100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
With shoot-and-upload video getting easier and easier, everyone's going to jump onto YouTube. Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. 2009 was about learning social media. Scott Abel They will (in 2010) increasingly begin moving toward providing personalized, location-aware, device-independent content (content that can be formatted on-the-fly for whatever device the user needs/wants to use - iPhone, laptop, print, etc.) No kidding!
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). Companies using marketing automation see 53% higher conversion rates (initial response-to-MQL) than non-users, and an annualized revenue growth rate 3.1%