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Rego has shown me a couple of approaches over the past few years, none of which quite worked out. But when we saw each other at Dreamforce last month, it seemed he had settled on a keeper.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 14, 2014
    [2010] The Fast Growing Influence of the Social Media Ambassador
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Social Media Influence
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 13, 2014
    [2010] Information overload: beyond better filters
    Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. This is what has changed, not just the filtering. Like this post?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [2010] The 15 Best LinkedIn Pulse Articles On Marketing
    started publishing on Slideshare in July of 2010. I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month! Because Software. Worth a read. 2.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [2010] Small Business Saturday – November 29 – Shop Small and Local
    American Express - no small business itself, but one that counts a lot of small businesses as customers – began this promotion in 2010, with the goal of getting more people to shop at small businesses. Black Friday’s for big box stores. Cyber Monday’s devoted to online shopping. Just how important is small business?
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [2010] Why People Buy Things Online [Data]
    2010 study by Kyungmi Kim and Marcia Johnson shows that the strong associations underpinning this “cult-like’ following form at a neural level. Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. So let''s dive right in. 1) “ The New Normal of Consumer Behavior and How to Respond ”.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [2010] Email Marketing for different buyer personas
    Back in March 2010, when Earnest was but a 6-month old toddler, our very own Chris Wilson wrote about the value of personas and why B2B marketers have to think beyond job titles when it comes to figuring out the best approach to speak to their audience. Email Marketing for personality types - what''s the strategy? Navigation dominant.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [2010] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    Under their leadership, Vidyard has seen exponential year-over-year growth since 2010 and has recently opened its first international office in Dublin, Ireland, to support its growing demand. These actions show true leadership and community spirit, and they are especially exciting to see from our young entrepreneurs.”. About Vidyard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [2010] The social media forecast: Cloudy!
    But to add different spin on things, I came across a list of predictions I made in 2010. This was a pretty gutsy prediction because in 2010 everybody was hot, hot, hot about QR codes. As I look back, 2010 was really the dawn of “content marketing.” Gigantic, in fact. Micro payments – finally? At least it was for me.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 3, 2014
    [2010] A Handy Holiday Marketing Calendar
    Small Business Saturday started in 2010 by American Express. Once again, it’s time to plan your holiday marketing campaigns. Then, decide how and where you’d like to promote your products, services and sales: Email, social media, postcards, etc. This will give you an idea as to how much time you should set aside for each tactic.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, OCTOBER 2, 2014
    [2010] Women Manufacturers: Lori Malitsky, CEO of Flood Solutions
    According to a 2010 report, Women-Owned Businesses in the 21st-Century , issued by the U.S. “Did I know about manufacturing and the vent business when I inherited it? Phhhht. Yes, I used to clean the bathroom for my dad and do other stuff to make some extra money,” joked Lori Malitsky. As of 2013, it’s estimated that women own over 8.6
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [2010] 10 Things B2B Marketers Should be Doing on LinkedIn
    “LinkedIn customized icon”  by Kerl J 2010, for Culturally Connected, LLC – Idea Girl Media’s parent company. It’s no secret that LinkedIn is the world’s largest professional network on the Internet. In contrast, Facebook accounts for 17 percent of such visits, while Twitter is just 14 percent. Come on now, be honest.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [2010] ?6 SEO Myths BUSTED
    This means, aside from Google’s Search Engine Optimization Starter Guide , which outlines best practices and was last updated in 2010, everything else is largely speculation by outside parties. Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. The keyword is dead. Reality.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [2010] List Management: Tips to Best Manage your Campaigns
    My son has been in Cub Scouts since 2010. Wouldn’t they have KNOWN I signed up in 2010. Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [2010] List Management: Tips to Best Manage your Campaigns
    My son has been in Cub Scouts since 2010. Wouldn’t they have KNOWN I signed up in 2010. Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [2010] Saucy Tips to Boost Sales via Pinterest
    And so, in 2010, she began a barbecue business. Lea Richards has a unique title and a unique business. She’s the “Head Hog” at Pig of Month BBQ , an LA and Ohio-based business that ships must-eat barbecue meats to a customer’s door. The business was inspired by her family’s quest to find the perfect barbecue.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 11, 2014
    [2010] Highlights from the Fifth Annual Sonnhalter Tool Drive Round-Up
    Since Sonnhalter began its efforts in 2010, it has collected more than $141,000 in donations. Thanks to all that supported Sonnhalter’s 5 th Annual Tool Drive to benefit Habitat for Humanity. We recently completed our fifth annual Sonnhalter Tool Drive to benefit Habitat for Humanity. We thought we’d share some highlights. Café, St.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [2010] VR Customer Spotlight: The Epicurean Connection
    happy VerticalResponse customer since 2010, Sheana relies on email marketing to promote her many events and any distinctive new products she carries at the shop. We signed up after the New York Fancy Food Show presentation in 2010. The Epicurean Connection , located in the heart of Sonoma, Calif., Check out the video below!).
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [2010] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    As consumers, we love media. And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms. Call Tracking
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [2010] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    When I first joined the marketing automation world in 2010, I was excited about bringing in a more regular process for managing leads as well as more automation to handle that process. This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. Know Your systems. Create process visualizations.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, SEPTEMBER 4, 2014
    [2010] U.S. Manufacturing Anchors the Innovation Economy
    manufacturers reported an innovation — the introduction of a radically new product or process — in 2010, compared to only 13% of other businesses. adding 646,000 manufacturing jobs since February 2010. In its June 2014 report, Making in America: U.S. Manufacturing firms in the U.S. businesses — over 30% of U.S.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [2010] How IBM Used Inbound Marketing to Thrive in the Digital Age
    Digital technologies such as the internet, social media, and mobile devices have empowered the modern consumer, offering instant access to vast pools of information, entertainment, and human engagement. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [2010] Blogging Labor: Top 10 Posts of the Past Year
    October 13, 2010. In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [2010] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” By Kerry Gorgone, {grow} Contributing Columnist. This is a story about sex, drama, money, and hope. The results have been pretty weird. thanks, dennis.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [2010] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    150% increase in lead generation from 2010 to 2011. Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. What were the results? 200% ROI on PPC in 2011.
  • THE POINT  |  MONDAY, AUGUST 18, 2014
    [2010] 10 Tips for a Successful Trade Show Follow-up Campaign
    2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Prompt response to show leads is critical.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 14, 2014
    [2010] An Interview with Habitat for Humanity Executive Director, John Habat
    Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. Right now we’re in the middle of our  annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Here’s the conversation: Q. How long have you been there? A. years. Q. There are many. Gardening. Q.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [2010] Social Media and the Stock Market: A Lesson in Global Manipulation
    In 2010, Australian airliner QANTAS first felt the brunt of social media’s inclination to trust “straight from the horse’s mouth” sources when a misinformed tweet about a plane crashing in Indonesia lead to false media reports and a huge drop in the company’s share price. By Kate Prince, {grow} Community Member. Read on. Read on.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 31, 2014
    [2010] 5th Annual Sonnhalter Tool Drive to Benefit Habitat for Humanity
    Last year we raised more than $31,000 worth of tools and building materials and have collected more than $106,000 in donations since our tool drive efforts began in 2010. - Rosemarie Ascherl, PR Foreman. Habitat for Humanity does great work in local communities to help improve both individual’s lives as well as the community in general.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [2010] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    Since the company’s founding in 2010, it has raised more than $8.5 Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. The company reported 1800% revenue growth in 2013.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2010] 5 Reasons to Invest in Interactive Content
    For one, the novelty effect – interactive content is fresh now, but so were infographics in 2010, and so were blogs in the early 2000s. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [2010] Is Parallax to Blame for Poor SEO?
    Plus, remember that page load time has been part of Google''s algorithm since 2010. 3) It "doesn''t work" on mobile devices. "What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. Take this site page from Honda CRV, for example. How Parallax Design Works.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [2010] The Fallacy of the Lazy Millennial
    2010 Pew Center Report on Millennials is very complimentary on the confidence of this generation, especially as it relates to previous generations, and another report shows that they are solidly optimistic about the future and are at the leading edge of the social media revolution. This post originally appeared on the Sales blog. Worth ethic.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [2010] The Digital Reality: How Technology has Transformed the New Business
    Case in point: the oft-quoted stat from Google’s Eric Schmidt back in August 2010: “Between the birth of the world and 2003, there were five exabytes of information created. Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business. Tech Infiltrates the Biz. So, grab a book.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [2010] B2B Content Marketing Execution: We’re Not as Mature as We Think
    July 16, 2014. The report, Compare Your B2B Content Marketing Maturity¸ ( download ) points out that while B2B marketers have wised up to the value of content marketing, they’re still preforming sadly when it comes to execution. Because of this, they fail to retain customers or win their long-term loyalty. What’s happening here?
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [2010] B2B Content Marketing Execution: We’re Not as Mature as We Think
    July 16, 2014. The report, Compare Your B2B Content Marketing Maturity¸ ( download ) points out that while B2B marketers have wised up to the value of content marketing, they’re still preforming sadly when it comes to execution. Because of this, they fail to retain customers or win their long-term loyalty. What’s happening here?
  • SYNECORE  |  TUESDAY, JULY 15, 2014
    [2010] Responsive Web Design Stats: What You Should Know
    Did you know, the average number of unique screen resolutions in 2010 was just 97. We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design that is useful? Enter: Responsive Web Design ! Transcription. Resources. Ironpaper.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [2010] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Created: March 4, 2010. Created: December 17, 2010. In this video from 2010, Matt Cutts discusses the impact of social site activity on search rankings. Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Common B2B Link Building Questions. Guess what?
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [2010] Onward, to Total Immersion!
    While initially apprehensive on how an industrial manufacturer could really capitalize on these new channels, we made the decision to go for it in 2010, and the benefits of it became apparent almost immediately. My next challenge has arrived, and oh what a challenge it will be. Lines have blurred, and in my opinion, it’s better for everyone.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [2010] Onward, to Total Immersion!
    While initially apprehensive on how an industrial manufacturer could really capitalize on these new channels, we made the decision to go for it in 2010, and the benefits of it became apparent almost immediately. My next challenge has arrived, and oh what a challenge it will be. Lines have blurred, and in my opinion, it’s better for everyone.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 26, 2014
    [2010] Off the Grid Serves up Sizzling Content Using Social, Mobile & Email Marketing
    In June of 2010, Off the Grid (OtG), a popular San Francisco-based “ roaming mobile food extravaganza ” (and VerticalResponse customer!) opened their first three markets. ” Fast forward to today, and Off the Grid now operate 23 weekly markets in the greater San Francisco Bay Area, with more than 150 food vendors.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 25, 2014
    [2010] Customer Loyalty, Your Brand and Revenue – The Perfect Storm
    When customers buy more from you, they become more loyal (source: Outsourcing Trends, www.salesandmarketing.com , January/February 2010 ) and more apt to advocate your brand. Now more than ever your customers matter. Not only for revenue from ongoing sales, but importantly for brand advocacy. Contact New Incite today.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [2010] The Biggest SEO Blunders of All Time
    Toys R Us really, really wanted to dominate the word "toys'' in search, so much so that they paid top dollar for the eponymous domain name, toys.com, back in 2010. Marketers. we''re always looking for ways to make our metrics skyrocket up and to the right. Where were we? Right. In the world of SEO, we call that using black hat tactics. Pssst.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [2010] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    Relevance to World Cup: Who could forget the haunting noise of the vuvuzelas from the 2010 World Cup in South Africa? Now, much like your average American, I feel that professional soccer falls somewhere between Cornhole and Quidditch in terms of everyday sports importance. Credit: www.forzaitalianfootball.com. Make It through Qualifying.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 16, 2014
    [2010] Help me solve marketing’s biggest mystery
    Of course I’m talking about the Old Spice The Man Your Man Could Smell Like campaign of 2010. In 2010 using social media to promote a product was a novelty but most big brands should have it figured out by now. Of course I''m talking about the Old Spice The Man Your Man Could Smell Like campaign of 2010. And the results?
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [2010] The Best Content Marketing at the 2014 World Cup
    New research from Google suggests that multiscreening has more than doubled since 2010. I’m nearly giddy that the FIFA World Cup is starting today. Not just because I can’t wait to see Brazil and Croatia go head to head during my 4 p.m., errmm, doctor’s appointment. Let’s put this into perspective. This is the main event! Stakes are high.
  • VIDYARD  |  TUESDAY, JUNE 10, 2014
    [2010] Why You’re Feeling All The Feels: The Sadvertising Trend
    Just look at these older examples from Chevy (2011) and Apple (2010). You have to tell your brand’s story. That is (and has been) the buzz in marketing for ages. And it’s completely true – your story separates you from others and it’s how people connect with your company. Storytelling. Visual storytelling. Yep, there it is.
  • VIDYARD  |  TUESDAY, JUNE 10, 2014
    [2010] Why You’re Feeling All The Feels: The Sadvertising Trend
    Just look at these older examples from Chevy (2011) and Apple (2010). You have to tell your brand’s story. That is (and has been) the buzz in marketing for ages. And it’s completely true – your story separates you from others and it’s why people buy into what you do. Storytelling. Visual storytelling. Emotional storytelling.
  • HUBSPOT  |  MONDAY, JUNE 9, 2014
    [2010] Better Content Through Chemicals? How Caffeine, Alcohol, & Other Substances Affect Creativity
    According to a 2010 study , caffeine has several beneficial effects, including -- surprise, surprise -- increasing energy/decreasing fatigue. As digital marketing agency Nebo discovered , a 2010 study showed that marijuana increases "hyper-priming," or "your ability to make connections between seemingly unrelated concepts." Great!
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [2010] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Plus, consumers have been able to "unlike" a company page with the click of a button since 2010. Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. Remember the hours you or your friends spent playing Farmville and typing all Facebook statuses in the third person? Sweet memories, right?
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [2010] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    You could say that this design is sort of a throwback to our 2010 look, when social proof was front-and-center. Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. Looking back, it’s clear what my problem was: I never had a clear plan of attack. Ah, yes. Much better. That message?
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [2010] How to Conduct Market Research on a Tight Budget
    Finally, remember the infamous Gap Logo redesign of 2010? You can learn a lot from product failures. In 1982, Toothpaste Brand Colgate decided it would expand its brand by launching Colgate Kitchen Entrees , frozen dinners for the busy consumer. In 2000, Heinz debuted a brand new ketchup -- it was p urple. It''s understandable. Cost: $0 -$50.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [2010] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    The company was founded in 2010 and has more than 70 customers. I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail. 4-Tell offers low-cost, easily-installed product recommendations for online retailers. market.
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