markempa

MAY 24, 2006

You can read the advanced endorsements here , more here , and via my new book website before theyre posted on the major on-line bookseller websites. You can read the advanced endorsements here , more here , and via my new book website before theyre posted on the major on-line bookseller websites.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

MAY 23, 2005

« Tips for better webinars, webcasts and improved ROI | Main | Creative lead generation blunder? Blogs: Marketing Beyond the Website FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. The live workshop will take place in Washington, DC on February 17th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

AUGUST 18, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 5, 2006

While youre there, I encourage you to take some time to visit 800-CEO-READs other websites. While youre there, I encourage you to take some time to visit 800-CEO-READs other websites. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to podcast now (MP3 43:47 min 30.1

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

JUNE 29, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

NOVEMBER 14, 2005

Google (web) Analytics is now free for websites that have less than 5-million page views. Research shows that the number one priority for B2B websites is lead generation. So the challenge is connecting website log file data (analytics), with marketing data (inquiries) and then connecting them with the sales process.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

AUGUST 16, 2006

« Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 | Main | Article: Why Most B2B Websites Fail To Convert Sales Leads » E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper If you’re reading this, it’s likely that you are a reader of other blogs.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

APRIL 18, 2005

The best lead generation techniques are: Your website Search engine marketing Outbound telemarketing Direct mail Trade shows (if the audience is highly qualified) Nigel includes a link to Ruths PPT slides via PDF. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

FEBRUARY 28, 2007

He said something like, "I think companies [like yours] give away many of their trade secrets on their website. all I would need to do is read your website or blog. The purpose of a website is to solicit interest. all I would need to do is read your website or blog. The purpose of a website is to solicit interest.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 7, 2005

« Website Landing Pages impact Lead Generation results | Main | Lead generation modality map for complex sales » Landing Page Handbook: How to Raise Conversions by 40% MarketingSherpa released their Landing Page Handbook: How to Raise Conversions. Do you have questions about website landing pages?

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

markempa

NOVEMBER 10, 2005

» Winning the Complex Sales Cycle with Thought leading Content David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. For lead generation, the concept of thought leading content should go beyond the website. This is where lead nurturing fits in.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

JUNE 7, 2005

« One-to-one lead generation for B2B companies | Main | Website Landing Pages impact Lead Generation results » Strategize to get more referral leads This article is a good reminder that our personal connections with our existing customers are an excellent source of future business via referrals.

Lead Generation 120

Lead Generation Word of Mouth Leads Lead 120

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

APRIL 3, 2005

» Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. By inactive, I mean a contact in your database that has not responded to an email or visited your website within the last six months. Tags: lead nurturing email marketing B2B marketing automation B2C e-marketing webinars / webcasts lead qualification.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your live presentations.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

markempa

JULY 11, 2005

Relying on just on the tactics that are easy to measure such as tele-prospecting , webinars , website logs , email campaigns while not measuring ROI for public relations and branding is not being fully accountable. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

MAY 24, 2005

They generate 12,000 inquiries per year, mostly via their website. They generate 12,000 inquiries per year, mostly via their website. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

MAY 20, 2005

Many experts will give you permission to post their articles and resources on your website or newsletter. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 You have something in common already - the same customer. This is an effective way to expand your network and generate more leads.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

Journalists will quote you, analysts will call you, and websites will link to you.” Journalists will quote you, analysts will call you, and websites will link to you.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Companies and people will look to you for insight and vision.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

JUNE 8, 2005

In fact, their website said so! In fact, their website said so! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 A while back, I met with a CRM consulting firm. They were interested in developing a lead generation program and I asked them about their value proposition.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Online Marketing Institute

DECEMBER 23, 2010

A B2B Directory website example is ThomasNet. Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts. I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Webinar: Blogging for Business Want to learn more about publishing a blog on your business website?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Google Introduces API Console 5 Website Designs That Blew Us Away [. Interesting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40