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Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. I’m willing to bet that 2007 was about the last time most B2B sites had a good clean out.  I can’t find any more current stats than that on page count, but I just can’t imagine it’s lower. For some of us, there’s the added horror of abandoned websites. Let me help you out.

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

As an example we're going to use a small website redesign project ( because that's what we do ), but we hope you'll be able to extract the concepts you need for your own project. Example: You say you want a website redesign. Do you envision this as a 5 page website or a large, 100+ page website? Does the website need to interact with any database or 3rd party software?

Small Businesses: Is Your Website a Novelty or a Utility?

Synecore

A recent post in eMarketer featured the results of two studies that inspired me to finally write about a topic which has been bothering me for a while now: at a time when consumers are making the shift to digital at an alarming rate, too many small businesses are operating websites that serve as an unnecessary novelty rather than an indispensable utility. This is not surprising to me.

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Website management and basic HTML. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? New technology requires people with a new set of skills, nothing new about that.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Webinar: Blogging for Business Want to learn more about publishing a blog on your business website? Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong.

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. First Name (required) Last Name (required) Email (valid email required) Company (required) cforms contact form by delicious:days Tags: Add new tag , B2B content marketing , B2B Demand Generation , B2B lead generation , B2B social media Posted in Featured Paper , Papers | Comments The Velocity B2B Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies says: June 11, 2009 at 2:25 pm [.] Add Comment Click here to cancel reply.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics. write compelling website content Advice on writing content which will best optimise your website for search engine traffic and be compelling for visitors.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

For best results, the website and nurturing campaigns need to be highly relevant for them. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s). No Interesting Content.

10 Clever Website Error Messages From Creative Companies

Hubspot

Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. You know, something other than the boring message most other websites display.

Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog

Content Marketing Today

The best small business solution is to eliminate a separate blog and website. Most of us began with a website that contains static content that was never intended to change much over time. Your static website is a vital beginning. What’s the difference between a traditional blog and a traditional website? But, it’s only a beginning. NextBus, Inc.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

Picture an e-commerce company selling products via credit card on its website. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. How is B2B PPC campaign management different from B2C?

CPC 28

With Facebook Pages - Who needs a Website?

Buzz Marketing for Technology

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Anyway I found myself thinking - why does any business need a website any more? With Facebook Fan pages you can build your own website on the Facebook "Platform". I was talking to a small business owner last night.

B2C 11

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. So how should your prioritize spending for next year? 1.

SEM 23

Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. Marketers were anxious. Fear mongering abounded.

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

That means: The same people guide you through proposal, implementation, ROI calculations, and ongoing program enhancements You get direct access, exceptional service, simplified communications, and bottom-line results Next Step Contact the Sacramento B2B marketing consultants at B2B Communications: Learn about booking a free consultation Your contact: Rebekah Donaldson Tel: (530) 231-5397 Email: ask@b2bcommunications.com Web: www.b2bcommunications.com   "You transformed our website into a lead machine." In a competitive process, they stood out." All Rights Reserved.

Two Non-Traditional Approaches to B2B Registration

Savvy B2B Marketing

Company website. Last week, Stephanie recommended marketers collect incremental information during the registration process , asking for more information during each interaction. Along with Stephanie's suggestion, I also want to share two other alternatives. Option 1: Self-selection. Want the White Paper and I'll Contact You When I'm Ready. Title. First name. Last name. Email address.

Paper 21

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. This article contains excerpts from Facebook Marketing For Dummies (September 2009, Wiley - available for pre-order on Amazon ). But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.

CPM 19

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

PURLs act in the same way as they have your name as part of the URL and they take you to what you feel is an exclusive website designed just for you. Emails and direct mail are fairly static while website content can dynamically change on the go. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. It allows you to make people feel special by providing timely communication that is more like a dialogue than a one way conversation.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. This is a great way to get more out of your content and drive new registrants back to your website.

Recruiting Customer References on your Website

WriteSpark

Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Typical content on a customer reference page includes: A discussion of program activities and benefits for participating customers. An online form for expressing interest in becoming a reference customer. link to request a reference call or visit. Case Studie

Website Makeovers: 3 Things Buyers Want on Your Website

Fearless Competitor

(This post originally ran on July 15, 2009) With a new year approaching, businesses are looking for ways to improve revenue. Turning the website into your #1 salesperson is a good idea. Found this excellent post by Vickie Sullivan at … Continue reading → Fearless Competitor lead generation Management best practices Marketing marketing campaigns marketing sales

Chex and Content - Where's Your Party Mix?

Junta 42

Joshua literally spent hours on the website, looking for just the right recipe to perform with Dad. Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.    And it's all because of relevant content. How you might ask? It started with one box of Cinnamon Chex.    My oldest son Joshua, who's eight years old, took great interest in the back of the Cinnamon Chex box. The subject was ChexPartyMix.com. The first recipe, Chocolate Chex Caramel Corn Bars , was first up. We went right to work. except for Joshua).

Sites 19

6 Flaws Your Nonprofit's Mobile Website Should Never Have

Hubspot

And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. When thinking about your nonprofit’s website and how these Millennials are interacting with your organization, do not forget the mobile experience. Try to avoid these six problems when redesigning or updating your nonprofit''s website.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Break it up into shorter, pithier messages and guide subscribers to the website. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Yikes! Avoid high frequency.

How to Launch an eBook or White Paper - Authority Rules

Junta 42

Anyone reading this report will most certainly be engaging in Brian's website as well. Copyblogger's Brian Clark just released a fantastic free report entitled Authority Rules. I'm just digging into this now, and urge you to really think about what Brian is teaching regarding the importance of your reputation in online marketing. But that's not the reason for this post. Just as important as Brian's content, is how he produced this report. Brian's launch model is something you, as a small business or brand, need to duplicate. Just a few simple requests to spread the message. Covered.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Also think about the articles that you and your colleagues have written when you are looking for content to include in lead nurturing programs and on your website. Knowledge base Do you have a place on your website where you store support info and answer common questions? Content makes the world go round, doesn't it? eBooks I'm a big fan of eBooks. Try a slideshow.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Also think about the articles that you and your colleagues have written when you are looking for content to include in lead nurturing programs and on your website. Knowledge base Do you have a place on your website where you store support info and answer common questions? Content makes the world go round, doesn't it? eBooks I'm a big fan of eBooks. Try a slideshow.

10 Social Media Tools - Best Kept Secrets

Junta 42

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.  It tracks what users copy from your website (very cool tool). Checks brand name availability across 120 social media websites.   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel. Google Docs Forms Designer. Create custom forms for surveys and downloads. Customize in less than 10 minutes. GoView.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. By inactive, I mean a contact in your database that has not responded to an email or visited your website within the last six months. I’m not referring to a lead that sales forgot to follow up on but this program may include those contacts as well. white paper, webinar, etc.), send an email with a link to it”. Chad H.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

P2P 14

Six Steps to a Successful Small Business Content Marketing Strategy

Content Marketing Today

In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. Put yourself in the customer role for a moment and look at your website objectively.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. With Facebook Pages – Who needs a Website? I was talking to a small business owner last night. Enjoy! Mark it down people.

BtoB 13

B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results

B2B Lead Generation Blog

« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites. On average, web visitors spend just 8-seconds scanning a website landing page before they decide to leave. Ten times more people call now.

5 Ways to Repackage Your Best B2B Content

Savvy B2B Marketing

Everything-in-one PDF In her blog B2B Marketing Smarts, Susan Fantle provided a great suggestion for providing a reader with the key points from your website in a single PDF doc. FAQs I also mentioned this in another post a few months back, but use (or create) the FAQ section of your website to point to your most important content. I think about B2B marketing at the strangest times.

FAQ 14