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Decision Makers Like Details

WriteSpark

A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts.

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Conference Focuses on Making the Most of Customer References

WriteSpark

White Papers. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco.

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B2B Tech Buyers Like Social Media

WriteSpark

White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media.          February 18, 2009 in Social Media | Permalink. White Paper Writer. Case Studies. Content Marketing. Sales Materials. Social Media. Working with Writers.