Industrial Marketing Today

APRIL 28, 2010

The 25 Basic Styles of Blogging … And When To Use Each One View more presentations from Rohit Bhargava. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Take a look at this video and decide for yourself.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

MAY 18, 2010

Gobbledygook - click for larger view If you haven’t read the original report, download the revised version from ChangeThis The Gobbledygook Manifesto by David Meerman Scott. Here’s a chart from the revised data, which shows the top three gobbledygook business adjectives as 1) next generation, 2) robust and 3) flexible.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

The Effective Marketer

FEBRUARY 12, 2009

4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. Click “new” and type in a new name for this view (e.g.

Planning 100

Planning Product Effectiveness Tips 100

Industrial Marketing Today

AUGUST 3, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. The focus here is definitely on quantity.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Anything Goes Marketing

MARCH 8, 2009

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. Perhaps because it was the holidays it didn’t receive that many page views at the time I published it.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

JULY 9, 2010

As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools. Achinta offers his industrial clients marketing for engineers by an engineer. { I would take this a little further.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

The Effective Marketer

FEBRUARY 25, 2009

Go to “View” menu, select “Arrange by”, “Current View”, select “Customize Current View”. This way your Task Manager view in Outlook will show all tasks grouped by categories with higher priority tasks showing first within the categories. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. I think these resources provide a well-rounded view of where things stand today. Advertisers will embrace trusted ‘places’ over trusted sources — large curated collections will achieve higher CPMs.

Curation 60

Curation RSS Content Marketing Web 2.0 60

The Effective Marketer

MARCH 12, 2009

For people to be able to view your calendar items they need to have “read items” checked. This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Online Marketing Institute

NOVEMBER 1, 2010

Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. So I’m recommending that — in 2009 — marketers focus more on using Web sites to cut sales interaction costs.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Yes indeed, one view is that we'd all be riding our bicycles instead of reading books. New media and Web 2.0 Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Yes indeed, one view is that we’d all be riding our bicycles instead of reading books. New media and Web 2.0 Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MAY 1, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." My view is that they are correct. I think social networking is a misnomer, it's Networking 2.0. Sales 2.0, What are your thoughts about that? world.many have asked what will be here next year?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." My view is that they are correct. I think social networking is a misnomer, it's Networking 2.0. Sales 2.0, What are your thoughts about that? world.many have asked what will be here next year?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). In fact, SiriusDecisions has demonstrated that webinars are typically viewed at the beginning stages of the buying process.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Adobe Experience Cloud Blog

AUGUST 5, 2011

Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. On July 26, 2009, I celebrated a half-century on the planet. Align the yin to Web 2.0’s Marketing Operations = long view. In gratitude to my parents for giving me the gift of life, I felt in a giving mood myself.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

readwrite

APRIL 22, 2010

We’ll explore these and other trends with you at the ReadWriteWeb Mobile Summit , a 1-day event we’re running on Friday 7 May, in Mountain View, California. That’s the day after Web 2.0 Expo (2-6 May), so we hope you’ll extend your trip to the West Coast to help us define the future of mobile!

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

In fact, I believe that ultimately SM will be viewed largely as a customer retention tool, with budgets from those departments and metrics that focus on customer lifetime value and how it’s impacted by social media touches. That is the value to me of Web 2.0 There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

WebMarketCentral

MARCH 10, 2009

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Significant majorities of respondents viewed social media as effective at building brand awareness and reputation, improving search engine rankings and increasing website traffic. Tags: Web 2.0

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

APRIL 2, 2009

Some of the sites and tools viewed as highly promising just a couple of years ago have virtually disappeared, while others (e.g., Tags: Web 2.0 If you're inside an organization on the hiring side, here's how a social media consultant can help your firm. If you're a consultant, here's what you have in your bag to sell.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

DECEMBER 22, 2008

In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Web 2.0 Media Blogger 20

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Marketing Insider Group

JANUARY 2, 2013

You must write from the customer’s point of view. Your content should reflect your values and should express your point of view, what you and your company stand for. In 2009 most companies where trying to figure out where to start with social media. We had good ideas, smart people and a point of view.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

WebMarketCentral

OCTOBER 1, 2009

Welcome to the first best-of-2009 (so far) compilation. 7 Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. View more documents from Marta Kagan.

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

B2B Marketing Traction

JANUARY 20, 2011

Reality: Largest Adoption Rate in 2009 was Women Over 55. ” In fact, in 2009, the fastest growing demographic on Facebook was women over 55. The only exception to this may be if your profile is completely open to public view (a privacy setting option in Facebook). The last point lends itself to the next misconception.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 March 2009. October 2009. I always knew my Sunday night HBO viewing would come in handy someday. A driving force behind the company’s SUBSCRIBERS RULE! Seth Godin predicted that RSS would kill email. October 2007. Rohrs Ahmed–thanks!

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

APRIL 5, 2012

81% of the people believe that CEOs who engage in social media are better equipped to lead companies in this fantastic Web 2.0 Even in the PGA Tour account, we didn’t actively take over our own presence until 2009, the first part of that year. Then Stewart Cink followed not long after that in 2009.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128