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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The experience of other vendors is likely similar; customers who have truly made marketing automation and lead nurturing an intrinsic part of their marketing and sales processes will be the most self-sufficient, and should theoretically be the most successful as well.

Manticore 100
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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Post this on Diigo.

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How to do Lead Nurturing Right

Webbiquity

As the report notes, “The most important brand attributes for a B2B vendor are often credibility and trust – and unless you are a well known company like IBM, the best way to build credibility and trust is by sharing useful information. Note: this post was originally published on the WebMarketCentral blog in August 2009.

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What’s So Funny About Social Media and Online Marketing?

Webbiquity

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. The Vendor Client relationship – in real world situations by Erin Blaskie. Share this on Bebo.

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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development. FTC Disclosure: Webbiquity has no affiliate relationships with any of the vendors in this review.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

What Works ( Vendor Government PR Trends Spending Release ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. June 30, 2010. July 8, 2010.