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678 Articles match "2009","Websites"
The Latest from the B2B Marketing Community
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Friday, March 12, 2010
I then proceeded to check emails, have a couple of IM conversations, send some text messages, check the news and weather on the BBC website, update my Linkedin and Twitter (@RobinsonRG) status, check out my conference venue, access walking directions from my hotel to the conference, use GPS in Google Maps to check that I was going the right way, and at the event itself, micro-blog about the first couple of speakers. million items via mobile handsets during the Christmas period and generated more than $500 million in transactions in 2009. How many phones do you carry around with you? After
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Wednesday, March 3, 2010
Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010
Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009.
Best of B2B Marketing
February 2010
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Thursday, February 18, 2010
a. Look at keywords and phrases being used to find your website.
c. Make a list of referrers to your website (and blog) and check them out.
Discover opportunities to integrate your content so it builds a bridge from wherever it is online your prospects find it and your website. Others
Mapping Content to the Buying Process - "Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere".
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The Best from the B2B Marketing Community
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Wednesday, December 16, 2009
In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.
5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy Of course, I’m assuming that you already have a website and are probably doing some business blogging. Six Steps to a Successful Small Business Content Marketing Strategy How to go from clueless to compelling to transform prospects into buyers In It’s been a very good year for content marketing. Social media certainly loomed larger in the past 12 months but interest
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers
When I say fashionable, I mean that the usage of the phrase has skyrocketed
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Tuesday, March 17, 2009
They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Anyway I found myself thinking - why does any business need a website any more? With Facebook Fan pages you can build your own website on the Facebook "Platform" . I was talking to a small business owner last night. Right now, I have Facebook on the brain.
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Thursday, October 1, 2009
7 Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Social Media and the Enterprise Customer – Wired PR by uber.la John McElhenney lays out a process for mapping your social media communities, then capitalizing on their structures by letting your customers and partners tell your story for you. What The F**K is Social Media? Welcome to the first best-of-2009 (so far) compilation. This year will feature expanded,
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Friday, September 25, 2009
According to Jerry, every meeting with marketing executives starts out with " How can I get more people to my website? " The discussion in the video then revolved around niche, viral campaigns as a way to drive website traffic. How do I get people to my website? Somewhat interesting Bloomberg video from Ad legend Jerry Della Femina on the future of advertising and ad agencies.
The key points:
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Friday, October 2, 2009
That’s the blog powered website of Chris Griffith, a realtor with Downing Frye real estate. It’s worth noting that, although Downing Frye is a successful, well-established local realtor, their company website doesn’t show up until page 3 of the listings.
As she tells it, a typical first-time phone caller will refer directly to houses they have seen via her website or to information that she has conveyed. Effective content marketing online drives LifeinBonitaSprings.com to number four on search rankings.
You might think that Realtor.com, Yahoo real estate,
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Tuesday, May 12, 2009
quot; That said, Laura Ramos also points out that most B2B corporate websites "lack the basic building blocks to build customer relationships." quot; It's time for B2B companies to regard their corporate websites with a more flexible mindset. If your corporate website isn't playing a key role in generating qualified prospects and enhancing customer relationships, it's not doing its job. According to a recent survey done by Forrester Research with Marketing Profs, "94% of respondents consider corporate Web sites a key element in the
marketing
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Thursday, December 3, 2009
short website copy. You may need to be of a certain age to relate well to the debate over long vs. In particular, as Sonia Simone reminds us in a post on Copyblogger, it helps if you can recall those halcyon days when direct mail (along with print/TV advertising, of course) was a company’s chief [...]
...Tags: Tags: B2B Web Strategy Engaging Visitor
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Friday, November 13, 2009
B2B companies say that improving their websites is a priority for 2010. I'm not sure exactly what they're thinking, but I do know that — before they do anything — they need to evaluate the website they have now in order to create a renovation plan.
Some of the things overlooked on B2B websites include:
I suggest that an audit be conducted for each web page, or at least your main pages if your site is really intense.
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Friday, April 10, 2009
When your customers come to your website, they are similarly looking to you to solve their problems. Put the answers to those critical questions up on your website.
Tags: Content Marketing Knowledge Center News Online Tips & Mini-Guides website Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7.
When you find yourself in a new town but are blessed to be staying in a hotel with a knowledgeable and caring concierge, you’ve got it made.
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