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Conversational Marketing, Social Media & Words That Work

BuzzSumo

Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. In this post, we will look at the power of conversation and the words that audiences love to read. Take a look at their recent Facebook Video and how they use the word LOVE. Words That Work.

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

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The Most Important Words In Social Media

Marketing Insider Group

And so I offer up to you that the most important words in social media are “thank you!” ” They may be the most important words in, well, the history of words. “ As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”

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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Using TweetDeck, I setup two search criteria, “White Paper” and “White Papers” Any subsequent Twitter message containing those key words is listed in a columnar format.

Paper 100
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Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Copywriting Success Summit 2009 FAQ.

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Brochureware Is Not a Dirty Word

Marketing Craftmanship

As a result, website visitors might see…a company blog with only 3 posts over the past year; no press releases issued since 2009; a “Coming Soon” graphic for the In the News section; an archive of quarterly newsletters with many issues skipped; a 2 year-old white paper that’s no longer relevant; and zero upcoming events scheduled.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. “Word of mouth” marketing is key for creating community and virality. That can be a good thing or a bad thing.