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Chris Koch

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How Manchester United Revolutionized Sports Marketing

Chris Koch

“A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club. Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012.

Planning 100
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Why salespeople should sell ideas: an FAQ

Chris Koch

That was in 2009. I ask them about their pain points and work with them to resolve them. They want to start the conversation with their pain points and work forward from there—without talking about what you have to offer them. Sales and marketing need to work together to figure that out.

FAQ 100
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Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. For example, we’ve long thought that CIOs in smaller organizations are hamstrung by a lack of discretionary budget to work with, small staffs, and a lack of access to the CEO in the business. Business Strategist.

Planning 100
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Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. For example, we’ve long thought that CIOs in smaller organizations are hamstrung by a lack of discretionary budget to work with, small staffs, and a lack of access to the CEO in the business. Business Strategist.

Planning 100
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Six factors driving B2B social media marketing adoption

Chris Koch

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Revenues for B2B publishers for the first five months of 2009 were down a total of 26.3% Marketing factors.