markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Webbiquity

JANUARY 4, 2010

.&# In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. Poking Fun at Web 2.0 He doesn’t, either.&#

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Industrial Marketing Today

JUNE 19, 2010

In other words, it is time to walk the talk! Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. You don’t have to write a thousand words post each time, shorter posts are good too.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? In other words, motivate them to act on your offer now! No, telling your readers what to do next is only half the battle. An irresistible incentive has to be specific.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Heck, even MS Word kept flagging curation as a misspelled word. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. How hard can it be to write some words? Your client may not know the nuances of the written word so guide him/her. We can do it ourselves.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

In other words, measure and prove it! Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Test if your site visitors really do want pricing information.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. What is the key to shortening the buy cycle? How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Don’t make it mere word-for-word translation in different languages. In other words, new and disruptive technologies can never make good sales people extinct. Incorporate mobile solutions since many decision makers are not tied to their PCs during the workday. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

Smashmouth Marketing

MAY 1, 2009

The word that springs to mind when I think of Gerhard is "Passion". So how very appropriate is it that he is the passionate host of the upcoming Sales 2.0 The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Sales 2.0, Today sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Industrial Marketing Today

MAY 31, 2010

By default, search engines will use words from your first paragraph if you don’t specify a description tag. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Smashmouth Marketing

MAY 3, 2009

The word that springs to mind when I think of Gerhard is "Passion". So how very appropriate is it that he is the passionate host of the upcoming Sales 2.0 The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Sales 2.0, Today sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., New media and Web 2.0 PR people learned this long ago when they realized the words "no comment" would brew even more suspicion. Let it play out.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., New media and Web 2.0 PR people learned this long ago when they realized the words “no comment” would brew even more suspicion. Let it play out.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 21, 2010

Jason Baer Thanks very much for the kind words. j Jason Baer Thanks very much for the kind words. That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 Those type of comments are why I do it. You are indeed the perfect case study. Bravo, man.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 11, 2010

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. You know what’s not a good idea? Pissing off Google.) All rights reserved.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

MLT Creative

SEPTEMBER 30, 2010

October 14, Driving Sales with Integrated Marketing Atlanta, GA: Manheim embarked on a new strategy in 2009 to move away from traditional telemarketing and to make interactive marketing and its web site the hub of all marketing activity. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

WebMarketCentral

MAY 20, 2009

The February 2009 issue of Wired magazine gives examples. Three to four of them need updates to make them work in a Web 2.0 I would consider a different type treatment to convey the distinction between the first and second parts of the word. The graphic to the left of the words says to me “blue pizza!” inches wide.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

The Effective Marketer

APRIL 29, 2011

How to Take Notes for Learning I suggest you take a piece of paper (or use MS Word, Evernote, our iPad, it doesn’t matter) and create a template to use at every single session you plan on attending. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

OCTOBER 13, 2010

In Jaffe’s words “Keeping, cultivating, and nurturing existing customers and establishing unbreakable bonds with them&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

Sometimes you just have to write that extra paragraph and cutting more words won’t make your copy flow better. The simplest way to use the readability test is by configuring it in your MS Word program. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

APRIL 5, 2012

” Basically, anytime you use the word “buzz” in a blog post or article, you’ve already lost my respect. 81% of the people believe that CEOs who engage in social media are better equipped to lead companies in this fantastic Web 2.0 Then Stewart Cink followed not long after that in 2009.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 March 2009. October 2009. Seth Godin predicted that RSS would kill email. October 2007. services like Twitter, Pownce & Jaiku. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.”

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Testing, predicting and adjusting are words marketing leaders need to get comfortable with in 2010. See also her recent blog post Five B2B Marketing Surprises From 2009. responding to the continuing shift in power from vendor to buyer that Web 2.0

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

APRIL 22, 2010

Did the same with “media&# , there are 21 definitions of that word but again, the one I visualize is: A surrounding environment in which something functions and thrives. link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 argument, Jay.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. Andreas’ blog includes a great list of favorite words and meanings from multiple languages. One example, the word: Aware.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

Unfortunately, in my experience marketing and sales groups never accept anything with the word slow in it. Unfortunately, in my experience marketing and sales groups never accept anything with the word slow in it. Unfortunately, in my experience marketing and sales groups never accept anything with the word slow in it.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159