2009 - B2B Marketing Zone

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. Annuitas Group Website: www.annuitasgroup.com. He is a frequent speaker, blogger and contributor to many B2B marketing publications. Carlos on Twitter: @cahidalgo. Stay Tuned.

Demand

Demand Process Work Management Marketing Management

PowerViews with Dave Munn: The Transformed Marketing Organization

ViewPoint

SEPTEMBER 27, 2012

and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. ITSMA Website: www.itsma.com. ITSMA Conference: Marketing's New Value Proposition, October 30 – 31, 2012.

Organization

Organization Work Management Marketing Management Marketing Budget

B2B Marketing Zone

ViewPoint

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

PowerViews with Dave Munn: The Transformed Marketing Organization

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