Onalytica B2B

MARCH 15, 2018

It took years of study and practice, working in the industry. I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. But if I want to know what does and does not work, I have to be willing to try new things and monitor the results. My #1 passion is for writing.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I have worked in B2B marketing, sales and alliance management for 25 years. I also began working with CRM systems to enable database marketing efforts and lead results analytics. I always enjoy doing webinars and podcasts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

AUGUST 23, 2017

Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com. As it stands, there’s confusion as to when influencer marketing is just outright advertising.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192