User-Generated Content: How to Use It for Good and Avoid a PR Crisis
Contently
JANUARY 20, 2023
Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. “Word of mouth” marketing is key for creating community and virality. That can be a good thing or a bad thing.
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