NuSpark

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New Study: Get On YouTube, NOW

Synecore

Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.

Cold calling and the Complex Sale: observations you can learn from (thanks to my daughter)

B2B Lead Generation Blog

I was somewhat shocked to find out that my 14-year-old daughter had searched YouTube recently for any mention of her dear old dad. She stumbled across a video that included a recent mention of my book, Lead Generation for the Complex Sale. Isn’t it just amazing how easy it is in today’s world for our children to get the goods on their parents? But, excuse me, I’m digressing. With it.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. Thinking like a media company.

P2P 112

6 Best Practices For Small Business YouTube Marketing

Sazbean

Mention YouTube and most people will picture cats playing piano. For instance, Scott Imbrie, owner of Original Skateboards, a brand that has been built largely on its YouTube presence, says the platform is better for marketers than even Facebook. YouTube is actually the biggest social media site,” he says. “It’s bigger than Facebook or Twitter.”. Another YouTube proselytizer is Jeffrey Harmon, chief marketing officer for Orabrush, a Provo, Utah oral care brand that recently parlayed a series of successful YouTube videos into a national distribution deal at Walmart.

10 Social Media Tools - Best Kept Secrets

Junta 42

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.  YouTube for PDFs.   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel. Google Docs Forms Designer. Create custom forms for surveys and downloads. Customize in less than 10 minutes. Delicious Promotions. Scott reviewed the power of promoting events and offers through Delicious. Scott's favorite tool.

Your Content, Their Content & the Brand

Junta 42

  Brand mentions will turn up in Tweets, comments on posts, YouTube videos and even in the content of other sites. Thanks to Kenneth Weiss, author of the new book, Slightware – The Next Great Threat to Brands, for this guest Junta42 blog post. Ken offers some interesting thoughts on content and the customer conversation.    Take a read! Companies have traditionally attempted to control the dialogue and vernacular around their brands. The correct words, and the specific tonality were carefully chosen to explain, position and differentiate brands. It’s not easy.

Three Tips for Your YouTube Video

PR Meets Marketing

The last part is how to distribute your video. I’ve personally defaulted to YouTube and I believe that YouTube is becoming a place for business videos too. To make it easier for you, just cut and past the below: Three Tips for Your YouTube Video by @csalomonlee: [link].  . technorati tags: Video YouTube Social Media Flip mini HD Content Marketing. Conclusions.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

Paper 12

YouTube as corporate home page?

Reputation to Revenue

BooneOakley, a North-Carolina based agency, has gotten a lot of attention in the last few days by essentially shifting its corporate site to YouTube. Tags: Innovation Marketing Social Media Strategy 2010 BooneOakley BtoB marketing Modernista socialmedia YouTube The main video has received more than 220,000 views in its first 10 days, quite impressive for a small local firm.

The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. How are you changing your customers and your prospects behavior?

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. Social Media Predictions for 2009 by Search Engine Watch. “Many free services will become defunct&# —hmm, not yet, but there are still three months of 2009 to to. by HubSpot. by Dave Fleet.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

P2P 7

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Ways to Find Legal Music for Your YouTube Videos by Mashable. Adoption soared. 85% of Inc.

Chart: How Many Streaming Videos Do We Watch?

It's All About Revenue

compiled some of Nielsen’s reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5 of the consistent top-10 sites. That means that the average number of videos watched by each visitor is a whopping 137  per month on those sites (up from 81 in 2009). Far and away, YouTube is the dominant leader in the market. 

Video 37

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Expo Microblogging Digital Asset Optimization Lets Get Social: FriendFeed Twitter Delicious StumbleUpon Facebook LinkedIn Flickr YouTube Slideshare Most Popular Posts Related Posts Blogger Relations 101 Public Relations Spam and the Bad Pitch Search Marketing News Blog No Blog? Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Please don’t. That’s what AdRants is for. Kudos! Get it?

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Last week I asked the question: will content marketing kill trade publications ?

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? with Bing.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Find them all and others here in the first set of the best cool web tools for 2009. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites?

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review.  December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. YouTube is routinely serving more than a billion video views per day. September 2009 Online Marketing News. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Neilson report announces US Ad Spending Declined 15% in first half of 2009.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Welcome to the first best-of-2009 (so far) compilation. Social media continues its rapid growth"—check. Marketing budgets will continue shrinking"—yup. Social Tagging

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. chadhorenfeldt PS: For videos from the event and some of the sessions I mentioned above, check out the Eloqua YouTube Channel. Because it’s real. It’s in the moment.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. They leverage LinkedIn, Ning, YouTube, and Twitter. Tags: Content Strategy facebook LinkedIn ning relationship marketing social media Twitter youtube And here are the answers: Peers and colleagues – 84%. Blogs – 24%.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

With shoot-and-upload video getting easier and easier, everyone's going to jump onto YouTube. 2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. Much the same way as in 2009. I do think brand marketers will begin to rediscover the power of sophisticated email list management.   Sites such as twitter, facebook, youtube, and linkedin will keep growing.  Related Articles: 42+ Social Media and Content Marketing Predictions 2009.   No kidding! 

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. But like many b-to-b marketers, I’m not sure how it has impacted my business. All Rights Reserved.

Social Media Buzz at a Live Event

Digital Body Language

We just finished up Eloqua Experience 2009, which was a spectacular event all around. These spanned many major social media properties including Facebook, YouTube, Blogs, and Twitter, and ranged from video channels to online contests. As an obvious step, wireless access was available to all. However, often it is the more subtle social cues that help the most.

Social media in numbers too big to ignore

grow - Practical Marketing Solutions

Photos uploaded to Flickr as of June, 2009 100 million. YouTube videos viewed per DAY 13 million. Month-over-month growth rate of Twitter Jan-Feb 2009 93%. Hours of video are uploaded to YouTube every MINUTE Your customers are there. I recently read a post recently summarizing a few eye-popping social media trending stats that just demand attention. billion. billion.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy!

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy!

Bad service blowback - United Breaks Guitars

Reputation to Revenue

Tags: Reputation Social Media customerservice davecarroll reputation socialmedia united youtube

Is it social media or just multimedia?

Beyond

You know the kind of thing: people who believe that posting a few corporate videos to YouTube counts as 'social media marketing'. As you know, good examples of B2B social media marketing are thin on the ground at the moment. And they are all the harder to find when many B2B companies seem to confuse social media with multimedia. But this week I found how easy it is to jump to conclusions.

What Barbie and Pong can teach us about Consumer Experience marketing

Savvy B2B Marketing

One of the examples he gave that I really connected to was this video on YouTube of group of strangers at a movie theater waiting to see a new release who were turned into human joysticks for a game of human pong. This is the second post in Heather’s coverage of the Integrated Marketing Summit. If you missed the first post you can find it here.

Time to Replace your Online News Room with Facebook!

Buzz Marketing for Technology

You can set up a Facebook Page for your business, use the Notes feature to upload all your press releases from your site automatically from your RSS feed (see chapter 5 of Facebook Marketing for Dummies ), add a bookmarking service like Del.icio.us as an application or widget, add photos or import photos using the Flickr application and add Videos or import them via the YouTube application.

Can B2B Marketing be Fun?

Content Marketing for BI

No doubt it was all choreographed, but to the hundreds of people watching at the LS Station and the millions who have now seen it on YouTube, it was captivating. I was reading an interview with Charlie Todd of Improv Everywhere on SmartData Collective the other day and what I read and saw was “FUN!”. Improv Everywhere says they create chaos and joy in public places.

The Kanye “Disaster” Beyond MTV

Savvy B2B Marketing

The Gossip Most of the video footage has been pulled down from YouTube (due to a "copyright claim by Viacom International Inc."), I don't watch MTV. didn't see the VMAs (video music awards) live. Still, I couldn't avoid the onslaught of mainstream and online media coverage that followed Kanye West's grossly inappropriate interruption of Taylor Swift's acceptance speech. Seriously.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Connect the Docs

We’d prefer to watch a 5-minute YouTube video than read a five-page white paper on the same topic. We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? Stay tuned!

Social Network based Caller Routing

Buzz Marketing for Technology

In fact I predict we will see it start to appear in Search, on Amazon.com, on YouTube and Microsoft Xbox – in some cases this has already begun! Ok, let’s say you are searching the web for a new fishing rod. You find the right website but you are having trouble locating the right rod and reel combination. And instead of getting the usual IVR tree – you are prompted for your Facebook id.

Ways to spend your Social Capital

Buzz Marketing for Technology

So far I have noted on Inside Facebook … YouTube Integrate Facebook Connect to Auto share Uploaded Videos PageReach Launches First “Content Network” Built On Facebook Pages Microsoft Xbox Games to share Games with Facebook Connect Users can update their Facebook status, post photos, and play games with friends directly within Xbox Live.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

We worked with a local videographer to shoot the video of our CEO, and then we uploaded it to YouTube in time for our eBook launch. Because we wouldn't require registration, we decided to measure success based on the number of downloads from the microsite as well as the number of video views on YouTube. What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0