ViewPoint

JANUARY 15, 2013

So many so-called lead generation companies are incapable of delivering work that elevates them to the position of partner (because of this, I am fond of saying, “we don’t get invited to the company Christmas party—but the ad agency does…”). Large call center and security software company—since 2009. The word “partner” is critical.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

ViewPoint

MAY 23, 2011

Have a look at the reports here: 2009 and 2010. Please let us know how they are working for you. To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries.

Resources 120

Resources B to B Work Management Marketing Management 120

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. You can connect with Carlos and learn more about his work at the Annuitas Group via the following resources: Carlos’ Email Address: chidalgo at annuitas group dot com.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

SEPTEMBER 27, 2012

Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Dave talks about the significant transformations that are occurring in marketing groups ITSMA works with. Marketing groups are facing a large number of challenges in areas like the following: New marketing technologies.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

JUNE 27, 2011

In 2010, Karen was one of CRN’s "Power 100: The Most Powerful Women of the Channel," and CenterBeam was recognized in 2009 as one of five finalists for the Marketing Department of the Year award by the American Business Awards.

Lead Generation 120

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 120