Customer Experience Matrix

Trending Sources

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 amazon.com (Photo credit: soumit). Read on to understand why. in 1997.

Less Email, More Web 2.0

B2B Marketing Traction

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Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 In addition, many terms related to Web 2.0 Does this mean the luster of Web 2.0, Web 2.0In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group).

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Your marketing automation platform can also help you build signature rules based on other contact information such as geography which allows for a personalized approach even if a web visitor has yet to be assigned to a sales rep. lead nurturing email marketing marketing automation RSS online marketing lead management Twitter lead qualification Web 2.0.Email Autoresponder 1.0

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? Create this email here, prepare a webinar there, and send the artwork for publication in that magazine.

Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

What makes this different from the adoption of the Web or CRM is that Social Media is changing so much more than those technologies ever did. IT was already on the scene with Web 2.0 We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years.

10 Social Media Tools - Best Kept Secrets

Junta 42

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.    The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel. Google Docs Forms Designer. Create custom forms for surveys and downloads. Customize in less than 10 minutes. Delicious Promotions. Scott reviewed the power of promoting events and offers through Delicious. Scott's favorite tool.

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 to foster aggressive adoption of Web 2.0 When he came to a conference in Los Angeles in 2009, I organized a Social Media Workshop that Chris taught, sponsored by IMC USA Southern California and graciously hosted by the Pepperdine Graziadio School of Business and Management.

10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

WindMill Networking

When I wrote my first LinkedIn book back in early 2009, LI was at 40 million users and had not yet established itself as the default social networking platform for professionals that it has become. Each point represents a preview of one of the chapters to give you a feel for the content and scope of what I cover in the book. LI requires a certain mindset in order to be successful on it.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. It’s a nice summary of what legs the ‘web 2.0

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group." Tags: Web 2.0 Is Your Online Marketing Strategy All Tweet and No Meat?

Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. Search Engine Optimization Social Media/Web 2.0 Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. sources before they make their buy decision and go to a website or store to buy.

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

And where LinkedIn back in 2009 used to be a pretty static platform, 2010 saw them introducing new changes and tweaks on a frequent basis, and the pace continues in 2011.  So get reacquainted, but keep the following in mind: While the user interface has changed, the key functionality of your profile being the centerpiece of your existence has not.  world wide webThanks! 1.) Analyze. 

Top 15 Recommended Social Media Books of 2009

WindMill Networking

2009 was definitely the year in which we saw a great number of new book additions in the realm of social media. While there have always been a classic book or two on social media (or pre-social media social networking books) published each year, 2009 was filled with several books that are destined to become [.] When Barack Obama was elected President, many in Web 2.0. Related posts: What is a Social Media Expert? There’s been a lot of buzz recently in the twittersphere. How to Monetize Social Media? embarked on this blog beginning with the mechanics of.

Does Your B2B Sales Team Dominate LinkedIn?

B2B Marketing Traction

Photo on Flickr Some rights reserved by Kraft Hockeyville Thetford Mines 2009. LinkedIn Social Media/Web 2.0 Tweet. Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and  the Questions and Answers feature. How Can Your Sales Team Dominate LinkedIn for Your Industry? Wrong!

Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

delicious b2bmarketing

Web 2.0 By web 2.0 Among the examined Finnish industrial firms the utilization of web 2.0 is still low, but blogs, wikis and video sharing raised some interest. Overall, web 2.0 Asiasanat: Business-to-business marketing, Industrial marketing, Internet, Web 2.0 Faculty of Economics and Business Administration.

Tutorial: Adding Video to Your LinkedIn Profile in 7 Easy Steps

WindMill Networking

When I wrote my LinkedIn book back in 2009, I had two detailed chapters on how you can embed a video into your profile using two different applications that LinkedIn provides.  Web search engine world wide web YouTubeThis tutorial will cover the easiest way to get a video up on your profile, which I have chosen Google Presentation for. Upload to YouTube. Thanks!

The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. You can follow any responses to this entry through the RSS 2.0

4 Ways to be a Better B2B Twitterer

WebMarketCentral

Tags: Web 2.0

RSS 3

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

According to MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF), while 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate, the two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI." Social Tagging

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

Web Link Point your link to an obnoxious "buy now" page. Here's an actual example from someone who sucks at Twitter, with only identifying information obscured: Note the complete lack of a web link or bio and the use of the default Twitter background and avatar. Tags: Web 2.0 These are people who definitely do not suck at Twitter. They aren't celebrities. Social Taggin

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

How do you avoid the same mistakes you see people committing all the time when delivering web presentations? This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Tags: Web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Tags: Web 2.0 Welcome to the first best-of-2009 (so far) compilation. Social media continues its rapid growth"—check. What The F**K is Social Media?

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Tags: Web 2.0

Put everyone in marketing? Yes, and with a social spin

Reputation to Revenue

Kanter's five suggestions for how to put everyone in marketing are all good ones, but surprisingly pre-Web 2.0. This might involve sales calls, tests of a new channel, postings on Web sites targeting new areas or industry segments, sending more people to speak at industry conferences and cultivate relationship." When times are tough, everyone needs to contribute to growth.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0 CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. HR will require checking the background of new hires via Social Networks.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

Tags: Web 2.0

SIC 1

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Internet Marketing Marketing Strategy Role of the CMO Social Media/Web 2.0 Tweet. just finished reading two books about trust, Trust Agents and The Trusted Advisor.  Here are some of my takeaways from the books. First I read Trust Agents by Chris Brogan and Julien Smith. follow Chris Brogan online and know that he walks his talk; I’m sure his co-author does as well. Of the world?”.

Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. StubleUpon , Digg , Facebook , Blogger , web 2.0 How am I doing this? With real stories! Did you go to ITI? Beautiful day! Beautiful city! That is very cool.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web Gyutae Park details a real-world case of how to use Twitter to drive traffic to worthwhile content, using a hot topic, your network of followers, social bookmarking sites, the Tweet This Wordpress plugin, a helpful follow-up article—and a bit of luck. Tags: Web 2.0

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) efforts so far (by 67% of respondents). for at least that long.

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Blogging Internet Marketing Social Media/Web 2.0 Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and  writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference. tried to sit way over on the side so as not to annoy anyone with my blogging activity. Please comment below.

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Blogging Internet Marketing Social Media/Web 2.0 Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and  writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference. tried to sit way over on the side so as not to annoy anyone with my blogging activity. Please comment below.