Customer Experience Matrix
MAY 4, 2010
It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. To the current topic, it has also added a “Twitter Prospector” to reduce the labor required to mine Twitter for leads.
Customer Experience Matrix
JANUARY 5, 2010
Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. So much for 2009. Tags: 2009 trends demand generation marketing automation raab guide sales automation. What’s most interesting is that no standard approach has yet emerged. Sales access.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
SEPTEMBER 3, 2009
Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Twitter figures are surely much higher by now.) A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014. in 2009 to 8% in 2014.
Customer Experience Matrix
APRIL 28, 2009
The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. Fair enough.
Customer Experience Matrix
NOVEMBER 4, 2010
When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. It could supplement a traditional marketing automation system or perhaps replace one.
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I did publish a real review in July 2009.] Although you may not be familiar with them, the company is five years old and has more than 12,000 (yes, that's twelve thousand ) clients.
Customer Experience Matrix
JANUARY 31, 2010
Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. System scope also extends to inbound marketing.
Expert insights. Personalized for you.
120 
Let's personalize your content