Marketing Insider Group

JUNE 1, 2020

The results of it really shifted the way I viewed marketing. There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception. It’s called the “Significant Objects Project.” ” When I learned about the project , I was floored.

Storytelling 324

Storytelling ROI Sample Ideal Customer Profiles 324

Savanta

JULY 14, 2014

Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. Guess what it was five years ago in Q2 2009? The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Yup, 39%.

Marketing Budget Creation 120

Marketing Budget Creation Telemarketing B2B Multi-Channel 120

Webbiquity

MAY 18, 2010

A detailed tutorial on using the Advanced Segments Tool in Google Analytics to gain insights into measures such as differences in conversion rates based on content viewed: sure, that popular blog post drew a lot of traffic, but was it productive traffic? Web Analytics and Segmentation for Better Conversion Optimization by SEOmoz.

Analytics 100

Analytics Tools Best Practices Adwords 100

Kapost

OCTOBER 11, 2018

The year: 2009. The place: Ames Unitary Plan Wind Tunnel, Mountain View, CA. The test: an enormous parachute, 51 feet in diameter, capable of withstanding 65,000 lb of force, and. The post Marketing Lessons from Scientists: Fail on the Ground appeared first on Kapost Content Marketing Blog.

Planning 80

Planning Marketing & Strategy Marketing Content Marketing 80

Biznology

OCTOBER 12, 2017

Steve has been blogging and tweeting about his brand successfully since 2009. Steve’s tribute blog post about Craig topped out at 8000 views. A typical announcement post gets about 5000 views. Between announcements, he averages about 3000 views and his average time on page is almost 7 minutes. That makes sense.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

KoMarketing Associates

NOVEMBER 8, 2016

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. There are four types of conversions that you can set up with Baidu Analytics: pages of actions, events, visit duration, and the number of page views. Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    As CEOs have begun to expect unified reporting from their teams, managers have had to find ways to view the entire pipeline from conversion through purchase. 

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Webbiquity

JANUARY 10, 2010

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". The Context Marketing Revolution provides an insightful and sometimes provocative view of what is needed to effectively motivate today's consumers and business buyers.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. View this post on Instagram A post shared by Tiffany Yu (@imtiffanyyu) Finally, we launched a podcast. Our original content about the disability experience reached over 140,000 people last year.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

KoMarketing Associates

FEBRUARY 21, 2012

Views : 70,000+. Views : 3,000+. Views : 115,000+. Year : 2009. Views : 10,000+. Year : 2009. Views : 5,000+. Views : 360,000+. Views : 10,000+. Views : 5,000+. Views : 900+. What Is Search Engine Optimization / SEO. Year : 2011. Length : 3 Minutes. Year : 2010. Length : 1.5

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. In my view, most CMOs don’t embrace a business mindset. According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure for CMOs at America’s 100 most advertised brands is just 25.5

Enterprise Management 92

Enterprise Management Business CMO Digital Transformation 92

Martech

FEBRUARY 24, 2022

“Even though AR has been around for quite some time now, it can still be viewed as relatively new for marketing tactics,” explains Hackl. Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! – ” Get the daily newsletter digital marketers rely on.

Planning 129

Planning Advertising Agencies Paid Search Agency Mobile Advertising 129

ClickZ

OCTOBER 9, 2020

Soon enough AI gained further trust from marketers and became a must-have, with more and more brands viewing it not as the sole decision-maker, but as a vital tool for augmenting the decision-making process. Machine learning algorithms found a new home in marketing stacks in the late 2000s, but marketers were not ready to accept a black box.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Convince & Convert

MAY 27, 2014

Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works. What if you went to your hair stylist and asked for a free haircut to “test drive?”

Work Management 167

Work Management Marketing Management Conversion Generation 167

The Effective Marketer

FEBRUARY 12, 2009

4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. Click “new” and type in a new name for this view (e.g.

Planning 100

Planning Product Effectiveness Tips 100

Sprout Social

FEBRUARY 27, 2020

Ever since Burberry launched The Art of the Trench in 2009, B2C brands have been encouraging (and sometimes incentivizing) their customers to use social to show others how a brand or product fits into their lives. View this post on Instagram. View this post on Instagram. Podcasts ???Online Online fashion trunk shows ???People

User-Generated Content 76

User-Generated Content Software Tactics B2B Marketing 76

The Effective Marketer

MAY 10, 2010

The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Convert

SEPTEMBER 9, 2022

He holds passionately argued views on why optimization isn’t just about one framework, stats model, or tool. I like to think I’ve been optimizing for my entire life – but if we’re talking strictly about the digital domain, I’d say since 2009, or 13 years. After all, it’s an important part of the journey toward truth.

Peer-to-peer 52

Peer-to-peer Stats Domain Budget Programs 52

B2B Marketing Directions

FEBRUARY 26, 2023

We usually think of ourselves as sitting in the drivers seat, with ultimate control over the decisions we make and the direction our life takes; but, alas, this perception has more to do with our desires - with how we want to view ourselves - than with reality."

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Stay tuned! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

NOVEMBER 6, 2009

But how will ZL be viewed in the market? This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. Can their tactic backfire? It seems that some people have already tweeted to this effect. United States License.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 23, 2009

Although the topics seem to be more on the strategic side (big picture view), they will surely generate some interesting insight. And enjoy… free is always good This entry was posted on Wednesday, September 23rd, 2009 at 8:58 pm and is filed under Marketing Training , Webinars. Like Be the first to like this post.

Training 100

Training Planning Work Management Marketing Management 100

ClickZ

JULY 2, 2019

million views each month — without being redundant. Development began in December 2009, with the platform eventually launching in beta three months later. And as more brands publish print magazines, the Swedish furniture giant is integrating its signature catalogs onto Pinterest. The catalog isn’t one of IKEA’s boards.

eCommerce 105

eCommerce Brand Identity Branding Curation 105

Adobe Experience Cloud Blog

AUGUST 17, 2017

In 2009, personalized search was expanded to all users. By factoring previous searches and viewing history into account, Google can present users with results from their preferred sites which they are most likely to visit. Google first introduced personalized search results in 2005 for signed in users with Google accounts.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

seo.co

OCTOBER 5, 2021

Only a small number of mobile users with devices built between 2009 and 2011 can access mobile Flash content, and in a few years, no one will be able to play Flash games, view Flash graphics or stream Flash video on their phones and tablets. The post Why Flash-Powered Mobile Sites are Bad for SEO appeared first on SEO.co.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98

ViewPoint

JULY 10, 2012

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. We publish this information quarterly and you can view the current Lead/GDP Chart anytime. So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

Adobe Experience Cloud Blog

AUGUST 7, 2017

Based on your viewing history, they provide other relevant content that you may enjoy in your queue and also send personalized emails based on your viewing preferences. When I bought my first iPhone and MacBook Pro in 2009, I knew I was an Apple Geek for life. Trust is Key. You Sincerely Feel Valued.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

Walker Sands

FEBRUARY 23, 2023

A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. To track the success of this tactic in relation to the goal, the team watched for an increase in website views and clicks among diverse audience demographics. Establishing well-defined goals can make or break your rebrand.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

Contently

APRIL 19, 2017

That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. ” The move, which is a reflection of the increasing importance of customer experience, demonstrates how marketers are viewing social media as more than just content distribution channels.

Social Media 167

Social Media Trends Emarketing Media 167

Onalytica B2B

AUGUST 23, 2017

Shift from ‘deference’ to ‘reference’ As Marketing Week published back in 2009, there has been an “evolutionary shift from deference to reference; deference being people accepting what they are told and reference being people asking advice from peers.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

WebMarketCentral

DECEMBER 3, 2009

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Writing on the Web

JULY 4, 2012

Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

Convince & Convert

APRIL 15, 2015

Google is Selling Hyper-Targeted TV Spots Google has announced that, starting soon in Kansas City, local businesses will be able to purchase television ads on the Google Fiber network based on household, previous viewing, location. They shut it down in 2009. They will be sold on actual ads shown basis, actual impressions.

Google 145

Google Paid Search Agency Television marketing Ads 145

Content Marketing Institute

DECEMBER 12, 2017

This will finally lead to the downfall of the recent trend of snake-oil salespeople who promise to hack your way into millions of meaningless views, comments, and likes. A downfall of snake-oil salespeople who promise meaningless views & likes. Jason Miller, global content marketing leader, LinkedIn.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

The Effective Marketer

FEBRUARY 25, 2009

Go to “View” menu, select “Arrange by”, “Current View”, select “Customize Current View”. This way your Task Manager view in Outlook will show all tasks grouped by categories with higher priority tasks showing first within the categories. but you have prioritized them. Like Be the first to like this post.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Whereas a TV spot generally follows a classic story arc condensed into 30 seconds, a pre-roll ad gives the viewer the option to skip it after just five seconds of viewing.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113