Martech
SEPTEMBER 7, 2022
This project is the first update of its kind to guidelines introduced in 2009. The measurement standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression including “sight, sound, and motion”, as well as 3D and virtual environments. The updates were initially proposed back in June.
LeadsRX
JANUARY 12, 2022
Attribution is one of the most painful parts of marketing — validating your costs and ROI to your CEO, clients and investors is harder than ever as competition and new marketing channels continue to grow at a rapid pace.
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B2B Marketing Directions
AUGUST 1, 2021
This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. Therefore, they need a basic understanding of the issues that can impact the validity of survey results and make survey reports more or less credible and authoritative.
The Customer
AUGUST 24, 2021
Myriad independent validation studies have, substantiated my original statement. We did mention this was back in 2009, right? It’s always nice to have your insights and metrics validated in the real marketplace, which real loyalty and engagement metrics usually are. Do that and your brand will be more profitable. So predictive.
Digilant
OCTOBER 4, 2023
Experts no longer question the validity of programmatic marketing or if advertisers use it. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). And it only grows more complex.
Convert
AUGUST 7, 2023
I was interviewing with a large global broadband/TV service provider based out of the Netherlands in 2009. I also love the “applied” nature of this work, where insight is translated into practical solutions for validation. Now let’s take a look at what she has to say… Melanie, tell us about yourself.
The Effective Marketer
NOVEMBER 29, 2010
Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.
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