Trending Sources

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor. Quality Vendor. Quality Vendor. 56,000.

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

However, too often the RFP process is run by people who have never experienced the process before, either from the issuer or vendor side, and essentially don't know what to say or what to ask. Do you have the content for your new site written, or will that need to be created by the vendor or through a collaborative process? Example: You say you want a website redesign.

Top 14 Most Popular EHR Vendors

Fathom

Many physicians are frustrated by their Electronic Health Record (EHR) vendors.  In fact, a February 2013 study by Black Book rankings found 17% of physician practices are looking to switch EHR vendors by the end of 2013. Among the physician practices interested in switching EHR vendors, the study showed the following: 80% said the current system did not meet their needs.

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? New technology requires people with a new set of skills, nothing new about that. But that’s for web analysts.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. B2b marketing automation) vendors, with links to my reviews where I've written one. The vendors are divided into four categories based on my understanding of their target customers. also promised a blog post on the topic. Here it is.

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? Create this email here, prepare a webinar there, and send the artwork for publication in that magazine.

2016 Big Data 100: 30 Coolest Data Management Vendors

Opentopic

VoltDB was founded in 2009 and is based in Bedford, Mass. Opentopic blog >> crn.com VoltDB develops an in-memory SQL database that combines streaming analytics with transaction processing capabilities in a single platform. Businesses use the software to develop applications that process streaming data the instant it arrives to make immediate decisions. Read complete article Step up your digital. Marketing Technology Cmo Digital Marketing undefined

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Question 1 - What percentage of the introductory meetings you take with new vendors or partners today are done Face-to-Face vs Con-call/Web-meeting? When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. It has become pervasive, and respected, to do business this way. 42% Face-to-Face.

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

just starting to look or evaluating vendors) Role/position in company (e.g. Recently, I've been spending a lot of time evaluating and writing web copy for clients. Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. Make this prominent interesting. tell them!

RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The original article was posted here on July 21, 2009. Releasing a poorly written, poorly defined, and poorly executed RFP into the world can ruin your reputation among vendors and, instead of leading you to a good partnership, can leave you with the bottom of the barrel. Kutcher: I think the trend in RFPs matches the trend toward businesses using the Internet to conduct business and going online to find vendors outside their local areas. The following interview/article was conducted by Vince Giorgi, Vince President of Hanley Wood Marketing for his blog, Touch Point City.

RFP 16

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

  I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. As companies reduce their budgets for 2009, this may limit on what marketers can do with their programs. More vendors are chasing an ever limited number of customers and budgets. tags: Marketing PR Public relations 2009 marketing challenges budget customers.

SEM 2

You Might be a Twitter Beginner if You Make these Mistakes

Junta 42

  Subscribe   -   Junta42   -   Find Content Vendors   -   Get the Book Look, I'm no @chrisbrogan when it comes to Twitter followers, but I have a nice following ( @juntajoe ). At this point, I still take the time to individually review who follows me. During this process, it pains me to see the many Twitter "beginner" mistakes that turn me off from following a person back. So, you might be a Twitter Beginner if you make these mistakes (think of Jeff Foxworthy's "You Might Be a Redneck" when you read this). 1.   5.

GPS 16

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. revisited that data today, adding a few new vendors and dropping some of the very minor ones. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. Ready yet?)

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

Paper 12

Got Content? 10 Steps to Repurpose Your Best B2B Assets

Savvy B2B Marketing

All email providers are unique, so check with your vendor for specifics. Do you have great content that is buried on your blog? Or maybe you have older content that is still very relevant but you're not quite sure how to use it in your marketing campaign? If you are looking for a way to highlight your best content, think about developing a series of emails on a targeted topic.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

If you are providing content to people to help them select vendors, this could be a powerful source of info. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. eBooks I'm a big fan of eBooks. Try a slideshow.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

If you are providing content to people to help them select vendors, this could be a powerful source of info. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. eBooks I'm a big fan of eBooks. Try a slideshow.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. What was your "Aha" moment in 2009? Blogs. via Beth Harte).

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. How are you changing your customers and your prospects behavior?

More on Web Traffic Rankings for Demand Generation Vendors

Customer Experience Matrix

Last week’s post on Web traffic rankings of demand generation vendors generated a couple of private responses from vendors, pointing out that the Alexa statistics include traffic to operational subdomains for client landing pages and user log-in. But different products work differently*, so figures for some vendors include landing page traffic while figures for other vendors do not. Despite these concerns, I still think the Alexa figures are a useful measure of vendors’ relative market position.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Here are five key rules to guide you when preparing your webinar: 1. Practice. United States License.

Top-10 Demand Generation Vendor Blogs

LeadSloth

Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. In alphabetical order: ActiveConversion B2B Marketing Blog. This is my new discovery. Recently, they are writing more posts, and some good ones too! For example, I like Six Steps to Punching Above Your Weight. Eloqua Marketing Insights and Digital Body Language.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

But I expect the sales automation vendors to take the business for themselves. The attraction to vendors like Marketo and Eloqua is quite clear: they can expand the size of their installations by serving new customers within existing clients. Compare this with maybe $2,000 per client per month earned by most demand generation vendors. They also explain why some vendors have been willing to sell to new clients at very low prices. But these figures also raise the specter of sales automation vendors moving in the other direction.

12 Questions SEO Vendors May Not Want You to Ask?

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. Default Widget. This is Sidebar 1.

URL 2

Comparing B2B Online Data Sources - New Research

Acquiring Minds

Run a test by providing a file to a number of vendors for data append. Be aware that some vendors may be strong in some industries but weak in others. At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. As discussed in this comparative analysis of B2B data providers , the Internet has spawned new competitors like Jigsaw and Zoominfo and enabled self-service list procurement and instant download.

What is Your Unique Buying Proposition?

Content Marketing Today

The idea of a unique selling proposition is that you need to differentiate yourself from the hundreds or thousands of other vendors with whom you compete. Toss Out the Company-Centric USP and Bring In the Customer-Centric ‘UBP’ to Underlie Your Content Marketing Strategy. Don’t get me wrong. The unique part is critical. Forget what they call it. Fair and high excellence research.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year.

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted. I'm pleased to see that the majority of vendors (11 of 16) , and particularly those tending towards serving smaller clients, have in fact chosen against the flow chart approach. Here, then, is a list of vendors (alphabetically) and their interfaces.

How to Compare Demand Generation Vendors: Choosing Summary Measures

Customer Experience Matrix

I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide. This might cost me a few sales, but it will enable many more people to benefit from the Guide’s contents and will make the Guide more valuable to the sponsoring vendors. This suggests the summary should contain two components: a self-evaluation where people describe their situation, and a scoring mechanism to compare their needs with vendor strengths and weaknesses. price range, and willingness to consider less established vendors. Simple enough.

Adobe Buys Omniture: Good for Marketers, Bad for Marketing Automation Vendors

Customer Experience Matrix

This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors. This sets up a new clash between marketing automation vendors and Web CMS vendors. And even if the CMS vendors do restrict their focus to online, they will still be competing with Web CMS and analytics solutions from marketing automation vendors who realize that online is too big a sector for them to ignore. That's a pretty unpleasant position.

We seek RFPs for Innovation, not Inspiration

Confluent Forms

One of the biggest conundrums that companies encounter when they are reviewing Requests for Proposals (RFPs) that they are interested in bidding on is whether the RFP is for a real project, or whether it's a fishing expedition for ideas to be implemented by an existing vendor or internally. There is little more frustrating than hearing a few weeks after your submission that they decided to stick with their current vendor, not go forward with the project, or have delayed the project until they've done more research. For us, this boils down to Innovation vs. Inspiration.

RFP 6

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Last week I asked the question: will content marketing kill trade publications ?

4 Ways to be a Better B2B Twitterer

WebMarketCentral

There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Help me do my job better.

RSS 4

IT Spending Slows Further into 2009, making sales environment tougher

The ROI Guy

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% in 2009. Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?

IT Spending Slows Further into 2009, making sales environment tougher

Tom Pisello

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% in 2009. Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?

Video Response to “Open Letter to PR Agencies”

PR Meets Marketing

For this video, I highlight my three points that go beyond PR agencies and vendors in general. Cut and paste the below in Twitter: Video response to @sgersh post and three tips for vendors by @csalomonlee: [link]. Tags: pr marketing public relations PR agency vendor honesty Click on the image to play the video. I had an interesting conversation with Steve Gershik who writes Innovative Marketer the other day. We We discussed his recent post, “ An open letter to PR agencies… &# which highlighted some of his frustrations over a recent PR agency search. For

Low Cost Systems for Demand Generation

Customer Experience Matrix

But what really concerns me is that these people are apparently limiting their consideration to just those two products. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Read it here.]

CRM 2

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

It’s hard to compare this with other vendors since most charge based on database size or communication volume. Tags: marketing automation lead management vendor evaluation demand generation If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. The components can include prebuilt surveys, which can be embedded in an email or linked to a separate Web form.

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

According to a sad prediction in Gartner’s 5 Predictions for BI in 2009 and Beyond. In a future post, I will explore what BI vendors can do to help customers reap more rewards from BI. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. Mashups.

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

According to a sad prediction in Gartner’s 5 Predictions for BI in 2009 and Beyond. In a future post, I will explore what BI vendors can do to help customers reap more rewards from BI. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. Mashups.