ViewPoint

article thumbnail

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. Carlos on Twitter: @cahidalgo. He is a frequent speaker, blogger and contributor to many B2B marketing publications. Annuitas Group Website: www.annuitasgroup.com. Stay Tuned.

Demand 120
article thumbnail

PowerViews with Dave Munn: The Transformed Marketing Organization

ViewPoint

and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. ITSMA on Twitter: @ITSMA_B2B. ITSMA Website: www.itsma.com. Stay Tuned.

article thumbnail

Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

ViewPoint

Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Via HubSpot.