Martech

SEPTEMBER 25, 2023

Speaking and writing and everything started back then. In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes. Then I carried on speaking, writing and training. Rather than ‘How do we get social and email to work together?’ The reason why I moved over [to the U.K.]

Multi-Channel 105

Multi-Channel Training Consulting Paid Search Agency 105

Marketing Insider Group

JUNE 1, 2020

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. So when I started writing Mean People Suck , I knew I wanted to include it. She shared this story with me a couple of years ago when we met over coffee.

Storytelling 318

Storytelling ROI Sample Ideal Customer Profiles 318

Zoominfo

APRIL 24, 2019

In fact, we’ve reached a point where many once-effective SEO tactics no longer work. In other words, write for people, not for search engines. But, rather than hiring humans to write these pieces, article spinning is typically done by software. But, just as Google’s ranking algorithm is ever-changing, so is SEO. Content farming.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Brandpoint

JANUARY 23, 2020

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Frederick Vallaeys spent 10 years working at Google and helped build the then-titled AdWords.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. Emphasis in original) So writes Mathew Sweezey in The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). According to Sweezey, June 24, 2009 was the day when ".

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Biznology

OCTOBER 12, 2017

The challenges are considerable: How do you teach development leads to write well enough to get their points across? Even if you manage to recruit and train subject matter experts (SMEs) to write regularly, how do you manage their work? Fortunately, I had one ready answer in my work at IBM. The answer: “25.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Adobe Experience Cloud Blog

MARCH 9, 2020

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . It covers economic policies passed by the government, the working economy, and attempting to understand the population’s behavior. What do I mean by that? Search results are resources. . Users are people.

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

Convert

AUGUST 7, 2023

I was interviewing with a large global broadband/TV service provider based out of the Netherlands in 2009. I have always had an affinity for both science and the arts so the broad remit of this work suits me well. I also love the “applied” nature of this work, where insight is translated into practical solutions for validation.

Statistics 52

Statistics Validation Optimization Analytics 52

The Effective Marketer

AUGUST 30, 2010

Who’s going to write all that new content? The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. Wow, it’s magical! Will you have to outsource?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

OCTOBER 26, 2015

I had no work experience and a pile of mounting credit card debt. It can be offering connections, your services, your expertise, doing grunt work for them, or anything simple that is hard for them but easy for you. It pays to get professional-quality work done on your website, logo, and photos. Write a Book.

Top of Funnel 157

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 157

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I have worked in B2B marketing, sales and alliance management for 25 years. I also began working with CRM systems to enable database marketing efforts and lead results analytics. I enjoy writing on a variety of B2B topics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ClickZ

APRIL 21, 2021

The work of the personal brand. Even in a crisis , new doors kept opening because I had put in the work on my personal brand for so many years. I’m making the “withdrawal” on the authority, reputation, and presence I worked so hard to establish. If you work for a non-profit, you are probably getting hit hard right now.

Personalization 122

Personalization Branding Brand Identity Consulting 122

Webbiquity

JANUARY 10, 2010

Advising b2b bloggers on the use of Twitter, Doug writes “Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog. It’s all about the engagement.&#. It’s all about the engagement.&#.

Twitter 100

Twitter Tactics Tools Tips 100

ClearVoice

JANUARY 24, 2020

million working for themselves. Following the financial crisis in 2009, Dermer shares unemployment skyrocketed and the numbers of full-time jobs at large corporations were few and far between. “So I could easily write several $15 articles in an hour. Client work, however, was harder to come by.

Lead Scoring 92

Lead Scoring Lead Ranking Fulfillment Paid Search Agency 92

The Effective Marketer

JANUARY 7, 2011

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Content Marketing Institute

DECEMBER 31, 2018

Tabula rasa or “clean slate” is found in the writings of Aristotle, and is the belief that we are each born with a blank slate and everything we learn … our habits … our behaviors … comes from our experiences. Depending on what research study you look at, less than 10% of all people write down and record their goals. So here goes.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Take a tip from BuzzFeed and start writing email subject lines like you’re writing an article title, your open rates are sure to improve. It’s simple, funny, and engaging.

Email Marketing 106

Email Marketing Planning Branding Brand Identity 106

The Effective Marketer

NOVEMBER 29, 2010

So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Maybe now is time for some change. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Convince & Convert

APRIL 13, 2015

” Dorie has worked hard for a very long time to get to where she is today. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. Writing blog posts, doing podcast interviews, and everything else surrounding her thought leadership interest was extracurricular.

B2B Thought Leadership 140

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 140

The Effective Marketer

MAY 9, 2011

the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. How you decide to work with it will determine whether you succeed or fail. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

MARCH 30, 2015

Scott posts on his blog when he has something to write about, which can be about once per quarter. Then, they also publish the audio and do a write-up. So, he lived on Twitter for 30 days – really lived , tweeting 7,000 times in January 2009. He won’t post every week just to get it out there.

Rules 140

Rules Content Paid Search Agency Viral Marketing 140

Ambal's Amusings

JULY 27, 2011

If there is anybody who should write a book on how to launch and grow a new business, it should be Mike Stelzner. Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009. Yes - if anybody should write a book on the subject of "launch", it should be Mike Stelzner.

Business 100

Business Sample Press Paper 100

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. Here are a dozen things I’ve learned and observations I’ve drawn from writing 1,000 blog posts. ” Top athletes work out on a regular schedule. Writing well is hard work.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Convince & Convert

JANUARY 26, 2016

I do not work at Le Kliff those months, so I am not paid in the summer. The way it works is for every review that shows up on TripAdvisor mentioning my name – Ramon – I am paid for one summer day.” But charging customers who don‘t write you a review is half-pushy, half-stupid, and wholly illegal.

Work Management 111

Work Management Marketing Management Guidelines Amazon 111

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Sarah has lived and worked on five continents.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Write it down. Write it down.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Revenue leaders need to get their teams focused on the right work—building relationships and closing deals. More than anything, you want happier and more productive workforces working on high-value tasks. It’s all about scaling what works.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

nDash

NOVEMBER 13, 2018

Whether it’s video, audio, or written content, people will take the time to engage with your work if it’s worth their time. Even back in 2009, Copyblogger’s Sonia Simone was questioning whether or not writing was obsolete. Video can’t kill the radio podcast star—and it can’t kill great writing, either.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

DivvyHQ

OCTOBER 3, 2018

I’ve been waiting for years for someone to write this book — I’ve built it up in my mind into something extraordinary. The 2009 edition was widely acclaimed by content strategists everywhere. Everybody Writes. What “Everybody Writes” is about in 50 words or fewer. Praise for “Everybody Writes”. “A Talk Triggers.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. That seemed very logical to me, so I implemented it.

Social Media 100

Social Media Blogger CMO Privacy 100

Hubspot

APRIL 3, 2017

None of the CDs [creative directors] knew me, or any of the work that I had done, so I knew I had to take it a step further to get their attention.". So did the fake prospect stunt work out? I wanted a resume that would both show off my work, but more importantly who I was and what I loved. 6) Writing a "Hire Me" Song.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

ClearVoice

APRIL 20, 2021

This guide will go over the tactics you use when working on local SEO and look at them with content in mind. You always want to be working on getting more and increasing your rating. Think: What can you write about that other local places or blogs might find useful and want to share/link to? Google My Business. Absolutely!

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Write about what you do and include keywords and phrases that will attract new customers and prospects. Does your online content make your phone ring?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

markempa

JULY 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jeffersons writing style evoked a sentiment that identified with the desires of a people who were unhappy with English rule.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

The Effective Marketer

FEBRUARY 15, 2009

The simple fact that it worked for him doesn’t prove that it will work for everyone. But the overall idea was interesting and valid, especially for us mere mortals that look in awe at others that have been more successful (however you define the term) and have to be brought back down to earth and go back to work.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100