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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. That was 40 years ago this year, and although radio stuck around it’s just become routine for us to expect video along with the audio. Many videos, many views. The pandemic drives changes.

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Filming an Interview: How to Make Good Interview Videos

Vidyard

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? What is an Interview Video? Benefits of Interview Videos 3. Benefits of Interview Videos 3. Where to Use Interview Videos 3.1 Types of Interview Videos 4.1 How to Make an Interview Video 5.1

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Video Storytelling: How to Drive Connection Through Narrative

Vidyard

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Build Video Stories Around Emotion 3. Learn From the Pros.

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3 Strategies for Creating an Integrated Video Campaign

Adobe Experience Cloud Blog

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Creating an integrated video campaign can be a challenging endeavor because different styles of video cater to specific platforms. How do you create a video that works for all channels?

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Video for Financial Services: Banking and Beyond

Vidyard

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

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Video Reward Ads: A Game Changer for Digital Marketing

Digilant

They might be static images, videos, or even gamified ads. Interstitial ads generally follow a “prompt, opt-in, reward” structure, so these video game advertisements work best in action, arcade-style, puzzle, and sports games that easily provide users benefits for watching an ad. The Value of Video Reward Ads.

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