trigger 
Martech Advisor
DECEMBER 17, 2019
Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? With leading digital consumer products such as Netflix, Youtube, Zomato, Uber, Gmail etc, already providing coherent omnichannel experiences invariant of channel of contact / use, platform or device, customer expectations are rising.
Porch Group Media
MAY 21, 2019
Triggered emails, which are messages delivered only when an individual has taken a certain action such as subscribing or abandoning a shopping cart, have a 71% higher average open rate and 102% higher average click-through rate compared to general newsletters. Facebook is the second favorite platform for consuming videos after YouTube.
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Industrial Marketing Today
OCTOBER 2, 2010
Draw up a detailed schedule for delivering each phase of the campaign, map out events and actions that will trigger appropriate follow-up emails based on email recipient and site visitor behavior. WHEN : When on the sales cycle do you expect to engage with your prospects? HOW: How will you measure the success of your email campaigns?
Industrial Marketing Today
AUGUST 20, 2010
Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. So the overwhelming emotional trigger is fear of failure or risk aversion. I should know — I am an engineer too.
Industrial Marketing Today
JUNE 29, 2010
That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy.
Engagio
APRIL 2, 2018
Jonah Berger, a Wharton professor, draws on his research to explain the six steps that make products or ideas become contagious – from consumer products and policy initiatives to workplace rumors and YouTube videos. Publication Date : February 24, 2009. Nudge: Improving Decisions About Health, Wealth, and Happiness. Rating : 4.0 (537
Customer Experience Matrix
JULY 30, 2009
It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. The social media features also make it easy to comment on the articles and to measure the reach of the company’s own blogs, Twitter, Facebook and YouTube posts. Hubspot originally used its lead database largely for analytics.
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